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Terms to Know…Propaganda – information, ideas, or rumors deliberatelyspread widely to help or harm a person, group, movement,institution, nation, etc. Bias - to cause partiality or favoritism; to influence unfairly;

prejudice

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Bandwagon “getting on the bandwagon” – everyone is doing it, buyingit, or supporting this person or idea, so you should too – implies that “none of us want to be left out”

PersuasiveTechniques

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Citing Statistics

used in persuasive text to win influence for an idea by letting the numbers dothe talking – sometimes numbers are even manipulated to make idea look better

Testimonials uses the endorsement of someone who is usually high-profile like celebrities,

athletes, etc. – also used with people who are supposed “experts” in their fields

Emotional Appeal also known as “transference” – this appeal triggers emotions

Glittering Generalities when generally accepted values are presented to stir upthe emotions of people