presentation marcus, linkoping
Post on 21-Oct-2014
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DESCRIPTION
In November 2009 the advertising agency Marcus based in Linkoping, Sweden, held an event for it's clients. This presentation was held by Anders Lundkvist and Johan Hedberg from Springtime PR. Links to movies are included in the presentation.TRANSCRIPT
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Social utsikt
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Springtime
Anders Lundkvist @vidujagoss
Johan Hedberg @JohanHedberg
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Det civiliserade samhället
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Strömby, Östra Småland nära Torsås
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Hur många medier finns det egentligen?
2008 1. Dagstidningar 2. Magazines 3. E-post 4. SMS 5. Mobiltelefon 6. TV 7. Radio 8. CD-spelare 9. Kabel-TV 10. Hemmadatorn 11. Online Video 12. Film-nedladdning 13. Musik-nedladdning 14. Sociala nätverk 15. Instant Messaging 16. Satellit TV 17. Internet 18. DVD spelare 19. Satellitradio 20. MP3-spelare 21. Inspelningsbara DVD 22. iPod 23. Bloggar 24. Online Video 25. Mobilt internet 26. Konsolvideospel 27. PC-videospel 28. MMORP spel 29. Mobila spel 30. Podcasts
1988 1. Dagstidningar 2. Veckotidningar 3. Kabel TV 4. TV 5. Radio 6. Kassettspelare 7. Walkman 8. Videobandspelare 9. Kabel TV 10. Hemmadatorn 11. Videospel 12. Skivspelare
1968 1. Dagstidningar 2. TV 3. Veckotidningar 4. Radio 5. Skivspelare
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Sociala medier
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Thru-you.com
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Sociala
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Growth
Time
Output of information and knowledge
The human absorptive capacity
Cohen, WM och Levinthal, D A, Absorptive Capacity: A new Perspective on Learning and Innovation, Working paper, Carnegie Mellon University and University of Pennsylvania, October 1989
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What does the world look like?
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Vem har telefonummer till…
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Six degrees of separation, Stanley Milgram, 1967
http://en.wikipedia.org/wiki/Six_degrees_of_separation
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förändringar på i samhället
Medvetna, informerade och utbildade kunder
Kuderna äger produktionsresurser
Kunderna har förmågan att organisera och koordinera kommunikation och resurser
Kunder är länkade till varandra och sociala sammanhang
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Vad kan man använda sociala medier till?
Kunskapsperspektiv
Relationer
Identitetsskapande
Värdeskapande
Produktutveckling
Kundsupport
Omvärldsanalys
Krishantering
Gnistan som tänder en präriebrand
Varumärkesbyggande
Kundvård
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Bygg relationer med kunderna – Reslust.se
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Produktutveckling – Dell Ideastorm
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Kryptonite – när pennan är starkare än låset
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Bloggbävning – den första riktiga krisen
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Motrin
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Motrin
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Quiz
Vad hände sen?
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Motrin – I’m so sorry
I am the Vice President of Marketing for McNeil Consumer Healthcare.
I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website.
I am, myself, a mom of 3 daughters. We certainly did not mean to offend moms through our advertising.
Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution.
-Kathy Kathy Widmer VP of Marketing - Pain, Pediatrics, GI, Specialty McNeil Consumer Healthcare
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Välgörenhet – Charity: Water
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Välgörenhet – MY Charity: Water
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Quiz
Hur mycket pengar drog jag in?
USD 20
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Twingly – kopplar samman
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Krishantering för internetpubliken
Electronic Arts & The Jesus Shot
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Medicinska aspekter – upplysning och rumour control
Besvara frågor under pågående operation Minska ryktesspridning kring A(H1N1) Presentera forskningsresultat
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Öka intresset för teknikkonsultföretaget Sweco
http://www.youtube.com/watch?v=MHk6f8KjbjY
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Quiz!
Från vilken TV-serie kommer låten?
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Låt andra sprida dina budskap – liten budget
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Låt andra sprida dina budskap – större budget
http://www.youtube.com/watch?v=VQ3d3KigPQM
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Vad kan man använda sociala medier till?
Kunskapsperspektiv
Relationer
Identitetsskapande
Värdeskapande
Produktutveckling
Kundsupport
Omvärldsanalys
Krishantering
Gnistan som tänder en präriebrand
Varumärkesbyggande
Kundvård