presentation lsb

Sponsorship Projectand institutional visibility

Season 2015/2016

(NBA Coach)Phil Jackson

Our motivation

My philosophy is that you don't motivate players with speeches; you have motivated players that you draft. That's where they come in, and those are the guys that are competitive. You can not teach competitiveness.

National League

The LNB (in portuguese Brazilian National League of Basketball), was created in December 2008, unifying the most representative clubs of Brazilian Basketball, in order to guide the sport to be as popular as soccer and make it as the second preference in brazilian sports.

LNB has 16 afiliated clubs that also join the NBB (New Brazilian Basketball). Men´s Professional Category is organized by clubs and Globo Network (TV Broadcast and CBB (Brazilian Conference and Basketball)).

Besides the NBB, LNB is also responsible for organization of two great Basketball Championships: the Liga Ouro and LDB (League of Development of Basketball).

Liga Ouro is the acess division for NBB.

LDB was created in partnership with Sports Ministery, with the aim of growing as a national competition, high leveled, with young players under 22 years old, representing Brazil Team on next Olympic Games of 2016.

Competitions

The FPB (Federation of Basketball from Sao Paulo), was founded in April 24th, 1924, that’s an entity that commands all basketball activities in the State of Sao Paulo. Federation has included more than 60 afiliated clubs, clubs like: Bauru, Franca, Paulistano, Liga Sorocabana, Pinheiros, Palmeiras, etc. FPB is also responsible for Youth System on State Championships, Men and Women categories.

ARB (Regional Association of Basketball in portuguese) was created by sports managers in the year of 1989, idealized by Mr. Luis Domingues, secretary of sports from the city of Mogi Mirim. The main goal of this Association was to create Youth Systems Leagues under the age of 13.

NBA

TWO GREATLEAGUES

In 2013, Rio de Janeiro was the host city of the first Oficial NBA game in Brazil: Washington Wizards, team of the Brazilian player Nenê, against Chicago Bulls, both clubs have played a pre season game by Project Global Games. On October, Cleveland Cavaliers and Miami Heat played in Rio de Janeiro for 2014 edition of NBA Global Games.In 2015, NBA announced for October a game between Flamengo versus Orlando Magic, as also part of Global Games Rio 2015, the match will be on HSBC Arena.

MEN’S BRAZILIAN CHAMPIONSHIP

First game

16 teams

Best of 16

Best of 8

Semifinal (best of 5 games)

One game

Start:

Qualify Stage

Playoffs:

Final:

Broadcasts

DISPUTE SYSTEM

Start game and Final

Groups and PlayOffs

231 games of NBB was broadcasted live by Globo/SportTV since 2010.

The best of Brazilian Basketball

Macaé Basquete

Minas

Mogi das Cruzes

Paulistano

Pinheiros

Rio Claro

São José

Uberlândia

Basquete Cearense

Bauru

Brasília

Flamengo

Franca

Limeira

Caxias do Sul

16 teams distributed

Teams

among 7 states of Brazil

Liga Sorocabana

LSB Liga Sorocabana de BasqueteLeague of Basketball from Sorocaba

LSB started in the year of 1950 and survived untill the 70's decade. After a decline of Basketball in 1982, The company Grupo MINERCAL sponsored with Prefecture City Support, a big infrastructure, in both categories men and women. Unfortunatelly the project finished in 1991.Rinaldo Rodrigues, at this time a player and now the President of LSB, commited and brought back all the history of Sorocaba Basketball.Born in Sorocaba, he played in many great teams like Minercal, Corinthians, Flamengo, Limeira, Paulistano, Minas, etc.

In 1997, the Men’s team of Sorocaba was created with City Prefecture Support and basically composed by players revealed by Social Project “Arremesso para o Amanhã” (Throw for Tomorrow) an initiative of LSB.

The Great moment of LSB team was the victory of Championship Paulista Novo Milenio 2010, the game brought more than 3500 fans for the great final match.

In 2011, LSB made a good campaign against traditional oponents, making a 40% of utilization coefficient. Great numbers for the first time playing on 1st Division of NBB.

• 4 consecutive participations on NBB;• 2 times qualified for Play-offs;• 14 times champion of Regional Games;• 5 times champion of Open Games;• Champion of Paulista Novo Milênio;• 10 years consecutive on 1st Paulista Division.

LSB Liga Sorocabana de BasqueteLeague of Basketball from Sorocaba

TROPHIES

Academy

Physiotherapy

Structure

Training

Social Trophy – Sorocaba League - 18/06/2015

Arremesso para o AmanhãProject Throw for Tomorrow

ALTERNATIVEAWARDS

NBB 7

The award to the team or player that developed most actions for the community goes to LSB! Many teams engaged different projects during season 2014/2015, Bauru, Mogi das Cruzes, Limeira, Palmeiras and many others, LSB was the team that had more featured on social movements. Besides the actions to integrate the population to learn about Basketball, LSB did and do a great job integrating professional and youth categories. Everything helped them to win the Social Trophy"

Arremesso para o Amanhã

Project created 18 years ago, helped more than 8.000 kids.

The main goal of this project is to include, every time more children and teenagers in the world of sports, helping them to be prepared to solve life challenges that may come in the future". The initiative prepares through Basketball, a better quality of life in the community, revealing talents for the sport in Brazil.

Project Throw for Tomorrow

Injury prevention


LSB Recycle

LSB against Drugs

LSB against hunger

LSB Ecology

Blood donation LSB LSB against Dengue

At every point made by the team LSB, a tree will be planted.

Campaigns

A food basket is donated at every dunk the players of LSB made in the event.

Campaign Donate Blood to save lifes.

Every material collected in the LSB games will be sold and mo ney will be converted for tree plantation.

LSB against drugs and violence.

LSB acting in awareness against Dengue, a disease caused by mosquito bite.

Base categories

CATEGORIES:

Social

Under 10

Under 12

Under 13/14

Under 15/16

Under 17/19

Sport incentive law

Law Nº 11.438/2006

The Sports Incentive Law permits the association of a brand to a project chanceled by Brazilian Sports Ministery. For the law, companies can invest part of Income tax to create Sports project.The value of investment is due to 1% of income tax.

In the year of 2012, 1503 companies invested in sports throgh the law, more than double of 2009. (645);

Since 2007, the Sports Law has already R$ 650 million to 1.852 projects.

4,5million

7million

8million

2,5million

3,5million

3million

Brands Investment per yearInvestment in Brazilian Real

Diamond quotaDIAMANTENaming Rights

Sponsorship quotas 2015/2016

Ÿ Put the brand on the team name;

Ÿ Priority on Team clothing;

Ÿ Big pannel with players on Gymnasium;

Ÿ Branded banner on Gymnasium;

Ÿ 40% of backdrop area;

Ÿ 2 boards for your brand in indoor court, on

game days, broadcasted by Tvs (Globo and

Sportv);

Ÿ Brand featured on website and Social Media;

Ÿ Brand appears in all off line media and digital;

Ÿ All press information with its brand;

Ÿ Premium tickets;

54

12

10

3

1011 6

13

89

12

7

13

1514

Ÿ Featured spaces in team clothing (Practice clothing,

warm up shirts, game clothing and travel clothes);

Ÿ Big pannel with players on Gymnasium;

Ÿ Branded banner on Gymnasium;

Ÿ More percentage exposition on backdrop;

Ÿ 1 boards for your brand in indoor court, on game days,

broadcasted by Tvs (Globo and Sportv);

Ÿ Brand featured on website and Social Media

(Facebook, Twitter and Instagram);


Ÿ Premium tickets;

Ÿ Defined spaces in team clothing (Practice clothing,

warm up shirts, game clothing and travel clothes);

Ÿ Shared banner on Gymnasium with 2 or more

sponsors;

Ÿ Defined spaces on backdrop;

Ÿ Brand on website and Social Media (Facebook, Twitter

and Instagram);


Ÿ Ticket pack

Quotas 1,2 and 3

Other quotas


28cmx5cm

26cmx7cm

20cmx8cm

20cmx5cm

28cmx8cm

13cmx9cm13cmx9cm

54

12

10

3

1011 6

13

89

12

7

13

1514

9cmx8cm9cmx8cm

28cmx8cm28cmx5cm

28cmx5cm

26cmx7cm

13cmx9cm13cmx9cm


All sizes maydiffer accordingto clothes confection.

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

R$ 340.000 R$ 425.000 R$ 552.500

R$ 70.000 R$ 87.500 R$ 113.750

R$ 60.000 R$ 75.000 R$ 97.500

R$ 50.000 R$ 62.500 R$ 81.250

R$ 25.000 R$ 31.250 R$ 40.625

R$ 25.000 R$ 31.250 R$ 40.625

R$ 20.000 R$ 25.000 R$ 32.500

R$ 20.000 R$ 25.000 R$ 32.500

R$ 20.000 R$ 25.000 R$ 32.500

R$ 16.000 R$ 20.000 R$ 26.000

R$ 20.000 R$ 25.000 R$ 32.500

R$ 20.000 R$ 25.000 R$ 32.500

R$ 12.000 R$ 15.000 R$ 19.500

R$ 12.000 R$ 15.000 R$ 19.500

R$ 12.000 R$ 15.000 R$ 19.500

R$ 12.000 R$ 15.000 R$ 19.500

1 Year 2 Years 3 Years or +

Monthly quotas duringS

po

nso

rsh

ip q

uo

tas


Game clothing Staff members

Team clothing

Practice clothing

Training vests

Shorts

Team clothing

Warm up shirtsSweater and Pants

Team clothing

Travel clothes

Team clothing

Wall boards

Court Boards

Big boards indoor

Brand exhibition

PUT YOUR BRAND HERE

PUT YOURBRAND HERE

PUT YOURBRAND HERE

• Privilege placed on TV broadcasts and Photograph.

Table

Backboard

PUT YOURBRAND HERE

PUT YOURBRAND HERE

YOUR

BRAND

Backdrop

Backdrop is a modular pannel used as scenery on events, contains all placed brands behind the player when there’s an interview broadcasted. It has a great visibility on TV channels.

Facebook promotionDance presentation

Lunch with fans Live public promotions

Marketing Promotions

Our mascot

Internet

Radio

4 live games

58 news broadcasted

National coverage

8 live games

NBB Broadcasted

185 news broadcasted (TV TEM)

TV

LSB on media

58 news broadcasted

National coverage

NBB Broadcasted

NBB Broadcasted

150 news broadcasted

Paulista Broadcasted

247 articles

DIÁRIO DE SOROCABA

Newspapers

LSB on newspapers

Distributed on 16 regional cities, The Cruzeiro do Sul can reach 1.600.000 people.

TV - lIVE GAMES- SPORTV

Total time (min)

6

Time

12 hours

Value (30 segundos)

R$ 2.000,00

Time total (min)

84

News (90 seg)

56

Value (min)

R$ 2.042,00

TV - News/Interviews - TV TEM (REDE GLOBO), RECORD PAULISTA

Newspapers - articles - CRUZEIRO DO SUL, IPANEMA, DIÁRIO DE SOROCABA, LANCE!

Article

823

Value

R$ 1.138.700,00

TOTAL ESTIMATED

R$ 6.230.228,00

LSB on media (BRL values)

On Sports events in Brazil, national coverage with the team and sponsors are in evidence.These spaces placed on medias, has a cost to announcers, as minutes on Television or by cm² on newspapers.These values bellow reveals the investment that would be necessary to place the same adds with LSB team, on common medias, like TV and newspapers.

Data published between 31/06/2014 to 24/02/2015

Advertising Media Report

Besides presented values, the online media, has many transmissions by game on NBB website, more than hundred articles on sports websites like LNB, Globoesporte, Uol and Toque de primeira.

Informative releases and news

are distributed by many channels

Social Media

Website

E-mail

Whats App

Informative releases

facebook.com/LSBoficial

www.lsbasquete.com.br

+ 15.500 acessos

• Caps;

• Shirts;

• Squeeze;

• Key holders;

• Books;

• Cups;

• Official t-shirts;

• Bottons and others.

LSB STORE

[email protected] (15) 3411.6090

[email protected] (15) 99719-2257

Join our Team!