polyudesign prospectus v201311

8/13/2019 PolyUDesign Prospectus v201311

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Our Core Values................................................................................................................................................................................................ 4

Deans Message.................................................................................................................................................................................................. 6

Undergraduate Programs ................................................................................................................................................................... 10

Bachelor of Arts (Honors) Scheme in Design (Full-time) ................................................ 11

BA(Hons) in Advertising Design.......................................................................................................................... 12

BA(Hons) in Communication Design ....................................................................................................... 13

BA(Hons) in Environment and Interior Design ........................................................................ 18

BA(Hons) in Product Design ..................................................................................................................................... 19

Bachelor of Arts (Honors) in Art and Design in Education (Part-time) ......26

Bachelor of Arts (Honors) in Digital Media (Full-time) ......................................................... 28

Bachelor of Arts (Honors) in Interactive Media (Full-time) .......................................... 29

Higher Diploma in Multimedia Design and Technology (Full-time) ........... 32

Higher Diploma in Product Innovation Technologies (Full-time) ................... 34

Postgraduate Programs ...................................................................................................................................................................... 37

/ Taught Postgraduate Programs

Master of Design Scheme (Mixed Mode) .................................................................................................. 39

MDes (Design Practices) .............................................................................................................................................. 40

MDes (Design Strategies) ........................................................................................................................................... 4 1

MDes (Interaction Design) ....................................................................................................................................... 44

MDes (International Design and Business Management) ............................... 45

MDes (Urban Environments Design) ..................................................................................................... 46

Master of Science in Multimedia and

Entertainment Technology (Mixed Mode) ............................................................................................. 48

/ Research Postgraduate Programs .............................................................................................................................. 49 Doctor of Philosophy & Master of Philosophy

About PolyU Design................................................................................................................................................................................... 5 1

Admission Requirements Summary ............................................................................................................................. 69

Design Education at PolyU............................................................................................................................................................ 7 7

Contacts .......................................................................................................................................................................................................................... 78

Contents


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Jockey Club Innovation Tower,

new home of PolyU Design

Read more on page 64

4

Open Mind Frame

Steering Positive Change

Visionary EntrepreneurshipAuthentic Expression

Responsible

Our Core Values


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Deans Message 7

Deans Message

Dear prospective student,

PolyU Design celebrates its Semicentennial Anniversary in 2014, and

I have the honor and privilege to share this occasion with our

students at the Schools new home at the Jockey Club Innovation

Tower. It is one of the most exceptional design educ ation environments

in the world today.

Students of our society have received many years of left-brain training

throughout their primary and secondary education, but our currentbusiness and social environments are demanding a lot more right-brain

qualities than our previous generations in order to innovate. Innovation

requires leaders with qualities such openness, empathy, and the quest

for meaning in order to make the b est out of a team of diverse

professional backgrounds and cultures. These are the very characteristics

that you will build during the design process. A thriving future belongs

to a very different kind of mind, and with a degree in design, you will play

a dominant role in innovation.

We envision design as a goal-directed conversation among different

disciplines between public and private sectors. Our faculty members

work with experts from other domains within and outside PolyU, in areas

as varied as business, mechanical, electrical and electronics engineering,

computer engineering and computer science, textiles science, health

informatics, social sciences, and hotel management to analyze user and

societal problems and identify opportunities for social and economic

improvement. With the Jockey Club Innovation Tower as a catalyst, our

students will be able to benefit from the knowledge generated from such

collaborative activities.

PolyU Design is an international community of outstanding stud ents,

faculty, staff, and alumni. You can be part of this great tradition.

Prof Cees de Bont

Dean, School of Design

Swire Chair Professor of Design


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Think Big and Work Hard


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Undergraduate Programs 11

Undergraduate

Programs

* subject to approval

Bachelor of Arts

(Honors) Schemein Design

>> BA(Hons) in Advertising Design

>> BA(Hons) in Communication Design

>> BA(Hons) in Environment and Interior Design

>> BA(Hons) in Product Design

JUPA S Program Code 3569 (73416)

Discipline Code >> Advert ising Design AD

>> Communication Design CD

>> Environment and Interior Design EID

>> Product Design PRD

Mode of Study Full-time

N or ma l D ur at io n 4 y ea rs ( se ni or y ea r p la ce : 2 y ea rs )

Credits Required for Graduation 124 (senior year: 6062*)

Intake 96 (senior year: 80)

Scheme Leader Rmi Leclerc MDes Les Ateliers /

ENSCI, ITRA

Aims

The aim of the Scheme is to educate innovative problem-solvers, equipping

them with the necessary intellectual, technical and managerial skills that

will facilitate their development as designers who will shape contemporary

culture and invent desirable futures.

Characteristics

The scheme offers students a design education that is attuned to new The

scheme offers students a design education that is attuned to new trends and

is sensitive to change. The School encourages its students to think critically

and learn independently, experimenting with dynamic, multilayered

4 Years

Full-time

Local:JUPAS /Non-JUPAS

Non-local

design processes to weave culture and industry strands into appropriate

social narratives.

It offers four disciplines: Advertising Design, Communication Design,

Environment and Interior Design and Product Design.

Program Structure

Year 1 introduces students to their chosen disciplines and enthuses them about

their study, through subjects such as the Freshman Seminar. The first year inspires

students to learn to learn, and provides a broad-based foundation of common

and discipline-specific design thought processes and skills.

Year 2 provides students with the opportunity to investigate the characteristics

of their chosen discipline, explore nascent personal interests, and develop

competencies relevant to each discipline.

Year 3 allows personal study paths to be consolidated in design Studios,

and enriched in Discipline-Specific Subjects. Students are also required

to co-operate with other students in multidisciplinary Common

Compulsory Subjects.

Year 4, the final year, matures students critical appreciation of designs scope,

and its implications for social and cultural development. Students are brought

to contextualize project research, innovation, and execution processes. In their

final year students will be required to negotiate project development in group

and independently, while collating a portfolio of personal works of a professional

standard. Graduates will be prepared for employment or for postgraduate studies.

The core study of the issue-based design Studio subjects addresses

contemporary aspects of human existence and the ambition to conceptualize

desirable futures. Mindful of the cultural implications of technology, projects are

developed with the user at its centre, and a critical appreciation of social trends,

articulating a humanistic teaching and learning mode running across the

Schemes four design disciplines.

Students are required to complete a total 124 credits in order to graduate;

including 30 credits earned completing General University Requirements

Subjects, 20 from Common Compulsory Subjects, and 74 from Discipline-

Specific and Elective Subjects.


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BA(Hons) in

Communication

Design

Career Prospects

Graduates may embark on a wide spectrum of careers in the traditional

field of graphic design (such as visual identity design, publication design,

web design, environmental graphics, exhibition design, and packaging

design), as well as newly emerging areas such as information design,

brand strategy, motion graphics for television and film, interaction design

and user experience design. Career paths include graphic designers,

information designers, web designers, user experience specialists,

interface designers, art directors, project managers and creative directors.

Who should consider Communication Design?

You are aesthetically sensitive, culturally aware, inquisitive, and able to

think both logically and intuitively. You are a conceptual thinker with

a strong desire to communicate with clarity and conviction via visual,verbal and written means. You enjoy analyzing problems and assimilating

and organizing information. You are curious about people and how they

interact with information, knowledge, environments, objects and other

people. You are passionate about visual forms, and enjoy creating things.

You are highly motivated and inspired, and have

a good command of English.

Discipline Leader: Keith Tam BDes, MA, MHKDA, MISTD

4 Years

Full-time


Non-local

Aims

The program invites students to investigate how visual language

typography, imagery, interactivity and time plays a critical role

in clarifying information, evoking emotions, inducing actions, and

engendering change. Students not only develop their aesthetics, c raft

and form-giving skills for a variety of media, they will also integrate

contextual research, theories, processes and methods in their studio

practice. Studio learning is centered on three major areas: designing

for information, designing for identities, and designing for experiences.

Students are encouraged to think creatively, strategically as well as

systemically in solving complex communication problems. Graduates

will be equipped with the professional skills necessary to meet the

expanding needs of the profession as well as develop critical minds to

question the social and cultural roles of communication design in local,

regional and global contexts.

12 13Undergraduate Programs Undergraduate Programs

BA(Hons) in

Advertising Design

Career Prospects

The program will prepare students for careers in the advertising industry

as art directors, copywriters, interactive designers, account executives,

and marketing executives.

Aims

The aim is to p rovide students with the creative skills and knowledge that

are necessary for a successful career in advertising. The objective

is to enable students to create and produce effective advertising based

on marketing research, consumer behavior study, strategic planning,

creative concepts, art direction, copywriting, design techniques,

communication skills and social responsibility. An understanding of the

Hong Kong and Chinese mainland markets in the context of economic,

cultural, social and technological d evelopment will underpin the

curriculum. Our all-round approach to develop students professional and

generic competences sets it apart from other universities/colleges.

The teaching team has strong links with the advertising industry. Agency

visits, overseas study trips, summer internships and guest speakers such

as TV commercial directors, photographers, brand managers, to name but

a few, will offer insights into the professional world.

Graduates will have a competitive edge in the highly competitive

job market.

Who should consider Advertising Design?

You possess a passion for persuasion centered on the relationship

between image and word in advertising. You have the desire to succeed

in a highly competitive industry and the ability to work under pressure.

Your personality is flexible and sociable with a strategic and enquiring

mind, because agency life is all about getting on with people, being able

to work in a team and being able to convince clients of the merit

of advertising proposals. You have a good command of English and

Chinese Language.

Discipline Leader: Francis Hung BA

4 Years

Full-time


Non-local

Advertising Campaign for Lok Man Bookstore, Hau Yee Man

Type broadside, Liu Cheuk Yui


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UNIQLO MY DEARWORLD

Case Study:UNIQLO,casual wearchain store

Cheung Hiu Yan

Advertising Design student


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The Anxiety of Influence

Mak Long Jonathan

Visual Communication Design student

The LamLineage Genealogy

Lam Oi Keat

Visual Communication Design student


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1918

BA(Hons) in

Environment and

Interior Design

Career Prospects

The program is intended to prepare students for a career in the

profession of environment and interior design industry primarily

to provide service in Hong Kong and Mainland China with an

international standard, so as to operate and work internationally

or in association with international companies.

It also intends to prepare students to continue their education at

postgraduate level as well as to realize the need for continuing education.

Aims

It aims to provide students with creative and professional skills and

knowledge that are necessary for a successful career in the environment

and interior design industry. Our objective is to enable students to operate

effectively within a professional environment and interior design context;

to create innovative spaces; to reflect on new issue in sp atial design based

on materiality, construction and general building systems; to contribute to

the enhancement of the profession at large. An understanding of glob al,

regional and local contexts in historical, economic, cultural, social and

technological aspect will supplement the curriculum.

4 Years

Full-time

Local:JUPAS/ Non-JUPAS

Non-local

Undergraduate Programs

BA(Hons) in

Product Design

Career Prospects

Students can pursue various choices of careers upon graduation.

They will be industrial / product designers, product st ylists, concept

innovators, design managers, entrepreneurs, designers for product

manufacturers and trading companies or employed by product

design consultancies.

Aims

The program is to prepare students for a professional

career in the design and development of products and product

related services. They will learn to identify and solve the problems

of product design innovatively and systematically with sensitivit y

to humanistic, environmental and social concerns. It will equip

learners with knowledge in fundamental design skills, general

knowledge in academic literacy and a fundamental understanding

of business. The objective is to enable learners to devise products

and services based on user-oriented research, markets analysis,

technology opportunities, ergonomic criteria, engineering

knowledge, business awareness, cultural appreciation and social

responsibility to meet the emerging needs of both the market and

society of Hong Kong, the rapid evolving Pearl River Delta region

and throughout Asia.

Discipline Leader: Mr Peter Dean BSc, MDes, DIC

4 Years

Full-time

Local:JUPAS/ Non-JUPAS

Non-local

It is to educ ate designers to have a broad interdisciplinary view of their

role and operate at various scales; enabling them to be the link that

connects architects, industrial designers, landscape designers, graphic

designers and project developers.

Discipline Leader: Laurent Gutierrez BTS, BT, PgD, BArch, MArch


The Village School is Back, Law Tsz Wang

Myket, Fan Man Fan DaphneWhat if? Proposition, Li Man Yi Wendy


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20 21

MFIT+

Tsang Sin Ying

Environment and Interior Design student

KeepChanging

Chung Wai Yee Michel

Environment and Interior Design student


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Airy CompactSewing Machine

Chiu Tsz Ying

Industrial & Product Design student

Alleyer Kwun TongVehicle

Ho Yan Hei Sam Samantha



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24

Tooly Journey Play

Fine Motor Skill TrainingPlay Set

Wong Wai Lun Leo



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26 27

Bachelor of Arts

(Honors) in Art andDesign in Education

Program Code 73028

Mode of Study Part-time

Normal Duration 34 years

Credits Required for Graduation 60

Program Leader Siu King Chung BFA, MA

Career Prospects

Careers as culturally sensitive designers and/or art and design educators

(teaching up to post-secondary level) who can articulate design as

a means of public education.

Aims

This program is tailored for working designers and art/design educators,

engaging in-service professionals in developing new p ractices in

a design-driven society. It aims to refine practitioners conceptual

skills and practical knowledge in relevant disciplines, and facilitate the

development of critical perspectives on the issues of design, culture and

education in local contexts. The program also engages educators and

design practitioners in teamwork and developing new learning materials

and content for our knowledge-based society.

Characteristics

This program's main focus is on the provision of advanced art and design

training at the practical and theoretical levels that are suitable to the local

culture and its educational context. The program offers opportunities in

Program Structure

There are six areas of study. Students can choose from subject options

to make up the requirement for each area.

Profession Specific Studies (PSS) that allow stud ents to explore criticallyan array of theories and rationales pertaining to particular scopes of art and

design education; Design, Culture and Theory (DCT) that introduces a variety of concepts,theories and philosophies that influence the perception and practice of

artists, designers, educators and their consumers;

Art / Design Studio (ADS) that allows students to undertake a series ofthematic studio projects and create artifacts or design work under a variety

of thematic circumstances;

Negotiated Studies (NS) which engage students in self-directed studies,undertaking projects and researches which reflect their own interests and

career pursuits in consultation with the teaching staff in the final stage of

their study; and

Research Studies (RS) which help students to progressively develop skillsin academic writing and research.

The compulsory General University Requirements Subjects includingCluster-Area Requirements, Service Learning, Healthy Lifestyle, Chinese for

Design Students, and Language and Communication Requirements.

34 Years

Part-time

Local: Non-JUPAS


This programs curriculum is subject to approval.

academic research and school-based educational development,

as well as art and design experimentation in the workplace. Classes

are on weekday evenings and/or weekends.


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Bachelor of Arts

(Honors) inDigital Media

Program Code 73032



Credits Required for Graduation 64*

Intake 30

Program Leader Henry Ma MBA, MA

Career Prospects

This program adopts the motto of content is king wherein idea will always

lead execution. It trains content designers by giving them the necessary tool s

to compete in the world of digital media and digital entertainment. Given

intellectual property is a significant source for economic growth, having that

winning idea means a chance of being placed in a commanding position.

Aims

The program aims to produce idea driven content designers regardless

of their disciplines. It rights the paradigm of confusing creativity based

on ideas with fabrication based on technical know-how. With this in mind,

students are also taught the necessary technical, entrepreneurial and

analytical skills in order to become self-learning and self-enabling for the

successful execution a given creative idea.

Characteristics

We facilitate personal growth in students through self-discovery,

self-discipline, self-analysis and self-learning. We encourage independent

thinking, successful positioning and inventive creation through contextual

awareness, imagination, collaboration and knowledge application.

Program Structure

The program is a top-up degree. It focuses on non-interactive content

creation by way of strengthen basic technical skills in video production

and animation in the first year. In the second year, emphasis is pl aced

on shifting the paradigm to think not so much in terms of technical skills

but in terms of creating ideas to drive those skills. Students will be placed

in real projects, providing real creative media solutions to real clients.

Students will also be focusing on developing and executing their capstone

project within the second year.

2 Years

Full-time

Local: Non-JUPAS

Non-local

* The credit requirements are subject to review and will vary according to the Associate Degree/

Higher Diploma results and subjects taken of the student.



* The credit requirements are subject to review and will vary according to the Associate Degree/

Higher Diploma results and subjects taken of the student.

Program Code 73036



Credits Required for Graduation 64*

Intake 40

Program Leader Dr Kenny Chow BSc, MSc, MFA, PhD

Career Prospects

The graduates will join the workforce of a wide array of creative industries,

such as the new media business, digital entertainment industry, information

and communication sectors, digital marketing, electronic commerce, and

others. Meanwhile, a number of them may continue their postgraduate

studies in interaction design, multimedia entertainment, and the like.

Aims

This program aims to nurture a kind of designer, who possesses a strong

humanistic mindset as well as technological knowledge to actualize

ideas as design artifacts enabling people to make meaning of interactive

dynamic experience.

Toward this end, the mission of the program includes:

To train designers creating interactive media artifacts To guide generation of meanings through interactive dynamic experience To teach creative application of technological knowledge To develop students sensitivity to emergent human needs To develop students critical judgment based on contextual review

Characteristics

As a top-up program, it will inspire students to refashion their technical

knowledge and skills learnt from sub-degree programs, and more

importantly to extend their attributes in design thinking, creativity,

intellectual ability, professionalism, and entrepreneurship, supported

by studio-based learning, advanced interactive technology knowledge,

design research methodologies, human-centered design concepts, and

work-integrated education.

Program StructureIn Year 1, students will study discipline-specific compulsories

to enhance their design knowledge and analytical c apability. Core

subjects consolidate students understanding of perception,

representation, aesthetics, and usability with particular emphasis

on digital interactive media. They will also learn about research

methods in relation to interactive dynamic experience and apply

the principles to problem formulation, idea generation, and concept

development in studio courses.

In Year 2, students start to practice design projects in real case scenarios.

The co-operative project involves real clients and on-going projects.

Students will be introduced to entrepreneurship, being motivated to new

opportunities of deploying their ideas. The capstone project summarizes

and caps all their learning and development in the program.

2 Years

Full-time

Local: Non-JUPAS

Non-local

Bachelor of Arts

(Honors) inInteractive Media



Candy Pearl Design


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32 33

Higher Diploma in

Multimedia Designand Technology

Program Code 3193 (73326)




Intake 100

Program Leader Bruce Wan MDes

Career Prospects

Graduates are employed in a range of roles in design and multimedia

firms as well as other organizations utilizing multimedia in manufacturing,

marketing or communication. It is expected that the graduates will

be specifically employed in the areas of advertising media production,

graphic design, web design, interactive multimedia, computer animation

and motion graphics.

Aims

In the belief of the u se of modern technology in multimedia design as the

future of the industry, our program emphasizes knowledge and skills in

multimedia production. Students are prepared for key roles working with

senior designers or technology managers. They learn creativity within

design disciplines and develop an awareness of multimedia technology

practices. They also become competent at identifying, analyzing and

solving multimedia design problems.

Characteristics

We take a broad-based approach to develop skills in multimedia

technology, computer integrated design, communication and awareness

of management practices. This is a p ractical foundation for designing

with, and for, digital media technologies.

The variety of electives and real-world projects develop students

with specialized skills that they will need to meet the industrys diverse

requirements.

Program Structure

The credit requirements include 18 credits of University Requirement

Subjects, 51 credits of Compulsory Subject s and Electives.

Year 1 develops students personal competence and skills in using

digital media. They also learn the essence of design principles and

visual elements.

In Year 2, students learn about transferable skills and how to adapt

them to various applications in multimedia design and technology.

The independent project develops their interest in the multimedia area

and contributes to a strong portfolio for future employment.

2 Years

Full-time

Local:JUPAS &Non-JUPAS

Non-local


The lostheart

Sin Man Ting

Higher Diploma in Multimedia Design and Technology

Task Genie, Hon Hei Yan


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34 35

Program Code 3246



Credits Required for Graduation 65 *

Intake 50

Program Leader Brian Lee BA, MA

Career Prospects

This program has created a new hybrid profession that is positioned as the

catalyst for the transformation of Hong Kong into a product-innovation sensitive

economy. Students are taught to take on the integrator role, implementing product

innovations in organizations. The product innovation knowledge will also be a

solid foundation in technology-oriented business innovation.

We provide an alternative educational path for sub-degree graduates of industrial/

product design, manufacturing/production engineering, mechanical engineering

and even business studies from PolyU and other local institutions (especially the

Hong Kong Institute of Vocational Education).

Aims

Students gain an integrated knowledge of industrial design, manufacturing

engineering and product development technology through this program. They

learn the principles, concepts and applications of innovative product design and

development, from identifying opportunities to launching innovative products in the

marketplace. Problem-based projects train students in design thinking and analytical

and problem-solving capabilities in new product innovation.

Characteristics

This is the first program of its kind in Hong Kong. It integrates industrial

design, manufacturing engineering and new product innovation

technologies. Business and marketing knowledge for new product

innovation is another key component.

In the project subjects, which combine theory and practice, students

develop creative and innovative abilities in simulated and client projects.

The strategic alliance of PolyU Design, Department of Industrial and

Systems Engineering and Industrial Centre ensures students access to the

best expertise and facilities.

The program consists of substantial amount of laboratory work, practical

training, hands-on experiments and problem-based project components.

Program Structure

The program consists of four semesters and one summer term. The

credit requirements include 18 credits of General University Requirements

subjects and 47 credits of Discipline-Specific Requirement subjects.

HKDSE candidates (JUPAS) without Level 2 in Physics maybe requiredto complete 6 credits of remedial subjects and those without taking extend

modules (Module I and II) of Mathematics maybe required to complete

4 credits of remedial subjects.

Discipline-specific Requirement subjects including 2 Common Compulsory

Subjects (project related), 11 Discipline-Specific Compulsory Subjects and

3 Discipline-Specific Electives develop students fundamental discipline-

specific knowledge and the skills they need to function effectively in their

initial employment at the para-professional level. They will develop generic

competencies in the professional context for pursuing further study.

The Compulsory Subjects, Product Innovation Projects and Elective Subjects

are designed to fulfill the following aspects of students expectations:

+ product innovation specific knowledge;+ technological innovation knowledge;+ process innovation knowledge; and+ administration innovation knowledge.

2 Years

Full-time

Local:JUPAS &Non-JUPAS

Non-local

Higher Diploma in

Product InnovationTechnologies

*Remedial subjects are required for those without the HKDSE background in Physics and Mathematics.

Caviar aHome-Boratory

Wong Tsun Pong, Yuen Yiu Ming

Higher Diploma in Product Innovation Technologies



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PostgraduatePrograms

Maste of Design Scheme 1 1 5Y F ll ti


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Postgraduate Programs 39

Aims

The scheme contains five different specialisms: Design Practices, Design

Strategies, Interaction Design, International Design and Business

Management, and Urban Environments Design. Hong Kong, as a world-

class city, is an international environment that blends Eastern and

Western influences. Students study in English but explore the

increasingly world-changing context of Chinese culture as they acquire

interdisciplinary skills and cultural experiences that extend creative,

critical and analytical thinking and development across boundaries. Theinternational and interdisciplinary faculty prepares students to take charge

of their future learning and development in designs nimble and quickly

changing environment.

Delivery Pattern

Classes are held during the daytime, evenings or a combination of both

on weekdays and/or weekends. Students are given a mixed-mode

status and are required to attend classes that are specified for individual

specialisms of the program.

Credits Required for

Graduation

>> Design Practices 31

>> Design Strategies 31

>> Interaction Design 36

>> International Design and

Business Management 36

>> Urban Environments Design 36

Sch em e Leade r P rof Roger Ba ll , E ri c C . Y im Professor i n

Asian Ergonomics, MFA, PhD

Master of Design Scheme

/ Taught Postgraduate

Program

>> Design Practices

>> Design Strategies

>> Interaction Design


Business Management

>> Urban Environments Design

Program Code 73035

Specialism Code >> Design Practices DPF

>> Design Strategies DSP

>> Interaction Design INF


Business Management IDB

>> Urban Environments Design UEF

Mode of Study Mixed Mode

N or ma l D ur at io n > > D es ig n P ra ct ic es 1 y e ar

>> Design Strategies 2 years

>> Interaction Design 1 year


Business Management 1 y ear

>> Urban Environments Design 1.5 years

11.5 Years Full-time

2 Years Part-time

Local

Non-local

MDes 1 Year MDes 2 Years


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40 41

MDes

Design Practices

Aims

This specialism focuses on design as a strategic tool for the consumer

economy. Interdisciplinary projects embrace business strategy and brand

development, identifying opportunities for innovation and user experience.

This full-time international program responds to the worlds industrial

and technological transformation with a focus on China. The development

of a high level of research, analysis, strategic vision, aesthetics, technical

mastery in development, fabrication and commercialization of design

prepares students for leadership roles.

Characteristics

The Design Practices specialism is a hands-on, studio-based course

directed at students who want to deepen their innovative abilities, who are

curious about design and business integration, and who enjoy the creative

form challenges of making objects and id eas that improve peoples lives.

Designers with a bachelors degree in product design, interior design

or communication design may find Design Practices to b e a logical

next step in their professional development.

Program Structure

Primarily a studio experience, some projects are sponsored by

leading companies with real business context provided as the base for

collaborative workshops. Theory and method subjects are delivered

during weekends over four consecutive weeks each. A Capstone

Project concludes the year with an experience that synthesizes learning

in a real world setting.

Classes are normally held during the daytime on weekdays except for

three subjects, of which two will be delivered during weekends and one

core will be conducted d uring weekday evenings. Each of the weekend

subjects requires 3 weekends spread over 45 weeks. It normally takes

1 year to complete the specialism.

Core Areas of Study

Seeks to join practical strategies for innovation with formal aspects

of design development, by making design through:

real-world project development; teamwork approaches to problem solving; cultural considerations as well as business and technology; consumers needs and goals; and design entrepreneurship and brand creation.

Specialism Leader: Prof Roger Ball, Eric C. Yim Professor in Asian

Ergonomics, MFA, PhD

1 Year

Full-time

Local

Non-local

Postgraduate Programs

MDes

Design Strategies

Aims

This specialism seeks to locate design strategically in the context

of business and technology by exploring best practices as shown in case

studies, human-centered explorations to identify p reviously unrecognized

user needs and desires, comparative analyses of business opportu nities,

successes and failures, and analyses of branding strategies, with particular

attention to the local context of transforming original equipment

manufacture (OEM) to original design manufacture (OD M), and finally

to own brand management (OBM). The specialism is applicable

to both business and non-profit organizations and extends across loc aland global issues.

Characteristics

The Design Strategies specialism is directed at people who are

established in their careers and wish to deepen and enhance their

strategic thinking and methods by integrating design, business and

technology. The specialism is intended for both design and non-design

professionals with solid working experience in or related to the areas

of design, such as communication, brand management, production,

marketing, engineering or teaching. Those who are considering becoming

entrepreneurs, taking on more responsibility for design-led business

development, or translating new technology into designed experiences

and practical applications will benefit from this specialism. Design

Strategies was rated as one of the Worlds Best Design Thinking Programs

by BusinessWeek.

Program Structure

Design Strategies has a flexible approach to learning for engaged

professionals. Subjects are normally taught on weekends with most

subjects taken in any order after the completion of a selection of core

subjects. For example, a typical 3-credit subject requires 3 weekends

spread over a 45 weeks period. Not a studio program, the purpose

for this specialism is academic to deepen design understanding and

integrate design in its business and technological context through reading,

thinking, discussing and writing. The specialism studies conclude with

a report that synthesizes individual experience and interests with

program materials leading to strategic development for an organization

or in the pursuit of social and cultural goals.

Core Areas of Study

Seeks to understand the interrelationships between design, business

and technology by:

creating value through design; applying design to business development; transforming OEM to ODM to OBM; branding products and services for domestic and international markets; exploring culture differences and issues in local and global contexts; and understanding customer needs and goals.

Specialism Leader: Laurent Gutierrez BTS, BT, PgD, BArch, MArch

2 Years

Part-time

Local

Non-local



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42 43

Brainwavetechnology appliedin sports SEMTEK is

a device to track athletes physical performance and

physiological state during training. A capstone project

by MDes (Design Practices) student Sebastien Chung.

Buildingamodelwithphysicalcontrolmechanismsto

explorehuman andenvironmental interaction PEEP

is a project from Embedded I nteraction Workshop and

the team members are Xie B inhuan, Xu Shijie, and

Zhou Yue of MDes (Interaction Design) program.

MDes Classes are normally held during daytime on weekdays, except for one1 Year MDes Program Structure1 Year


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44 45

Interaction Design

Aims

This specialism seeks to enhance human ability and life through the

design of innovative, interactive and experiential ideas, based on

a synthesis of human thought patterns and habits with technical means.

A combination of theory, planning strategies, research and technical

skills provide the foundation for workshops that explore emerging

aspects of interaction design, based on human needs and pleasures

as well as technological development.

Characteristics

The Interaction Design specialism is directed at students with a passion

for people and technology, who have curiosity about the future and

want to shape how information is accessed and used, how environments

might change based on need, or how embedded information

in products support use. T hose with a Bachelors degree in design

(visual communication, product, digital media, or environmental design),

communication, information technology, or even psychology may find

interaction design to be the next step in their professional development.

Program Structure

The specialism is structured by a combination of intensively taught short

courses that directly support a workshop investigation. Workshops take

various forms from individual to team work and from self-initiated projects

to externally sponsored projects. A range of electives are available to

tailor the experience to individual interests. The expectation is that

the student is fully committed to the program and works in the studio

environment. The specialism concludes with a demonstration project that

unites research, creative exploration, user understanding and prototype

testing towards a solution.

core subject and some shared electives that are delivered on weekday

evening and weekends respectively. Each of the weekend subjects

requires 3 weekends spread over 45 weeks. It normally takes 1 year

to complete the specialism.

Core Areas of Study

Seeks to join theory and action by:

putting people first in the people/technology equation exploring human-centeredness;

understanding active communication processes on whichinteractivity is built;

learning methods for analysis and construction of interaction design; working across communication technology, product interfaces,

and service systems;

focusing on one of the above as an alternative focus; and developing a holistic approach to human-centered interaction that

includes problem or opportunity identification, research, prototyping

and execution.

Specialism Leader: Dr Kenny Chow BSc, MSc, MFA, PHD

Full-time

Local

Non-local


Internation Design and

Business Management

Aims

The specialism aims to nurture T-shaped professionals with high-level

competencies to better understand and manage global bu siness dynamic

and to function in and contribute to design-sensitive and technological-

intensive business environments. These competences enable students

to lead the transformation of their respective local enterprises and

to challenge existing mindset in technological innovations, product

and service designs from an integrative design thinking management

approach. Ultimately, ID&BM aims to create an impact at the regional and

global levels by meeting future talents demand of well balanced businessdevelopers, entrepreneurs, products and services innovators.

Characteristics

ID&BM is a multidisciplinary specialism based on an integrative design

thinking management approach, pulling together professional knowledge

in the areas of design, business and technological fields to achieve

managing design as a competitive strategy in an international business

setting. Globalisation in business and education has rapidly diminished

boundaries between countries, cultures, and economies. ID&BM

will provide a meeting point for students and faculties amongst the

collaborative institutes from different regions of the world, which enables

cross-cultural and -disciplinary project teams to solve and manage real-

life design, business and technical problems. ID&BM is targeting intakes

evenly distributed across Hong Kong, mainland Chinese and international

students, and across design, business and technological fields.

ID&BM will begin with an intensive 7 week introduction to the Essential

Knowledge in each of the three disciplines, and then follow by a series

of compulsory subjects. In the second semester, the focus is on two

ID&BM Multidisciplinary Projects, while students can choose elective

subjects in design and b usiness discipline to enhance their individual

career profile. Capstone Reflective Thesis synthesizes the learning in

ID&BM at the summer term.

Core Areas of Study

Students, irrespective of their disciplinary background, learn together

to nurture a new mindset and attitude where cross-disciplinary stimulation

is the foundation of innovation.

They will:

Apply theories and concepts of the three domains underpinningthis specialism

Evaluate cultural differences and their implications for leadershipand effective management of design and business activities

Identify and evaluate the means by which value creation may b e managed Participate effectively in the d esign, implementation and comprehensive

evaluation of projects involving multidisciplinary and multicultural teams

Demonstrate the ability to view, frame and resolve design issuesby adopting multiple perspectives

Understand and perform the integrative design thinking rolesof a T-shaped professional in business environment

Specialism Leader, Dean & Swire Chair Professor of Design:

Prof Cee de Bont PhD


Full-time

Local

Non-local


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Master of Science 12 Months Full-time Doctor of Philosophy


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48 49

in Multimediaand EntertainmentTechnology

/ Taught Postgraduate Program

Program Code 73034

Stream Code Full-time FTM

Part-time PTM

Mode of Study Mixed Mode

Normal Duration Full-time 12 months

Part-time 3 years


Intake 54

Program Leader Dr Gino Yu BSc, PhD

Aims

The program is for those who are keen to lead in the digital entertainment

industry. It is designed to open creative possibilities in the minds of

the students by exploring cross-disciplinary media applications and

technologies. Through theories and project based modules, students are

encouraged to look afresh into all aspects of how media impacts our lives,

ranging from technological innovation and development for human-

machine interfaces to creative content design for digital entertainment.

The course starts with the building blocks of sound, d igital video,

animation, computer game and online entertainment, and encourages

students to look beyond technology by finding value in innovation to

shape the path of what digital entertainment can become.

Characteristics

The program seeks to develop a balanced level of expertise throughdelivery of subjects that complement and extend students existing

knowledge. It will:

create an overview of the domain ranging from design to technology; generate planning and coordination strategies; develop the skills needed to collaborate with those from other disciplines;

provide a focus on game design, human-machine interface, or digitalmedia and animation production;

emphasize innovative products and applications; and develop the skills for sustained futu re learning beyond the university.

Program Structure

The program provides an option for students to engage in a full-time

(completing in 12 months) or part-time (completing in 3 years) stu dy load,

and to attend classes in t he daytime, evening or a combination of both.

The program consists of 36 credits, involving 5 compulsory subjects,

6 elective subjects and a Masters Project.

3 Years Part-time

Local

Non-local


& Master of Philosophy/ Research Postgraduate Programs

PolyU Design offers PhD and MPhil studies

in the following areas:

Asian Lifestyle and Design Design Education Urban Environment Design

Design and Technology

Design and Business

For the details of entrance requirements

and online application, please visit the e-Prospectus

for Research Postgraduate Studies at

www.polyu.edu.hk/ro/e-prospectus.

For more information, please contact us

at (852) 2766 5487

or email [email protected],

or visit www.sd.polyu.edu.hk/web/Postgraduate/Research.



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50 51

AboutPolyU DesignAboutPolyU DesignAboutPolyU Design

PolyU Design: MottoM k ibiliti dl


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52

PolyU Design has been an important

hub of design education and research

for Hong Kong since 1964. With

a campus in Shenzhen; research centers

in Yunnan, Hangzhou, and Ningbo, and

research partnerships with over twelve top

universities in the Mainland China,PolyU Design is at the forefront of applying

Asian innovation to global opportunities.

PolyU Design is celebrating 50 years of providing excellent design

education. The School is dedicated to bringing the world better products

through education and practice. Our specialisms include advertising,

environment and interior design, product design, communication,

interactive and digital media. Programs are offered at higher diploma,

bachelor, master, and PhD levels.

y gReputation builtsince 1964

Make possibilities endless

Vision

To establish the School of Design

as a top tier international design

school, applying Asian innovation

to global opportunities

Mission

To sustain excellence in design

education, practice, consulting

and research

To harness the legacy and

dynamism of Asian cultures

in creating solutions for

human needs

To create strategic models for

products, brands and systems

in local and global markets

.

>

>

>

Milestones


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54

1960s

Founded at the Hong Kong Technical College Part-time evening General Certificate courses offered

1970s

Renamed as Department of Design atthe Hong Kong Polytechnics establishment

Joined ICSID World School Services First Polydesign Show held First 30 Higher Diploma students graduated 3-year Higher Diploma in Design offered Specialisms introduced to Higher Diploma in Design 2-year Higher Certificate in 2-Dimensional

Design launched

2-year Diploma in Design with specialismsin final year introduced

Streams added to Higher Diploma in Fashion Design 2-year Higher Certificate in Applied Photography

launched

1980s

Renamed as the Swire School of Design Higher Certificates in Illustration and Studio

Ceramics introduced

BA in Graphic and Industrial Design offered BA in Fashion and Interior Design launched BA in Design offered specialisms in Fashion, Graphic,

Industrial, and Interior Design

1990s

Re-designated as School of Design Graphics and Interior Design became honors degrees MA in Design program launched Degree in Photographic Design launched BA(Hons) in Art and D esign in Education offered Higher Diploma in Multimedia Design and

Technology offered

2000s

BA(Hons) in Digital Media program launched Launched MBA in Innovation and Design

Management program with Graduate School of Business

Master of Design (MDes) program launched andexpanded to offer specialisms in Design Practices,

Design Strategies, Interaction Design,

Urban Environments Design

Rated as worlds Top Design School by BusinessWeek;MDes (Design Strategies) as Best Design Thinking

Program

2010s

4-year BA(Hons) Scheme in Design introduced The Hong Kong Jockey Club donated HK$249 million for

the Innovation Tower and Design Institute for

Social Innovation

Being the only Asian school named as one of the worldstop 25 design schools by Business Insider

Relocated to the Jockey Club Innovation Tower in 2013 MDes (International Design and Business Management)

program launched

About PolyU Design

PolyU Campus in 1960s, 1970s and 2010s

Graduation Shows in 1970s and 2008

Amazing alumni Global orientation,H K d t

International and Chinese Mainland Students

When you consider studying abroad, your aim is not only to stay overseas

for a few years and earn a degree. It is important that your choice will


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57

PolyU Design has groomed a consortium of

creative minds in its history. From top management

of corporations to world-renowned designers,

our alumnis achievements are not only limited to

design and creative industries. Many of our proud

former students are now leaders in innovation

management, branding strategies and other professions.

56 About PolyU Design

and then some

(Top to bottom; left to right):

Alice Mak , Siu Hak , Carrie Chau,

Tommy Li, Freeman Lau , Vivienne Tam,

Lee Chi Wing , Raman Hui, Alan Yip ,

Barrie Ho , Dorophy Tang , Anthony Lo

Hong Kong advantage

Renowned Educators, Design Practitioners,

and Business Leaders help to make PolyU

Designs programs global and distinctive.

Honorary Professors including: Victor Lo

Chung-wing (Gold Peak), Henry Steiner

(Steiner&Co), and Kan Tai-keung (Kan & Lau),

are just a few luminaries that contribute

to our teaching that is destined to nurture

design thinkers that will lead innovation for

a better world.

Our faculty is one of the most internationally mixed in the world. They

have industry experience, conduct research in a specialized area and bring

these skills into the classroom. Encouraging and nurturing creativity and

innovation remains PolyU Designs central task supported by the most

technologically advanced design tools.

Local Students

PolyU Design has an excellent setting in the East-meets-West culture in

Hong Kong. With its close proximity to Mainland China and the rest of Asia,

Hong Kong is one of the most dynamic and prosperous metropolitan cities

of China and the world. At PolyU, you will be exposed to both English and

Chinese, the most widely spoken languages of the world, gain knowledge

and understanding of the culture, society and people of China, and

meet people from all around the world. With Chinas emergence as the

worlds focal point of economic development, such exposure will create a

competitive edge for our students future development.

enable you to benefit from the experience and pave the way for

a prosperous future. PolyU is a pathway to your aspirations. PolyU has

a proud history dating back to 1937 with a mission to provide high quality

education of an applied nature meeting the changing requirements of the

world, and preparing students for the challenges they will meet in their

future careers.

Studying at PolyU, students will be equipped with global perspectives

connecting them to not only Hong Kong, but also China and the world.

Visit www.polyu.edu.hk/study for latest information on living in Hong

Kong and applying as a non-local student.

International Network

PolyU Design welcomes and has taken part in various kinds of local and

international collaborations with both academic and corporate sectors.

Academic collaborations range from research projects, to exchange

programs, to workshops; while corporate collaborators offer scholarships

and work-based learning opportunities, including co-operative workshop

and summer internship to our students.

Top schools around the world chose us as their academic collaborator:

Central Academy of Fine Arts (China) Cornell University (US) Delft University of Technology (The Netherlands) KAIST (Seoul) Konstfack (Sweden) Massachusettes Institute of Technology (US) National University of Singapore (Singapore) Ryerson University (Canada) The University of Applied Sciences Cologne (KISD) (Germany) Tsinghua University (China) UC Berkeley (US) University of Art and Design Helsinki (Finland) University of Arts London (UK) University of Cincinnati (US)

About PolyU Design


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59

International Exchange

The international exchange program is an opportunity for stu dents to experience

studying abroad, outside of their habitual cultural context. It aims to develop students

understanding and good will while strengthening cultural ties. International students

visiting Hong Kong can participate in our design studio work and study a large variety

of subjects offered by our different disciplines.

Our studio studies are fast-paced, focusing on experimentation and development of good

design sense. Hong Kong is in c lose proximity (45 minutes to the mainland border)

to Chinas largest industrial cities in the Pearl River Delta. Studying at PolyU makes it ideal

to understand this fast growing economy.

Work-Integrated Education

PolyU Design promotes the professionalism of the design industry by placing students

in real-life situations. The Work-Integrated Education (WIE) program involves work-based

learning experiences that take place in an organization context relevant to a students

profession, or the development of generic skills that will be valuable to the profession,

through internship subjects and co-operative projects involving commercial partners.

Students will obtain working experience in a real-life environment and better appreciate

what they learn in class, integrate theory with practice, enhance all-round development

and to make better career plans.

SDWorks

SDWorks is a unique business platform marketing the work of our students. It was

established to turn the student projects with great commercial potential into reality,

instead of leaving them ended as the course is completed. Together with the students,

SDWorks helps to develop and refine their ideas into real world products. It manufactures

the designs on site or license to industrial partners.

View catalog at sdworks.sd.polyu.edu.hk.

About PolyU Design

Design disciplineswith breadth and depth


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with breadth and depth

PolyU Design is dedicated to bringing the world better processes,

services, and products through education and practice. Programs are

offered in various design disciplines at higher diploma, bachelor,

master, and PhD levels.

Academic programs

Advertising Design (BA) Art and Design in Education (BA) Communication Design (BA) Design Practices (MDes) Design Strategies (MDes) Digital Media (BA) Environment and Interior Design (BA) Interaction Design (MDes) Interactive Media (BA) International Design and Business Management (MDes) Multimedia and Entertainment Technology (MSc) Multimedia Design and Technology (HD) Product Design (BA) Product Innovation Technologies (HD) Urban Environments Design (MDes), and MPhil / PhD

Students will be engaged in

Design Projects, Interactive

Critiques, Seminars, Tutorials,

Lectures, Workshops,

Independent Study,

Local and Overseas Visits

and Study Trips, IndividualPractice and Teamwork,

Internship, Cooperative

Projects, and International

Exchange.

Design forsocial innovation

No. 1 in Productivity inAcademic Journals in Asia*


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social innovation

In the past, design was widely confined to the functions of styling,

packaging and other forms of superficial differentiation. In the

context of the changes taking place in design, it is of critical

importance that PolyU Design provides a bod y of research,

methodology and practice to support an expansion of design

theory and practice in the crucial dimension of social innovation.

The Jockey Club Design Institute for Social Innovation was

established in 2011 to become a third space in the Hong Kong

design landscape, between academia and business, for the

development and commercialization of innovative multidisciplinarydesign projects and products, and the promulgation of best practices

in design innovation for social good.

62 About PolyU Design 63

Academic Journals in Asia

PolyU Design is actively engaged in applied research and consultancy support

for industry throughout Asia. Research has been a cornerstone of the School

since the early 1990s. With the rise of the importance of the China market our

research programs are more in demand than ever before.

Research laboratories at PolyU Design focus on three pillars: Communication

Design, Public and Space, and Design Foundation.

Communication Design

Digital Entertainment Lab Information Design Lab

Public and Space

Urban Environments Lab Public Design Lab Asian Ergonomics Design Lab

Design Foundation

Interaction Design Lab Asian Lifestyle Design Lab

Creativity and Design Education Lab

* Based on a preliminary study led by Delft University and PolyU Design.

About PolyU Design

Stimulating infrastructure


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65

PolyU Design is relocating to the new Jockey Club Innovation Tower

in 2013 which is built to further drive the development of Hong Kong

as a design hub in Asia, and provide additional space to facilitate

multidisciplinary collaboration. The new home of PolyU Design provides

advanced facilities for teaching and learning, as well as ample exhibition

and collaboration spaces that are positioned to attract deserved attention

to our students work. The Innovation Tower is the first permanent

architectural work in Hong Kong of Ms Zaha Hadid, one of the most

influential figures in the world of modern architecture.

Comprehensive facilities for competitive work

Studios are where design students study and nurture their creativity.

The Jockey Club Innovation Tower has fully equipped modeling

workshops that allow students to have conceptual and physical space

to investigate and experiment with materials, tools, processes and

ideas. Practical techniques are regarded as an integral part of the

problem-solving process that students need to exercise through hands-

on workshop activities. The workshop facilities p rovide students the

opportunity to familiarize with skills for the mastery of making.

Our teaching labs and studios feature hardware that is custom-built to

accommodate high-end graphics and multimedia content development.

PolyU Design provides the most advanced audio and visual studios and

labs for different levels of projects in digital media.

About PolyU Design64


34/41


35/41

AdmissionRequirementsSummary


36/41

Bachelor of Arts (Honors) in Digital Media

Entrance Requirements

A Higher Diploma, an Associate Degree ortheir equivalence in a relevant discipline from

Bachelor of Arts (Honors) in Interactive Media


A Higher Diploma, an Associate Degree or their

equivalence in Multimedia Design, Digital Entertainment,

Bachelor of Arts (Honors) in

Art and Design in Education*


A Higher Diploma/Associate Degree or an equivalent

Higher Diploma in Multimedia Design and Technology


Local JUPAS Applicants (with HKDSE Q ualifications)

Satisfy the Universitys general entrance requirements

Test and Interview Arrangement

Shortlisted JUPAS applicants who have attained the

minimum entrance requirements will be invited to an

aptitude test and an interview after the announcement


37/41

7372

q p

a recognized institution


Shortlisted applicants will be invited to an admission testand interview between March and June.

Shortlisted applicants will be informed in due course aboutdetails of portfolio submission.

Tuition Fee

HK$42,100 per academic year

Enquiries

Tel: (852) 2766 5346

Email: [email protected]

q g , g ,

Information Technology, Electronic Commerce, or related

disciplines


Shortlisted applicants will be invited to demo video

submission, aptitude test and interview between February

and April.

Tuition Fee


Enquiries

Tel: (852) 2766 5346


Admission Requirements Summary

g p / g q

qualification in Design or relevant disciplines

OR

A Teachers Certificate/Certificate in Education (withart or design elective studies)

OR

A Diploma or Higher Certificate in Design or relevant

disciplines from a recognized institution with not

less than 4 years of working experience

Obtaining Application Materials

via web at www.polyu.edu.hk/study forprogram information

by email at [email protected] come in person to our Academic Secretariat Service

Counter, Room M101, Li Ka Shing Building (Mondays

Fridays, 9am7pm and Saturdays, 9am12 noon)

Tuition Fee

This is a self-financed program. The tuition fees will be

charged on a credit basis and by semester. Fee per credit

is HK$2,500. Students are required to pay for 6 credits

as an initial tuition fee payment.

Financial Support

Some subjects are included on the Continuing Education

Fund (CEF) list of reimbursable courses.

Enquiries

Tel: (852) 2766 5474


*Subject to approval

73

y y g q

of 5 HKDSE subjects at Level 2 including English Language

and Chinese Language

Applied Learning Subjects (max 2) with distinctionconsidered as meeting the entrance requirement:

+ Applied Psychology+ Electronic Product Design in Action+ Film and Video Studies+ Image Design+ Infotainment Production+ Innovative Product Design+ Jewellery Arts and Design+ Multimedia Entertainment Studies+ Public Relations and Advertising

Normally, only those who choose this program as theirBand A or B choice will be considered.

Local Non-JUPAS Applicants

An appropriate Diploma in Design Studies from PolyU ora Diploma in Design or a Higher Diploma from the Hong

Kong Institute of Vocational Education, or the equivalent

OR

An appropriate Higher Certificate in Design from the HongKong Institute of Vocational Education

Notes

For non-local applicants, please contact us for informationof entrance requirements.

Subjects with the Highest Weighting

Local JUPAS Applicants (with HKDSE Q ualifications)

Applied Learning Subject(s): Film and Video Stud ies andMultimedia Entertainment Studies

of HKDSE results.

Shortlisted non-JUPAS applicants will be invited to an

individual interview plus portfolio presentation between

March and July.

Tuition Fee


Enquiries

Tel: (852) 2766 5347



Higher Diploma in Product Innovation Technologies


Local JUPAS Applicants (with HKDSE Qual ifications)

Satisfy the Universitys general entrance requirements of Subjects with the Highest Weighting

Notes

For non-local applicants, please contact us for information

of entrance requirements.

Master of Design Scheme

>> Design Practices

>> Design Strategies

>> Interaction Design

>> International Design and Business Design

Specialism-specific Requirements

Design Practices

A Bachelors degree in design or the equivalent ina related discipline and a minimum of one year

of professional experience in design is required

Tuition Fee

HK$4,000 per credit* for local students

HK$4,400 per credit* for non-local students

Initial Registration Credits:3 (local students) /

5 (non local students)


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74

5 HKDSE subjects at Level 2 including English Language

and Chinese Language

Applied Learning Subjects (max 2) considered as meetingthe entrance requirement:

+ Applied Psychology+ Electronic Product Design in Action+ Environmental Engineering+ Film and Video Studies+ Image Design+ Infotainment Production+ Innovative Product Design+ Jewellery Arts and Design+ Multimedia Entertainment Studies+ Public Relations and Advertising+ Normally, only those who choose this program as theirBand A, B or C choice will be considered.

Local Non-JUPAS Applicants

A Higher Diploma in Product Design or a HigherCertificate in Design or Design Studies from the Hong

Kong Institute of Vocational Education

OR

A Higher Certificate or a Diploma in a relevantengineering discipline such as Production & Industrial

Engineering, Manufacturing Engineering, Mechanical

Engineering, Electrical Engineering or Electronic

Engineering

OR

A Diploma in Design or Design Studies from PolyU or theHong Kong Institute of Vocational Education

Local JUPAS Applicants (with HKDSE Qu alifications)

Mathematics Physics Combined Science with Physics Extended modules of Mathematics Applied Learning Subject: Innovative Product Design


Shortlisted JUPAS applicants who have attained the

minimum entrance requirements will be invited to an

aptitude test (e.g. drawing test) and/or interview (in the

forms of group discussion and/or port folio submission)

after the announcement of HKDSE results.

Shortlisted non-JUPAS applicants will be invited to

an aptitude test and a group discussion plus portfolio

submission between March and June.

Tuition Fee


Enquiries

Tel: (852) 2766 5488


Admission Requirements Summary 75

>> International Design and Business Design

>> Urban Environments Design


A common recruitment and intake procedure will be

conducted to provide a means to better advise students

about the appropriateness of particular specialisms

to their personal and career development. Individual

specialisms will, however, continue to undertake

specialism-specific interviews and will apply some

specialism-specific requirements (see below).

Applicants are required to indicate their choice

of specialism upon application.

While most applicants to the Master level have

historically undertaken Bachelor level degrees from

Hong Kong or overseas institutions where the language

of instruction is English, an increasing number

of students are now being recruited nationally and

internationally. To guarantee minimum standards

of language ability, applicants who do not have a degree

from a recognized university at which the language

of instruction is English are required to obtain:

a score of 6.0 or above in the International EnglishLanguage Testing System (IELTS);

OR

at least 550 or above in the Test of English asa Foreign Language (TOEFL) for the paper-based test,

or at least 213 in the computer-based test, or at least

80 for the Internet-based test

Applicants will also normally be required to demonstrate

oral competence in English by means of an interview.

of professional experience in design is required

Portfolios will be reviewed during the selection processDesign Strategies

A Bachelors degree or the equivalent and a minimumof two years of professional experience in a design

related field is required

Interaction Design

A Bachelors degree in design or the equivalentin a related discipline required

Portfolios will be reviewed during the selection processInternational Design and Business Management

A Bachelors degree in design, or business, ortechnological fields, or the equivalent in a related

discipline preferably with 2 years of relevant professional

experience is required

Portfolio will be reviewed during the selection processUrban Environments Design

A Bachelors degree in a spatial design fieldor the equivalent in a related discipline is required

Portfolios will be reviewed during the selection process


5 (non-local students)

Financial Support

Some of the subjects are included on the Continuing

Education Fund (CEF) list of reimbursable courses for

local residents.

Scholarships are available in the form of waived tuition fees.

Eligible non-local and alumni candidates who study

the program on a full-time basis will be selected through

a competitive process.

Enquiries

Tel: (852) 3400 3440


* subject to approval

Master of Science in

Multimedia and Entertainment Technology


A Bachelors degree, preferably in a related field, or

Tuition Fee

HK$3,100 per credit for local students(Total tuition fee for 36 credits: HK$111,600 )

HK$4,000 per credit for non-local students(Total tuition fee for 36 credits: HK$144 000)

Design Education at PolyU


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76

being a mature applicant with substantial professional

experience in related fields.

English Language Requirement

If you are not a native speaker of English, or your

Bachelors degree or equivalent qualification is awarded

by institutions where the medium of instruction is not

English, you are expected to fulfill the following minimum

English language requirement for admission purpose:

A Test of English as a Foreign Language (TOEFL) score of80 or above for the Internet-based test; or a TOEFL score

of 550 or above for the paper-based test; or a TOEFL

score of 213 or above for the computer-based test

OR

An overall Band Score of at least 6 in the InternationalEnglish Language Testing System (IELTS)OR

A pass in the Chinese mainlands College English Test(CET) Band 6

Interview Arrangement

Applicants will be invited to submit portfolio via an online

submission system. After selection, shortlisted applicants

will be invited to an interview. We consider applications

on a rolling basis until places are filled. To secure places,

applicants should apply as earliest as possible before the

application deadline.

(Total tuition fee for 36 credits: HK$144,000)

Financial Support

Hong Kong residents may receive financial support from

the Continuing Education Fund.

Enquiries

Tel: (852) 2766 4353



HD in

Product Innovation Technologies

(Full-time / 2 years)

HD in

Multimedia Design and Technology


BA(Hons)

in Digital Media

(Top-up / Full-time / 2 years)

BA(Hons)

in Interactive Media

(Top-up / Full-time / 2 years)

BA(Hons) in Art and

Design in Education

(Part-time / 34 years)

BA(Hons)

Scheme in Design


Undergraduate

Taught Postgraduate Programs

MDes Scheme

(Full-time / Part-time)

MSc in Multimedia

and

Entertainment Technology

(Full-time / Part-time)

Research Postgraduate Programs

Doctor of Philosophy /

Master of Philosophy

Local (JUPAS)

HKDSE candidate

Non-Local

International student Chinese Mainland JEE candidate

Local (Non-JUPAS)

Associate Degree or Higher Diplomagraduate or equivalent

Local resident with GCE A-Levelor IB Diploma, or equivalent

Postgraduate

Please refer to Admission

Requirements Summary

for details

77Design Education at PolyU

Contacts


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78 Contacts

School of Design

The Hong Kong Polytechnic University

Hung Hom, Kowloon

Hong Kong

Tel (852) 2766 5454

Fax (852) 2774 5067

Email [email protected]

Website www.sd.polyu.edu.hk

Blog blog.sd.polyu.edu.hk

Edition: 18 November, 2013

Information printed in this booklet is as of the above

last edited date. Program details including tuition fees

are subject to revision. Should there be any

discrepancy between this booklet and the Study@

PolyU website (www.polyu.edu.hk/study) the

information contained in the latter is final.

2013 The Hong Kong Polytechnic University

School of Design

All rights reserved. No part of this publication

may be reproduced in any form without written

permission from the publisher.

HK PolyU School of Design

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