pooja thorat presentation

8/3/2019 Pooja Thorat Presentation

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GROUP MEMBERS

Chitral Mistry 201097

Kunal Mistry 201098

Tejas Mukadam 201099

Devashish Nabhi 2010100

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INTRODUCTION

Name: Raymond Albert Kroc.

Born: 5th October, 1902.

Famous for: McDonald’s Fast Food.

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OVERVIEW

Founder of the famous and the mostsuccessful McDonald’s Franchise.

Introduced Young labor force to enable theavailability of a standard menu at low costs.

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OVERVIEW

McDonald’s is one of the world’s largest fastfood chain of restaurants

Serves almost 47 million customers daily.

Earnings are from the franchisees as well assales from company operated restaurants.

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OVERVIEW

McDonald’s has now expanded to variouscountries thus introducing country specificmenus.

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EARLY LIFE

In the 1950s he tried at

various professions like a

musician, working at aradio station.

Finally he ended up becoming a multi-mixermilkshake machine sales-man, whichenabled him to travel across the country.

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EARLY LIFE

Selling the milkshake machines to everyrestaurant that opened he partnered with theMcDonald brothers in opening the

McDonald’s franchise.

In 1961 he purchased the company from the

McDonald brothers for $2.7 million.

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EARLY LIFE

Kroc revolutionized the franchisee systemwith strict production rules.

The Franchisees decided on the Marketingstrategies of the products.

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CAREER

Worked as a Musician at various placesaround 1922.

In 1937 invented the multi-mixer which couldserve 5 glasses at a time.

In 1941 founded his own company to solelydistribute the multi-mixer.

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CAREER

Met McDonald brothers in 1954, after somenegotiations they joined Ray Kroc inpartnership.

The first McDonald’s restaurant was openedon 15th April, 1955 at Des Plaines, Illinois.

It recorded a sale of $ 366.12 on the first day.

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CAREER

By 1961 there were 130 McDonald’s outletsand in that very year Ray Kroc boughtMcDonald’s for $ 2.7 million.

By 1984 McDonald’s had 8300 restaurants in34 countries with sales of $ 10 billion.

Mass production of food products withuniformity was the biggest achievement.

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MARKETING STRATEGIES

Along with CustomerDemands Ray Krocfollowed the “Quality,

Service and Cleanliness” policy. Product development and changing according

to

market demands helps McDonald’s to top themarket.

Societal marketing also helped in keepingEnvironmental concerns in check.

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MARKETING STRATEGIES

Promotions at events

like Olympic games

helped to carry

McDonalds to

different countries.

McDonald’s also

follow relationship

marketing.

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pooja thorat presentation

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