PNYBlack Friday---------------------------------------------------9534608 9634524 9634532 9634543

2007/12/28

PNY /PNY 2002PNY2005

Black Friday114

Wallmart)ToysRusBest Buy

:USBUSBNANDUSBMB

PUSBBlack Friday

3C 3C()(Communication)(Computer)

3C

3C ()

McCorkell(1997)RFM RFM (Recent)(Frequency)(Monetary Value)Kahan(1998)RFMRFM

(Noise)

(Averaging techniques)

1.

2. (Weighted average)( 1)

RFM

RFM ()

1. (Recency) 11 768 10.9 10.922 696 9.9 20.833 778 11.04 31.84 44 435 6.17 38.0155 525 7.45 45.4666 531 7.54 5377 1094 15.53 68.6388 1121 15.91 84.4499 1098 15.58 100 7046 100

Chart1

10.9

9.9

11.04

6.17

7.45

7.54

15.53

15.91

15.58

Sheet1

76810.910.9

6969.920.8

77811.0431.84

4356.1738.01

5257.4545.46

5317.5453

109415.5368.63

112115.9184.44

109815.58100

7046100100

Sheet1

Sheet2

Sheet3

2. (Frequency)

Chart2

54.7545059043

19.2044748291

9.2396933913

4.6819970996

3.0453697949

1.9888129273

1.4708928941

5.6142531593

Sheet1

76810.910.9

6969.920.8

77811.0431.84

4356.1738.01

5257.4545.46

5317.5453

109415.5368.63

112115.9184.44

109815.58100

7046100100

Sheet1

10.9

9.9

11.04

6.17

7.45

7.54

15.53

15.91

15.58

Sheet2

1264354.754505904354.7545059043

292719.204474829173.9589807334

34469.239693391383.1986741247

42264.681997099687.8806712244

51473.045369794990.9260410193

6961.988812927392.9148539466

7711.470892894194.3857468407

82715.6142531593100

4827100100

Sheet2

Sheet3

3. (Money)

Chart3

30.8473171742

22.125543816

13.4452040605

10.7727366895

5.655686762

5.0756163248

2.4860161591

9.5918790139

Sheet1

76810.910.9

6969.920.8

77811.0431.84

4356.1738.01

5257.4545.46

5317.5453

109415.5368.63

112115.9184.44

109815.58100

7046100100

Sheet1

10.9

9.9

11.04

6.17

7.45

7.54

15.53

15.91

15.58

Sheet2

1264354.754.7

292719.273.9

34469.2383.13

42264.6887.81

51473.0490.85

6961.9892.83

7711.4794.3

82715.6199.91

4827100100

Sheet3

()

0~500148930.847317174230.8473171742

500~1000106822.12554381652.9728609903

1000~150064913.445204060566.4180650508

1500~200052010.772736689577.1908017402

2000~25002735.65568676282.8464885022

2500~30002455.075616324887.922104827

3000~35001202.486016159190.4081209861

3500 4639.5918790139100

4827100100

Sheet3

RFM

RFM

RFM

Market Share Month of September

Flash Drive Overview YTD Sept 2007ObservationsPNY holds the #3 share position YTD1GB represents the largest segment within the category with 39% of the unit sell-thru2GB represents 32% of YTD sell-thruUSB Unit Share YTD Sept 2007

Chart1

5161372

2828593

2621373

1141979

1039358

4663017

Sheet1

Total BRAND17,455,692

Sandisk5,161,372

Memorex2,828,593

PNY2,621,373

Kingston1,141,979

Sony1,039,358

Other4,663,017

Chart1

0.06878836070.17577421710.52929363210.18512084540.0405982520.0004246927

0.05823748460.14269221580.48713331260.26227590550.04786929770.0017917838

0.06640537820.18518094990.36489144230.28513637720.09662261650.0017632358

0.03693998010.1114563220.404723420.35772554450.08467344510.0044812884

0.03456522560.0895478410.38915388290.31882634090.16391435480.0039923548

0.02750791950.09476784610.33193035080.4123861370.12409811920.0093096275

0.01599523040.10411643430.32096861280.38696967620.15862801550.0133220309

0.01846814430.12602146630.37399134070.32156411230.14659892610.0133560103

0.01184160240.10725383860.33225962820.36516841810.16318271890.0202937937

000000

000000

000000

256MB

512MB

1GB

2GB

4GB

8GB

USB Flash Drive Capacity Trend

Sheet1

Jan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07

Total MEMSIZE1,770,6921,440,4641,626,5551,239,8221,136,92314656871,705,8212,342,4662,085,613000

256 MB121,80383,889108,01245,79939,298403182728543,26124,697

512 MB311,242205,543301,207138,186101,809138900177604295,201223,690

1.0 GB937,216701,698593,516501,785442,438486506547515876,062692,965

2.0 GB327,792377,799463,790443,516362,481604429660101753,253761,600

4.0 GB71,88768,954157,162104,980186,358181889270591343,403340,336

8.0 GB7522,5812,8685,5564,539136452272531,28642,325

JanFebMarAprMayJunJulAugSepOctNovDec

256MB6.9%5.8%6.6%3.7%3.5%2.8%1.6%1.8%1.2%0.0%0.0%0.0%

512MB17.6%14.3%18.5%11.1%9.0%9.5%10.4%12.6%10.7%0.0%0.0%0.0%

1GB52.9%48.7%36.5%40.5%38.9%33.2%32.1%37.4%33.2%0.0%0.0%0.0%

2GB18.5%26.2%28.5%35.8%31.9%41.2%38.7%32.2%36.5%0.0%0.0%0.0%

4GB4.1%4.8%9.7%8.5%16.4%12.4%15.9%14.7%16.3%0.0%0.0%0.0%

8GB0.0%0.2%0.2%0.4%0.4%0.9%1.3%1.3%2.0%0.0%0.0%0.0%

YTD 51212.8%

YTD 1GB39.0%

YTD 2GB32.1%

YTD 4GB11.6%

YTD 8GB0.9%

Sheet2

TOP SELLING SKUs

RankBrandModel DescriptionUnits

1SANDISK2GB MICRO CRUZER USB 2.0 FLASH DRIVE1,849,272

2SANDISK1GB MICRO CRUZER USB 2.0 FLASH DRIVE1,479,508

3SANDISK4GB MICRO CRUZER USB 2.0 FLASH DRIVE871,460

4PNY1GB ATTACHE FLASH DRIVE USB 2.0691,155

5PNY2GB ATTACHE USB 2.0 FLASH DRIVE636,132

6PNY1GB ATTACHE USB 2.0 FLASH DRIVE 3-PK202,188 x 3

7MEMOREX1GB TRAVELDRIVE FLASH DRIVE USB 2.0478,967

8KINGSTON1GB DATA TRAVELER USB 2.0 FLASH DRIVE472,433

9MEMOREX32MB USB 2.0 FLASH MEMORY DRIVE397,652

10DANE ELEC1GB USB 2.0 FLASH DRIVE370,353

Black Friday685202280.4/ ()2007 Black Friday35.7(2007)81540/

PIT

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