punam yadav

8/4/2019 PUNAM YADAV

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“CUSTOMER SATISFATION TOWARDS THE SAMSUNG

REFRIGERATOR”

SUBMITTED TO: SUBMITTED BY:

MR. ALOK SAXENA PUNAM YADAV

BAREILLY COLLEGE

PUNAM YADAV BBA 4th 20011-012



ACKNOWLEDGEMENT

I express my gratitude towards the entire faculty of Bareilly College,

Bareilly who gave me their expert advice to enhance the quality of the

report and gave me valuable insights for the project.

I give my special thanks to Mr. ALOK SAXENA my faculty member who

appreciated and encouraged me to make the report and helped me while

preparing market survey report.

I am very grateful to my parents those helped me a lot in one or the other

way in completion of my report and my friends also.




PREFACE

We look our training at SAMSUNG ELECTRONICS

LTD.BAREILLY, during the training period we get an overview of

the consumer durable market of Bareilly district. It was the first hand

experience to get exposed to the professional set-up and face the

market, which was really a great experience.

When business is involved, a little experience counts a lot .experience

are an instrument, which leads towards success .working with

SAMSUNG ELECTRONICS LTD, has been pleasure.

I take this opportunity to present the report and sincerely hope that it

will be as much knowledge enhancing to the readers as it was to use

during the field work and the compilation of the report.




CONTENTS

• INTRODUCTION

• OBJECTIVE OF THE PROJECT

• COMAPANY PROFILE

•

HISTORY

• KNOWLEDEGE ABOUT PRODUCT

• OBJECTIVE OF THE PROJECT

• METHODOLOGY

• HYPOTHESIS

• COLLECTION OF DATA

• QUESTIONNAIRE

• DATA ANALYSIS AND INTERPRETATION

• FINDINGS & SUGGESTIONS

• BIBLIOGRAPHY

•

APPENDIX


http://en.wikipedia.org/wiki/File:Samsung_Logo.svg



INTRODUCTION

Founded 1969

Headquarter

s

Samsung

Town, Seoul,

South Korea

Area served Worldwide

Key people

CEOChairman:Lee Kun-hee

RevenueUS$ 117.4 billion

(2009)

Net incomeUS$ 8.33 billion

(2009)

Owner(s)

Lee Kun-hee &Affiliates 17.57%,Treasury Stocks of Samsung Electronics13.07%, NationalPension Service5.90% (as of September 31, 2009)

Employees Over 157,700 (2009)

Parent Samsung Group

Website samsung.com


http://en.wikipedia.org/wiki/Samsung_Town


http://en.wikipedia.org/wiki/Seoul

http://en.wikipedia.org/wiki/South_Korea

http://en.wikipedia.org/wiki/World

http://en.wikipedia.org/wiki/Chief_executive_officer

http://en.wikipedia.org/wiki/Chairman

http://en.wikipedia.org/wiki/United_States_dollar

http://en.wikipedia.org/wiki/Net_income


http://en.wikipedia.org/wiki/Lee_Kun-hee

http://en.wikipedia.org/wiki/Holding_company

http://en.wikipedia.org/wiki/Samsung_Group

http://www.samsung.com/



http://en.wikipedia.org/wiki/World

http://en.wikipedia.org/wiki/Chief_executive_officer

http://en.wikipedia.org/wiki/Chairman


http://en.wikipedia.org/wiki/Net_income


http://en.wikipedia.org/wiki/Lee_Kun-hee

http://en.wikipedia.org/wiki/Holding_company


http://www.samsung.com/





Samsung Electronics is the world's largest electronics company with a

2009 revenue of $117.4 billion,headquartered in Samsung Town, Seoul,

South Korea It is the flagship subsidiary of the Samsung Group. With

assembly plants and sales networks in 65 countries across the world,

Samsung has as many as 157,000 employees.

In 2009, the company took the position of the world’s biggest IT maker by

surpassing the erstwhile leader Hewlett Packard.Its sales revenue in the

areas of LCD and LED displays and computer chips is the world’s No. 1.

Some of the most popular items produced by Samsung include LED-backlit

LCD TVs, Refrigerators and Galaxy S mobile phones. Even though

consumers may not realize, many non-Samsung-brand devices such as TVs

and phones have Samsung-manufactured memory components inside.

In the TV segment, Samsung’s market position is dominant. For the four

years since 2006, the company has been in the top spot in terms of the

number of TVs sold, which is expected to continue in 2010 and beyond. Inthe global LCD panel market, the company has kept the leading position

for eight years in a row.

With the Galaxy S model, Samsung’s smartphone lineup has retained the

second-best slot in the world market for some time In competition to

Apple's iPad tablet, Samsung released the Android powered Samsung

Galaxy Tab


http://en.wikipedia.org/wiki/List_of_the_largest_global_technology_companies





http://en.wikipedia.org/wiki/List_of_the_largest_global_technology_companies







HISTORY

Samsung Electronics Co., Ltd., is the chief subsidiary of South Korea's giant Samsung

Group and one of the largest electronics producers in Asia. Products built by Samsung

Electronics include televisions and many other kinds of home appliances,

telecommunications equipment, and computers. Its most important product is

semiconductors. Savvy management and heavy investment in research and

development in the late 1980s and early 1990s were turning the company into a

leading contender in the global electronics industry.

Samsung Electronics was created in 1969 as a

division of the mammoth Korean chaebol Samsung

Group. The unit was established as a means of

getting Samsung into the burgeoning television

and consumer electronics industry. The division's

first product was a small and simple black-and-white television that it began selling in the early

1970s. From that product, Samsung Electronics gradually developed a diverse line of

consumer electronics that it first sold domestically, and later began exporting. The

company also began branching out into color televisions, and later into a variety of

consumer electronics and appliances. By the 1980s Samsung was manufacturing,

shipping, and selling a wide range of appliances and electronic products throughout

the world.

Although the rapid growth of Samsung Electronics during the 1970s and early 1980s

is impressive, it did not surprise observers who were familiar with the Samsung

Group, which was founded in 1938 by Byung-Chull Lee, a celebrated Korean

entrepreneur. Lee started a small trading company with a $2,000 nest egg and forty




employees. He called it Samsung, which means "three stars" in Korean. The company

enjoyed moderate growth before the Communist invasion in 1950 forced Lee to

abandon his operations in Seoul. Looting soldiers and politicians on both sides of the

conflict diminished his inventories to almost nothing. With savings contributed by oneof his managers, Lee started over in 1951 and within one year had grown his

company's assets twenty-fold.

Lee established a sugar refinery in 1953, a move that was criticized at the time

because sugar could be easily obtained through American aid. But for Lee the act was

important because it was the first manufacturing facility built in South Korea after the

Korean War. From sugar, wool, and other commodity businesses, Lee moved intoheavier manufacturing. The company prospered under Lee's philosophy of making

Samsung the leader in each industry he entered.

From manufacturing, Samsung moved into various service businesses during the

1960s, including insurance, broadcasting, securities, and even a department store. Lee

experienced several major setbacks during the period. For example, in the late 1960s,

shortly before Samsung Electronics was created, Lee was charged with an illegal sale

of about $50,000 worth of goods. The charges turned out to be the fabrication of a

disgruntled government official to whom Lee had refused to pay a bribe.

Nevertheless, one of Lee's sons was arrested and Lee was forced to donate a fertilizer

plant to the government to win his release. Despite that and other problems, Samsung

continued to flourish. Indeed, by the end of the 1960s the conglomerate was

generating more than US$100 million in annual revenues.

Shortly after Lee's son was arrested, Lee decided to break into the masscommunication industry by launching a radio and television station, as well as by

manufacturing televisions and electronic components through the Samsung

Electronics division. The industry was dominated at the time by several U.S. and

European manufacturers, and some Japanese companies were beginning to enter the

industry. Nevertheless, Lee was confident that Samsung could stake its claim on the




local market and eventually become a global contender. During the early 1970s the

company invested heavily, borrowed and coaxed technology from foreign

competitors, and drew on its business and political connections to begin carving out a

niche in the consumer electronics industry. In addition to televisions, Samsung branched out into other consumer electronics products and appliances.

Samsung Electronics's gains during the 1970s were achieved with the assistance of the

national government. During the 1950s and 1960s Samsung and other Korean

conglomerates struggled as the Rhee Sungman administration increasingly resorted to

favoritism and corruption to maintain power. Student revolts in the 1960s finally

forced Rhee into exile. The ruling party that emerged from the ensuing political fray

was headed by military leader Park Chung-Hee. His regime during the 1960s and

1970s was characterized by increasing centralization of power, both political and

industrial, as his government was obsessed with economic growth and development.

So, while Park was widely criticized for his authoritarian style, his government is

credited with laying the foundation for South Korea's economic renaissance.

In order to rapidly develop the economy, Park identified key industries and large,

profitable companies within them. The government worked with the companies,

providing protection from competition and financial assistance as part of a series of

five-year national economic growth plans. By concentrating power in the hands of afew giant companies (the chaebols), Park reasoned, roadblocks would be minimized

and efficiencies would result. Between 1960 and 1980 South Korea's annual exports

surged from $33 million to more than $17 billion.

Samsung Electronics and the entire Samsung chaebol were beneficiaries of Rhee's

policies. Several countries, including Japan, were barred from selling consumer

electronics in South Korea, eliminating significant competition for Samsung.

Furthermore, although Samsung Electronics was free to invest in overseas companies,

foreign investors were forbidden to buy into Samsung. As a result, Samsung was able

to quickly develop a thriving television and electronics division that controlled niches

of the domestic market and even had an edge in some export arenas.

During the 1970s and 1980s Samsung Group created a number of electronics-related

divisions, several of which were later grouped into a single entity known as Samsung




Electronics Co. Ltd. Samsung Electron Devices Co. manufactured picture tubes,

display monitors, and related parts. Samsung Electro-Mechanics Co. made VHF and

UHF tuners, condensers, speakers, and other gear. Samsung Corning Co. produced

television glass bulbs, computer displays, and other components. Finally, SamsungSemiconductor & Telecommunications Co. represented Samsung in the high-tech

microchip industry. Rapid growth in those industries, combined with savvy

management, allowed the combined Samsung Electronics Co., Ltd., to become

Samsung Group's chief subsidiary by the end of the 1980s.

Samsung's entry into the semiconductor business was pivotal for the company. Lee

had determined in the mid-1970s that high-tech electronics was the growth industry of

the future, and that Samsung was to be a major player. To that end, he formed

Samsung Semiconductor and Telecommunications Co. in 1978. To make up for a lack

of technological expertise in South Korea, the South Korean government effectively

required foreign telecommunications equipment manufacturers to hand over advanced

semiconductor technology in return for access to the Korean market. This proved

crucial for Samsung, which obtained proprietary technology from Micron of the

United States and Sharp of Japan in 1983. Utilizing its newly acquired knowledge,

Samsung became the first Korean manufacturer of low-cost, relatively low-tech, 64-

kilobit dynamic random access memory (DRAM) chips.

Shortly after introducing its 64K chip, Samsung teamed up with some Korean

competitors in a research project that was coordinated by the government Electronics

and Telecommunications Research Institute. The result was a 1-megabit DRAM (and

later a 4-megabit DRAM) chip. During the mid- and late 1980s, Samsung parlayed

knowledge from the venture to become a significant supplier of low-cost, commodity-

like DRAM chips to computer and electronics manufacturers throughout the world.

Meanwhile, its other electronics operations continued to grow, both domestically and

abroad. Samsung opened a television assembly plant in Portugal in 1982 to supply theEuropean market with 300,000 units annually. In 1984 it built a $25 million plant in

New York that could manufacture one million televisions and 400,000 microwave

ovens per year. Then, in 1987, it opened another $25 million facility in England with

capacity for 400,000 color televisions, 300,000 VCRs, and 300,000 microwave ovens.




Between 1977 and 1987 Samsung Group's annual revenues surged from $1.3 billion to

$24 billion (or about 20 percent of South Korea's entire gross domestic product).

Much of that growth was attributable to Samsung Electronics. Byung-Chull Lee died

in 1987 and was succeeded by his son, Kun-Hee Lee. Kun-Hee Lee recognized theimportance of the electronics division and moved quickly to make it the centerpiece of

the Samsung Group. To that end, he consolidated many of the Group's divisions and

eliminated some operations. He also introduced various initiatives designed to

improve employee motivation and product quality. Kun-Hee Lee was credited with

stepping up Samsung Electronics's partnering efforts with foreign companies as part

of his goal to put Samsung at the forefront of semiconductor technology.

Sales at Samsung Group grew more than 2.5 times between 1987 and 1992. More

importantly, Samsung drew from potential profit gains to more than double research

and development investments as part of Kun-Hee Lee's aggressive bid to make

Samsung a technological leader in the electronics, semiconductor, and

communications industries. Besides partnering with U.S. and Japanese electronics

companies, Samsung Electronics acquired firms that possessed important technology,

including Harris Microwave Semiconductors and Integrated Telecom Technologies.

In 1993 Kun-Hee Lee sold off ten of Samsung Group's subsidiaries, downsized the

company, and merged other operations to concentrate on three industries: electronics,

engineering, and chemicals.

Under the leadership of chief executive Kim Kwang-Ho, Samsung Electronics took

the microchip world by storm when it introduced its 4-megabit DRAM chip in 1994.

Sales of that chip helped to push Samsung's sales from US$10.77 billion in 1993 to

US$14.94 billion in 1994. Profits, moreover, spiraled from US$173,000 to nearly

US$1.3 billion. In addition, Samsung had staged a bold grab for domestic market

share in 1995 by slashing prices for consumer electronics and home appliances by as

much as 16 percent, and had wowed industry insiders when it unveiled an advancedthin-film-transistor display screen--used for laptop computers--at a world trade show

in Japan.

Samsung Electronics's rapid rise and technical achievements put the company in the

spotlight in the semiconductor industry. Its 4-megabit chip, in fact, had made it the

leading global producer of DRAM chips by early 1995. Furthermore, Samsung




Electronics was increasing its investment in development still further, as evidenced by

a $2.5 billion outlay to develop a 64-megabit DRAM chip by 1998. In mid-1995,

Samsung Electronics was hoping to generate profits of $2.3 billion on sales of $19.3

billion--a revenue gain of nearly 30 percent over 1994. In addition to its DRAM chip pursuits, the company was working to establish a major presence in multimedia

products, flat screens, and telecommunications gear.

Samsung Electronics was founded in 1969 in Daegu, South Korea as SamsungElectric Industries, originally manufacturing electronic appliances such as TVs,calculators, refrigerators, air conditioners and washers. By 1981, the company had

manufactured over 10 million black and white TVs. In 1988, it merged with SamsungSemiconductor & Communications.

It is noteworthy that Samsung Electronics has grown in leaps and bounds in a businessnotorious for cyclical fluctuations. Founded in 1938 as a food processing and textile

purveyor, the parent group entered the electronic business as late as in 1969 when itcreated under its wings an electronic component subsidiary. It was a decision madeafter considering the fast-growing domestic demand for electronic goods.

Just one year after its founding, the Samsung Group established in 1970 another

subsidiary Samsung-NEC jointly with Japan’s NEC Corp. to manufacture electrichome appliances and audio-visual devices. In 1974, it expanded into thesemiconductor business by acquiring Korea Semiconductor, one of the first chip-making facilities in the country at the time. It was soon followed by the 1980acquisition of Korea Telecommunications, an electronic switching system producer.

In February 1983, Samsung’s founder Lee Byung-chull made an epoch-makingannouncement, dubbed the “Tokyo declaration,” that his company would enter theDRAM (dynamic random access memory) business. And only one year after thedeclaration did Samsung became the third company in the world that developed the64k DRAM after the United States and Japanese predecessors. The march from thenonward as the pioneer in the memory chip-making industry has continued to this dayfor almost three decades.

Although Samsung Electronics was already one of the biggest companies in Korea asearly as the 1990s, it now is by far the most important company with unrivaled


http://en.wikipedia.org/wiki/Daegu


http://en.wikipedia.org/wiki/1981


http://en.wikipedia.org/wiki/DRAM


http://en.wikipedia.org/wiki/Daegu


http://en.wikipedia.org/wiki/1981






COMPANY PROFILE

Samsung Profile 2010

Wherever you are... in the hustle of the streets or the comfort of the

home...Samsung is part of the fabric of your life. As a global leader we are

at the forefront of change, anticipating today what our customers around

the world will want tomorrow.

2010 Financial Highlights

AMOUNTS IN BILLIONS WON DOLLARS EUROS

Net Sales* 220,120.40 172.5 124.1

Total Assets343,811.60 294.5 205.3

Total Liabilities 212,512.90 182 126.9

Total Stockholder's Equity 131,298.60 112.5 78.4

Net Income* 17,663.80 13.8 10

[Amounts in billions]

* Won/U.S. Dollar yearly average exchange rate: 1,276.40/1$, Won/Euro:

1,774.35/1




Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$,

Won/Euro: 1,674.28/1




The Telecommunication Network business area includes multi-service DSLAMs andfax machines; cellular devices such as mobile phones, PDA phones, and hybriddevices called Mobile Intelligent Terminals (MITs); and satellite receivers.

The LCD business area focuses on producing TFT-LCD and organic light-emittingdiode (OLED) panels for laptops, desktop monitors, and televisions.

Samsung Print was established in 2009 as a separate entity to focus on B2B sales andhas released a broad range of multifunctional devices and printers.

Samsung is comprised of companies that are setting new standards in a wide range of businesses, from consumer electronics to petrochemicals, from advertising to lifeinsurance. They share a commitment to creating innovative, high quality products thatare relied on every day by millions of people and businesses around the world.

• Samsung Electro-Mechanics• Samsung SDI• Samsung Corning Precision Materials• Samsung SDS• Samsung Techwin• Samsung Mobile Display• Samsung Digital Imaging

• Samsung Heavy Industries


http://en.wikipedia.org/wiki/DSLAM


http://en.wikipedia.org/wiki/Fax

http://en.wikipedia.org/wiki/Cellular_device

http://en.wikipedia.org/wiki/Receiver_(radio)

http://en.wikipedia.org/wiki/Thin_film_transistor_liquid_crystal_display

http://en.wikipedia.org/wiki/Organic_light-emitting_diode


http://en.wikipedia.org/wiki/Business-to-business

http://en.wikipedia.org/wiki/Multifunctional_device

http://www.sem.samsung.com/

http://www.samsungsdi.com/contents/en/main.jsp

http://www.scp.samsung.com/

http://www.sds.samsung.com/

http://www.samsungtechwin.com/

http://www.samsungsmd.com/eng/main.html

http://www.samsungcamera.com/

http://www.shi.samsung.co.kr/eng/


http://en.wikipedia.org/wiki/Fax

http://en.wikipedia.org/wiki/Cellular_device

http://en.wikipedia.org/wiki/Receiver_(radio)

http://en.wikipedia.org/wiki/Thin_film_transistor_liquid_crystal_display



http://en.wikipedia.org/wiki/Business-to-business

http://en.wikipedia.org/wiki/Multifunctional_device

http://www.sem.samsung.com/

http://www.samsungsdi.com/contents/en/main.jsp

http://www.scp.samsung.com/

http://www.sds.samsung.com/

http://www.samsungtechwin.com/

http://www.samsungsmd.com/eng/main.html

http://www.samsungcamera.com/

http://www.shi.samsung.co.kr/eng/



• Samsung Total Petrochemicals• Samsung Petrochemicals

• Samsung Fine Chemicals• Samsung BP Chemicals

• Samsung Life Insurance• Samsung Fire & Marine Insurance• Samsung Card• Samsung Securities• Samsung Investment Trust Management• Samsung Venture Investment

• Samsung C&T Corporation• Samsung Engineering• Cheil Industries• Samsung Everland• The Shilla Hotels & Resorts• Cheil Worldwide• S1 Corporation• Samsung Medical Centre• Samsung Economics Research Institute

• Samsung Human Resources Development Centre• Samsung Lions• The Ho-Am Foundation• Samsung Foundation of Culture• Samsung Welfare Foundation• Samsung Life Public Welfare Foundation


http://www.samsungtotal.com/EN/main04.aspx

http://www.myspc.co.kr/

http://www.sfc.samsung.co.kr/en/main/main.asp

http://www.samsungbp.co.kr/eng/main.html

http://www.samsunglife.com/company_en/submain.html

http://ir.samsungfire.com/ir_index.jsp

http://www.samsungcard.co.kr/html/companyinfo/index_vi5.htm

http://english.samsungfn.com/

http://www.eng.samsungfund.com/

http://www.samsungventure.co.kr/

http://www.samsungcnt.com/

http://www.samsungengineering.co.kr/eng/main.jsp

http://www.cheil.com/

http://www.samsungeverland.com/eng/index.htm

http://www.shilla.net/en/main.jsp


https://www.s1.co.kr/eng/main/main.jsp

http://english.samsunghospital.com/

http://www.seriworld.org/

http://hrd.samsung.co.kr/eindex.html

https://www.samsunglions.com/english/index/index.asp

http://www.samsungfoundation.org/html/eng/foundation/hoam_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/culture_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/welfare_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/share_foundation.asp

http://www.samsungtotal.com/EN/main04.aspx

http://www.myspc.co.kr/

http://www.sfc.samsung.co.kr/en/main/main.asp

http://www.samsungbp.co.kr/eng/main.html

http://www.samsunglife.com/company_en/submain.html

http://ir.samsungfire.com/ir_index.jsp

http://www.samsungcard.co.kr/html/companyinfo/index_vi5.htm

http://english.samsungfn.com/

http://www.eng.samsungfund.com/

http://www.samsungventure.co.kr/

http://www.samsungcnt.com/

http://www.samsungengineering.co.kr/eng/main.jsp


http://www.samsungeverland.com/eng/index.htm

http://www.shilla.net/en/main.jsp


https://www.s1.co.kr/eng/main/main.jsp

http://english.samsunghospital.com/

http://www.seriworld.org/

http://hrd.samsung.co.kr/eindex.html

https://www.samsunglions.com/english/index/index.asp

http://www.samsungfoundation.org/html/eng/foundation/hoam_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/culture_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/welfare_foundation.asp

http://www.samsungfoundation.org/html/eng/foundation/share_foundation.asp



Samsung is guided by a simple philosophy, strong values and high ethical standards

that inform our work every day. In everything we do, we strive to help people live better lives. At Samsung, we follow a simple business philosophy: to devote our talentand technology to creating superior products and services that contribute to a better global society.

Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be


http://www.samsung.com/in/aboutsamsung/corporateprofile/valuesphilosophy.html



the best at what they do. The result is that all of our products—from memory chipsthat help businesses store vital knowledge to mobile phones that connect peopleacross continents— have the power to enrich lives. And that’s what making a better global society all is about.

Our Values

We believe that living by strong values is the key to good business. At Samsung, a rigorous code of

conduct and these core values are at the heart of every decision we make.

People

Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth ofopportunities to reach their full potential.

Excellence

Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering

commitment to develop the best products and services on the market.


http://www.samsung.com/in/aboutsamsung/corporateprofile/download/sec_global_codeofconduct.pdf






Change

In today’s fast-paced global economy, change is constant and innovation is critical to a company’ssurvival. As we have done for 70 years, we set our sights on the future, anticipating market needs

and demands so we can steer our company toward long-term success.

Integrity

Operating in an ethical way is the foundation of our business. Everything we do is guided by a moralcompass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity

A business cannot be successful unless it creates prosperity and opportunity for others. Samsung isdedicated to being a socially and environmentally responsible corporate citizen in every communitywhere we operate around the globe

Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspirethe World, Create the Future."


http://www.samsung.com/in/aboutsamsung/corporateprofile/vision.html



This new vision reflects Samsung Electronics’ commitment to inspiring itscommunities by leveraging Samsung's three key strengths: “New Technology,”“Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts,Samsung hopes to contribute to a better world and a richer experience for all.

Samsung is dedicated to developing innovative technologies and efficient

processes that create new markets, enrich people's lives, and continue to make

Samsung a digital leader.

As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To thisend, Samsung has also established three strategic approaches in its management:“Creativity,” “Partnership,” and “Talent.”




Samsung is excited about the future. As we build on our previous accomplishments,we look forward to exploring new territories, including health, medicine, and

biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

Management and board of directors

In December 2010, Samsung switched its management system from the single CEOsystem of last year under Choi Gee-Sung, to a two person management team withChoi Gee-Sung, CEO and Vice President, and Lee Jae-Yong, Chief OperatingOperator and President. The team was credited as being younger both in age and inoutlook, and in keeping with the new focus on youthfulness in spirit, some executiveshave even dyed their hair black. Samsung also reorganized its overseas marketing

bases in line with changes in the market, including a combined Britain/ContinentalEurope regional subsidiary, and a combined China/Taiwan regional subsidiary.

Samsung added a new digital imaging business division in 2010, and now consists of eight divisions, including the existing display, IT solutions, consumer electronics, andwireless, networking, semiconductor, and LCD divisions.

Samsung also reorganized its business organization to strengthen business synergies, by merging its Digital Air Solutions Team and Samsung Electronics Gwangju(consumer electronics and air conditioners, merged in 2010) under the consumer electronics business division. The Set Top Boxes business was merged with the VisualDisplay Business Division. Samsung's December 2010 reorganization was as follows:Among the eight divisions, the network division and the digital imaging division

experienced new appointments, while the remaining divisions were maintained inaccordance with their strong results.

• Chief Executive Officer, Vice Chairman: Choi Gee-Sung• Chief Financial Officer: President Yoon Ju-hwa• Chief Operating Officer, President: Lee Jae-Yon


http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.html



Division heads

• Semiconductor Division: President Kwon Oh-hyun• LCD Division: President Jang Won-ki• Visual Display Division: President Yoon Boo-keun• Mobile Communications Business: President Shin Jong-kyun• Telecommunication System Business: Executive vice President Kim Young-

ki(newly appointed)• IT Solutions Business: Executive vice President Nam Seong-woo•

Digital Appliances Business: Executive vice president Hong Chang-wan• Digital Imaging Business: Executive vice President Chung Hyun-ho(newly

appointed)

Regional directors

• North America: Executive vice President Kim Yang-Gyu (appointed)• Central and South America: Executive vice President Yoo Doo-yeong•

Europe: Executive Director Kim Seok (newly appointed) (former Middle East supervisor,Director Kim Jin-an)

• CIS: Executive Director Seo Chi-won• Middle East: Executive Director Bae Gyeong-Tae• Africa: Executive Director Park Gwang-gi• Southeast Asia: Executive vice President Lee Jong-Seok • Southwest Asia: Executive Director Shin Jeong-soo• China: Executive Director Kim Yeong-Ha (newly appointed)• Korea: Executive Director Park Jae-Soon

The following are the names of board of directors members:

Gee-Sung Choi Vice Chairman, President & CEO

Ju-Hwa Yoon Chief Financial Officer

Dong-Min Yoon Independent Director (Attorney at Law, Kim & Chang)

Chae-Woong Lee Independent Director (Professor of Economics, Sungkyunkwan Univ.)

In-Ho Lee Independent Director (Advisor, Shinhan Bank)




Oh-Soo Park Independent Director (Professor of Business Administration, Seoul National Univ.

Yoon-Woo Lee

Yoon-Woo Lee was named Samsung Electronics' Vice Chairman and Chief Executive Officer in2008 and has been a member of Samsung Electronics' board of directors since 1988. JoiningSamsung in 1968, Mr. Lee was appointed President of Samsung's Semiconductor Business in 1996.In 2004, he was promoted to the position of Vice Chairman of the Samsung Advanced Institute of Technology, and assumed the additional role of Chief Technology Officer in 2005. Mr. Lee holds a bachelor's degree in Electrical Engineering from Seoul National University.

Gee-Sung Choi

Gee-Sung Choi, the newly appointed CEO, has been a member of the company's Board of Directorssince March 2009. Having served Samsung for more than three decades, Mr. Choi was appointed

President of the Digital Media & Communications Business in January 2009. He previously held the position of President of the Telecommunication Network Business from January 2007, helpingSamsung to grow its market share to become the world's second-largest mobile phone maker. Healso played a key role in developing the company's Visual Display Division from 1998, and wasappointed President of the Digital Media Business in 2003. Under his leadership, Samsung becamethe global market share leader in both monitors and televisions. Mr. Choi began his career atSamsung C&T's International Trade Division in 1977. He holds a degree in International Trade fromSeoul National University.




Ju-Hwa Yoon

Ju-Hwa Yoon has been Samsung Electronics' President and a member of the company's Board of Directors since 2009. He is currently the CFO of the Corporate Management Office, moving fromthe previous year's former position as the head of Corporate Auditing Team where his mainresponsibility was to audit and evaluate the business activities of Digital Media & communications

and Digital Solutions. As a member of the corporate staff, he was actively involved in the company'smanagement support and innovation efforts from 1996 to 2004. From 2004 until 2009, he held the position of Vice President in the Management Support & Innovation Division while heading GlobalEnterprise Resource Planning Task Force Team. He has a bachelor's degree in Statistics fromSungKyunKwan University.

Dong-Min Yoon

Dong-Min Yoon has been a member of Samsung Electronics' board of directors since 2006 and is anindependent director with responsibilities in overall corporate management and the CompensationCommittee. He is an attorney at the Kim & Chang Law Office and also is an independent director of the Doosan Group, one of the oldest and largest conglomerates in Korea. Mr. Yoon previouslyserved as director of the Social Protection and Rehabilitation Bureau at the Ministry of Justice; chief of the Planning Management department at the Ministry of Justice; and a public prosecutor at theDaejeon Supreme Public Prosecutor's Office. He received a bachelor's degree in Law from Seoul National University.




Chae-Woong Lee

Chae-Woong Lee has been a member of Samsung Electronics' board of directors since 2006 and isan independent director with responsibilities on the Audit Committee, Outside Director Recommendation Committee, Internal Transaction Committee and the Compensation Committee.He was the president of the Korean Economic Association and is currently an independent director of Pusan Bank. Dr. Lee was a vice president of SungKyunKwan University from 1999 to 2003 andis an emeritus professor of Economics there. He also was a member of the Council for Financial

Industry Development Review to the Ministry of Finance. He received his doctorate and master'sdegrees in Economics from Southern Methodist University, and his bachelor's degree from Seoul National University.

In-Ho Lee

In-Ho Lee has been elected as an independent director in 2010 with responsibilities on the AuditCommittee and the Internal Transaction Committee. His profession in the financial industrycontinues more than four decades, including his career in Shinhan Bank which started as afoundation member in 1982 and continued to President and CEO from 1999 to 2003 and ViceChairman from 2003 to 2005. After his directorship as a CEO in Shinhan Financial Group from

2005 to 2009, Mr. Lee is currently the Corporate Advisor of Shinhan Bank. He received a bachelor'sdegree in Economics from Yonsei University.




SAMSUNG INDIA

Samsung India is the hub for Samsung's South West Asia Regional operations. The

South West Asia Headquarters, under the leadership of Mr. J S Shin, President &

CEO, looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives

and Bhutan besides India. Samsung India which commenced its operations in India in

December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of

operations in the country.

Headquartered in New Delhi, Samsung India has widespread network of sales officesall over the country. The Samsung manufacturing complex housing manufacturing

facilities for Colour Televisions, Mobile phones, Refrigerators and Washing Machines

is located at Noida, near Delhi. Samsung 'Made in India' products like Colour

Televisions, Mobile phones and Refrigerators are being exported to Middle East, CIS

and SAARC countries from its Noida manufacturing complex. In November 2007,

Samsung commenced the manufacture of Colour televisions and LCD televisions at

its state–of-the-art manufacturing facility at Sriperumbudur, Tamil Nadu. The

Company is also manufacturing fully automatic front loading washing machines at its

Sriperumbudur facility.

The work culture at Samsung is based on the fundamental belief that employees are itsmost important asset. Respect and genuine concern for each employee in theorganisation is the basic principle on which the organisation functions. We believethat by giving mutual respect, recognition, trust, open communication, transparencyand opportunities for growth, employees will perform to their fullest potential and will

be sincere, dedicated and committed to their jobs. Samsung’s state of the art, highlyautomated manufacturing facilities are located at the Company’s sprawling Complex

at Noida and its recently inaugurated Sriperumbudur facility, near Chennai. SamsungIndia’s Noida CTV Plant enjoys the Number 1 position amongst all Samsungsubsidiaries in terms of its Colour television productivity and has been ranked as thesubsidiary with the ‘Best Quality System’.




PRODUCT DETAILS

CTV Flat TVs & LCD TVs

Colour Monitor CRT & TFT LCD Monitor

Refrigerator Frost-free and Conventional RefrigeratorsWashing Machine Fully Automatic and Semi Automatic

Mobile phones GSM Handsets

The highly advanced Chennai Facility that has been inaugurated in November 2007will help the Company respond better and faster to the growing demand for its

products in the Southern part of the country. The Samsung manufacturing facility atSriperumbudur is the Company's second manufacturing complex in the country.

Samsung India is working with and contributing to the development of the domesticcomponent industry in the country. The Company is working with its partners toimprove their product quality and processes. Thus, Samsung vendors are sent todifferent Samsung subsidiaries to meet the Samsung overseas vendors in order to

benchmark their own processes. Samsung is also training its vendors on eco- partnership so that the components manufactured by them are ‘eco friendly’ as per ROHS norms.

Samsung products manufactured in India currently enjoy an average localisation level

of of over 50%.

HR Philosophy

The HR system at Samsung India pays considerable attention to the Salary-Structure,Welfare Administration, Working Conditions etc. as these are some of the factors thatare necessary for creating the right kind of work environment. However, it doesn'tstop here. Factors such as Rewards, Recognition, Training & Development,Empowerment and Growth Opportunities, are essential for the true development of human resources.

Samsung India strives to enhance not only the efficiency of its operations, but also theoverall quality of its work environment and its contribution to society as a whole




Growing to be the best

Samsung India aims to be the 'Best Company' in India. 'Best Company' in terms of theinternal workplace environment, our manpower, our products as well as our efforts tomake our customers happy through our products and services. Samsung aims to growin India by contributing to the Indian economy and making the lives of our consumerssimpler, easier and richer through our superior quality products.

"Our aim is to gain technological leadership in the Indian marketplace even as ourgoal is to earn the love and respect of more and more of our Indian consumers."

Mr. J S Shin

President & CEOSamsung South West Asia Head Quarters




2010 Financial Highlights

AMOUNTS IN BILLIONS WON DOLLARS EUROS

Net Sales* 220,120.40 172.5 124.1

Total Assets 343,811.60 294.5 205.3

Total Liabilities 212,512.90 182 126.9Total Stockholder's Equity 131,298.60 112.5 78.4

Net Income* 17,663.80 13.8 10

[Amounts in billions]

* Won/U.S. Dollar yearly average exchange rate: 1,276.40/1$,Won/Euro: 1,774.35/1Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$,Won/Euro: 1,674.28/1




During its tenure of 12 years in the country, Samsung India has wonseveral Product Awards and recognitions across its Audio Video, Home

Appliance, IT and Telecom Product categories. The Corporate Recognitions

received by the Company in the recent past include:

• 'Electronics Organisation of the Year' by EFY Magazine at its


DATE AWARDS & RECOGNITIONS

May - 1998 ISO 9002 Certification obtained.

Jun - 1998 Double Productivity Award received from SE

Korea.

Mar - 1999 Triple Productivity Award received from

Samsung Electronics Co., Korea.

Sep - 2001 Excellence in Consumer Electronics Award.

Aug - 2002 Rajiv Gandhi Excellence Award.

Nov - 2004 Manufacturing Value Innovation – Gold Lev

(For CTV & Monitor production lines).

Dec - 2004 Samsung Quality Award – Gold Level.

Dec - 2004 National Quality Circle Award.

Dec - 2004 Best Innovation Award

(CTV & Monitor Production Lines).

Dec - 2005 National Quality Circle Award.

Jan - 2006 Manufacturing Value Innovation Award

(For CTV & Monitor Production lines).

Oct - 2007 National Quality Circle Award.



'Readers' Choice Awards' February, 2007

• Electronics Company of the Year - in 2006 by Consumer Electronics

& TV Manufacturers Association

• No.1 Channel Favourite Company - in 2006 by Varindia

• Most preferred TV partner in Hospitality Industry by Hospitality

India 2006

• Best Retailer for the Year 2005 by India Retail Forum

• Most Trusted Company Award 2005 by Var India

• ELCINA (Electronics Industries Association of India) Awards for

'Excellence in Electronics' instituted by the IT department of the Government of

India. Samsung India received the 1st Prize in the Consumer Electronics

category for productivity, exports, R&D and quality assurance in 2002

• Golden Peacock Special commendation Certificate for CorporateSocial Responsibility (Private Sector) for the year 2004

• 'Special Award' by Electronic Industries Association of India for

'significant contribution to the development and growth of India's Electronics

Hardware and IT industry.' in 2004

KNOWLEDGE ABOUT PRODUCTS

Samsung Electronics manufactures products in a number of categories:

• Semiconductor : DRAM, SDRAM, flash memory

Semiconductors


http://en.wikipedia.org/wiki/Semiconductor


http://en.wikipedia.org/wiki/SDRAM

http://en.wikipedia.org/wiki/Flash_memory

http://en.wikipedia.org/wiki/Semiconductor


http://en.wikipedia.org/wiki/SDRAM

http://en.wikipedia.org/wiki/Flash_memory



For more than 20 years since 1993, Samsung has kept the title of the world’s largestmemory chip maker. In 2009, it began a strategy of “Green Memory” by which itincreased the global DRAM market share to 33 percent. It also started mass-producing30 nm-classes NAND flash memories in the same year whose world share rose ashigh as 42 percent. It succeeded in 2010 in mass-producing 30 nm-class DRAMs and20 nm-class NAND flashes, both of which were the first time in the world. Accordingto market research firm Gartner, during the second quarter of 2010 SamsungElectronics took the top position in the DRAM segment due to brisk sales of the itemon the world market. Gartner analysts said in their report, “Samsung cemented itsleading position by taking a 35-percent market share. All the other suppliers hadminimal change in their shares.” Samsung took the top slot in the ranking, followed

by Hynix, Elpida, and Micron, said Gartner.Another market researcher IC Insights predicted that Samsung would become the world’s biggest semiconductor chip

supplier by 2014 when it surpasses Intel. For the ten-year period from 1999 to 2009,Samsung’s compound annual growth rate (or CAGR) has been 13.5 percent,compared with that for Intel paltry 3.4 percent. Extrapolating this trend to the future,Samsung will be able to catch up with Intel by the year 2014, estimated IC Insights.IC Insights also said that Intel’s 2009 sales revenue had been 52 percent higher thanthat for Samsung, but that differential narrowed to only 21 percent during the secondquarter of 2010

Another hitherto not-well-publicized area where Samsung had significant business infor years is the foundry segment. Samsung had begun investment in the foundry

business since 2006 and now positioned it as one of the strategic pillars for semiconductor growth.

• Hard drives• Digital display: LCD displays, LED displays, plasma displays, OLED displays

Slimmer panels


http://en.wikipedia.org/wiki/Foundry

http://en.wikipedia.org/wiki/Hard_drive

http://en.wikipedia.org/wiki/Digital_display

http://en.wikipedia.org/wiki/LCD

http://en.wikipedia.org/wiki/LED

http://en.wikipedia.org/wiki/Plasma_display

http://en.wikipedia.org/wiki/OLED_display

http://en.wikipedia.org/wiki/Foundry

http://en.wikipedia.org/wiki/Hard_drive

http://en.wikipedia.org/wiki/Digital_display

http://en.wikipedia.org/wiki/LCD

http://en.wikipedia.org/wiki/LED

http://en.wikipedia.org/wiki/Plasma_display

http://en.wikipedia.org/wiki/OLED_display



Galaxy Tab

Samsung Electronics’ TVs and display products have undergone a race toward ever-slimmer panels. In 2009, the company succeeded in developing the super-slim panelfor 40-inch LED TVs, with the thickness of 3.9 millimeters (0.15 inch). Dubbed the

“Needle Slim,” the panel is as thick (or thin) as two coins put together. This is about atwelfth of the conventional LCD panel whose thickness is approximately 50millimeters (1.97 inches).

While reducing the thickness substantially, Samsung could maintain the performanceas before, including full HD resolution, 120 Hz refresh rate, and 5000:1 contrast ratio.In October 2007, Samsung broke the 10-millimeter barrier by introducing the 10-mmthick 40-inch LCD TV panel, followed in October 2008 by the world’s first 7.9-mm

panel.Samsung is leading the industry by developing panels for 24-inch LCDmonitors (3.5 mm) and 12.1-inch laptops (1.64 mm).According to Samsung officials,the biggest factor in reducing the panel thickness was the LED backlight. They areoptimistic that their company could cut TV width by 40 percent within two years fromnow.

• Home electronics: TVs, DVD players, Blu-ray players, home cinema systems,

set-top boxes, projectors

Televisions


http://en.wikipedia.org/wiki/Home_electronics

http://en.wikipedia.org/wiki/TV

http://en.wikipedia.org/wiki/DVD_player

http://en.wikipedia.org/wiki/Blu-ray_disc

http://en.wikipedia.org/wiki/Home_cinema

http://en.wikipedia.org/wiki/Set-top_box

http://en.wikipedia.org/wiki/Movie_projector

http://en.wikipedia.org/wiki/File:Galaxy_Tab_wp_jeh.jpg

http://en.wikipedia.org/wiki/Home_electronics

http://en.wikipedia.org/wiki/TV

http://en.wikipedia.org/wiki/DVD_player

http://en.wikipedia.org/wiki/Blu-ray_disc

http://en.wikipedia.org/wiki/Home_cinema

http://en.wikipedia.org/wiki/Set-top_box

http://en.wikipedia.org/wiki/Movie_projector



For years in a row, Samsung has taken the top spot in the world TV market, with thelaunch of best-selling items. In 2009, it sold as many as 31 million flat-panel TVs,maintaining the top position for four consecutive years in terms of world marketshare. In early 2010, the company had set the year’s sales goal at 39 million units(including 10-million LED TVs).

According to DisplaySearch, the U.S. market research and consulting firm, Samsungis forecast to take a 27-percent share for the global TV market in the second quarter of2010 while LG Electronics accounts for 26.2 percent of the market. The marketresearcher predicted that Samsung’s leadership would continue in 2011

Samsung Electronics is creating a new market by introducing the “Finger-Slim” LEDTV. Launched in March 2009, the super-slim LED TV has thus far been sold as manyas 2.6 million units. In 2009 alone, it was sold more than 2 million units, which

brightens the future prospect.

Samsung has led the flat-panel TV market for the past five years with the 2006introduction of its “Bordeaux” line, followed by the 2007 Bordeaux model, the 2008“Crystal Rose” line, and the “Finger-Slim” in 2009. The company retained the leading

position by successfully selling more than 1 million 3D TVs as of August 2010.

As rivals are jumping on the bandwagon, Samsung outstrips .

em by consistently introducing new, better models. Today the company offers the fullline of TVs, at many price points.

This company is developing new LED TV models too. After expanding its TVlineups, Samsung became the industry-first 10-million-seller challenge. One of thenew products to watch is the full HD 3D LED TV that was launched the first time inMarch 2010.Combining LED features with 3D functionality, the new 3D TV isexpected to lead the market for years to come. Samsung showcased the new TV in the

International Consumer Electronics Show (CES 2010) held in Las Vegas early thisyear.

In 2009, Samsung TVs were selected in major U.K. publications and retailers as the best TV of the year. For example, Samsung’s LED TV 7000 series was the winner of the “Gadget Awards 2009” by T3, U.K.’s most prestigious electronics magazine.




The T3 magazine in its news article on “ten reasons why you should buy SamsungLED TV” listed as the reasons superior picture quality, slim design, energy efficiencyand connectivity.

3D experience

Samsung sold more than 1 million 3D TVs within six months of its launch. This is thefigure close to what many market researchers forecast for the year’s worldwide 3DTV sales (1.23 million units). It also debuted the 3D Home Theater (HT-C6950W)that allows the user to enjoy 3D image and surround sound at the same time. With thelaunch of 3D Home Theater, Samsung became the first company in the industry tohave the full line of 3D offerings, including 3D TV, 3D Blu-ray play, 3D content, and3D goggles.

The company is trying offer the 3D content streaming service on its 3D TVs. Just likeiTunes store, the Samsung 3D TV aims to allow the user to connect to its own onlinestore, Samsung Apps, and download applications on the user’s hard disk drive.

Smart TVs and apps

Samsung has introduced the Internet TV in 2007 that enabled the audience to receiveinformation from the Internet while at the same time watching conventional TV

programming. Samsung is also developing a new “Smart LED TV” from whichconsumers can download applications as well as view Internet content. In 2008, thecompany launched the Power Infolink service, followed in 2009 by a whole newInternet@TV. In 2010, Samsung started marketing the 3D TV while unveiling theupgraded Internet@TV 2010, which offers free (or for-fee) download of applicationsfrom its Samsung Apps store, in addition to existing services such as news, weather,stock market, YouTube videos, and movies.

Samsung Apps will provide for-fee premium services starting the latter half of 2010, beginning in Korea and the United States, followed early next year by the same

services in Europe. The services will be custom-tailored for each region’s culture.Samsung plans to offer family-oriented applications such as health care programs anddigital picture frames as well as games.

SamyGO community created at 2009 for hacking Samsung B series TV firmwares,and later supported A and C series TV's also, under GPLv2 license and deployed newapplications like a tool increasing subtitle size and changing its color, enabling PVR


http://en.wikipedia.org/wiki/SamyGO

http://en.wikipedia.org/wiki/SamyGO



functionality of TV, enabling internal video player on low end models, supportingDTS codec on B Series TVs, work around for DLNA problems by playing movies

from SAMBA and NFS shares support etc. Also placed web browser right into TV

with mouse and keyboard support and many more applications... Samsung started torelease restricted firmware updates starting from Feb 2010 for fixing security issuesthose used by SamyGO community and disabled firmware downgrade option from TVmenus, which believed to disable the SamyGO project. But hackers find workaroundsfor those new restricted firmwares.

Samsung expects that Samsung Apps would ultimately become a multi-deviceapplication store attracting users of all kinds of electronic device such as mobile

phones, computers, and cameras. The company also reckons that its Smart TV will bethe future home entertainment hub.

• Mobile devices: mobile phones, MP3 players, digital cameras, camcorders

Mobile phones

Galaxy S

Samsung Electronics has sold 235 million mobile handsets in the year 2009. At the

end of Q3 2010 Samsung had surpassed the 70 million unit mark in shipped phones,giving it a global marketshare of 22% trailing Nokia by just just 12%.Overall,Samsung sold 280 million mobile phones in 2010, corresponding to a market share of 20.2%.

Following the success of its “Anycall” brand mobile phones in Korea, the companyhas introduced numerous mobile handset models including premium phones, full-


http://en.wikipedia.org/wiki/Mobile_device

http://en.wikipedia.org/wiki/Mobile_phone

http://en.wikipedia.org/wiki/MP3_player

http://en.wikipedia.org/wiki/Digital_camera

http://en.wikipedia.org/wiki/Camcorder

http://en.wikipedia.org/wiki/Nokia

http://en.wikipedia.org/wiki/File:Samsung-i9000-galaxy-s.jpg

http://en.wikipedia.org/wiki/Mobile_device

http://en.wikipedia.org/wiki/Mobile_phone

http://en.wikipedia.org/wiki/MP3_player

http://en.wikipedia.org/wiki/Digital_camera

http://en.wikipedia.org/wiki/Camcorder

http://en.wikipedia.org/wiki/Nokia



• Home appliances: refrigerators, washingmachines, microwaves, ovens, vacuum cleaners,

air conditioners

Home appliances

In 2009, the year of worldwide recession due to the 2008 global credit crisis,Samsung’s sales revenue rose 27 percent from the previous year, the biggest increasein the industry. In the home market, Samsung held the leading position thanks to

strong sales of its flagship items, Zipel-brand side-by-side and kimchi refrigerators. Inthe North American, European, and Russian markets, it solidified its image as a

premier home appliance maker by selling so many refrigerators, washing machines,air-conditioners, as well as new steam microwave ovens and “robot” vacuum cleaners

In a market clearly split into two extremes of upmarket and budget categories,Samsung employs a two-pronged strategy to emphasize its premium image for affluent consumers while marketing lower-end items with fewer bells and whistles foremerging economies consumers.

In 2009, Samsung introduced a host of new products including a premium mini-laptopcomputer N310 and slim-sized laptop X420. The N310 and the X420 are the third-generation laptops with all the advanced features as well as portability andconnectivity. Thanks to these new market entrants, Samsung could sell as many as 6million laptops for the year. In the printer business division, one of the next-generation strategic areas, Samsung launched mono-laser printer, multifunction

printer, and enterprise-use high-speed digital multifunction printer models. Samsungwas ranked second in the world in the area of letter-size (A4) laser printers. In other segments such as mono-laser printers, multifunction printers, and color laser printers,

Samsung was first or second place in the world. In the laser multifunction printer segment, it became No. 1 the first time in its history, all of which indicates thatSamsung is growing fast in the printer business despite under the condition of severeeconomic recession.


http://en.wikipedia.org/wiki/Home_appliance

http://en.wikipedia.org/wiki/Refrigerator

http://en.wikipedia.org/wiki/Washing_machine


http://en.wikipedia.org/wiki/Microwave

http://en.wikipedia.org/wiki/Oven

http://en.wikipedia.org/wiki/Vacuum_cleaner

http://en.wikipedia.org/wiki/Air_conditioner

http://en.wikipedia.org/wiki/Home_appliance

http://en.wikipedia.org/wiki/Refrigerator



http://en.wikipedia.org/wiki/Microwave

http://en.wikipedia.org/wiki/Oven

http://en.wikipedia.org/wiki/Vacuum_cleaner

http://en.wikipedia.org/wiki/Air_conditioner



In 2010, Samsung introduced many new products boasting energy efficiency and eco-friendliness, including the premium laptop R580, netbook N210, the world’s smallestmono-laser printer ML-1660, and color laser multifunction printer CLX-3185.

In the area of wireless networking, the mobile telecom protocols such as MobileWiMax and WiBro, the protocols developed by Samsung and adopted in 2007 asinternational standards, are in wide commercial use in many overseas markets. Sincemobile telecom service providers in the United States, Japan, and Russia begandeploying the standards, more and more providers (as many as 139 providers in 75countries) are readying to take it up.

Digital cameras and camcorders are the areas Samsung cannot overlook. The companyhas introduced several models in these areas such as the WB550 (the premium

camera), the ST550 (the dual-LCD-mounted camera), and the HMX-H106 (64GBSSD-mounted full HD camcorder). Samsung in 2009 took the third place in thecompact camera segment. Since then, the company has focused more on high-priceditems. In 2010, the company launched the NX10, the next-generation interchangeablelens camera, thereby commencing the race toward the new category of camera market

In the area of storage media, Samsung in 2009 succeeded in grabbing more than 10 percent of the world market share by introducing a new hard disk drive capable of storing 250 GB per 2.5-inch disk.In 2010, the company started marketing the 320Gb-

per-disk HDD, the largest in the industry. In addition, it is focusing more on selling

external hard disk drives.

In the MP3 player segment, Samsung is doing quite well. It is launching a host of new products including the M1, the premium MP3 player model, and the world’s smallestDivX MP3 player R1.




Market share

Product Samsung'sglobal M/S

Competitors M/S Year Source

DRAM 40.4% Hynix 19.8% Q3 2010

NAND Flash 40.4% Toshiba 33.1% Q2 2010

Large-size LCD Panel

(revenue)26.0% LG Display 25.9% Q3 2010

Active-Matrix OLED 97% LG Display, AUO 1~3% 2010

Lithium-ion battery 18.7% Sanyo 19.4% Q1 2010

LCD Monitor 18.0% Dell 12.8% 2009

Hard disk drive 9%SeagateTechnology

31% Q4 2009

Television sets(LDC, PDP, CRT, LED)

17.2% LG Electronics 14.8% Q3 2009

Mobile phone 21.0% Nokia 32.4% Q3 2010

Digital camera 11.8% Sony 17.4% 2010

Design




Behind Samsung’s rapid rise there lies design power. In the early 1990s, the firm began emphasizing the importance of design in its products. In its high-riseheadquarters in Kangnam, south of Seoul, it locates the corporate design center inwhich more than 900 full-time designers are housed. In the beginning, there were onlytwo designers in the whole company, whose number rose to 510 in 2005.

Samsung overhauls its design in every two years. For the first year, it scrutinizes allthe design trends of the world, followed by product strategies. It then maps out newdesign plans during the second year.

Samsung’s effort to improve design paid off: since 2006, it has won as many as 210awards from internationally prestigious design institutions. For example, it receivedthe iF (International Forum) and IDEA design awards. Samsung was the winner in

eight categories in the 2009 IDEA awards, the company that received the mostawards.

There is compelling reason for Samsung’s rise as a design powerhouse. Korea had for so long been considered a backwater for design excellence, especially compared to theJapanese counterparts famous for churning out eye-catching gadgets. Samsungestablished as many as seven design centers in the world’s major cities includingMilan and London, as well as in Seoul. The professional designers working in thesecenters constantly monitor latest design trends in their cities while scanning culturaland lifestyle changes.

In the 2010 iF Material Awards, Samsung won the Gold Award for five of its productsincluding the external hard disk drive. The iF Material Awards are given by theInternational Forum Design GmbH of Hannover, one of the world’s most prestigiousdesign awards for design materials and process technologies. In 2010, the Germancompany selected a total of 42 products in the areas of home appliance, furniture, andindustrial design. Samsung won the awards in five categories including external harddisk, full-touch screen phone, “side-by-side” refrigerator, compact digital camera, andlaser printer toner.

Environmental record




All Samsung mobile phones and MP3 players introduced on the market after April2010 are free from polyvinyl chloride (PVC) and brominated flame retardants (BFRs)The company is listed in Greenpeace's Guide to Greener Electronics, where inOctober 2010 it was ranked 5th out of 18 leading electronics makers. Compared to the

previous ranking Samsung improved its position (it skipped from the 13th place,which it occupied in May 2010) mainly as a result of one of the penalty points beinglifted and thanks to the improvements in its score on chemicals.

In June 2004, Samsung was the first major electronics company to publicly commit toeliminate PVC and BFRs from new models of all its products. The company however failed to meet its deadlines to be PVC- and BFRs-free, and has published new phaseout dates. Greenpeace activists protested at the company's Benelux headquarters inMarch 2010 for what Greenpeace calls Samsung's broken promises.

Samsung Electronics has been taking the lead in industry efforts to reduce greenhousegas emissions; the company has been awarded as one of global top 10 companies inthe Carbon Disclosure Leadership Index (CDLI). Samsung Electronics was the onlyAsian company among top 10 companies. As well, Samsung is listed in Dow JonesSustainability Index (DJSI).

Samsung’s achievement ratio of products approaching the Global Ecolabel level(“Good Eco-Products” within the company) is 11 percentage points above the 2010goal (80%). As of the first half of 2010, Samsung earned the Global Ecolabel for its

2,134 models, thereby becoming the world’s No. 1 company in terms of the number of products meeting Global Ecolabel standards.

The company is also accelerating its effort to recover and recycle electronic wastes.The amount of wastes salvaged throughout 60 countries during 2009 was as much as240,000 tons. The “Samsung Recycling Direct” program, the company’s voluntaryrecycling program under way in the United States, was expanded to Canada.

For its recycling effort, Samsung was in 2008 praised by the U.S. advocacy groupElectronics Take Back Coalition as the “best eco-friendly recycling program.”


http://en.wikipedia.org/wiki/Greenpeace


http://en.wikipedia.org/wiki/Benelux

http://en.wikipedia.org/wiki/Dow_Jones_Sustainability_Index



http://en.wikipedia.org/wiki/Benelux





The History of the Refrigerator

The refrigerator is a regular part of our daily lives. In a way, our homes, meals,

families and daily lives revolves around that one piece of equipment sitting in our

kitchen. How old is your refrigerator? Does it still work well? Did you recently

upgrade to a new 'state-of-the-art' model? Today's refrigerator is quite a marvel, often

including temperature sensors, alerts, compartments with different levels of coldness,

and remote wireless controls. However, as far as refrigerators have come, they also

have quite a history behind them.

It's not a stretch to imagine why we sometimes refer to our refrigerators as ice boxes.

In fact, before the true invention of the modern refrigerator that is exactly what they

were: ice boxes or if you had the means ice houses. With ice houses, folks would

build a mini storage hut and keep it near freshwater lakes. In the winter, when the lake

froze, they cut up the ice and crammed it into the ice house. Then folks could keep

their food fresh during the spring and summer months.

From the history books, we know that the first known artificial refrigeration was

demonstrated by an inventor named William Cullen at the University of Glasgow in1748. That's way before electricity and frozen TV dinners! In the ensuing years there

was plenty of tinkering going on in the race to develop a practical refrigerator for

everyday use.

It wasn't until 1922, when a couple of students at the Swedish Royal Institute of

Technology invented the absorption refrigerator. This design was bought up by

Electrolux for the purposes of commercialization. By 1923, Frigidaire had gotten into

the game and created their own line up of self-contained refrigerator units for the

home. The original cost was around $714 which was a huge sum back in those daysespecially when you compare it to the Model T Ford which only cost $450.

Today, you can still get a refrigerator for around $714 but with a lot more space and a

lot more bells and whistles. As cool as our modern refrigerators have become, when

they are not in use they can become a hazard. That's why most states have enacted




strict regulations for old refrigerator disposal. Basically, you can't have an old fridge

on your property unless you take off the door or padlock it. This is one reason to

upgrade to a brand new, state-of-the-art refrigerator.

So, the next time you look at your new refrigerator, make sure to take the history of

the refrigerator into account and be thankful for that incredible invention that keeps

our foods cold.


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Experience the new freshness

Add digital technology to your refrigerator and experience a wholenew level of innovation for your home.

• French Door Massive storage capacity on the inside, with aslim profile on the outside and the most advancedconveniences built in, Samsung French Door refrigerators

raise the bar on style, efficiency and modern living.

• Side by Side All the space you need to stock up on familyfavourites, throw a party, or prepare a full-blown cateredaffair. Plus elegant design and efficient Twin Cooling Plus®make Samsung Side by Side refrigerators a fresh choice.

• Bottom Freezer Don't sacrifice storage for space withSamsung Bottom Freezer refrigerators. All your favouritefoods are at eye level, so you can spend more time finding

what you're after and less time cooling your kitchen.

• Frost Free Now, enjoy a delicious, crunchy sound in every bite! The new Samsung refrigerators come with Unique


http://www.samsung.com/in/consumer/home-appliances/refrigerator/french-door/index.idx?pagetype=subtype





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Moisture Control Technology lock in the natural freshness of fruits and vegetables keeping them fresh and crunchy for longer. So, go ahead and relish the crunchy freshness, just bite

into some Frrrrunch!

•

Direct Cool 5 Star rated Direct Cool freshtech UltimaRefrigerators – an exclusive range of refrigerators that incorporates

amazing technology innovation design to enrich your world.

Exciting Features of the Samsung

Refrigerator

Let's just say that you have seen refrigerator reviews and read magazines already. Asconsumers, knowing the right brand that will work for you is advisable. Among the

popular brands, consumers can surely notice the good features of the Samsungrefrigerator. This type of refrigerator has different designs that will benefit thedemands of consumers. Whether you need this appliance for storage or specialfunction, Samsung is always a sure win for all sorts of people. With different

lifestyles, Samsung refrigerators offer special freezing feature that maintains thecoolness needed for your food and beverages. It ensures that what you put inside will

be preserved and retain its freshness. The company created an empire and its big namewas carried out in different parts of the globe. Samsung introduced a four door coolingsystem and this can be a good way to store food. It also has additional buttons to beused and helps to adjust the temperature inside the refrigerator. Unlike other refrigerators, it automatically makes ice for your favorite beverage. Another special






http://www.samsung.com/in/consumer/home-appliances/refrigerator/direct-cool/index.idx?pagetype=subtype












functionality of Samsung is its surround cooling feature that makes food to stay longerinside. The refrigerators were manufactured using the state of the art technology.Samsung ensures that all products are tested before reaching the market. From power supply to its storage capacity, all refrigerators have its special features depending onthe needs and demands. The refrigerators were produced in the highest standards set

by the company and its beauty is inside and out. Some prices are relatively lower andconsumers can save within a range of $20 to $40. Does this sound interesting to you?Well, we are customers and being aware of the product's usage is very important sinceyou will know how it can benefit you and the entire family.

When it comes to refrigerator repair and maintenance, consumers must know howlong the product will last. A technical support number must be available 24 hours aday, seven days a week catering customers' needs. This is important in case

refrigerators are not functioning well since technicians can be dispatched atconsumer's premises. Upon the purchase of a Samsung refrigerator, consumers must

be given a user manual regarding the product's basic functionalities.

We are always proud to let consumers know that Samsung refrigerators have its ownway to prevent chocolates and ice cream from melting. It has a capacity to get thefood to be frozen in a few minutes. Say goodbye to old-fashioned refrigerators thatmake you wait for a long time for your favorite beverage to get colder. Experienceconvenience using Samsung products.

If consumers have experienced hearing an unpleasant sound coming from their refrigerators, their products have to be observed. When was the last time you defrostyour refrigerator? Doing this helps your product to easily circulate the temperatureinside and balance its coldness. It's like maintaining a good appliance at home. For sure, this will avoid refrigerators to react differently.

Samsung also produced personal refrigerators that are not the same from the usualones. The company added wine racks and special filtering system that ensures thecleanliness of your food. Samsung focuses on quality and safety.

Article Source: http://EzineArticles.com/5371321

Refrigerator




1. This warranty is confined to the first purchaser of the product only.

2. Repair or replacement will be carried out through the Company's ServiceCentres (Refer the list) or it's Authorised Service Centres or it's Dealer's ServiceCentres.

3. For units installed beyond the municipal limits of the jurisdiction of theauthorised service centre/company's service centre/authorised dealer's servicecentre, all expenses incurred in collection the unit or part/s thereof from thecompany's service centre/authorised service centre/authorised dealer's servicecentre, as well as expenses incurred in connection with deputing of service

personnel/ technicians towards to and fro travel, conveyance and other incidentals etc. will be borne by the customer.

4. In the event of repairs/replacement of any part/s of the unit, this warranty willthereafter continue and remain in force only for the unexpired period of thewarranty. Moreover, the time taken for repair/replacement and in transitwhether under the warranty or otherwise shall not be excluded from thewarranty period.

5. The company or it's authorised service centre/ service dealer, reserves the rightto retain any part/s or component/s replaced at it's discretion in the event of adefect noticed in the equipment during the warranty period.

6. Any change of address shall be intimated to concerned service centre for continuation of warranty. 6b. Warranty for the unexpired period shall continueafter the product is inspected by the concerned service centre and the product isfound free from transit damage. The customer shall have to pay a visiting


product Information

Product Warranty Period Part Not Covered

refrigerator Comprehensive - 1 Year Compressor - 5 Years

Plastic / Glassware / Bulb / Tube



charge towards inspection, as applicable. 6c. In case of any transit damage, the product shall be repaired by the concerned service centre on charges andwarranty for unexpired period to continue.

7. The warranty does not cover demonstration/ installation of the product purchased.

8. The company's obligation under this warranty shall be limited to repair or providing replacement of part/s only. The maximum claim /s if entertained bythe company will be subject to the maximum retail price of the product

purchased or the purchase price, whichever is lower.9. In the event of any unforeseen circumstance, and spares not being available, the

company's prevailing depreciation rules will be binding on the purchaser toaccept as a commercial solution in lieu of repairs.

10.The warranty is issued at New Delhi , and Courts at New Delhi shall have

exclusive jurisdiction over matters covered or flowing from this warranty.11.The company's obligation under this warranty shall be limited to repairing or

providing replacement of part/s, which are found to be detective.12.Repairs during warranty period shall be carried on "Carry In" basis. Wherein

for service the purchaser shall bring the product to the Service Centre withwhom the set is registered for warranty service. The warranty does not cover cost of transportation of system from place of installation to the Service Centre.

13.The concerned Service Centre will advise the customer whether to effect therepair at site or its Service Centre.

14.Any part/s of the system replaced by the company at it's discretion shall be witha functionally operative part.

THIS WARRANTY IS NOT APPLICABLE IN ANY OF THE

FOLLOWING CASES:




Samsung’s state of the art refrigerator Manufacturing Factory at Sriperumbudur

inaugurated

SAMSUNG launches the largest 5 Star ratedrefrigerator range, 'Freshtech Ultima' in the Indianmarket

SAMSUNG LAUNCHES ITS NEW, ADVANCED 'FRESHTECH'REFRIGERATOR SERIES IN THE INDIAN MARKET

SAMSUNG India strengthens its Home Appliances Range

Samsung’s state of the art refrigerator Manufacturing

Factory at Sriperumbudur inauguratedNov 27, 2010

• It is Samsung’s 2nd Refrigerator facility in India and 6th Refrigerator

manufacturing facility in the World

• Entails an investment of USD 75 million• Commences manufacture of ‘Inspira’ Frost Free and ‘Pride’ Direct Cool

refrigerators




SAMSUNG India strengthens its Home

Appliances Range

Mar 21, 2007

World's First Quatro Cooling Refrigerator launched

World's First Stabiliser free refrigerator range introduced

New Delhi, March 21, 2007: Digital technology leader, SAMSUNG India today

strengthened its Home Appliance range by launching new refrigerator models. TheCompany today announced the launch of 9 new refrigerator models, including the

world's First Quatro Cooling Refrigerator. SAMSUNG's new refrigerator range being

launched today includes both frost-free and Direct-Cool refrigerators.

"Refrigerators are the growth engines for our home appliance business this year",

states Mr. R. Zutshi, Dy. Managing Director, SAMSUNG India Electronics Pvt. Ltd.

Accordingly, SAMSUNG was the first Company to introduce its 4 Star rated frost-

free refrigerators in the Indian market in January 2007, ahead of Bureau of Energy

Efficiency (BEE) guidelines. SAMSUNG , which is the market leader in the over 350

litre frost-free refrigerator segment is seeking to consolidate its position in this

segment by launching three new, advanced feature rich models in 375 l (RT41MA),

400 l (RT45MA) and 704 l (RM-25DGSH) in the Indian market.

SAMSUNG RM-25DGSH, the World's First Four Door Refrigerator with Quatro

Cooling System, not only has four separate compartments, but each compartment is

controlled and cooled separately with its own evaporator and fan, preventing mixing

of odors as well as maintaining high humidity inside. It keeps food in optimalmoisture and temperature conditions while making the refrigerator more versatile. The

Quatro offers 4 customised settings per drawer to provide ideal storage conditions for

different kinds of food, which makes food stay fresher for longer. The Quatro's Arctic

Select Zone and Fresh Select Zone allow the user to select the temperature and

functions as per his/her needs. Some of the other features of this refrigerator include




Digital Display & Control, Water and Ice Dispenser, Automatic Icemaker and Spill

proof tempered glass shelves. The Quatro is priced at approximately Rs.150, 000/-.

The RT41 and RT45 frost-free refrigerators are differentiated on account of their Coolever Zone and Cool Booster technology. While the Coolever Zone with its

perfectly fitting Twin Vegetable baskets ensures the freshness of vegetables by

maintaining a constant temperature and humidity level, the Cool Curtain technology

causes a blanket of cold air to descend from the top to cool the food evenly, in both

the front and back of the compartment. Furthermore, Cool Boosters on the sides

ensure that the food stays optimally chilled, ensuring 3 dimensional cooling action

throughout.

The SAMSUNG Frost-free refrigerator models, RT25 (250 l), RT28 (280 l), RT31

(315 l) and RT34 (345 l) enjoy a 4 Star rating from the BEE, which makes them one

of the most energy efficient refrigerator range in the country today. These refrigerators

are equipped with an energy efficient compressor that can operate between 135 V~

290 V, thus eliminating the need for a stabiliser. The unique i-Spin Cool feature in the

refrigerator compartment allows the user to manipulate the direction of i-Spin Cool, so

as to ensure faster cooling in the area they want. The Cool Pack feature ensures

cooling in the Freezer even in case of prolonged power cuts while the toughened glass

shelves can withstand more than 150 kg load without damage. The RT-25 is priced at

Rs.15500/-, the RT-28 is priced at Rs.17100/-, the RT-31 at Rs.20, 600/- and the RT-

34 at Rs.22, 900/-. With the introduction of the new frost-free refrigerators,

SAMSUNG has a range of 42 frost-free models in the priced range between Rs.13,

000/- to Rs.150, 000/-."We are expecting the frost-free refrigerators to contribute 45%

by volume to our total refrigerator sales this year", states Mr. Pradeep Tognatta,

Director-Sales, SAMSUNG India.

SAMSUNG today also extended its Direct Cool Range by introducing two new DirectCool Refrigerator model in 180 litres and 195 litres. These new refrigerator models

come with a Base Stand for convenience and better aesthetics, Special compressor that

can withstand voltage fluctuation between 135 V to 290 V for stabiliser free

operations, toughened glass shelves and a new stylish handle. These models are

available in two new colour options – Blue Silver and New 2 Tone as well. With the




launch of these new models, SAMSUNG has a range of 15 Direct Cool models in the

price range between Rs.8700/- to Rs.10, 900/-."In addition to strengthening our

refrigerator product offering, we are also looking at expanding our refrigerator

channel by 25% this yea and expect to notch up an 18% market share in refrigerators",states Mr. Tognatta.

SAMSUNG today also extended its Direct Cool Range by introducing two new Direct

Cool Refrigerator model in 180 litres and 195 litres. These new refrigerator models

come with a Base Stand for convenience and better aesthetics, Special compressor that

can withstand voltage fluctuation between 135 V to 290 V for stabiliser free

operations, toughened glass shelves and a new stylish handle. These models are

available in two new colour options – Blue Silver and New 2 Tone as well. With thelaunch of these new models, SAMSUNG has a range of 15 Direct Cool models in the

price range between Rs.8700/- to Rs.10, 900/-."In addition to strengthening our

refrigerator product offering, we are also looking at expanding our refrigerator

channel by 25% this yea and expect to notch up an 18% market share in refrigerators",

states Mr. Tognatta.




SAMSUNG LAUNCHES ITS NEW, ADVANCED 'FRESHTECH'

REFRIGERATOR SERIES IN THE INDIAN MARKETOn Apr 11, 2008

Launches Smart oven microwave ovens

Targets over 50% growth in Frost free refrigerators and Microwave ovens

New Delhi, April 1, 2008: Digital technology leader, SAMSUNG India Electronics

Ltd. today announced the launch of its new, advanced, 'Freshtech' refrigerator range in

the Indian market. The SAMSUNG 'Freshtech' refrigerator range represents the

Company's efforts to continuously introduce innovative, new technologies for the

Indian consumer. Announcing the launch of the new, 'Freshtech' series, states Mr. R Zutshi, Dy. Managing Director, SAMSUNG India,” The 2008 Freshtech range of

refrigerators is differentiated on account of the unique benefits that it offers in terms

of retaining the freshness and nutrition value of the fruits and vegetables being

stored.”

The unique benefits that the new 'Freshtech' range of Frost free range offers is derived

from the Unique Freshness Lamp that the range is equipped with. The Unique

Freshness Lamp is located behind the Vegetable Box that emits Red Colour LED rayson the stored fruits and vegetables. The Red LED rays have a similar effect on the

stored fruits and vegetables as sunlight has on plants, thereby enhancing their nutrition

value and freshness.

Tests conducted with the SAMSUNG 'Freshtech' refrigerators indicate that the red

LED light emitted by the Freshness Lamp uses the principle of photosynthesis to

enhance the nutrition value and preserve the freshness of fruits and vegetables stored

for longer duration. In other words, vegetables regard red LED light as sunlight and

tend to stay fresh. Studies have shown that fruits and vegetables stored in SAMSUNG

Freshtech refrigerators have recorded a significant increase in Vitamin C, Polyphenol

and Chlorophyll, which are known to have the following effects: anti aging and

prevention of scurvy and anemia, thereby leading to vegetables retaining their

nutrition and green colour and fruits ripening. The results of these tests have jointly

been researched by the Korea Food Research Institute and SAMSUNG.




The new Freshtech series have been introduced in the capacity segments between

230L to 345 L in Frost Free and are priced in the range between Rs.13,000/- to

Rs.23,500/-.Some of the other unique features of the Star rated SAMSUNG frost free

refrigerators include; stabiliser free operations since the refrigerators can withstandvoltage fluctuation between 135V to 290 V, toughened glass shelves; Cool Pack

feature that ensures cooling in the Freezer even in the case of prolonged power cuts

and i- spin 360 degrees cooling. With the introduction of the new Freshtech frost free

series , the Company has a range of 47 Frost free models priced in the range between

Rs.13,000/- to Rs.1,41,000/-. "We expect our Frost free range to contribute around

46% of our total refrigerator volumes this Year.” The Company is targeting an over

50% increase in its Frost free refrigerator volumes this Year.

SAMSUNG has also strengthened its Direct Cool range offering by introducing a new

230 L capacity Direct Cool refrigerator with 'Fresh kit'. SAMSUNG has introduced

the 'Freshkit' feature in its new 2008 series of Direct Cool refrigerators, in the capacity

segments between 180L to 230L. The unique SAMSUNG Freshkit feature absorbs

bad odours in the refrigerators, keeping the fruits and vegetables fresh and the

refrigerator odour free. SAMSUNG has a range of 23 Direct Cool refrigerator models

priced in the range between Rs.8, 500/- to Rs.13, 400/-. To meet its growth plans, the

Company has also enhanced its refrigerator manufacturing capacity at its Noida Plant

from 0.8Million units per annum to 1.4 Million units per annum in the first Quarter of

this Year.

SAMSUNG has created a new segment in the hi end convection microwave oven

segment by launching its premium, advanced and innovative Smart Oven microwave

ovens in 36L and 42 L segments.” The Smart Ovens are unique in that they offer a

combination of conventional oven, griller and microwave function - a three in one

convenience, all in an extremely user friendly, compact device.” States Mr. Zutshi.

The Smart ovens offer a combination of various heating modes to maximise the

cooking performance and cook four times faster than conventional ovens. Themultiple heating sources (2 Convectional, 2 Grill and 1 Microwave) cook evenly and

make everyday meals to any cuisine preparation 10% extra juicy. While the CQ 138S

(37L Smart Oven) is priced at Rs.25, 990/-, the 42 L Smart ovens are priced at Rs.31,

990/- and Rs.35, 990/-.




SAMSUNG India, which is targeting an over 50% growth in its microwave oven sales

this Year, today announced the launch of five new microwave ovens models in

addition to the Smart Ovens - 20L Solo model, two 23 L Grill models and two

Convection models (32L and 37L). The SAMSUNG Convection Microwave ovenscome with the innovative 'Trio' Heater for deeper and more even cooking of food

.Equipped with three heat sources- the Ceramic and Quartz heaters for grilling and

Sheath heaters for Convection, the SAMSUNG Convection microwave ovens offer

the benefit of faster and tastier preparation of food. With the launch of the new

models, SAMSUNG has a range of 4 Solo, 8 Grill, 8 Convection and 3 Smart ovens

priced in the range between Rs.3,990/- to Rs.35,990/-."

About SAMSUNG India: SAMSUNG India is the 100 per cent owned subsidiary of SAMSUNG Electronics Co. Ltd. SAMSUNG Electronics Co., Ltd. is a global leader

in semiconductor, telecommunication, digital media and digital convergence

technologies with 2007 consolidated sales of US$103.4 billion. Employing

approximately 150,000 people in 134 offices in 62 countries, the company consists of

five main business units: Digital Media Business, LCD Business, Semiconductor

Business, Telecommunication, Business and Digital Appliance Business. Recognised

as one of the fastest growing global brands, SAMSUNG Electronics is a leading

producer of digital TVs, memory chips, mobile phones and TFT-LCDs.




RESEARCH METHODOLOGY

The report that was assigned to me was very extensive in nature. I have to

Undertake market research in a big way to order to reach correct figures.

1-Collection of Primary Data- As a part of market research I obtained that desired

information from 100 people by designing the questionnaire, which is attached with

this report. It was one of the most uphill tasks as interviewee of each person for about

10 to 15 minutes and obtained the information according to questionnaire. The

information obtained, was compiled in terms of charts, which is also attached for

references.

2. Collection of Secondary Data- Apart from the primary data sources of the

Secondary data were also collected from past studies and other sources of the

company

3. Computed of Collected Data- Data collected from both primary and secondary

sources were compiled in the form of chart and various pictorial representations like

bar charts and pie diagrams.

4. Sample size

100 People.

5. Place from where I have collected the data

BUDAUN DISTRICT




.

DATA ANALYSIS AND INTERPRETATION

SR. NO PRODUCT NO OF RESPONDENTS

1 C-TV 86

2 C-TV & REFRIGERATOR 67

3 C- TV REFRIGERATOR

AND WASHING MACHINE

56

4 ABOVE ALL 92

TOTAL 301

GRAPH

INTERPRETATION:

ACCORDING TO THE SURVEY 86 DEALER SOLD C-TV, 67 SOLD C-TV &

REFRIGERATOR ,56 WERE SOLD C-TV,WASHING MACHINE & REFRIGERATOR.




Table no 2 shows. Of company’s product sold from customer.

SR NO. NO. OF COMPANIES

PRODUCT

NO. OF RESPONDENTS

1 FIVE 33

2 FOUR 24

3 THREE 9

4 TWO 34

TOTAL 100

Graph no .2

INTERPRETATION:

According to survey, 33 customers were sold 5 brands, 34 customers sold 2 brands only on

their shops.




Table no .3 shows major brand of refrigerator sold by the dealer.

SR .NO BRAND NO. OF RESPONDENTS PERCENTAGE

1 LG 39 39

2 VIDEOCON 18 18

3 SAMSUNG 23 23

4 SANSUI 11 11

5 KELVINATOR 9 9

TOTAL 100 100

GRAPH NO 3

INTERPRETATION

BUDAUN DISTRICT LG IS LEADING IN C-TV WITH 39%, AFTER THAT

SAMSUNG IS ON 2ND WITHS 23%, AND ATLAST SANSUI, AND

KELVINATOR.




Table no 3 most important parameters for more sales of refrigerator.

SR. NO REASONS OF

MORE SALES

NO. OF

RESPONDENTS

%

1 PRICE 28 28

2 QUALITY 30 30

3 AFTER SALES

SERVICES

17 17

4 SCHEMES 10 10

5 AVERTISEMENT 15 15

TOTAL 100 100

GRAPH NO .4

INTERPRETATION

ACCORDING TO CUSTOMER, PRICE IS MOST IMPORTANT FACTOR FOR MORE

SALE OF REFRIGERATOR.

Table no.5 shows major brands sold by dealers.




SR.NO BRAND NO.OF

RESPONDENTS

PERCENTAGE

%

1 LG 11 11

2 VIDEOCON 13 13

3 SAMSUNG 10 10

4 ONIDA 15 15

5 GOODREJ 22 22

6 PHILIPS 8 8

7 SONY 12 12

8 KELVINATOR 9 9

TOTAL 100 100

GRAPH NO.5

INTERPRETATION

GOODREJ IS THE MOST POPULAR BRAND OF REFRIGERATOR MARKET WITH

22%.

Table no 6.shows high profit margin brands.




SR.NO BRANDS NO.OF RESPONDENTS PERCENTAGE

1 LG 21 21

2 WHIRLPOOL 16 16

3 SAMSUNG 18 18

4 GOODREJ 13 13

5 PHILIPS 5 5

6 KENSTAR 9 9

7 VIDEOCON 7 7

8 SONY 11 11

TOTAL 100 100

GRAPH NO.6

INTERPRETATION

ACCORDING TO THE SURVEY LG IS THE LEADING BRAND OF REFRIGERATORHAVING 21 %WHICH EARNS MORE PROFIT.

Table no. 7 shows suggestions from customers for Samsung refrigerator to increase sales.

SR.NO SUGGESTIONS NO.OF




RESPONDENTS

1 Fast regular after sales

services

31

2 Reduce prices 21

3 Increase dealer margin 15

4 Advertise in rural areas 13

5 Improved quality 10

6 Regular schemes and lucky draws 9

total 100

GRAPH NO. 7

INTERPRETATION: HERE SURVEY SHOWS RESULT, THAT AFTER SALE

SERVICES ARE MOST IMPORTANT FACTOR TO INCREASE SALES.


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