personal branding 101 (ched dayot)
TRANSCRIPT
#BRANDYOU P E R S O N A L B R A N D I N G 1 0 1
CHED DAYOT
WHAT DO THESE BRANDS STAND FOR?
WHAT DO
THESE BRANDS STAND FOR?
WHAT DO YOU STAND FOR? Your personal brand is the sum of everything that is YOU.
If you’re not branding yourself, you can be sure others are doing it for you.
Personal branding is about the impression you make in people’s minds.
SO, HOW DO YOU BUILD YOUR PERSONAL BRAND?
Your personal brand starts with you.
Envision where you wish to be and have a sense of direction to begin.
Differentiate by defining what makes you unique.
You are identified by what you do consistently.
Keep listening to the feedback and constantly innovate.
THE 8D’s OF PERSONAL BRANDING
1 DISCOVER. Get to Know Yourself.
2 DEFINE. Define Who You Are.
3 DIRECT. Envision Where You Want to Be.
4 DEVELOP. Develop Necessary Skills.
THE 8D’s OF PERSONAL BRANDING
5 DIFFERENTIATE. Find What Makes You Unique.
6 DEPLOY. Deploy Necessary Assets.
7 DECODE. Track and Analyze Feedback.
8 DELIVER. Deliver Your Promises.
THE POWER OF 5
5 QUESTIONS
What are you passionate about?
What makes you remarkable?
What are your goals?
What motivates you?
What do you value?
THE POWER OF 5
5 RULES
Be diligent
Be consistent
Be relevant
Be interesting
Be yourself
THE POWER OF 5
5 STEPS
Take inventory
Develop a (brand) plan
Craft your identity
Choose the right tools & channels
Measure and repeat
TOOLS AND CHANNELS
Websites
Blogs
Social Networks
Events
Offline and alternate publishing (books, magazines, etc)
Be Everywhere
Connect everything
Cultivate relationships
Develop a visible platform
Donate expertise to a cause
Start and join conversations
DON’T FORGET TO...
And lastly…
To be in business today, our most important job is to be the head marketer
for the brand called
“YOU”.
Tom Peters
THANK YOU!!!
Let’s keep in touch!
www.thechedproject.com
Facebook, Twitter & Instagram:
@thechedproject