pk-strg mgt

8/8/2019 PK-Strg Mgt

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MD WAQUAR AHMAD

HIMANSHU BHARDWAJ


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Strategy Managementy Conceptsy Mission y Visiony Goaly Object iv ey I.O Based Modely R esource Based Model


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Co ncept Of S.My Strateg ic manage ment is viewed as the concept and

process that link an organ izat ion and its en viron ment

togethery It is decision making tool to take dec isions due to

constra ints .y It cons ist of 3 process- A nalys is, Decisions & A ct ions .


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Visi o ny A vision state m ent is a vivid ideal ized descr ipt ion

of a desired outco m e that insp ires, energ izes and

helps you create a m ental p icture of your target .Ex-y " A personal co m puter in e v ery hom e runn ing

Microsoft software ." -- Microsofty

our vision is to be the world s best qu ick ser vicerestaurant . Mc Donald sy To m ake the auto m obile accessible to e v ery

Am erican . Ford Motors


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M issi o ny If Vision is a ladder the mi ssion is its steps .y Mission is sub set of vision .

Ex- A restaurant tea m has establ isheda mission to

y "Pro vide to our v alued custo m ers pro mpt and h igh

quality food and ser

vice

in a fr

iendly andcourteous m anner ."


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G o al s:- are l o ng - term a im s that y ou want t o acc o mpl is h.

y To m o v e closer to th is mi ssion, the team has set a nu m ber of goals to

y "R educe the a v erage custo m er waiting tim e by 10mi nutes"(addresses "prom pt" ser vice)

y "R educe cholesterol in food by 10% with in a year"

(addresses "high qual ity food")


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Object iv e :- are c o ncrete atta inment s that can be

ach ie v ed by f o llo w ing a certa in n u mber o f s tep s .y To accom plish these goals, the team has

further def ined specific actions that will get the m

therey To reduce custo m er waiting tim e

y " A dd f iv e more tables to the dining room by (spec if ic date)"y " A dd one cook to the staff dur ing peak per iods by (spec if ic

date)"


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Co nty T o reduce cholesterol

y "Begin using unsaturated fats by (date)"y "Begin using low fat salad dress ing by (date)


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Ind u s try -Organ iz at io n M o del1.To study the external en viron m ent

y General en viron m enty Industry en viron m enty Com pet ition en viron m ent2.To locate the industry with high potent ial for abo v e

a v erage return .

3.Def ine the strategy to be used4.De v elop the resources to im plem ent the strategy 5.Im plem ent the strategy 6.Super ior R eturns


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Re s ou rce Ba s ed m o del1. R esources2. Capab ility 3. Com pet itiv e ad v antage4. A n attract iv e industry 5. Strategy form ulat ion and im plem entat ion

6. Super ior R eturns


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Thank Y ou

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