prime bank (tanim)

7/24/2019 Prime Bank (Tanim)

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A REPORT ONRETAIL BANKING

SYSTEM OF PRIME

BANK LIMITED

2014

Prime Bank Limited


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Page ii

A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED

FIN 402: Commercial Bank Management

Section-D

Prepared forMr. Mozaffar Alam Chowdhury

Faculty

College of Business Administration

IUBAT

Prepared By

Group Members

Serial No Name Id. No

1 Nazmul Haque 12102064

2 Md. Solaiman Kobir Sarman 12102115

3 Nurmi Akter 12102137

4 Ibrahim Kauser Abir 12102153

5 Rubina Akter 12102154

IUBAT International University of Business Agriculture and Technology

31th

March, 2014


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March 31, 2014

Mr. Mozaffar Alam Chowdhury

Instructor of FIN 402: Commercial Bank Management

College of Business Administration

IUBATInternational University of Business Agriculture and Technology

4 Embankment Drive Road, Sector 10, Uttara

Dhaka 1230

Subject: Letter regarding submission of Report.

Dear Sir,

We are very pleased to submit our report on A Report on Retail Banking System of Prime Bank

Limited It was a great opportunity for us to work as a reporter on the topic of A Report on

Retail Banking System of Prime Bank Limited that you have ordered us to prepare on

31th

March, 2014. In this report we have to elaborate our knowledge what we learn from our

academic career & give experience about A Report on Retail Banking System of Prime Bank

Limited. We tried to give our maximum effort for preparing this report as best.

Considering the level of hard working, information, processing, and analysis we believe that thisreport is a complete one. We provide our full concentration to prepare this report. We hope that

our study will meet your expectation as well.

Sincerely Yours

NAZMUL HAQUE

(Group Leader)

LETTER OF TRANSMITTAL


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We are the students of Bachelor of Business Administration (BBA), at

IUBAT-International University of Business Agriculture and

Technology and declaring that, this research report on the topic of A

Report on Retail Banking System of Prime Bank Limitedhas only

been prepared for the fulfillment of the course of FIN 402: Commercial

Bank Management.

Sincerely Yours.

Nazmul Haque ..

Md. Solaiman Kobir Sarman .

Nurmi Akter

Ibrahim Kauser Abir .

Rubina Akter ..

STUDENT DECLARATION


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All the praise belongs to Allah the all knower & best of the helpers to

make our report a practical one by providing us the mental & physical

toughness in course of preparation of the report. We would like to pay

our gratitude to our respectable faculty Mr. Mozaffar Alam

Chowdhury Sir who gave the opportunity for doing research on A

Report on Retail Banking System of Prime Bank Limited

that will be

very helpful for our prospective career.

Acknowledgement


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Page vi

Table of Contents

Chapter

no.

Content Page

numberReport

Formal

Part

Title Fly i

Title Page ii

Letter of Transmittal iii

Student Declaration iv

Acknowledgement v

Table of Content vi

List of Table vii

Executive summary viii

Chapter :

01

Introduction 1-4

1.1 Introduction of the Report 2

1.2 Background of report 2

1.3 Objective of the report 3

1.4 Scope of the report 3

1.5 Methodology 4

1.6 Limitations of the Study 4

Chapter :

02

Organization Part 5-15

2.1 Historical Background of the Prime Bank Ltd. 6-7

2.2 Organizational Chart 8

2.3 Corporate Governance 9-11

2.4 Corporate Social Responsibilities (CSR) 11-12

2.5 Products and Services of Prime Bank Ltd. 12-13

2.6 Financial performance analysis of Prime Bank Limited 13-15

Chapter :

03

Retail Banking System of Prime Bank Ltd. 16-32

3.1 Retail Banking Services of Prime Bank Ltd. 17

3.2 Deposits 17-23

3.2.1 Savings Account 18

3.2.2 Current Account 19

3.2.3 Deposit Schemes 19-22

3.2.4 Deposit Rates 22-23


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A REPORT ON RETAIL BANKING SYSTEM OF PRIME BANK LIMITED 2014

Page vii

3.3 Loans 23

3.3.1 Swapnaneer Home Loan 23-24

3.3.2 Car Loan 25

3.3.3 Marriage Loan 263.3.4 Any Purpose Loan 27

3.4 Cards 28

3.5 Internet Banking 28

3.6 SMS Banking 29

3.7 Locker Services 29

3.8 Phone Banking 30

3.9 Utility Bills Pay Service 30-31

3.10 Mobile Banking 31-32

3.11 Prime Cash 32

Chapter :

04

4.1 Findings 34

4.2 Recommendations 34

4.3 Conclusion 35

4.4 Bibliography 35

List of Table

Serial No Table Page No

1 Table 1: ROA of Prime Bank Ltd. 13

2 Table 2: ROE of Prime Bank Ltd. 14

3 Table 3: NIM of Prime Bank Ltd. 14

4 Table 4: Net non interest margin of Prime Bank Ltd. 15

5 Table 5: Market price per share of Prime Bank Ltd. 15

6 Table 6: Earnings per share of Prime Bank Ltd. 15


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Nowadays, financial institutions, specifically banking, leasing, financing &

investing institutions, are expanding their corporate exposure through retail

operations as a new dimension. Corporate retail business of these institutions

depends largely on proper handling of these retail products and services

operations. For that reason, the financial institutions have taken many

promotional activities on both internal and external grounds. Here these activities

are arranged within ten distinct measurable retail activities such as Retail savings

products(various deposit schemes such as DPS, monthly benefit, education

savings, deposit double etc.), Retail consumer credit schemes(such as car loan,

home loan, personal loan, educational loan, travel loan, loan against salary, lease

etc.), SME(small and medium enterprise) products, Evening banking/service of

this institution, Electronic business/ Electronic banking, Online banking/service,

Research and development on retail products , IT development for maintaining

the records of those retail products, Agricultural and rural credit policy and

Different card services(such as ATM card, Credit card etc.). In this report we are

writing about the retail banking system of Prime Bank Ltd. Here we discussed the

retail banking system of Prime Bank Ltd & different types of retail services that is

offered by Prime Bank Ltd. for their customer.

EXECUTIVE SUMMARY


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Page 1


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1.1 Introduction of the Report

This report is prepared based on retail banking system of Prime Bank Ltd. Retail banking is

when a bank executes transactions directly with consumers, rather than corporations or other

banks. Services offered include savings and transactional accounts, mortgages, personal loans,

debit cards, and credit cards. The term is generally used to distinguish these banking services

from investment banking, commercial banking or wholesale banking. It may also be used to

refer to a division of a bank dealing with retail customers and can also be termed as Personal

Banking services.

So, retail banking is the banking services that are offered to individual customers through local

branches of the bank. Examples of retail banking services include checking and savings

accounts, credit cards, personal lines of credit, mortgages etc. Across the globe, retail lending

has been a spectacular innovation in the commercial banking sector in recent years. The

growth of retail lending, especially, in emerging economies, is attributable to the rapid

advances in information technology.

1.2 Background of this report

It is a pleasure to keep this report in front of you. This report has been written because these

kinds of reports are very important for BBA student and it develops the feelings among the

students about Business. We have been written this report in order to establish co-relation

between the studies and practical training.


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1.3 Objective of the report

Broad Objective

The broad objective of this study is to do a widespread research on the retail banking system of

Prime Bank Limited.

Specific Objective

To develop knowledge and a clear understanding about the retail banking system of

Prime Bank Limited. To discuss the services offered by Prime Bank Limited.

To identify the process of retail banking system of Prime Bank Limited.

To Identify and focuses the problems of retail banking system of Prime Bank Limited.

To suggest necessary measures for the development of retail banking system of the

bank.

1.4 Scope of the report

This report covered the Retail banking system of Prime Bank Limited. The aim of preparing this

report is to know how Prime Bank Ltd. offered different types of retail banking services to the

individual customer.


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1.5 Methodology

Data and information collected from different sources. This study has been conducted based onsecondary data

Data ollection

Secondary Data

Documentary

Internet

Journals and previous research papers.

.

1.6 Limitations of the Study

The study was conducted through some obstacles and constraints. This paper was done on the

basis of Secondary data. So there is a probability of getting opinions which are not real in truesense.


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2.1 Historical Background of the Prime Bank Ltd.

Prime Bank Limited is a scheduled commercial Bank under private sector established within

the ambit of Bank Company Act, 1991 and was incorporated as a Public Limited Company

under Companies Act, 1994 on February 12, 1995. The Bank started commercial banking

operations from April 17, 1995 with the inauguration of the Bank's Motijheel Branch at 119-

120, Motijheel Commercial Area. A huge public response has enabled the Bank to keep up the

plan of expanding its network. Within a span of ten years the bank has been able to deliver

services to its customers through thirty-seven branches. In terms of profitability the bank has

outperformed its peer banks. The Bank achieved operating profit of Tk.3,481 million

(Consolidated Tk.3,775 million) during the half-year ended on June 30, 2013.

As a fully licensed commercial bank, Prime Bank Ltd. is being managed by a highly professionaland dedicated team with long experience in banking. Prime Bank Ltd. offers all kinds of

Commercial Corporate and Personal Banking services covering all segments of society within

the framework of Banking Company Act and rules and regulations laid down by our central

bank. Diversification of products and services include Corporate Banking, Retail Banking and

Consumer Banking right from industry to agriculture, and real state to software.

The importance of financial intermediaries in the development of the overall economy of

country cannot be described in short. From the inception of the civilization the banking sector

dominate the economic development of a country by mobilizing the saving from the general

people and channeling those saving for investment and thus economic development and

growth.

Within a short time the bank has been successful in positioning itself as progressive and

dynamic financial institution in the country. This is now widely acclaimed by the business

community, from small entrepreneur to big merchant and conglomerates, including top rated

corporate and foreign investors, for modern and innovative ideas and financial solution. Thus

within this short time it has been able to create an unique image for itself and earned

significant solution in the banking sector of the country as a bank with a difference.

Prime Bank has already made significant progress within a very short period of its existence.

The bank has been graded as a top class bank in the country through internationally accepted


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CAMELS rating. The bank has already occupied an enviable position among its competitors

after achieving success in all areas of business operation.

Mission:

To build Prime Bank Limited into an efficient, market-driven, customer focused institution with

good corporate governance structure. Continuous improvement of their business policies,

procedure and efficiency through integration of technology at all levels.

Vision:

To be the best Private Commercial Bank in Bangladesh in terms of efficiency, capital adequacy,

asset quality, sound management and profitability having strong liquidity.


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2.2 Organizational Chart


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2.3 Corporate Governance

Board of Directors:


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Executive Committee:

Audit Committee:


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Management:

2.4 Corporate Social Responsibilities (CSR)

The biggest CSR of Prime Bank is to establish Prime Bank Foundation to execute its corporate

social responsibilities activities in a greater scale. Prime Bank Limited and Prime Bank

Foundation are proud to continue CSR activities for the greater interest of countrys socio

economic development:

Investment in Education

Work with Handicap Population

Health Care

Health Management

Environment

Support to Martyr Family


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Games & Sports

Other CSR activities of the Bank

Donations of Passenger cum bed lift to Sylhet Diabetic Association Hospital.

Sponsoring 20 KVA Diesel Generator for Department of Development Studies,Dhaka University

Construction of Shahbag Foot Over Bridge

Awareness Campaign at the three international airports of the country against swine

flu.

Improvement of Porter and Luggage Handling Services at the Kamalapur Railway

Station, Dhaka.

Blankets and winter-clothes distribution among the winter distressed people of the

society.

2.5 Products and Services of Prime Bank Ltd.

General Credit Unit (GCU)

Short-Term Finance

Long-Term Finance

Real Estate Finance

Import Finance/Trade Finance

Work Order Financing/Construction Business

Export Finance Unit

Project Loan

Working capital

Back-to-Back L/C

PC/Overdraft/ECC

L/C & LTR

Cash Credit (Hypothecation):

SOD (CI)


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Structured Finance Unit

Project Finance

Acquisition Finance

Securitization Advisory

Investment Procedure

Lease Finance Unit

2.6 Financial performance analysis of Prime Bank Limited

As a fully licensed commercial bank, prime bank ltd is being managed by a highly professional and

dedicated team with long experience in banking. Here we are describing the organizational analysis of

Return of Asset (ROA), Return on Equity (ROE), Net Interest Margin (NIM), Net non Interest Margin &

Market price per share.

Return on Assets:

Return on Assets ratio (ROA) of a bank gives an idea of how efficiently a bank is using its assets to

generate profit.

Year ROA

2008 1.30%

2009 2.37%

2010 2.22%

2011 2.05%

2012

1.24%

Table 1: ROA of Prime Bank Ltd.

Return on Equity:

Return on Equity is a ratio that measures a corporation's profitability by revealing how much

profit a company generates with the money shareholders have invested. ROE is expressed as a

percentage.


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Year ROE

2008

20.58%

2009

30.19%

2010 21.65%

2011 20.19%

2012 13.53%

Table 2: ROE of Prime Bank Ltd.

Net interest margin:

A ratio that examines how efficiently an organization can manage its investment decision to its

debt situation.

Year NIM

2008 2.28%

2009 2.31%

2010 3.49%

2011 2.56%

2012

2.76%

Table 3: NIM of Prime Bank Ltd.

Net non interest margin:

Net Non Interest Margin as % of total revenue generating assets of prime Bank limited from2008-2012 is given below:


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Year NNIM

2008 2.17%

2009 2.72%

2010 1.50%

2011 2.12%

2012 1.60%

Table 4: Net non interest margin of Prime Bank Ltd.

Market price per share:

Market price per share of prime Bank limited from 2008-2012 is given below:

Year Market Price Per Share

2008 53.98

2009 65.30

2010 94.45

2011 44.50

2012 37.00

Table 5: Market price per share of Prime Bank Ltd.

Earnings per share:

Earnings per share of prime Bank limited from 2008-2012 is given below:

Year Earnings per share

2008 4.33

2009 7.83

2010 5.692011 4.70

2012 2.88

Table 6: Earnings per share of Prime Bank Ltd.


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3.1 Retail Banking Services of Prime Bank Ltd.

The retail banking services of Prime Bank Ltd are-

Deposits

Loans

Cards

Internet Banking

SMS Banking

Locker Services

Phone Banking

Utility Bills Pay Service

Mobile Banking

Prime Cash

3.2 Deposits

Prime bank provides deposits products for their customer. There are different types of deposits

of Prime Bank Ltd. They are-

Savings Account

Current Account Deposit Schemes

Deposit Rates


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3.2.1 Savings Account

Prime Bank brings the ultimate trust, security and convenience in Savings Account. Any

Bangladeshi national with an age of 18 years or above can open this.

Customer Benefit of savings account:

Cheque-book facility

Opportunity to apply for - safe deposit locker facility

Utility payment service

Collect foreign remittance in both T.C. and Taka draft.

Transfer of fund from one branch to another by

Demand Draft

Mail Transfer

Telegraphic Transfer

Transfer of fund on Standing Instruction Arrangement

Collection of cheques through clearing house

SMS Banking

Online banking service

Prime Bank Branded ATM card

Documents required for savings account:

Completed account opening form.

Passport size photograph for each account holder.

Proof of identification such as national/voter's ID, passport or driving license.


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3.2.2 Current Account

Prime Bank brings the ultimate trust, security and convenience in Current Account in Taka

which can be freely deposited and withdrawn. At the time of opening, this account is also

accompanied by a Special Notice Deposit (SND) account.

Customer Benefit of Current Account:

The customer of current accounts is getting the same benefit of savings account.

Documents required for Current Account:

If any customer wants to open current accounts than they have to submit some important

documents as like savings account. Such as-

Completed account opening form.

Passport size photograph for each account holder.

Proof of identification such as national/voter's ID, passport or driving license.

3.2.3 Deposit Schemes

Double Benefit Deposit Scheme

Monthly Benefit Deposit Scheme

House Building Deposit Scheme

Education Savings Scheme

Lakhopati Deposit Scheme

Prime Millionaire Scheme

Contributory Savings Scheme

Account 150%

Double Benefit Deposit Scheme:

The deposit scheme shall be issued for 6 years 6 months term.


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After 6 years 6 months, terminal value will stand at Tk. 2 lacs from the initial fixed

deposit of Tk. 1 lac.

Minimum deposit is Tk. 10,000/- and multiples thereof with no ceiling on the upper

limit at a time will be acceptable under this scheme.

Monthly Benefit Deposit Scheme:

This is a Deposit Scheme where the depositor gets a fixed

amount of profit every month without disturbance of the

principal.

Deposit of Tk. 100,000.00 and multiples thereof and

maximum Tk. 25.00 lac shall be acceptable for the Scheme.

Profit shall be paid on monthly basis @ Tk. 947 per Tk. 100,000.00 for 1 year & 2 year

tenor, .@ Tk. 954 per Tk. 100,000.00 for 3 year tenor, @ Tk. 958 per Tk. 100,000.00

for 5 year & 7 year tenor, @ Tk. 1000 per Tk. 100,000.00 for 10 year tenor.

The Deposit shall be for a period of 1/2/3/5/7/10 years. The Principal amount is

refundable on maturity.

House Building Deposit Scheme:

The tenor of the House Building Deposit Scheme will be 5/7/10 years.

Minimum Equity building amount shall be Tk. 10.00 lac and maximum

amount shall be 20 lac.

HBL facility shall be considered on maturity upon application up to three

times the equity but not exceeding Tk. 50.00 lac on compliance of loanformalities.


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Education Savings Scheme:

The instrument shall be issued for 5 years.

Deposit of Tk. 50,000/- and multiples thereof and maximum

Tk. 5.00 lac at a time will be accepted under the Scheme.

Lakhopati Deposit Scheme:

The tenor of the Lakhopati Deposit Scheme will be 3/5/10/15 years.

Monthly installment shall be Tk. 2,400.00 /Tk. 1,285.00 /Tk. 500.00/Tk. 250.00 for the

tenor of 3/5/10/15 years respectively.

Terminal amount on maturity shall be Tk. 1.00 lac.

Prime Millionaire Scheme:

Monthly installment shall be Tk. 12,050.00 /Tk. 7,500.00 /Tk. 4,215.00/Tk. 3,015.00 for

the tenor of 5/7/10/12 years respectively

Terminal amount on maturity shall be Tk. 10.00 lac.

Contributory Savings Scheme:

The Deposit shall be for a period of 5 years.

Minimum size of monthly installment shall be Tk. 500/- and

multiplies of Tk. 1000/-. Maximum installment size shall be

Tk. 24,000/.

Loan may be allowed up to 80% of the deposited amount


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against lien on the same after at least 2 (Two) years of regular payment of installments

and minimum limit of the loan shall be Tk. 50,000/-.

Account 150%:

Deposit will be estimated 1.5 times of the initial deposit.

The tenure of the investment period will be 3 years and 5 months.

Minimum deposit amount BDT. 10,000.00.

Any amount in multiple of BDT. 10,000.00 will be allowed to invest in the scheme.

Any amount equivalent to 1 crore or more will be provided special incentives such as

free Platinum card, internet banking facilities, free ATM Card etc.

3.2.4 Deposit Rates

sl Particulars Rate of Interest

01. Special Notice Deposit (For Customer)

a) Below Tk. 1.00 crore 3.00%

b) Tk. 1.00 crore and above but below Tk. 25.00 crore 5.50%

c) Tk. 25.00 crore and above but below Tk. 50.00 crore 7.00%

d) Tk. 50.00 crore and above but below Tk. 100.00 crore 8.00%

e) Tk. 100.00 crore and above 8.00%

02. Savings Deposit 5.25%

03. Fixed Deposit

A) 1 (One) month

a) Below Tk.50.00 lac 7.00%

b) Tk.50.00 lac and above but below Tk.1.00 crore 7.00%

c) Tk.1.00 crore and above but below Tk.3.00 crore 7.00%

d) Tk.3.00 crore and above 7.00%

B) 3 (Three) months

a) Below Tk.50.00 lac 10.50%




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C) 6 (Six) months

a) Below Tk.50.00 lac 10.75%




D) 1 (One) year & above

a) Below Tk.50.00 lac 10.75%




E) Special Term Deposit (for Corporate Customer)

a) Size of Deposit: Minimum Tk. 10.00 Crore 11.50%

b) Tenor: Minimum 03 (three) months

3.3 Loans

Prime bank loans are easy-to-avail with simple procedures, competitive rates and convenient

features.

Home Loan

Car Loan

Marriage Loan

Any Purpose Loan

3.3.1 Swapnaneer Home Loan

In reality, home is no more a living place to us; it's our dream! Swapnaneer will enable the

customer to turn their dream into reality. Customer can avail the loan with competitive rates,


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most convenient features and easily-avail procedures. Customer satisfaction is their priority

throughout the full tenure of loan from beginning to repayment.

Key Features of home loan:

Construction of own building /home

Purchase of flat/building

Loan amount maximum 1 crore

Income of spouse, parents and siblings if any are considered

Competitive interest rates on a monthly/quarterly reducing balance

Loan tenure - maximum 20 years

Apartments under construction is also considered

03-18 months grace period

Partial or early settlement conveniently

Criteria to be eligible:

Age:at least 25 years

Professional Experience:

Salaried:Permanently employed at least for 02 years

Self employed:Professional experience or business establishment for at least 2

years

Minimum Monthly Income:Salaried and Self-employed : BDT 30,000

Security:

Mortgage and original title deed

Signed TPA (Tri Partite Agreement)

Irrevocable General Power of Attorney (IGPA)

Customer protective insurance coverage

Property insurance covering fire, earthquake, flood & cyclone


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3.3.2 Car Loan

Customer personal or family tours and travels or any kind of daily movements starts with the

necessity of owning a car! Owning a personal car is no longer a luxury but a matter of

fulfilling a necessity. Their car loan will allow customer to indulge customer tours and travels

needs with competitive rates, convenient features and simple procedures.

Key Features:

Purchasing brand new/ reconditioned personal vehicle.

Loan amount maximum 20 lac


Competitive interest rates on a monthly reducing balance


Partial or early settlement facilities

Criteria to be eligible

Age: At least 25 years


Salaried: permanently Employed for at least 2 years by a well-reputedorganization including at least 6 months with present employer

Self employed: Professional experience or business establishment for at

least 2 years (with adequate proof)

Minimum Monthly Income:

Salaried: BDT 20,000

Self Employed: BDT 40,000

Security

Hypothecation over the car


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3.3.3 Marriage Loan

Prime Bank Marriage Loan will enable the customer to indulge their long-cherished priorities

and expenditures of their wedding. Customer can avail the loan with competitive rates,

convenient features and simple procedures.

Key Features:

Wedding cost

Loan maximum 03 lac




Convenient partial or early settlement




Salaried: permanently Employed for at least 1 year by a well-reputed

organization including at least 6 months with present employer Self employed: Professional exercise for at least 2 years (with adequate

proof)




Security:

Personal guarantee of the borrower/s

One personal guarantee acceptable to Prime Bank

Post-dated cheque


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3.3.4 Any Purpose Loan

Prime Bank Any Purpose Loan will enable customer to meet all their needs. Customer can avail

the loan with competitive rates, convenient features and simple procedures.

Key Features:

Loan amount maximum 10 lac

Highest 10 times of monthly income




Convenient partial or early settlement




Salaried: permanently Employed for at least 2 years by a well-reputed

organization including at least 6 months with present employer

Self employed: Professional experience or business establishment for at

least 2 years (with adequate proof)




Security: Personal guarantee of the borrower/s

One personal guarantee acceptable to Prime Bank

Undated cheque


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3.4 Cards

Prime Bank has wide range of card products such as-

Credit Cards MasterCard Gold Credit Card

VISA Gold Credit Card

MasterCard Silver Credit Card

VISA Classic Credit Card

International Credit Card

Platinum Credit Card

Debit Cards Prime Bank Master Debit Card

Prime ATM Card

3.5 Internet Banking

The customer can enjoy real-time internet banking with them. It is safe and convenient to

access the account.

Offer in Internet Banking:

Balance enquiry

View account statement

View loans schedule

View deposit schedule


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3.6 SMS Banking

Prime Bank brings SMS Banking services to ensure instant access to customer account

information at any time. Any mobile phone user having account of Prime Bank can get the

service through the mobile phone upon registration.

Offer in SMS Banking:

Balance Enquiry

Mini Statement

Exchange Rate

PIN Change

Requesting Help

3.7 Locker Services

Prime Bank offers the customer modern locker facility for safekeeping of their valuables,

jewellery, documents and other precious things.

Features of Locker Service:

Secure and confidential service

Wide availability of the locker service

Available in three sizes i.e. small, medium and large

Auto debited facility for your locker rental charges.

Nomination facility is available for the lessee of locker service.

Sizes and Rents:

Small Size: Tk. 2500 / Year

Medium Size: Tk. 3000 / Year

Large Size: Tk. 3500 / Year


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3.8 Phone Banking

Prime Bank Phone Banking Service provides 24/7 continuous support for the customer.

Benefits of phone banking:

Balance Enquiry:Customer will get account balance information.

Change TIN:Customer can change their TIN (Telephone Identification Number).

Activate ATM/Master Card:Customer can activate ATM/Master Debit card by dialing the

service contact number.

Block ATM/Master Card: Customer can block ATM/ Master Debit card by dialing the

service contact number.

Credit Card Available Limit:Credit Card user can get current available limit.

Credit Card Total Outstanding:Credit Card user can know credit card total outstanding

bill amount.

Credit Card Minimum Payable Amount:Credit Card user can know minimum payable

amount of last bill amount.

Credit Card Last Statement Generation Date:Credit Card user can know last statement

generation date.

Credit Card Last Date of Payment:Credit Card user can know last date of payment forrecent bill amount.

3.9 Utility Bills Pay Service

Prime Bank Utility Bills Pay service will enable the customer to pay post-paid cell phone bills

flexibly. Customer can avail the service at Prime Bank ATM booths or Information Kiosks round

the clock. Customer no need to visit branches and bother standing in a queue not even need to

carry cash to clear the bills.

Get the service:

Prime Bank ATM/Master Debit Card holders.


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The Services are:

Grameen post-paid cellphone bills only

ROBI post-paid cellphone bills only

Banglalink post-paid cellphone bills only

Airtel post-paid cellphone bills only

Benefits:

Utility Bills Pay Service provides 24/7 support and has the following features:

Card holder can make payments anytime at any Prime Bank ATM Booth conveniently.

Customer will receive auto-generated advice slip after the bills are paid

It is secured and you will be needed the ATM Card and the relevant PIN to access the

facility.

3.10 Mobile Banking

Mobile Banking services is providing to the customer for EasyCash. EasyCash, Prime Bank

Mobile Banking Service, is a secured mobile financial service to access cash easily andconveniently using mobile phone technology. EasyCash can be accessed from anywhere at any

time including remote rural areas of the country. The EasyCash Account model of Prime Bank

works on the fundamental principle of giving everyone an access to a bank account and adding

value to lifestyle of customers irrespective of social strata in Bangladesh.

Services provided by EasyCash Account:

Cash Deposit

Cash Withdrawal

Fund Transfer

Utility Bill Payment


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Merchant Payment

Inward Foreign Remittance Disbursement

Balance Inquiry

Mini Statement

Other Services

Salary Disbursement

Government subsidies and many more

3.11 Prime Cash

Prime Cash is a Biometric Smart Card where your thumb impression will work as

authentication code. Prime Bank Ltd. and Dipon Consultancy Services jointly brings a banking

service, a Biometric Smart Card based alternate banking service in the brand name "Prime

Cash" for the un-banked rural and urban people to address banking needs and payment needs

of the broader Bangladesh community. Most importantly, it will provide a fast, safe and simple

mechanism for the un-banked men/women across Bangladesh in all municipalities and

upazilas.

Benefits:

Day long banking hours (12 hours) through Prime Cash Service Point

Finger Print Authentication System

Countrywide Network


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4.1 Findings

Retail banking is the cluster of products and services that banks provide to consumers and

small businesses through branches, the internet, and other channels. And each of these play an

important role to measure the growth of retail banking. Prime Bank Limited has strengthened

its credit portfolio management through diversification of its investment among the different

industries. This bank always concerned with the customer satisfaction and they are trying their

best to provide the best retail services to their customer. Prime Bank has wide range of retail

bank services for their customer.

4.2 Recommendations

Prime Bank Limited has been successful in all of its operation since its inception. It has

outperformed all its peer and competitor and peer banks in virtually all area of its activities.

Still there is scope for improvement for the bank. So, there are some recommendation for this

bank. Such as-

The bank can increase its retail credit loan by allowing credit to more customers. This

can be possible through relaxation of credit norms like waiver of guarantee from thirdparties.

Limit of Credit Card facility should be increased.

More information about the retail products and their benefit should be provided to the

customer properly.

Prime Bank should provide all retail banking service so that customer can connect with

the bank.

Prime Bank should set up more ATM booth for their customer.


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4.3 Conclusion

Now a days, all the banks are contributing much than the previous years for the growth and

development of the country. Banking industry is now much organized because of strong

vigilance and supervision of Bangladesh Bank. In the industry, Prime Bank Ltd. is one of the

pioneers in many criteria. Prime Bank Ltd. is committed towards the excellence in the service

with efficiency, accuracy and proficiency. They have strengthens their credit portfolio

management through diversification of its investment among the different industries. But they

have lots of other sectors to improve. They have to be more conscious about decision making

and asset utilization process.

4.4 Bibliography

http://en.wikipedia.org/wiki/Prime_Bank_Limited

https://www.primebank.com.bd/index.php/home/about

https://www.primebank.com.bd/index.php/home/bod

https://www.primebank.com.bd/index.php/home/retail_banking

https://www.primebank.com.bd/index.php/home/financial_highlights