professional women in building
DESCRIPTION
A social media presentation for the Professional Women in Building, Oct. 2011.TRANSCRIPT
SOCIAL MEDIA PRACTICES
• Social Media Benefits • Brief Strategy How-To • Abilene CVB Social Media Examples • Industry-Specific Social Media Examples
What Will We Cover?
• Materials will be available– Slideshare.net
• Put down the pen & tweet!
#NAHB
Keep In Mind…
• Make the visitor’s experience better than expected—potentially increase visitors to community – Influence Decision to Travel– Social Media = Informational Service
• Start small & get a grasp on one platform at a time
• Who was our Initial Target Audience?– Leisure? Sports? Meeting planners? Locals?
• Reach people we wouldn’t be able to otherwise
• Overall goal? Transparency & Authenticity
Initial Goals & Objectives
Why Are We Doing All This?
• Food & Travel are 2 industries that MUST be on social media.
• Mobile usage will trump desktop usage by 2014 (if not sooner).
• 8% of all bookings will take place via mobile by 2012.
• 52% say that friends Facebook photos inspired their next trip.
What This Means…
Project365
Blog & Social Media Directory
http://www.youtube.com/user/AbileneCVB#p/u/28/7OgrYV1jF2Q
TWISITOR CENTER
Best Advice?
Contact InformationShanna Smith Snyder
Director of CommunicationAbilene Convention and Visitors Bureau
325.676.2556 (Office)[email protected]
@shannasmith@AbileneCVB
www.slideshare.net/shannasmithsnyder