planejamento digital - helcio brasileiro
DESCRIPTION
Por onde começar? Primeiros passos e etapas; Pesquisa e diagnóstico; Traçando objetivos, definindo métricas; Canais e possibilidades: a escolha das redes sociais de acordo com o negócio; Plano de presença onlineTRANSCRIPT
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Planejamento Digital
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1) Apresentação e contexto
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2) Fim (My Way)
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2) Fim (My Way)
Documentos básicos:
- Plano anual
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2) Fim (My Way)
Documentos básicos:
- Plano anual
- Plano trimestral (detalhe)
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2) Fim (My Way)
Documentos básicos:
- Plano anual
- Plano trimestral (detalhe)
- Manual de identidade (real)
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3) Onde eu quero entrar?
- Panacéia?
- Por que?
- É seguro?
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Ambiente sem controle – Trolls
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4) Pesquisa
- Falam de mim?
- Da concorrência?
- Benchmark?
- O que você espera?
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5) Pré-temporada:
- Quem sou eu?
- Como eu quero ser visto?
- Só redes sociais?
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Display
Promoção
CRM
Startups
OOH
Games
Mobile
Redes
Sociais
SAC
Ecommerce
Site
Marca
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7) Montando o time
- O chefe decide tudo?
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8) Valendo:
- KPIs e Metas
- Acompanhamento
- Crise
- A regra é clara
- Agregando valor
- Reinvenção
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