positive engagement when the chips are down
DESCRIPTION
What you can do to manage messages, channels in a time of an economic cul-de-sac. (Delivered at PR Week / Haymarket Strategic Internal Communications, December 2013)TRANSCRIPT
Positive engagement when the chips are down – prioritise,
innovate and engage
Henk Geertsema Internal Communications Manager
Context / scene
• £220 million savings (2011-17)
• Restructures
• Pay, terms and conditions review
• Close to 1,600 redundancies / retirements (voluntary) – first 4 years
• 17,500 employees
Gaining insight
Analyze / triangulate
Delve into ‘likes’
At-source feedback
Share with contributors
Images: informal poll – carbon reduction; healthImages: informal poll – carbon reduction; health
Messages
Mix it up!
Formal v informal
Agenda overlaps
Build-in feedback
g content / messages
Mix it up!
Formal v informal
Agenda overlaps
Build-in feedback
Fun
Savings
Collaborate
Revenue creation
Sponsorships
Measure and refine
