CONTENTS PAGE

TEMPTATIONSBRAND CUSTOMER PALETTE TRENDS DEVELOPMENT CONCEPT ENGINEERING

BRAND CUSTOMER

16 - 32RetailTrade

FootballShoppingCinemas

Attached House

PROJECT AUTUMN WINTER - 2016

BRAND TEMPTATIONS

River islands customer ranges from shopping at many stores from Jack Jones - NEXT; in all these shops you are able

to pick up watches in store, so creating a design that interests the customer to come back and buy again is an important factor

in the design.

PROJECT AUTUMN WINTER - 2016

TIME PIECE COLLECTION

CasioTissotSlow

DieselPolice

Calvin Klein

The customer ’s prominent watch.

PROJECT AUTUMN WINTER - 2016

AUTUMN WINTER TRENDS

RusticTonal depth

LeatherDenim

ComplexionNebulous

PROJECT AUTUMN WINTER - 2016

AUTUMN SENSES

GlacialRemoteness

Autumn inflectionCharacter

Palette Climate

PROJECT AUTUMN WINTER - 2016

INSPIRATION

MilitaryTextured patterns

DenimModernQuilted LeatherAircraftSimpleSleek

PROJECT AUTUMN WINTER - 2016

SKETCH DESIGN EXPLORATION

Sketch development showing the progression of the design work, trying to incorporate styles form the military form and

autumn colours wrapped in a simple and sleek casing.

VISUAL DESIGN EXPLORATION

Flat Photoshop work showing development on the watch face design.

Full CAD model, using Rhino and V-ray, help to show the concept in full form. Adding Photoshop highlights to draw the design

work out.

Classic watch buckle helps to give a secure feel to the watch.

Pull and screw watch crown.

With the use of AutoCAD, I have drawn up the design with vector lines helping me to work in

the cad development area. Line work helps to get the feel for the scale and size of the watch.