percepção + elementos básicos - ling. visual
DESCRIPTION
Unirondon Com. Social - Publicidade e Propaganda Linguagem Visual Prof. João Venuti Aula Didática I - Percepção Visual Aula 01: Elementos da Comuicação VisualTRANSCRIPT
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LINGUAGEMVISUAL
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MODELOS TEÓRICOS
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ABCDEF abcdef 12345ABCDEF abcdef 12345
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Vc vê?
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Expandir nossa capacidade de ver
significa expandir nossa capacidade de entender uma
mensagem visual.
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PERCEPÇÃOFunção cerebralque atribui significadoa estímulos sensoriais • É a aquisição,interpretação, seleção eorganização dasinformações obtidaspelos sentidos
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O Modo como encaramos o Mundo afeta como o vemos
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Tipos de Percepção
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Percepção Gustativa
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Percepção Tátil
– Objetos pequenos
– Calor/ frio
– Dor
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Percepção Olfativa
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Percepção Auditiva
• Timbres
• Alturas e freqüências
• Intensidade sonora(volume)
• Percepção rítmica
• Localização auditiva(origem do som)
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Percepção Temporal
• Durações
• Produção de ritmos
• Ordem temporal esimultaneidade
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Percepção Espacial
Distância dos objetos
Tamanho relativo dos objetos
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Percepção Visual
• Formas
• Relações espaciais
• Cores
• Intensidadeluminosa
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O que não é sentido,não é percebido.
PERCEPÇÃO
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ELEMENTOS BÁSICOS
DA COMUNICAÇÃO VISUAL
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Comunicação visual foi deixadaao sabor da intuição e do acaso
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Sempreque alguma coisa é projetada, pintada, desenhada, esboçada ou esculpida, a substância visual da obra é composta a partir de uma lista básica de elementos.
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FormaPonto
Linha
Plano
Volume
Configuração Real
Configuração Esquemática
ELEMENTOS BÁSICOSDA COMUNICAÇÃO VISUAL
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FORMA
FIGURA OU IMAGEM VISÍVEL DO CONTEÚDO.
INFORMA SOBRE A NATUREZA APARÊNCIA EXTERNA DO OBJETO.
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QUALQUER ELEMENTO QUE FUNCIONE COMO FORTE CENTRO DE ATRAÇÃO VISUAL DENTRO DE ESQUEMA ESTRUTURAL
Ponto
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Ponto
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Ponto
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Ponto
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PONTOS EM MOVIMENTO, CONTORNA E DELIMITA OBJETOS.
EM DESIGN NO PLURAL DEFINE ESTILOS.
LINHA
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LINHA
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PLANO
SE O COMPRIMENTO E A LARGURA PREDOMINAREM FORTEMENTE COM RESPEITO À ESPESSURA PODE-SE CONSIDERAR UM PLANO.
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PLANO
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VOLUME
PROJEÇÃO NA TRES DIMENSÕES DO ESPAÇO DE DUAS MANEIRAS:
FÍSICO REAL
ARTIFICIAL
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VOLUME
FÍSICO REAL
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VOLUME
FÍSICO REAL
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VOLUME
ARTIFICIAL
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CONFIGURAÇÃO REAL
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CONFIGURAÇÃO REAL
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CONFIGURAÇÃO ESQUEMÁTICA
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Imagens
www.CORBIS.comwww.brainstorm9.com.brwww.blogdapga.com.br
Referencial Bibliográfico
Sintaxe da Linguagem VisualDonis A. DondisEd. Martins Fontes
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THIS IS THE END