presentation -- prada
TRANSCRIPT
Yuan Fu
Brand History
Brand Analysis
Brand Strategy
Brand History
1913– Mario Prada establishes Prada. Specializing in luxury leather goods
“Careful observation of and curiosity about the world, society, and culture are the core of Prada’s creativity and modernity. This pursuit has pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion.”
--- Muccia Prada and Patrizio Bertelli
Brand analysis
1. People who pursue high-
quality goods
2. Who can stand for
innovations
3. Affluent customers who
are willing to spend more
than most
Target customer
Brand analysis
Sophisticated and trendsetting goods
Leading the high fashion trend
Rare and valueble materials and
sophisticated manufacturing
techniques
Positioning
Brand analysis
Digital marketing
E-store
Online newsletter
Week impact in
platforms
Poor actions in digital
marketing
Brand analysis
Platforms
PRADA LOUIS VUITTON BURBERRY
FACEBOOK 5,580K 18,378K 17,048K
TWITTER 695K 5.51M 6.35M
INSTAGRAM 7.8M 10.5M 6.5M
YOUTUBE 56k 121k 251k
Develop official APP
Enhance E-store service
Be more activated in
social media
Brand Strategy
Brand strategy
More opportunity for customers to
interact with Prada
More E-magazines,E-newsletters, etc.
Cooperation with large number of
sales website
A good search engine marketing
strategy
Thank You!
• What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.
---- Miuccia Prada