power in numbers #wvucommmooc

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WEST VIRGINIA UNIVERSITY DEPARTMENT OF COMMUNICATION STUDIES #WVUCommMOOC POWER IN NUMBERS

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Day 5: “Power in Numbers, Power in Crowds, Power in Us” Friday, 8 February 2013 (NOTE: Download PPT for audio narration) Expanding on our discussions of “new” media, we discuss the sociological, communicative, and psychological bases of social media’s apparent success. We’ll highlight the role of “new” media in creating and cashing in on social capital, and how today technology is might be facilitating this process. We will also make special note to suggest that while the technologies might be new, the theories and human behaviors behind them are quite traditional.

TRANSCRIPT

  • 1. #WVUCommMOOCPOWER IN NUMBERS

2. FOR TODAY Wheres my SideKick? Strength in Weak Ties Social Capital 3. I STOLE A SIDEKICK 4. I STOLE A SIDEKICK How was Evan ableto accomplish this?Weve always looking for socialnetworks, but weve only been able toafford so much. Has social mediachanged our connection budget? 5. I STOLE A SIDEKICK So, was it all worth it?Im happy that Evan and Ivanna were able toget their phone back, but was this really themost ethical and good usage of our sharedsocial space? What if we all used the net inthis manner? 6. STRENGTH IN WEAK TIES Crowdsourcing is not anew concept Milgram (1969) and thesmall world How are (two) peopleconnected? 7. STRENGTH IN WEAK TIES Granovetter (1973) A tie is made up of: Time Emotional intensity Intimacy Reciprocity 8. STRENGTH IN WEAK TIES Weak TiesStrong Ties Pro Pro Novel information Deep information Information spread Personalized content Good for task information Good for social information Con Con No personal investment Information overlap No source credibility Norms can stifle sharing 9. STRENGTH IN WEAK TIES As we occupy this social space, which tiesare better to have?As with many of our discussions, often timeswe have to look at the goals of eachcommunicator, and how they match up withour own. 10. SOCIAL CAPITAL There is (economic) valuein our social networks Information Economy is Useful information Useful connections Useful distribution 11. SOCIAL CAPITAL How do we increase our social capital?We increase our social capital by increasingour role in the shared space, and we do this byharnessing the connective power of ourcommunication technology tools! 12. ENGAGE/CONCLUDING REMARKSEmbrace the machine Assistantbecause its your tool, not your overlord 13. ENGAGE/CONCLUDING REMARKS One more chat! Share your answers and bringyour own questions and commentary: @bowmanspartan with #WVUCommMOOC WVUCommMOOC discussion forum 10 February 2013: Tweet-Up 1pm to 3pm EST (GMT +6)