permanent beta (∞β):your ecommerce optimization framework
DESCRIPTION
permanent beta (∞β): Your Ecommerce Optimization FrameworkTRANSCRIPT
![Page 1: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/1.jpg)
permanent beta (∞β)Your Ecommerce Optimization Framework
@abhishektiwarihttp://abhishek-tiwari.com
Thursday, 8 August 13
![Page 2: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/2.jpg)
Version 0.1
Thursday, 8 August 13
![Page 3: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/3.jpg)
Challenges
Thursday, 8 August 13
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Challenges
• plan and execute permanent beta
Thursday, 8 August 13
![Page 5: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/5.jpg)
Challenges
• plan and execute permanent beta
• improve conversion, ATV or AOV
Thursday, 8 August 13
![Page 6: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/6.jpg)
Challenges
• plan and execute permanent beta
• improve conversion, ATV or AOV
• develop and refine KPIs
Thursday, 8 August 13
![Page 7: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/7.jpg)
permanent beta (∞β)
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 8: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/8.jpg)
permanent beta (∞β)
• A collection of optimization frameworks
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 9: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/9.jpg)
permanent beta (∞β)
• A collection of optimization frameworks• Content Optimization (IN)
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 10: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/10.jpg)
permanent beta (∞β)
• A collection of optimization frameworks• Content Optimization (IN)
• UX/UI Optimization (IN)
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 11: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/11.jpg)
permanent beta (∞β)
• A collection of optimization frameworks• Content Optimization (IN)
• UX/UI Optimization (IN)
• Personalization Optimization (IN) ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 12: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/12.jpg)
permanent beta (∞β)
• A collection of optimization frameworks• Content Optimization (IN)
• UX/UI Optimization (IN)
• Personalization Optimization (IN)
• Conversion Optimization (OUT)
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 13: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/13.jpg)
permanent beta (∞β)
• A collection of optimization frameworks• Content Optimization (IN)
• UX/UI Optimization (IN)
• Personalization Optimization (IN)
• Conversion Optimization (OUT)
• ATV Optimization (OUT)
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 14: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/14.jpg)
permanent beta (∞β)
• A collection of optimization frameworks• Content Optimization (IN)
• UX/UI Optimization (IN)
• Personalization Optimization (IN)
• Conversion Optimization (OUT)
• ATV Optimization (OUT)
• Recovery Optimization (OUT)
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 15: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/15.jpg)
permanent beta (∞β)
• A collection of optimization frameworks• Content Optimization (IN)
• UX/UI Optimization (IN)
• Personalization Optimization (IN)
• Conversion Optimization (OUT)
• ATV Optimization (OUT)
• Recovery Optimization (OUT)
• Funnel → Hypothesis → Experiment ↻ Rinse & Repeat
ContentUX/UI
Personalization
⬆Recovery
⬆Conversion
⬆ATV
Thursday, 8 August 13
![Page 16: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/16.jpg)
permanent beta (∞β)
Thursday, 8 August 13
![Page 17: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/17.jpg)
permanent beta (∞β)• Basic Steps
Thursday, 8 August 13
![Page 18: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/18.jpg)
permanent beta (∞β)• Basic Steps
• Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery)
Thursday, 8 August 13
![Page 19: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/19.jpg)
permanent beta (∞β)• Basic Steps
• Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery)
• Identify business objective funnel
Thursday, 8 August 13
![Page 20: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/20.jpg)
permanent beta (∞β)• Basic Steps
• Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery)
• Identify business objective funnel
• Generate test hypothesis
Thursday, 8 August 13
![Page 21: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/21.jpg)
permanent beta (∞β)• Basic Steps
• Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery)
• Identify business objective funnel
• Generate test hypothesis
• Plan, create and run experiment
Thursday, 8 August 13
![Page 22: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/22.jpg)
permanent beta (∞β)• Basic Steps
• Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery)
• Identify business objective funnel
• Generate test hypothesis
• Plan, create and run experiment
• Analyze results, rinse and repeat
Thursday, 8 August 13
![Page 23: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/23.jpg)
permanent beta (∞β)
Thursday, 8 August 13
![Page 24: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/24.jpg)
permanent beta (∞β)• Generating Hypothesis
Thursday, 8 August 13
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permanent beta (∞β)• Generating Hypothesis
• Ab initio: Relationship (s) between variables
Thursday, 8 August 13
![Page 26: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/26.jpg)
permanent beta (∞β)• Generating Hypothesis
• Ab initio: Relationship (s) between variables• Value proposition
Thursday, 8 August 13
![Page 27: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/27.jpg)
permanent beta (∞β)• Generating Hypothesis
• Ab initio: Relationship (s) between variables• Value proposition
• Known drivers and inhibitors (ex. LIFT)
Thursday, 8 August 13
![Page 28: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/28.jpg)
permanent beta (∞β)• Generating Hypothesis
• Ab initio: Relationship (s) between variables• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition
Thursday, 8 August 13
![Page 29: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/29.jpg)
permanent beta (∞β)• Generating Hypothesis
• Ab initio: Relationship (s) between variables• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition• Behavior/Path/Segmentation Patterns
Thursday, 8 August 13
![Page 30: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/30.jpg)
permanent beta (∞β)• Generating Hypothesis
• Ab initio: Relationship (s) between variables• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition• Behavior/Path/Segmentation Patterns
• Exploratory (Heatmaps/Clickmaps)
Thursday, 8 August 13
![Page 31: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/31.jpg)
permanent beta (∞β)• Generating Hypothesis
• Ab initio: Relationship (s) between variables• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition• Behavior/Path/Segmentation Patterns
• Exploratory (Heatmaps/Clickmaps)
• Weaknesses and opportunities
Thursday, 8 August 13
![Page 32: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/32.jpg)
permanent beta (∞β)
Thursday, 8 August 13
![Page 33: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/33.jpg)
permanent beta (∞β)• Experiment Types
Thursday, 8 August 13
![Page 34: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/34.jpg)
permanent beta (∞β)• Experiment Types
• A/B, Multivariate, Split URL Testing
Thursday, 8 August 13
![Page 35: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/35.jpg)
permanent beta (∞β)• Experiment Types
• A/B, Multivariate, Split URL Testing
• Behavior, Recovery, Geo & Device Targeting
Thursday, 8 August 13
![Page 36: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/36.jpg)
permanent beta (∞β)• Experiment Types
• A/B, Multivariate, Split URL Testing
• Behavior, Recovery, Geo & Device Targeting
• Heatmaps, Clickmaps & Usability Testing
Thursday, 8 August 13
![Page 37: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/37.jpg)
permanent beta (∞β)• Experiment Types
• A/B, Multivariate, Split URL Testing
• Behavior, Recovery, Geo & Device Targeting
• Heatmaps, Clickmaps & Usability Testing
• Customer journey analysis, Cart abandonment analysis, Segmentation
Thursday, 8 August 13
![Page 38: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/38.jpg)
permanent beta (∞β)• Experiment Types
• A/B, Multivariate, Split URL Testing
• Behavior, Recovery, Geo & Device Targeting
• Heatmaps, Clickmaps & Usability Testing
• Customer journey analysis, Cart abandonment analysis, Segmentation
• Tools
Thursday, 8 August 13
![Page 39: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/39.jpg)
permanent beta (∞β)• Experiment Types
• A/B, Multivariate, Split URL Testing
• Behavior, Recovery, Geo & Device Targeting
• Heatmaps, Clickmaps & Usability Testing
• Customer journey analysis, Cart abandonment analysis, Segmentation
• Tools• VWO, GWO,Optimizely, Sitespect, Test & Target, ClickTale, Crazy Egg
Thursday, 8 August 13
![Page 40: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/40.jpg)
permanent beta (∞β)• Experiment Types
• A/B, Multivariate, Split URL Testing
• Behavior, Recovery, Geo & Device Targeting
• Heatmaps, Clickmaps & Usability Testing
• Customer journey analysis, Cart abandonment analysis, Segmentation
• Tools• VWO, GWO,Optimizely, Sitespect, Test & Target, ClickTale, Crazy Egg
• GA, SiteCatalyst, SeeWhy, BubbleBox, Tableau, R, SAS
Thursday, 8 August 13
![Page 41: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/41.jpg)
Content
Thursday, 8 August 13
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Content
• Frictionless discovery
Thursday, 8 August 13
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Content
• Frictionless discovery
• Friction coefficient
Thursday, 8 August 13
![Page 44: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/44.jpg)
Content
• Frictionless discovery
• Friction coefficient
• Optimize for better
Thursday, 8 August 13
![Page 45: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/45.jpg)
Content
• Frictionless discovery
• Friction coefficient
• Optimize for better • product taxonomy
Thursday, 8 August 13
![Page 46: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/46.jpg)
Content
• Frictionless discovery
• Friction coefficient
• Optimize for better • product taxonomy
• product description/stories/curation
Thursday, 8 August 13
![Page 47: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/47.jpg)
Content
• Frictionless discovery
• Friction coefficient
• Optimize for better • product taxonomy
• product description/stories/curation
• product search/relevance
Thursday, 8 August 13
![Page 48: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/48.jpg)
UX/UI
Thursday, 8 August 13
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UX/UI• Optimization for
Thursday, 8 August 13
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UX/UI• Optimization for
• Information Architecture, Navigation, Content
Thursday, 8 August 13
![Page 51: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/51.jpg)
UX/UI• Optimization for
• Information Architecture, Navigation, Content
• Usability, Accessibility
Thursday, 8 August 13
![Page 52: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/52.jpg)
UX/UI• Optimization for
• Information Architecture, Navigation, Content
• Usability, Accessibility
• Landing page, Calls to action, Persuasion
Thursday, 8 August 13
![Page 53: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/53.jpg)
UX/UI• Optimization for
• Information Architecture, Navigation, Content
• Usability, Accessibility
• Landing page, Calls to action, Persuasion
• Devices, Browsing experience
Thursday, 8 August 13
![Page 54: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/54.jpg)
UX/UI• Optimization for
• Information Architecture, Navigation, Content
• Usability, Accessibility
• Landing page, Calls to action, Persuasion
• Devices, Browsing experience
• Personas, Behaviors, Mental models
Thursday, 8 August 13
![Page 55: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/55.jpg)
UX/UI• Optimization for
• Information Architecture, Navigation, Content
• Usability, Accessibility
• Landing page, Calls to action, Persuasion
• Devices, Browsing experience
• Personas, Behaviors, Mental models
• Business objectives
Thursday, 8 August 13
![Page 56: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/56.jpg)
UX/UI• Optimization for
• Information Architecture, Navigation, Content
• Usability, Accessibility
• Landing page, Calls to action, Persuasion
• Devices, Browsing experience
• Personas, Behaviors, Mental models
• Business objectives
• Functional, Lean and MVP
Thursday, 8 August 13
![Page 57: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/57.jpg)
Personalization
Thursday, 8 August 13
![Page 58: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/58.jpg)
Personalization
• Involves optimization of one or more
Thursday, 8 August 13
![Page 59: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/59.jpg)
Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
Thursday, 8 August 13
![Page 60: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/60.jpg)
Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
• Segmentation (Device, Geo, Profile)
Thursday, 8 August 13
![Page 61: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/61.jpg)
Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
• Segmentation (Device, Geo, Profile)
• Personalized cart recovery
Thursday, 8 August 13
![Page 62: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/62.jpg)
Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
• Segmentation (Device, Geo, Profile)
• Personalized cart recovery
• On-demand optimization/microtargetting
Thursday, 8 August 13
![Page 63: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/63.jpg)
Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
• Segmentation (Device, Geo, Profile)
• Personalized cart recovery
• On-demand optimization/microtargetting
• Recommendation and reviews
Thursday, 8 August 13
![Page 64: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/64.jpg)
KPIs
Thursday, 8 August 13
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KPIs• Establishing the multi-level KPIs
Thursday, 8 August 13
![Page 66: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/66.jpg)
KPIs• Establishing the multi-level KPIs
• Top level KPIs (Website performance)
Thursday, 8 August 13
![Page 67: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/67.jpg)
KPIs• Establishing the multi-level KPIs
• Top level KPIs (Website performance)
• Page level KPIs (Category performance)
Thursday, 8 August 13
![Page 68: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/68.jpg)
KPIs• Establishing the multi-level KPIs
• Top level KPIs (Website performance)
• Page level KPIs (Category performance)
• Product level KPIs
Thursday, 8 August 13
![Page 69: permanent beta (∞β):Your Ecommerce Optimization Framework](https://reader033.vdocuments.pub/reader033/viewer/2022050815/5471103bb4af9fb40a8b4a7c/html5/thumbnails/69.jpg)
KPIs• Establishing the multi-level KPIs
• Top level KPIs (Website performance)
• Page level KPIs (Category performance)
• Product level KPIs
• Promotion level KPIs
Thursday, 8 August 13
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KPIs• Establishing the multi-level KPIs
• Top level KPIs (Website performance)
• Page level KPIs (Category performance)
• Product level KPIs
• Promotion level KPIs
• Real-time KPI Dashboard
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Thank You
Thursday, 8 August 13