qr-codes 101 - mobile
TRANSCRIPT
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Data
QR‐Codes 101Integra el codis QR en una estratègia de comunicació
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¿QR‐Què?
• Evolució dels codis 1D • QR = Quick Response• Patent no exercida (Denso‐Wave)• Interpretats per smartphones• Autogenerables• Poden contenirmés informació
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Funcionament
1 Detecta i captura
2 Interpreta contingut
3 Executa instruccióhttp, tel, SMS, vCard, etc.
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Estàndards
Dispositius preparats
Tarifes internet mòvil competitives
Disponibilitat de lectors i cultura apps
“Movilització” de continguts
Usos “intel.ligents”
Requeriments
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5 WINS
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1. Vincle del món físic amb internet
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2. Interacció eficient
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3. Consultes/consum per impuls
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4. Implementació a cost 0 (o quasi)
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5. Mètrica+conversió al món real
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Generació de QR‐Codes
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Què pot contenir un QR?
Text
Dirección web (URL)
SMS E-Mail
vCard / MeCard
Geocoordenades
Cites Agenda
Trucades
Accès WIFI
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Què pot contenir una URL?
Pàgina web
Video
EnquestaPDF, ePUB
Audio Interaccióxarxa social
Lead / Formulari
Compra
1. QR‐Qué?
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Video Tesco
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Generadorhttp://www.qrplanet.com/es/generador‐qr‐code/
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6. Estratègia
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Disseny
Marketing
Negoci
Tecnologia
Éxito
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Show me the money!
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Show me the money! (agències)
Consultoria / Estratègia / Formació
Analítiques / Mètriques
Producció continguts associats
Producció / Disseny
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Show me the money! (in‐house)
Venda directa
Coneixement / informació
Promoció
Innovació / diferenciació
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Casos
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8. Casos d’èxit (més propers)
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LV - 22/09/2007
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W : www.qrplanet.comT : +34 933 027 445@ : [email protected] : twitter.com/qrplanet
Gràcies per la vostra atenció!