qr codes presentation eng
DESCRIPTION
QR code general presentation...TRANSCRIPT
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Jo Van HoveiBeaken.com
• Location entrepreneur :
• Loc8 - location finding be (1995)
• Créateur de Locamundo.com (1998)
• Product developer Q-spheres (2006)
• Créateur de iBeaken.com (2010)
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QR codesan extradordinary vehiclefor touristic informations
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wiki-Definition
• Le code QR (ou QR Code en anglais) est un code-barres en deux dimensions (ou code à matrice) constitué de modules noirs disposés dans un carré à fond blanc. Le nom QR est l'acronyme de l'anglais Quick Response, car son contenu de donnée peut être décodé rapidement.
• Destiné à être lu par un lecteur de code QR, un téléphone mobile, ou un smartphone, il a l'avantage de pouvoir stocker plus d'informations qu'un code à barres
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Wisdom
“the medium is the message !!”McLuhan, 1964
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Wisdom
the medium is NOT the message !!
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Two kinds
• free of rights
• simple and free info
• under usage rights
• statistics and not free
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what can you do ?• business cards• send email• send sms• code messages• site mobile / URL• multi media
• micro payments• entrance tickets• brochures• control of origin
• augemnted reality
SMS phone number businesscard email
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Code Generators
• QR code - free of rights !!
• Datamatrix• Nokia Mobile Codes• Cool data matrix• Semacode
• China Mobile
• Shotcode (LT)- €
• Quickmark (JP)
• Flashcode (FR) - €
• Microsoft Tag (US)- €
• Beetagg (CH) - €
• Trillcode - €
• Neomedia (US/DE)- €
• Qode (US) - €
• UPCode (FI) - €
• ...
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Codeshttp://ibeaken.mobi/ibeakens/18119239/view
QuickmarkDatamatrix
QRCode
Beetagg
ShotCode
Get the free mobile app athttp:/ /gettag.mobiGet the free mobile app for your phone
http:/ /gettag.mobi
Microsoft Tag
min
. 30m
m
China Mobile
»link Trillcode
Trillcode (java phones)
Roll
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Codeshttp://ibeaken.mobi/ibeakens/18119239/view
QuickmarkDatamatrix
QRCode
Beetagg
ShotCode
Get the free mobile app athttp:/ /gettag.mobiGet the free mobile app for your phone
http:/ /gettag.mobi
Microsoft Tag
min
. 30m
m
China Mobile
»link Trillcode
Trillcode (java)
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how to read ?
• smartphones, certain GSMs
• with camera minimum 1,5 megapixels
• reader application - download from internet
• for www subscription to internet mobile (gprs, 3G)
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code readers• iMatrix
• Zxing (google)
• Kaywa
• i-nigma
• Jaxo
• Myskynet
• Snapmaze
• Beqirous
• Optiscan
• etc etc etc...
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code readers• iMatrix
• Zxing (google)
• Kaywa
• i-nigma
• Jaxo
• Myskynet
• Snapmaze
• Beqirous
• Optiscan
• etc etc etc...
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Exemples JaponAu Japon, le QR code fait intégralement parti
de la vie quotidienne
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Examples JapanIn Japan, the QR codes are EVERYWHERE !
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Examples JaponQR codes can be adapted slightly
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Examples Europe
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Examples Europe
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Examples Europe
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Examples Europe
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Examples Europe
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Examples Europe
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Examples Europe
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Examples Europe
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Examples Europe
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Examples ItalyTourism
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Examples ItalyTourism
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Examples ItalyTourism
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Examples ItalyTourism
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Examples FranceTourism
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Examples BelgiqueTourism
• Mont des Arts
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Examples BelgiqueTourism
• Floreffe
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Examples BelgiqueTourism
• Olne
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Examples BelgiqueTourism
• Clermont
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Pro
• dynamic information• access to mobile networks = future• multilingual• small learning curve• universal• it really works !• easy to implement
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against
• not accessible for all (2010)• can only be read with camera• application to download• there will be loads and loads of codes• will disappear (2015) to be replaced
by image recognition
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Good practice30mm
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Good practice
• minimum 30mm30mm
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Good practice
• minimum 30mm
• only usefull information
30mm
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Good practice
• minimum 30mm
• only usefull information
• use a free code generator
30mm
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Good practice
• minimum 30mm
• only usefull information
• use a free code generator
• opt for a universal reader
30mm
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Good practice
• minimum 30mm
• only usefull information
• use a free code generator
• opt for a universal reader
• mention where to download reader
30mm
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Good practice
• minimum 30mm
• only usefull information
• use a free code generator
• opt for a universal reader
• mention where to download reader
• mention operator costs
30mm
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Good practice
• minimum 30mm
• only usefull information
• use a free code generator
• opt for a universal reader
• mention where to download reader
• mention operator costs
• give access to other users
30mm
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and now :
• online - free
• http://qrcode.kaywa.com/
• http://www.qreasy.com/
• http://www.i-nigma.com
• http://www.mobile-barcodes.com/qr-code-generator/
• ...
• firefox (only with windows :-(
• iBeaken :-)
create your own codes !!