project skyway seo presentation
TRANSCRIPT
2 Confidential and Proprietary
Who is Three Deep?
Founded in 2003, Boostrapped
35+ person online marketing team
10 person appointment setting contact center
2 time Inc. 5000 Award Winner (2010 and 2011)
Twin Cities Fast 50 Honoree (2011)
Manage $5+ million in paid search spending
Manage 30+ million in consumer database records
120 million opt-‐in emails sent
Fortune 100 and midsize clients
Certified in Google Adwords and Google Analytics
Best Place to Work Award in MN in 2010 and 2011
7 Confidential and Proprietary
Google’s Mission
“Google’s mission is to organize the world‘s information and make it universally accessible and useful.”
Source: http://www.google.com/about/corporate/company/
15 Confidential and Proprietary
What Startups Must Do
Don’t be shoemakers children Create a website search engines can find Become an authority in your niche Generate and capture buzz to build credibility Think of search as a long term investment Learn from your website analytics
17 Confidential and Proprietary
Developers: Stop Being Lazy
Be Dynamic, Appear Static Search Engines hate query
strings, JavaScript, AJAX, single page dynamic websites
Make your pages dynamic, but rewrite URL’s in a friendly way
Use 301 redirects when moving content
Create an XML sitemap www or not www – make a
choice
18 Confidential and Proprietary
Become an Authority
Start a Blog and write weekly posts On pages for services, bridge the
gap between internal jargon and words your audience are using
Research Keywords Using Free Tools
Find conversation and contribute to the community
19 Confidential and Proprietary
Customer Intent
(Keyword Research and Mapping)
Company Story (Unique Selling Proposition)
Search Engine Optimization Process
Reporting and Analysis
SEO Link Building
Website Build and Deployment
Content Assembly or Creation
20 Confidential and Proprietary
Generate and Capture Buzz to Build Credibility
Project Skyway Tech.MN CoCo Newspapers Advisory Board National Incubators VC’s Friends
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Useful Tools & Websites
Open Site Explorer: www.opensiteexplorer.org AdWords Keyword Tool: jeffsauer.me/akwtool Google Analytics: www.google.com/analytics SEOMoz: www.seomoz.org Wordpress: www.wordpress.org Scribe SEO: www.scribeseo.com SEO Beginners Guide:
http://www.seomoz.org/beginners-‐guide-‐to-‐seo
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Thank You!
Three Deep Marketing 180 E. 5th Street, Suite 910 | Saint Paul, MN 55101 651-789-7701
Jeff Sauer Vice President Three Deep Marketing (651) 789-7706 [email protected] www.threedeepmarketing.com
Download presenta.on at: jeffsauer.me/skywayseo