recharge asia magazine july 2012

099issue July 2012 FEATURE ARTICLES

1www.rechargeasia.com

Channeling New Markets开拓全新市场

Have You Failed or Succeeded?你获得的是成功还是失败？

影像耗材行业市场渠道模式浅析 Analysis of Imaging Consumables Industry Sales and Marketing Channels

以用户需求为主，浅谈耗材市场理性发展Focus on Users' Needs-based Demand in the Supplies Market

全球最大的打印复印机再制造厂商The World's Largest Printer and Copier Remanufacturer

MSE Releases End-user Facing Video to Support MSE Brand MSE 公司推出面向终端用户的品牌推广视频

Diamond Dispersions Appoints Dr Vicky Verona Head Chemist Diamond Dispersions 公司任命 Dr Vicky Verona 为首席化验师

Cartridges Are Us Announces LayoffsCartridges Are Us 公司宣布裁员

Cartridge World North America Launches Mobile Franchise OpportunityCartridge World 北美公司推出移动特许经营机会

Future Graphics Announces Addition to Sales TeamFuture Graphics 公司宣布扩大销售团队

DCI/Jet Tec Awarded OHSAS 18001 CertificationDCI/Jet Tec 公司荣获 OHSAS 18001 认证

唯康进军打印耗材市场推广 AOpen 成像卡盒Wei Kang Implements AOpen Cartridge Market Promotion

南京金世家办公用品有限公司Nanjing Golden Office Supplies Co. Ltd Company Profiled

至臻品质获认可天威耗材三度中标黑龙江政采项目Print Rite Quality Products Wins Bid for 3 Leilongjian Administration Consumables Project

India Hard Copy Peripherals (HCP) Market Achieves Double Digit Growth in Q1 20122012 年第一季度印度硬拷贝市场呈现双数增长

Website Compliance 网站规划

Government and Education Save Millions Using Remanufactured Toner使用再生墨粉政府和教育机构节约数百万美元

Counterfeit Cartridges Seized in Malta马耳他查获假冒成像卡盒产品

"Remanufactured" Cartridges get Lost in Translation再制造成像卡盒在“翻译”中迷失

Malaysia Printer & MFP Market Rebound in 1Q 2012 after Lackluster 2011马来西亚打印机和 MFP 市场继 2011 年低迷后再 2012 年第一季度回弹

The 3Ps of Thriving When the Euroquake Hits Asia

3 个重点帮亚洲影像耗材企业远离欧元区危机

2012 年中国打印市场发展形势研究分析2012 China Printer Consumables Market Growth Analysis

低价≠低成本家用打印机市场观察"Low Price ≠ Low Cost" in Household Printers

无锡天兴——13 年不断进取之路Wujia TianXing - 13 Years Continuous Path to Forge Ahead

中国网络打印发展方向探讨分析Chinese Network Printing Growth Analysis

喷墨印刷：未来十年印刷业新“主角”Inkjet Printing: The Protagonist for the Next Decade Printing Industry

2012 年中东 - 东南亚办公耗材展时间场地变更公告2012 RechargExpo Southeast Asia Changes Show Dates

Luke Goldberg of MSE Confirmed as Speaker at Asia Imaging Fair 2012MSE 公司的 Luke Goldberg 确认将作为 2012 美国洛杉矶耗材展研讨会议的发言人之一

OCP Announces New Inks for HP CartridgesOCP 推出新的 HP 墨盒和墨水产品

123Inkcartridges Announces the Introduction of Canon 128 New Compatible Black Toner Cartridge123Inkcartridges 公司宣布推出兼容于佳能 128 型黑色成像卡盒

ILG Adds HP P2055 MICR CE505XM with 6,500 Page Yield to Its Line of MICR OEM Alternative CartridgesILG 公司增加可实现 6,500 页打印量的惠普 P2055 MICRCE505XM 型产品在其 MICR 原装可替代墨盒生产线

Static Control Offers Replacement Chips for Neopost®, Hasler® and Pitney Bowes® Postal Printer CartridgesStatic Control 公司提供 Neopost®, Hasler® 和 Pitney Bowes®

型打印机墨盒的兼容芯片

CONTENTS/ 目录

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Message from the Publisher13

RECHARGEasia ISSUE099 JULY2012

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FEATURE ARTICLES/专题文章

CEO ON THE GO /CEO 之路

RechargExpo Show Time /展会热点

MARKETING /市场动态

MARKETING /市场动态

COMPANY CLOSE-UP /企业近况

NEW PRODUCTS EXPRESS /新品快讯

MPS / 文印管理服务前瞻

Sharp Validates Globalprint Systems Printpod Software that Can Enhance End User Mobile Printing Capabilities夏普 Globalprint 验证系统和 Printpod 软件可以增强终端用户的移动打印功能

富士施乐外包服务Fuji Xerox MPS Program

Format Printer / 大幅面打印机资讯

HP Announces New Mobile and Cloud-based Large-Format Printing Solutions惠普宣布推出基于移动云打印的新大幅面打印解决方案

运行维护成本更低业内最快标签打印机面世The Fastest Label Printer Launches to the Market

Lexmark Joins Australia and New Zealand Recycling Platform利盟加入澳大利亚和新西兰回收计划

Canon Announces Resolution of Patent Infringement Dispute佳能抛出专利侵权纠纷决议

HP Resolves Ink Cartridge Patent Infringement Lawsuit with Brazil's Multilaser惠普终结与巴西 Multilaser 公司墨盒专利侵权案件

New Epson Expression Home XP-400 Small-in-One Delivers Superior Performance and Tablet, Smartphone Printing with Epson Connect新型爱普生家用 XP-400 型家用一体机提供优良的印刷性能并可接驳平板电脑和手机登智能打印平台

Memjet Makes Major Move into MarketMemjet 公司 Major 系列产品投入市场

New Xerox WorkCentre 3315/3325 Multifunction Printers (MFPs) and Phaser 3320 Printer施乐推出 WorkCentre 3315/3325 型多功能打印机和 Phaser 3320 型打印机

New Lexmark ID App Spots Counterfeit Ink Cartridges新型利盟 ID 编号应用有助于分辨假冒墨盒

Oki Data Americas Introduces Four New Compact, High-Performance Printers to Its Expanding Label / POS Product LineOki 美国公司推出四款新紧凑型高性能打印机

三星一体机新品揭秘耗材配置成亮点Samsung's New MFP Unveils Supplies Configuration

市场潜力巨大盘点中国定制打印机Market Potential Huge for Inventory Custom Printer

低价打印机稳固品牌霸主地位Cheap Printers Strong OEM's Brand Dominates

MPS / 文印管理服务前瞻

Brother Mobile Solutions Introduces Innovative RJ Mobile Printers兄弟移动打印解决方案推出 RJ 系列移动打印机

Ingram Micro's New Managed Print Services Simplifies Sales and Expands Professional Services Offerings for Channel Partners in the U.S.英迈的新的打印管理服务帮助其美国的渠道合作伙伴扩大服务领域

Static Control Releases Chips for Samsung® MLT-307, MLT-309 Cartridges Toner, Drum and Wiper Blade under DevelopmentStatic Control 公司发布三星 ® MLT-307, MLT-309 型成像卡盒的兼容芯片、墨粉和刮板

CET Releases Series of New Compatible Spare Parts & Consumables北京中恒复印材料技术有限公司发布多款兼容新品

艾派克全球首推 Kodak 30# 系列可替代芯片APEX Releases Kodak 30# Series Compatible Chips

Remanufacturing the Brother HL-2280 DR-420 OPC Cartridge兄弟 HL-2280 DR-420 型打印机成像卡盒再生

喷墨堵头故障的分析和解决方法Inkjet Plug Failure Analysis & Solution

喷墨墨水的质量检测 Inkjet Ink Quality Testing

重庆打造千亿级打印机墨盒产业Chongqing to Build One Hundred Billion Printer Cartridge Industry

首款 ipad 打印服务器在中国发售First iPad Printer Server Sells in China

柯达与三星结成联盟在欧共推喷墨打印机Alliance with Samsung, Kodak Releases Inkjet Printers in Europe

富美成像卡盒中标重庆轨道交通（集团）有限公司FuMay Successfully Bids for Chongqing Rail Transportation (Group) Co., Ltd. Cartridge Supply

大选将带动印尼大幅面打印机市场增长Indonesia's Election wills Drive Large Format Print Growth

中国 7 月 1 日起将对“电子垃圾”征收基金China Will Levy a Tax on E-Waste

新一代打印耗材问世大手印第 2 代成像卡盒发布The New Generation of Printing Consumables

十一五期间我国印刷产值达到 4400 亿元人民币During the Eleventh Five-Year Plan for National Economic and Social Develop, Printing Output Reached 440 Billion Yuan

首届 BUSINESS-INFORM 2012 展会圆满结束Inaugural BUSINESS-INFORM 2012 a Success

莱盛即将展开新一轮的促销活动Beijing Laser Launch a New Round of Promotional Activities

By Mike Josiah

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US Office China OfficeTel 1-626-309-0858 Fex 1-626-309-0878 Tel 86-10-5126-5580 Fex 86-10-5885-8747

NEW PRODUCTS EXPRESS /新品快讯

OEM UPDATE /OEM聚焦

ASK THE EXPERTS /请教专家

CHINA CORNER /中文快讯

12 www.rechargeasia.com www.rechargeasia.com

Contributors Editor’s Note: We, at Recharge Asia, welcome comments to any of our editorials or content. Send comments, including sender’s name, address & phone number to: Sunny Sun, Publisher, via email to [email protected].

Ronelle Ingram

Curt KellerR

obert C. Goldberg

Mike Josiah

Ronelle IngramVP of Technical Support for Steven EnterprisesRonelle Ingram is a writer, speaker, author of “Service with a Smile” and is a regular columnist for copier and imaging industry publications, like Recharge Asia Magazine. She began her technical career as a tool-case-carrying copier service tech. She is VP of Technical Support of Steven Enterprises in Irvine, California. Ms. Ingram is past President of the Business Technology Association. A UCLA graduate, Ms. Ingram has taught thousands of office equipment professionals throughout the USA, Canada, Australia and Europe. Ms. Ingram’s greatest credential is her 40+ years in hands-on experience in managing very profitable service and telemarketing departments. Read her article “Channeling New Markets” p14

Robert C. GoldbergAttorney-At-Law, General Counsel Business Technology AssociationRobert C. Goldberg is Of Counsel with the firm of Schoenberg, Finkel, Newman & Rosenberg, LLC, located in Chicago, Illinois. Mr. Goldberg is a recognized authority in the area of trade regulation, antitrust, franchising, distribution channels, contract relations, and complex litigation. He is honored to advise several major corporations and numerous trade associations, including the Business Technology Association, Retail Systems Providers Association, North American Retail Dealers Association, Independent Systems Dealers Association, Association of Independent Mailing Equipment Dealers, and the Illinois School Transportation Association. Mr. Goldberg has served as an Assistant Attorney General in the Antitrust Division as well as a staff attorney for the Federal Trade Commission. While at the FTC, Mr. Goldberg received national recognition as lead counsel in a monopolization case against Borden, Inc., and in the bait and switch case against Sears, Roebuck & Company.Read his article “Website Compliance” P23

Curt KellerCEO and founder of Benchmark EmailCurt Keller is CEO and founder of one of the world’s leading, Web-based email marketing services, Benchmark Email. While Benchmark’s client base ranges from work-at-home travel agents to large, multinational companies, Mr. Keller remains fiercely dedicated to addressing the email and online marketing challenges facing small and mid-sized businesses. A pioneer in the realm of permission-based marketing, Mr. Keller started Benchmark Email in early 2004 and quickly grew the Southern California-based company from a three-person operation to a major International player with services for people in India, China, South America, Germany and Japan. Benchmark currently remains a member of two of the industry’s most exclusive consortium, the Email Sender & Provider Coalition and Returnpath.net. A vocal advocate for good, industry-wide email marketing practices and standards, Mr. Keller is a regular blogger for Allbusiness.com and Imediaconnection.com, as well as a regular contributor to Recharge Asia Magazine. Read his article “The 3Ps of Thriving When the Euroquake Hits Asia” p28

Mike JosiahTechnical Director of UniNet ImagingMike Josiah is the Technical Director at UniNet’s East Coast office, a global distributor of toner, Smartchips, OPC drums, and other toner remanufacturing components. Mr. Josiah is an industry veteran since 1987, and a member of ASTM committee F.05, the STMC Technician Certification committee, as well as an STMC trainer. He and his support team at UniNet contribute with technical articles to industry trade magazines, and conduct seminars at association meetings and tradeshows worldwide.Read his article “Remanufacturing the Brother HL-2280 DR-420 OPC Cartridge” p52

www.rechargeasia.com 13www.rechargeasia.com

Dear Readers:

As you already know, I am an avid reader. As such, I recently read

a book entitled The Power of Habit. It is an interesting read (I would

recommend it with two thumbs up) as to understanding why we do

what we do in life and, of course, in business. It explores how our brain

functions and how a good habit might potentially benefit our life and

our business. It is said that we might not remember the experiences

that create our habits, but once they are lodged within our brains they

do still influence how we act; often without our realization. Habit is a

powerful and strong force because it is ingrained in our memory after it

is formed.

One of the most fascinating examples the author gives is the

story of "Febreze" fabric refresher. It was well on its way to becoming one of the biggest flops in the

company's history then suddenly turned around to earn a billion dollars a year! How was this achieved?

It was achieved simply by detecting a nearly imperceptible pattern. Instead of being merely another air

freshener added to an already crowded field, Febreze was postioned as a fabric refresher and a reward

of having something smell refreshed even after cleaning. The desire to make everything smell as nice as

it looked is what made Febreze become a hit.

Just as the makers of Frebreze uderstood the mentality of their customers' desires, so too must we

strive to understand ours. The strategy behind this phenomenon is such: 1) identify the desire; 2) convert

the desire into a craving; and 3) then turn the craving into a habit. For companies, understanding the

science of customers’ desires (convert into craving, then into habit) will hold the key for revolutionary

success. I wonder what would be the motivational desire for consumers to make a habit of choosing to

purchase cost-effective, environmentally-friendly, green, recycled products. Figure out the key to creating

the “craving”, and you figure out the key to success.

In this issue, we want to share some companies’ new business models which we hope will help you

understand how they address their customers' needs by designing their sales and marketing strategies

to create desire which in turn may lead to habit. Be sure to read the following articles: “Channeling

New Markets” by Ronelle Ingram on p. 14; “Have You Failed or Succeeded?” on p. 21; “The 3Ps of

Thriving When the Euroquake Hits Asia” by Curt Keller on p. 28; and “Remanufacturing the Brother

HL-2280 DR-420 OPC Cartridge” by Mike Josiah on p. 52.

Here’s to happy habits!

Ms. Sunny Sun

Publisher

Message from the Publisher

www.rechargeasia.com



FEATURE ARTICLES 099issue July 2012





I pose this question: have you failed or succeeded? As always, though especially pertinent over the past several tumultuous years, all of us should ask this question of our respective businesses. Some of you may have succeeded (and a hearty congratulations to you), but the odds are that many of you have failed at growing your business in this down economy. The big question then, is why? Our industry has evolved for the following two main reasons: 1) the environmental impact on printing and 2) the increasing costs of printing. The environmental reasons might not have been the major reason in the beginning but they have grown increasingly significant and continue to have a major impact with environmentally-conscious companies and consumers. As for the cost of printing continue to increase year after year due to oil prices, cost of shipping, cost of raw material goods, etc. HP, Lexmark, and other major OEM companies continue to pass these increased costs in components on to the consumers, yet the 3rd party industry is hesitant to pass any costs on to the dealers or consumers. Even with these continued cost increases and price increases to the consumers, the OEM companies continue to maintain a 60-70% market share. How are the OEMs maintaining this?

The recent economic problems of the past 3 years surely present the 3rd party industry with an opportunity to take at least some of that market share away. Yet we unfortunately continue to hear about companies in our industry going out of business. Let’s go back to a primary reason this industry evolved from: the overall costs of printing. Surely, as businesses strive to save money, they consider using a 3rd party cartridge; especially when considering that 3-5% of businesses revenue goes towards printing cost. When I talk to businesses that have continued to grow over the past several challenging years, there is one common response as to why they have not only maintained the business but have grown during these tough economic times. The overwhelming reason is this: they have gone after the OEM business inside their existing base and with new opportunities. Seems simple, right? Not exactly. Converting a customer from OEM to a 3rd party cartridge can be anything but simple. You hear over and over again the same typical responses from the prospective customer: I’ve tried that before and it doesn’t work. My IT department won’t let me buy anything but OEM. So why have some companies thrived and grown their business during this current recession? Are they simply

luckier than others? Do they work harder or smarter? I think the main reason is that they have found an opportunity and taken full advantage of it. When you talk to most dealers, they continue to go after the consumers and businesses that are already purchasing 3rd party cartridges. This usually translates to one thing—less profit. In order to get that prospective customer away from their current provider, the 3rd party dealer either has to offer a better price or find an opportunity to provide a solution to issues the prospect has with their current provider. The latter case sometimes ends up with the consumer going back to the OEM out of fear of trying something new. So how do you differentiate yourself from everyone else? Lower your price or go after the 60-70% of the market that continues to purchase OEM products at significantly higher costs? Most likely, the economy eventually will get better and most businesses will go back to the age of not worrying (so much) about every minute aspect of the costs associated with running a business. They will probably just go with status quo and continue to pay the high prices of the OEM products. Why not take this opportunity now and go after this piece of business? For the remainder of 2012, are you going to succeed or fail?

Have You Failed or Succeeded?By Jason Troupe, Sales Manager, InkCycle.

Luke Goldberg, Senior Vice President of Micro Solutions Enterprises (MSE), has been confirmed as a speaker at Asia Imaging Fair Los Angeles. With more than 21 years of experience in the imaging supplies aftermarket, Luke is responsible for developing worldwide market analysis, examining sales trends, expanding and analyzing emerging sales channels and opportunities. At MSE Luke oversees worldwide sales, marketing and product management. He previously held the position of SVP at Future Graphics/Nu-Kote and is a frequent contributor to industry trade magazines as well as a long time speaker at global trade shows. Luke will share his outlook on the the aftermarket imaging supplies business in 2012 at Asia Imaging Fair, including challenges faced by remanufacturers as well as the exploration of new opportunities. His articulate and memorable presentation style will provide attendees with clear insight on how to chart the growth of

their business in 2012 and beyond. Designed to foster business relations in the aftermarket consumables industry, Asia Imaging Fair 2012 will be held on December 6 and 7, 2012, at the Pasadena Convention Center, in Pasadena, California. Numerous companies from the US, China and other parts of the world will be there to showcase their products and services in the following areas: Digital Printing & Imaging, Ink Jet, Toner, Cartridges, Remanufacturing Products, Parts and Supplies, Aftermarket Office Supplies, Paper & Other Consumables, Copiers & Multi-Function Devices. Asia Imaging Fair Los Angeles is organized by Recharge Asia Corporation, a media company focusing entirely on the imaging and document printing aftermarket industry.

More information about Asia Imaging Fair (Los Angeles) 2012 can be obtained by visiting http://www.rechargeasia.com/expo/aif-losangeles.html

Luke Goldberg of MSE Confirmed as Speaker at Asia Imaging Fair 2012

RECHARGEXPO SHOW TIME

MARKETING TRENDS 099issue July 2012


The Hard Copy Peripherals (HCP) market in India registered a recovery in Q1 2012 and stood at 834,134 units, recording a sequential growth (Quarterly) of 12.6% and a year on year growth of 7.4%. “Consumer sentiments improved in Q1 even as Government and SME remain key contributors to this growth,” said Dr. Adwaita Menon, Associate Director at IDC. HP continued to dominate the HCP market with a market share of 48.8%. The vendor was noted to recover from the share drop, noted in Q4 and gained 3.0 percentage points in Q1 2012.

Figure 1

“Successful marketing campaign by HP to strengthen their printer business has paid off well in Q1; similarly efforts by Canon to create a robust channel ecosystem and to continue their focus on fast selling models helped them in their sizeable growth, as noted in Q1 2012”, commented Mohit Raizada, Market Analyst at IDC. Inkjet HCP market grew by 19.9% compared to Q4 2011 and marginally by 1.5% compared to the same period in 2011. Mohit further adds, "Due to price inflation and impending macro economic pressures, consumer sentiments remained subdued towards the second half of 2011, which rebounded to some extent in Q1 2012”. HP leads the Inkjet HCP market in Q1 2012 with a whopping 64.3% share followed by Epson and Canon, respectively. The laser HCP (Printer-based) market witnessed a growth of 11.6% compared to previous quarter Q4 2011 and a growth of 18.9% compared to the same period in 2011. Here too, HP regained its dominance f o l l o w e d b y C a n o n a n d S a m s u n g , respectively. Moving to the last segment, Laser HCP (Copier-based) marked record shipments of 33,406 units in Q1 2012. This market witnessed a sequential growth of 60.5% and a year-on-year growth of 15.4%. Ricoh gained maximum share of 8.1 percentage

points and stood as the market leader with 27.6% market share. This was followed by Canon with 21.6% share. “Q1 continues to remain strong for Laser HCP spending in the Government and Education sector owing to the year-end closure for federal bodies and respective allocation for spending IT products. This supports the Laser market as the spending from these segments increases in Q1 every year,” says Nitin Kumar Singh, Sr. Market Analyst at IDC.

IDC Forecast Mohit commented, “New models in both Inkjet and Laser categories are expected to be launched in the upcoming quarters. Vendors have been expanding their retail presence in the recent past across the entry level Laser printers, anticipating a migration across consumers from inkjet to laser in the near future. Further, the education segment is expected to remain buoyant owing to seasonality and back-to-school campaigns, which are being driven by vendors in both the PC and HCP market”. However, IDC expects the volatile currency to adversely impact the HCP market even as a price hike across brands remains imminent.

North and South leading the printer market share in IndiaKanwar Rahul, Research Manager at IDC stated, “The North & South regions together contributed 30% each of the total shipment in India during the first quarter of 2012, thereby managing to lead the sell through share. The western region followed with 22% market share, there were no major deals in the government sector and sporadic buying in the commercial sector which is under tremendous pressure due to the liquidity crisis and falling profitability. The Eastern region share was 18% but showed a promising growth of 13% compared to Q4 2011”.

Top 5 States contributed 47% to the total India Printer Market

Figure 1

Top 5 Cities contributed almost 33% to the total India Printer Market

Figure 2

“In the North, Delhi and Uttar Pradesh continued to be the top states with a combined share of 62% of total shipments in the region. In the West, Maharashtra being the financial capital, remained the leader with 72% share in entire region”, said Mohit Raizada, Market Analyst at IDC. The East region is predominately an Inkjet printer market. West Bengal and Bihar put together contributed 58% of the East market. The Northeast region is growing and the market share for Q1 stood at 25%. Unlike the other three regions, the South is a well-spread market. “In Q4 2011, the top 4 states in southern India had almost the same share but in Q1 2012, Tamil Nadu overtook Kerala with 29%” added Mohit Raizada. According to IDC Channel Analyst, Joydeep Dey, “laser printing technology has a strong hold in the North, South and West, whereas the Eastern region is primarily driven by the Inkjet technology with 53% of total market share in the region”. Joydeep Dey added, “HP continued to lead in the Inkjet market across all the regions followed by Canon and Epson. Where as in the Laser segment too, HP is the leader followed aggressively by Canon. Samsung continues its focus on Laser MFPs and is expected to give a stiff competition to this segment.” Adding to the reg iona l channe l promotions, few effective schemes by vendors such as cash back incentives, cash discounts, free gifts, etc. were launched which enabled the overall market to grow.

You can learn more about IDC by visiting www.idc.com.

India Hard Copy Peripherals (HCP) Market Achieves Double Digit Growth in Q1 2012


099issue July 2012 MARKETING TRENDS


Almost every BTA member company has established a website to create an Internet presence. Websites are used to describe your company, products, personnel and community involvement; to report meter readings; and to order supplies and service. Establishing your website was a major decision and , in many cases, a learning process. But since you checked your website off of your to-do list, have you updated and refreshed it? For many potential customers, a visit to your website is the first contact they will have with your business. It is important to make a good first impression and to protect yourself as well. As you update your website, you may be exploring the possibility of making your site more interactive. From a business perspective, creating a user experience on your website that is easy to use and navigate enhances the end-user’s experience. Form a legal perspective, however, how do you balance the advantage of interactivity with the added burdens of creating, maintaining and updating essential privacy, data security and other policies? Federal law (and several state laws) mandates that companies inform their users about any personally identifiable information (PII) they collect, how the company uses it, with which the company may share it and how users may opt-out of having their PII collected and shared. PII includes information such as names, social security

numbers, biometric records ,etc., that alone, or when combined with other information such as date and place of birth ,mother’s maiden name ,etc., can be used to trace an individual’s identity. In most situations, other that name, this is not necessary for your purposes and should not be requested. Every company with a presence on the Internet should have a privacy policy that is compliant with federal and state laws. Clearly establish what information is being collected and examine how it is used. Many company websites are including interactive features such as blogs, chat rooms and even video sharing that allow the posting of user-generated content(UGC).If your website includes these or similar features, it is an interactive website. The features of an interactive website can be extremely valuable for solving everyday problems and generating goodwill. There are two important legal protections for operators of interactiveComputer services. The Communications Decency Act (CDA) provides immunity from liability for Internet Service Providers (ISPS).This shields an ISP from liability arising out of civil causes of action such as defamation, invasion of privacy, trade libel, etc. As a very general rule, as long as the provider is not a publisher of the content (they merely provide a place to post the content; they do not contribute to or edit it), they will not be held liable for the original

posting of the offending UGC. T h e D i g i t a l Millennium Copyright A c t ( D M CA ) a l s o conta ins impor tant protections. Under the DMCA, “an operator of interactive computer ser vices” is immune f r o m l i a b i l i t y f o r intellectual property

(primarily copyright) infringement by a third party using the service provided that the provider follows certain registration, compliance and procedural guidelines. One of the most valuable policies for a website owner is a terms-of-use policy. Your terms of use tell your users what they can reasonably expect when using your site. For example, you may prohibit certain activities, such as hate speech, personal attacks, posting materials to which the user does not have the requisite legal rights, etc. By setting the ground rules of what you will allow on your site, you can monitor UGC for violations of the policy and remove or refuse to post such material. Remember, if an ISP edits or modifies content, it is treated as a publisher of content and can lose protection. However, if an ISP removes content in its entirety for violating a documented policy, the ISP is not considered a publisher and is protested under the CDA. A well-crafted terms-of-use policy, if correctly written and agreed to, also forms a “contract” between the end user and the website operator. As a practical matter, the Internet is no longer an optional business tool. It is a primary source of communication, information and advertising. Developing sound social media and technology policies as early as possible can reduce your liability and exposure, and allow your dealership room to grow in this new, online world.

Website ComplianceBy Robert C Goldberg

Robert C. Goldberg is Of Counsel with the firm of Schoenberg, Finkel, Newman & Rosenberg, LLC, located in Chicago, Illinois. Mr. Goldberg is a recognized authority in the area of trade regulation, antitrust, franchising, distribution channels, contract relations, and complex litigation. He is honored to advise several major corporations and numerous trade associations, including the Business Technology Association, Retail Systems Providers Association, North American Retail Dealers Association, Independent Systems Dealers Association, Association of Independent Mailing Equipment Dealers, and the Illinois School Transportation Association. Mr. Goldberg has served as an Assistant Attorney General in the Antitrust Division as well as a staff attorney for the Federal Trade Commission. While at the FTC, Mr. Goldberg received national recognition as lead counsel in a monopolization case against Borden, Inc., and in the bait and switch case against Sears, Roebuck & Company.



Silverbrook Research Reaches Agreement With Memjet

InkPeace, LLC, a leading laser printer toner consulting and distribution company, announced today that the company has added the 92-school Long Beach Unified School District (LBUSD) and the 22-department City of Long Beach to its client base indicating that major governmental bodies are joining commercial business in embracing environmentally responsible products, while at the same time, slashing costs. InkPeace was awarded a three-year contract with the state of California's 3rd largest school district in December of 2011 and serves the LBUSD directly. The company will be working with the City of Long Beach through a contract recently awarded to Complete Office of California, a Poway based office products company. Complete Office chose InkPeace to supply its line of environmentally responsible toner cartridges for printers, copiers, and fax machines to the 22 departments within the city.

“These contracts will save our budget-starved city government and area schools over $2M in the short-term”, according to Mark Hawkins, founder of InkPeace. “The savings is a no-brainer, but we had to prove quality and service before being embraced by large institutions”, Hawkins said. With both city government and the regions largest school district adopting refurbished toner policies, an estimated 100,000 users will be printing with the eco-friendly product. InkPeace i s b e s t known f o r i t s environmental policies when it comes to ink and toner for printers. All toner cartridges are remanufactured and recycled locally giving Hawkins control of the quality. In addition, InkPeace stays away from imported counterfeits that pose as refurbished product. “Anyone can go online and find low cost, imported cartridges”, says Hawkins. “ We prefer to keep the quality high, the pricing low, and keeping the jobs here at home.” Hawkins cites the improvement in re-engineering and development of the

OEM (name brand) toner cartridge as a major reason that even the most pragmatic decision makers are changing their attitudes on aftermarket cartridges. Today, the replacement printing cartridge industry has matured with improved manufacturing and testing standards and processes. InkPeace is in the midst of expanding the company's services into other city go ve r nment s , s c hoo l d i s t r i c t s , and commercial businesses outside the greater Long Beach area. I n k Pe a c e , LL C , s p e c i a l i z e s i n the consu l t ing and d i s t r i bu t ion o f remanufactured toner cartridges for laser pr inters. Clients inc lude commercial businesses, government, and education. Founded in 2008, the company is based in Long Beach, CA.

More information at InkPeace.com.

Government and Education Save Millions Using Remanufactured TonerCity of Long Beach and LBUSD Adopt Aftermarket Printer Cartridge Policies

Silverbrook Research announced it has reached an agreement with Memjet which will enable the continued commercialization of Memjet's revolutionary color printing

technology and which provides for the settlement of litigation in the UK, Ireland and Oklahoma.Under the agreement, all legal c laims

between the parties will be withdrawn. Also under the agreement, Memjet will assume direct ownership and control of the intellectual property portfolio r e l a t e d t o t h e M e m j e t Technology, which includes some 4,000 issued and pending patents globally. Kia Silverbrook, co-founder of Silverbrook Research, is one of the world's most prolific inventors with over 4,400 patents granted in the US alone. These patents include patents related to the Memjet Technology. Mr. Silverbrook

will continue to support Memjet as a special advisor to the Memjet Board of Directors and as an ongoing consultant. Mr. Silverbrook said, "I am pleased that agreement has been reached which clears the way for the ongoing development of the ground-breaking Memjet technology." Around [300] scientists and engineers employed by Silverbrook Research will now be offered employment by Memjet. Mr. Silverbrook and his research team will now turn their attention to developing the other technologies they have invented over the last 12 years.

Contact:Jeff BeanMemjet+1.760.484.0505SOURCE Silverbrook Research; MemjetCopyright (C) 2012 PR Newswire. All rights reserved



Malaysia Printer and MFP Market Rebounds in 1Q12 after Lackluster 2011

The printer and multifunction peripherals (MFP) market exper ienced healthy growth in 1Q 2012 and showed signs of improvement after months of consecutive declines. The market expanded 21.2% sequentially to reach over 320,000 unit shipments in 1Q 2012, compared to just over 260,000 unit shipments in 4Q 2011. Inkjet printers and MFPs, popular choices amongst home users, continued to dominate the total hardcopy peripherals (HCP) market holding 61.7% market share as compared to laser printers and MFPs with just over 35.0%, followed by SDM at 3.3%. (Refer to Figure 1) Overall, the inkjet printers and MFPs market grew 13.0% sequentially, recording over 197,000 unit shipments in 1Q 2012. Inkjet MFPs experienced a quarter-on-quarter growth of 17.7%, accounting for 79.4% of the total inkjet market, while inkjet printers continued to shrink sequentially, this time by 2.0%, holding just 20.6% of the total inkjet HCP market. On the other hand, laser printers and MFPs experienced a significant growth of 39.7% sequentially in Q1 2012. Large scale commercia l tenders and total solutions offered by vendors were the main contributors to this growth. The laser

MFP market experienced a strong growth of 92.0% representing over 62,000 unit shipments in 1Q 2012 as compared to just 4.0% growth recorded for laser printers. Donovan Low, Associate Market Analyst for IDC’s Peripherals research in Malaysia, says, “In recent years, the overall demand of multi-function printing machines has been on the rise due to aggressive pricing and marketing efforts put in place by most vendors. On top of this, commercial tenders are also driving the market up with more strategic pricing and overall solutions offered.” As the market is expected to face several months of uncertainty because of the overall political situation in the country, spending from end-users as well as public and private sectors is likely to fluctuate. In addition, the contraction of the global economy will decrease the overall spending of users causing further uncertainty in the months ahead. Considering all these factors, IDC expects slow but steady growth ahead for the printer and MFP market and it is projected to grow at 5.5% in 2012.

Counterfeit Cartridges Seized in MaltaSource: www.independent.com.mt, 06/01/12

A container bound for Libya declared to be containing sandals was intercepted by Customs officials in Malta. Customs officials were suspicious and decided to open the container. After a few layers of sandals, counterfeit cartridges we re d i s cove red a long w i th o the r counterfeit items ranging from cigarettes, DVD players, satellite receivers, mobile phone accessories, and other household items. The container originated from China, and the owner of the counterfeit goods will be presenting his case in civil court.

“Remanufactured” Cartridges Got Lost In TranslationSource: www.theage.com.au, 06/14/12

Remanufacturer Keytec, which sells its Greentec line of cartridges exclusively through Office Works explains their remanufacturing process, after somebody t o o k n o t i c e t h a t s o m e G r e e n t e c cartridges appear to be brand new and not remanufactured. Office Works had been advertizing Greentec as ''made from original recycled cartridges''. Keytec’s Managing Director Gerry Stacey explained that it is their intention to use “100 per cent remanufactured car tr idges from or iginal equipment manufacturers.” However, a shortage of original cartridges globally had made them source out “remanufactured compatibles” from China. He further explained that “remanufactured cartridges are empty original equipment manufacturer (OEM) cartridges that have been recycled and refilled with ink''. Stacey has apologized to Office Works and their customers and promised to update the information on their packaging to avoid confusion.



The 3Ps of Thriving When the Euroquake Hits AsiaBy Curt Keller

Curt Keller is CEO and founder of one of the world ’s leading, Web-based email marketing services, Benchmark Email. While Benchmark’s client base ranges from work-at-home travel agents to large, multinational companies, Mr. Keller remains f iercely dedicated to addressing the email and online marketing challenges facing small and mid-sized businesses. A pioneer in the realm of permission-based marketing, Mr. Keller started Benchmark Email in early 2004 and quickly grew the Southern California-based company from a three-person operation to a major International player with services for people in India, China, South America, Germany and Japan. Benchmark currently remains a member of two of the industry’s most exclusive consortium, the Email Sender & Provider Coalition and Returnpath.net. A vocal advocate for good, industry-wide email marketing practices and standards, Mr. Keller is a regular blogger for Allbusiness.com and Imediaconnection.com.

To a digital printing technology and consumables marketer involved in the Asian market, Europe is nothing more than a faint spot on the horizon; a continent which has long since given up its colonial and empirical claims to “rule the world” and has now been by far overshadowed by the swiftly-growing, massive economies of the Asia-Pacific region. However, this relative “backwater” with a population barely a third of China alone may be in the process of letting loose a seismic shift which will affect all Asian economies—both the more developed nations as well as the emerging markets. With the European Union’s currency, the Euro, seemingly in its death throes, the years of financial mismanagement in far-away capitals such as Athens, Rome, Dublin and Madrid may soon have momentous echoes in Beijing, Tokyo, Jakarta and Manila. That being said, however, there are ways to help your digital printing technology and consumables online marketing efforts continue to thrive. But it will take the 3Ps: Prescience, Preparation, and Pursuance.

Abandonment of fiscal sovereigntyThe interconnected global economy is a spider’s web linking the financial destiny of all nations. Just like a gossamer web, if you jiggle it over here it jiggles over there as well. When trade barriers fell, each nation on earth essentially gave up its fiscal sovereignty in favor of a de facto worldwide common market where the economic health (or lack thereof ) of nations on the other side of oceans can cause any given nation to boom or bust.

A spasmodic & uncertain marketIndia’s government has recently reported that the first quarter 2012 growth was at the slowest pace in nearly a decade. The signs

that the Asian economies are running into molasses are everywhere in the region: South Korea’s exports contracted severely during the spring; Australia’s manufacturing sector has been slowing; Taiwanese electronic device manufacturers are reporting cuts in orders from major brand names; and IPOs around the area are being delayed or cancelled outright, with Formula One Group and Graff Diamonds being the latest casualties of a spasmodic and uncertain market.

The Rupee is in freefallLong the powerhouse of the continent, China’s economic growth outlook for this year has been cut by 20% due to the collapse in exports to Europe. China’s slowdown has a knock-on effect on every economy from Vietnam to Singapore and could minimize or erase outright growth expectations throughout the region. With investors fleeing the cracking Euro, a rush to more secure currencies such as the Yen has significantly pushed up its value, making Japanese exports far less competitive around the world. Other Asian nations with less attractive currencies such as Indonesia and India have been in freefall, with the rupee going from 44 to the dollar last July to over 56 to the dollar just ten months later. The Asian house may not be on fire quite yet but there are undeniable signs of smoke, so now is the time to implement those notorious 3Ps:1) PrescienceT h e d i s t o r t i o n s i n t h e g l o b a l f i n a n c i a l system have reached a l eve l where there a re

effectively no applicable forces that can significantly modify any particular vector, even if it ’s straight down. Therefore, it is wise to acknowledge reality in your online marketing efforts. If your digital printing technology and consumables products reflect particularly good value, you have now found the critical marketing point you need to focus on. If your company has a long and well-establ ished reputation for providing consistently competitive products with stable and responsive customer service it is time to let your prospective customers know. On the edge of a financial chasm is not the time for burying your online marketing strategy under piles of steamy hype as the tolerance of your customer base to over the top hard sell is at a very low ebb and you will likely see even more resistance in the near future. The mindset of “let’s buy whatever digital printing technology and consumables we want and who cares what it costs”, which marked the giddy years of China’s “tide rising all boats”, is over and may never return. Your customers now want to see real value for their Yuan, Yen, Rupiah, or Peso and this trend is sure to amplify as the Euro Earthquake continues to shake the region.




2) PreparationEven the most modest and careful ly controlled businesses have extravagances and waste that can be eliminated. Once you have absorbed the necessary insight in the Prescience stage, you can now move to rally support among your executives and personnel to hunt down unnecessary online marketing expenditures and areas where you are wasting time and resources. The e l ephan t i n the room w i l l undoubtedly be social media with its stubbornly immeasurable Return On Investment (ROI). While some of the best minds in statistics, economics, and most every other science involved in corporate finance have tackled the difficult task of coming up with a reasonable formula to calculate marketing ROI on the various social networks, so far all have failed. Even the most august experts in the field swear that social media presence is obligatory for all online marketers but the direct relationship between cost in and sales out remains as elusive as the Scarlet Pimpernel. To prepare for possible lean times, you may want to consider relying more strongly on online marketing channels where the ROI is not only readily measurable and verifiable, but also has a history of returning investment more than forty-fold: that channel is email marketing. Here are some stats: email marketing accounts for $67.8 billion in sales; according to a Focus survey it is the best marketing performer; ForeSee lists it as the biggest online influence on retail website visits;

and Pitney-Bowes found that 68% of all small businesses list email as their preferred marketing channel. BtoB Magazine found that 63% of email marketers planned to increase their spending on email marketing this year which is really saying something in a shrinking economy! Email marketing offers you a direct channel to your prospects and allows you to conduct a one on one conversation with them that can fully engage them and build loyalty to your digital printing technology and consumables brand.3) PursuanceWarren Buffet ’s famous quote “you only learn who has been swimming naked when the tide goes out” certainly applies to these upcoming times when online marketers who have been relying on boom time liquidities to cover their marketing inefficiencies and the shortfalls of their product line will be exposed to their customers and their competitors. Online marketers who apply their intellect with courage and perspicacity will find new opportunities in the upcoming choppy financial waters. The good news is that no matter how seriously hit the Asian economies will be there is virtually no scenario that sees the collapse of the digital printing technology and consumables market. People in Asia will still need to print and toner and ink on paper will continue to be an integral part of doing business everywhere. From your angle you can look at shaky economic times as a competitive advantage: costs will drop, the price of advertising and

related services will go down; commercial rents and property prices will plummet; equipment and machinery will be available very cheaply at auction from bankrupt companies; and talented personnel will be looking for a job at your company! While some of your competitors might just throw up their hands and fold, you can continue to persevere and take over their market share. Indeed, a financial crisis could be the best thing that’s ever happened to your digital printing technology and consumables business... if you play your cards right! Some of the most successful brand names today were launched in the Great Depression of the ‘30s. So bad times can be great times if you’re a smart marketer!

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Diamond Dispersions Appoint Head Chemist, Dr Vicky Verona Joins Award-Winning Ink Specialists

South Yorkshire-based ink specialists, Diamond Dispersions, have appointed Dr. Vicky Verona as head chemist. With a BSc in Chemical Sciences, an exchange year spent at the University of Colorado, an MSc in Colour Science from the Scottish College of Textiles and a PhD in ‘Ink Transfer Mechanisms in Flexographic Printing’ from the London College of Printing, Vicky is one of the UK’s growing number of specialist ink chemists. In addition to her extensive educational background, Vicky has spent over a decade working in the imaging industry with global players such as Sun Chemical as a technologist and Vivimed Labs as an applications chemist. Commenting on her new role, Vicky said, “When I heard about the position at Diamond, I couldn’t believe my luck. I’d given up hope of finding a role as an ink chemist with a local ink manufacturer simply because the region has never geographically attracted such businesses.

Vicky, who was born and raised in Rotherham and currently lives in the town with her husband and daughter, will head up Diamond’s growing team of inkologists based at the firm’s plant in Darnall, Sheffield “There’s a fantastic family-business feel to Diamond and my job is fortunately very varied. From working as a research & development

chemist designing and testing new products, to solving specific technical problems for clients, managing quality control and covering production at the plant, no two days are ever the same.” Continues Vicky, “Diamond is a highly successful business and I see many opportunities to grow the company and contribute to that success. One of my future tasks wil be to expand and improve our UV dispersions range. This is a complex but growing area of the global ink industry and I know Diamond will continue to increase their presence in this particular sector.” Concludes Pete Callahan, director at Diamond Dispersions, “With her expert knowledge and experience, Vicky is already proving a very valuable member of our team. Like us, she is passionate about inks and understands the exacting demands and requirements of our clients. I have no doubt that she will be a key player in our pursuit to create the perfect ink.”

MSE Releases End-user Facing Video to Support MSE BrandM S E , a g l o b a l l e ad e r i n q u a l i t y remanufactured printer cartridges, is pleased to announce the release of an end-user facing video to support the MSE brand. MSE believes that the market’s most technologically advanced products need to be supported by tools that present the advantages in a way that provides meaning to the average. MSE’s end-user facing video is a shorter version of the MSE corporate video, but with messaging that speaks to consumer needs and pain points. Says Luke Goldberg, senior vice president MSE Global, “This video is the perfect tool to show to a potential end user client. In six minutes it provides a concise overview of MSE’s technologies, green initiatives, and product reliability. In this short time it will establish credibility for MSE and for our dealers who are supporting our brand.” This excellent sales tool is now available on a compact flash drive that includes MSE’s marketing templates, samples of MSE’s market analysis, and sales and marketing presentations. To request the video and other image-enhancing sales collateral, contact your MSE sales representative. MSE i s the l a rges t US-based remanufacturer and a leading-edge innovator in the marketplace. MSE pioneered the process of Intelligent Re-Engineering, which employs patented technologies, proprietary processes, and stringent testing methodologies that result in the market’s best alternative to high-cost OEM print consumables. MSE has sales and distribution in Canada, Europe (UK and the Netherlands), Israel, Brazil, California, and Pennsylvania.

Cartridges Are Us Announces LayoffsSource: www.themorningsun.com, 06/09/12

Due to a decreasing supply of empty original cartridges, Cartridges Are Us which is a part of Clover Technologies Group made the decision to lay off 64 employees in Ithaca, New York. CEO Steve Iocco said in a statement that their former supplier of original used cartridges is now sending the used cartridges back to the original manufacturers. The employees will be provided “separation pay and transitional services.” He appreciates the dedication and hard work the employees have provided the company.


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Future Graphics Announces Addition to Sales TeamFuture Graphics announced a new addition to the North American sales team. Effective May 1, Charlie Fitzgerald was brought on as national sales manager. This is a homecoming for Fitzgerald as he was formerly an integral part of the Future Graphics sales team prior to his departure in 2004. With more than 20 years of experience, Fitzgerald has a history of success in both the product and supply sides of the business. Well known and respected in the imaging supplies industry, Fitzgerald will play an important role in managing and growing the business. “With my background, I have a unique perspective. I have seen the challenges involved in operating a manufacturing company and I understand how the different segments of this marketplace function. I think I can effectively help manufacturers grow their businesses,” Fitzgerald said of his new position with Future Graphics. Fitzgerald will be working from his office in Atlanta, Ga. He can be reached directly at (770) 591-9033 or by e-mail at [email protected]. Future Graphics welcomes him into the Future Graphics family and looks forward to seeing great success in this new partnership.

DCI / Jet Tec Awarded OHSAS 18001 Certification

DCI are delighted to announce that they have been awarded the OHSAS 18001 certification. DCI, Europe ’s l ead ing manufacturer o f compatible and remanufactured inkjets and laser toner have recently achieved this accreditation for their Lincolnshire based site. The OHSAS 18001 certification is an internationally recognised standard and provides a framework for managing occupational Health and Safety responsibilities so they become more efficient and more integrated into overall business operations with improved OHS performance and compliance with legislation. OHSAS 18001 certification ensures a holistic approach to the identification and management of health and safety risks and therefore the potential for a healthier and safer working environment and the avoidance of accidents and occupational health problems to reduce the time lost through employee illness and injury.

Alister Constantine, Factory Manager at DCI Limited commented, “We are delighted to achieve this latest certification, which demonstrates our commitment to the health and safety of our employees as well as to overall improvement of our quality management systems to support our industry leadership.” The OHSAS 18001 certificate adds to their ISO 9001 accreditation for quality and the ISO 14001 for environmental management completing the full set. DCI have now achieved many accolades including BRC, LGA, Nordic Swan and Blue Angel certification making OHSAS 18001 the latest of their many achievements.

Cartridge World North America Launches Mobile Franchise OpportunityA new mobile franchise opportunity offering a direct delivery service for business customers is being launched by cartridge retailer Cartridge World North America. The re ta i l e r s ta tes that i t i s offering the business opportunity to entrepreneurs who have an appetite to build a business and believes that it will provide a new level of customer convenience by delivering “over 400 ink and toner products for every major brand of printer, copier, facsimilie or postage machine” directly to business customers using a fleet of delivery vans. With the custom-branded delivery vans serving as the franchise owner’s “mobile office, delivery vehicle and billboard”, and the franchise requiring a low investment of less than $125,000 (€99,000). Frank Case, President of Cartr idge Wor ld North America described the business venture as “ideal for entrepreneurs who envision owning a fleet of delivery vans to service several communities or seek to open a brick and mortar at a later time”. The company also highlights that the relatively low investment requirement means the franchise is appropriate for single- or multiple-territory ownership. Case added, “This new business opportunity will meet the needs of consumers in new locations across the country, while helping the company reach its annual growth projections”.


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123Inkcartridges Just Announces the Introduction of Canon 128 New Compatible Black Toner Cartridge to its Line of Products123inkcartridges, an online store has just announced the addition of Canon 128 new compatible black toner cartridge to its line of products. The company has been making expansion on the products it offers in its online stores with an aim of expanding its customer base. The introduction of Canon 128 new compatible black toner cartridge is surely an effort in the right direction. The company offers its products which mainly include computer and ink printer accessories through its online stores. A customer visits the company’s website when they need to place an order and fills the order forms online. The order forms can then be mailed to any of the company’s offices or stores in Canada and the United States of America. The order is processed by the experienced team of the employees and the product shipped to the customer at the earliest possible time. The introduction of Canon 128 new compatible black toner cartridge to its products line shows that the company wants to continue being the leading provider of quality printer products. With the numerous stores in the United States and Canada, the Montreal Company is able to meet the high demands of products by its customers. The customers can get assistance to make informed decisions by the team of the employees. The employees of the company have a vast knowledge of the products they offer and good communication skills to enable the company to meet its demand. The company continues to offer quality products at low prices and the introduction of the Canon 128 new compatible black toner cartridge will help meet the needs of the customers of printer products. Also available in the company’s website are other products offered by the company. Assistance will be offered by the customer care desk which is available sevens day of the week.

123inkcartridges.ca The online company, 123inkcartridges started off as a supplier of quality toners and ink printers. With time they grew to be to be a leading company in this line of products. The growth of computer applications led to their increased demand. To meet the customers' growing needs, the company added computer accessories to their products line. It has since then grown to a leading computer accessories supplier in the world. The online company has two offices in Canada and several storage facilities to enable it to meet the numerous customer needs.

OCP Announces New Inks for HP CartridgesInks for use in HP 932/932XL and HP 933/933XL cartridges are now available from ink manufacturer.

The cartridges are equal to HP’s original 950/951 cartridges and are compatible with the HP Officejet 6100e, 6600h and 6700h printers, which are equipped with a permanent printhead carrying four individual cartridges.OCP explains that , unl ike in older HP Officejet models, the 933/933XL cartridges are installed directly on top of the printhead rather than separately. The HP Officejet 6100, 6600h and 6700h printers have a resolution of up to 4800 x 1200 dpi and can print up to 16 black pages and nine coloured pages per minute. OCP states that 0.25 kilogram samples are available, as well as individual samples and quantities upon request.

For more information, visit www.ocp.de.


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ILG Adds HP P2055 MICR CE505XM with 6,500 Page Yield to Its Line of MICR OEM Alternative CartridgesILG (International Laser Group) released the CE505XM MICR cartridge for HP P2055 printer series in OEM alternative. This breakthrough, CE505XM, offers an extended yield of 6,500 pages. The (Magnetic Ink Character Recognition) MICR-encoded text is readable by all major financial institutions. ILG’s MICR toner meets American Bankers Association requirements as well as American National Standards Inst i tute ' s s ignal s t rength minimums. The MICR technology uses magnetically chargeable ink or toner to print the numbers and special characters on checks in order to meet security protocols. ILG’s OEM alternative MICR cartridges are guaranteed to produce excellent print results. ILG’s MICR cartridges guarantee optimum satisfaction in performance level with every print. In addition, every ILG MICR cartridge undergoes stringent tests to meet or exceed quality standards of OEM MICR cartridges. “ We of fe r over 125 MICR (OEM alternative) products for popular brands in OEM alternative cartridges. Our MICR meets and complies with both US and Canadian standards, allowing our dealers to make good profits and be confident of our quality OEM,” states Joe Shulman, senior VP of c lient relations. ILG’s cartridge line includes the high-yield JUMBO color products, and popular brands in OEM alternative. Founded in 1988, International Laser Group, ILG offers a comprehensive selection of high-quality OEM alternative cartridges including toner, MICR toner, and thermal transfer products ILG manufactures more than 700 SKUs and is one of the world’s top private-label, contract manufacturers and distributors of OEM alternative imaging supplies. Headquartered in Woodland Hills, Calif., ILG operates four distribution facilities, including Illinois, Texas and Pennsylvania.

Nanjing Golden Office Supplies Co. Ltd/Stylo Company ProfiledStylo is a professional manufacturer of digital duplicator ink and master for use in Risograph, Ricoh, Gestetner, Savin, Standard, Seiki, Duplo and Ronda. We also carry Laser toner cartridges and copier toner cartridges. We are a science and technology enterprise with independent intellectual property rights. Besides ink, master, toner and toner cartridges, we supply spare parts for digital duplicators, printers and copiers. We started to produce ink in 1999 and we produce our products by selecting quality raw materials, using advanced equipment and modern production technology. Together with the Chinese Academy of Sciences, our R & D team, and the pursuit of excellence, our products can meet the needs of customers at home and abroad and bring customer satisfaction. Through the control of raw materials and the product selection processes, we are able to provide quality and reliable products to distributors and agents. Our products have the authority certification. We have now been established in over 50 countries worldwide with sales networks in many countries including North and South America, Europe, Asia, The Middle East, Africa and other countries. We have friends all over the world. We are confident that our products' quality, new products innovation, quick delivery, heartfelt service and reasonable prices will definitely bring more customer satisfaction and long term partners. We are looking for agents of blank regions and countries! What are you waiting for? The opportunity is just for the right people, the Lucky people! Our mission: to be a responsible manufacturer and supplier. Our vision: to make our products enter the world market and to assure our clients satisfaction. Our policy: one place, one agent. To choose Stylo environmentally-friendly ink and master is the wise choice! We believe both our products quality and our service is your best choice!

Nanjing Stylo Office Supplies Co., LtdMoling Industry Zone ,Jiangning DIS Nanjing 211111 ChinaTel:+86-25-52070475/52755578Fax:+86-25-52070472Mobile:+86-13913811579www.inkandmaster.comATTN: Angela Lew

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UNINET RELEASES JUMBO TONER HOPPERS FOR USE IN HP LASERJET PRO 400/300, P4515 & MORE ENGINESLos Angeles, CA - UniNet introduces a wide range of Jumbo toner hoppers qualified for use in HP LaserJet Pro 400/300, P4515, P2035, P1505, and more engines. These hoppers are utilized to increase the page yields over the standard version cartridges. In addition these devices are created to convert a low yield “A” cartridge to a Jumbo cartridge (P2035 to P2055 for example), or to convert a high yield cartridge to an even higher yielding Jumbo cartridge (such as the P4515). UniNet observes that in the last five years, Managed Print Services (MPS) gained great significance in the market. One of the reasons is to maintain low costs, and by having a cartridge that yields an additional 10% to 30% more pages, it will definitely help reduce production, inventory and shipping expenses to MPS and/or Cost Per Page providers, while

giving the end user additional value. UniNet offers older model HP 4000, 4100, and 2100 hoppers, up to the latest releases from HP, including color models such as the CP1215, CP2025, and the very popular monochrome models P1005/P1102 and the P1505/1606 models.

UNINET INTRODUCES AMES CERTIFIED ABSOLUTE BLACK TONER FOR USE IN KYOCERA ENGINESLos Angeles, CA - UniNet now offers Ames Certified toners for use in many Kyocera monochrome printers and MFPs. Tested by an independent laboratory and certified for AMES negative mutagenicity, this toner can be sold into countries having very strict environmental regulations. Popular models include the TK-17, 60, 67, 100, 130, 140, 310, 320, 330, 340, 410 and 710 cartridges.

UNINET RELEASES ABSOLUTE BLACK TONER & COMPONENTS FOR USE IN EPS0N ACULASER M 2300/2400Los Angeles, CA - UniNet proudly releases Absolute Black® toner and components qualified for use in the Epson Aculaser M 2300/2400 monochrome printer series. These two A4 printers are similar, with the M 2300 rated at 30ppm and the M 2400 at 35 ppm. The M 2400 includes some additional features, most notably the Postscript 3 emulation. They both use the 3,000-page cartridge, however the M 2400 is also able to support a larger 8,000-page cartridge. No other components are needed for this engine until a maintenance kit is required at 100,000 pages.

For further information, please contact UniNet at + 1 (424) 675-3300 or visit www.uninetimaging.com

Static Control Offers Replacement Chips for Neopost®, Hasler® and Pitney Bowes® Postal Printer Cartridges

Static Control has introduced r e p l a c e m e n t c h i p s f o r remanufactur ing the pr inter cartridges used in postal printers. OEM cartridges for these printers can retail for more than $500, making remanufactured cartridges very attractive to end users and very profitable to remanufacturers. Postal printers, often called franking machines within the international postal industr y,

represent niche market opportunities for many remanufacturers, and the opportunities can be very profitable. Static Control’s chips are available for cartridges used in Neopost®, Pitney Bowes® and Hasler® postal printers in Europe and North America. These dedicated chips cover all three colors used in Neopost®

IJ-90 and IJ-110 printers and fluorescent red in the Hasler® WhisperJet® WJ220 and WJ250. The newest chip from Static Control covers the fluorescent red in the Pitney Bowes® Connect+ series 1000/2000/3000 printers.

Static Control Releases Chips for Samsung® MLT-307, MLT-309 Cartridges Toner, Drum and Wiper Blade under DevelopmentS t a t i c C o n t r o l h a s introduced chips for Samsung® MLT-307 and MLT-309 cartridges used in printers sold in North America, Europe and China. S t a t i c C o n t r o l engineers are working to develop toner, OPC drum and wiper blade. All Static Control components are designed, engineered and manufactured to work together as a system for optimum, consistent performance. Static Control provides the industry's most reliable, fully functional chips that are the most resistant to firmware changes. Samsung® is the world's second largest printer manufacturer and remanufacturers have enormous opportunities to profit by remanufacturing cartridges used in Samsung® printers all over the world.For more information regarding this and other Static Control projects, contact a Static Control sales representative visit: www.scc-inc.com or www.scceurope.co.uk



CET Releases Series of New Compatible Spare Parts and ConsumablesRecently, CET (China Eternal Copiers Technology Co., Ltd.) released a series of new compatible spare parts and consumables. Such like toner cartridge and drum unit for use in CANON iRC4080/4580/5180 digital copier machine, the global first compatible drum unit for use in the R ADVANCE C5030/5035/5045/5051 copier machine. They also released a series of chips for use in Minolta Bizhub C220/280/360, Bizhub C350, Bizhub C450, Bizhub C352, iR ADVANCE C2020/2025/2030/2035, etc. Meanwhile, there are also some compatible spare parts for use in Ricoh Aficio 1515 and CANON iR ADVANCE6055/6065/6075 introduced into market, like developer gear kit and upper fuser rollers, etc.Welcome to visit www.chinaeternal.com to learn about more new products information from CET!

OEM UPDATE 099issue July 2012


Canon Announces Resolution of Patent Infringement DisputeCanon announced the resolution of a patent infringement lawsuit with UniNet Imaging, Inc. and UI Supplies, Inc. (“UNINET”). The resolution, reached in the U.S. District Court for the Eastern District of Virginia, concerns certain toner bottle products sold for use in Canon copier and multifunction products (MFPs). As a result of the resolution, UNINET has stipulated to a Consent Judgment and Permanent Injunction from the U.S. District Court for the Eastern District of Virginia, which will prohibit UNINET from making, using, selling and offering for sale in the U.S., and from importing into the U.S., the toner bottle products. Throughout the development, sales and marketing process, Canon respects the intellectual property of other companies and individuals and expects others to similarly respect Canon's intellectual property rights. Canon remains committed to pursuing legal enforcement against those who do not respect Canon's intellectual property.

Lexmark Joins Australia and New Zealand Recycling PlatformLexmark International announced it has joined the Australia and New Zealand Recycling Platform (ANZRP), as a founding member, to help reduce the environmental impact of printer and multifunction printer (MFP) hardware in Australia. As a member of ANZRP, Lexmark wil l be compliant with the federal government’s new National Television and Computer Recycling Scheme, due to begin in July 2012. T h e Na t i on a l Te l e v i s i on a n d Computer Recycling Scheme involves a combination of government regulation and industry action to take responsibility for the collection and recycling of waste televisions, computers, printers and computer products. Consumers and small businesses will be able to drop these items, free of charge, at designated access points. Ten years in the making, ANZRP has been formed by the Australian Information Industry Association’s Environmental Special Interest Group (AIIA E-SIG) members for the purpose of enabling members to meet their obligations under the federal scheme. Carmel Mosser, General Manager, Lexmark Australia and New Zealand, said, “We are proud to be a founding member of ANZRP because we take ver y ser iously our commitment to sustainability and the environment. The National Television and Computer Recycling Scheme is just another example of that commitment and we look forward to working with ANZRP and alongside our partners and industr y peers to continue this journey.”

HP Resolves Ink Cartridge Patent Infringement Lawsuit With Brazil's MultilaserHP announced that it has amicably resolved patent litigation with Brazil-based Multilaser Industrial Ltda. relating to HP’s integrated printhead inkjet cartridges.(1) As part of the settlement, Multilaser acknowledges that HP’s patents are valid and were infringed upon. Multilaser has agreed to stop selling the cartridges in question in Brazil and in other countries where HP has corresponding patent rights. Multilaser also will reimburse part of the litigation costs to HP. “HP invests billions of dollars in developing innovative products for our customers and is committed to pursuing legal enforcement to protect our technological innovations -- not only the company’s intellectual property, but also the value we deliver to our customers,” said Stephen Nigro, senior vice president, Inkjet and Web Services Business, Imaging and Printing Group, HP. "We will continue to monitor the marketplace for intellectual property infringements as part of our commitment to worldwide testing and enforcement efforts."

The settlement is based on litigation filed by HP in the Brazilian State Court of Sao Paulo on April 12, 2011, alleging the importation and sale of HP-compatible inkjet print cartridges in Brazil that infringe on HP patents.

(1) The settlement covers a number of cartridges, including HP 56, HP 57, HP 60, HP 74, HP 75, HP 92 and HP 93. In countries outside of Brazil, the HP 60, HP 74, HP 75,

HP 92 and HP 93 ink cartridges may be known by different product numbers.


099issue July 2012 OEM UPDATE




Epson America, Inc. announced the EPSON Expression® Home XP-400 Small-in-One(TM) printer, featuring all-in-one performance in a sleek compact footprint. Delivering an intuitive and abundant feature-set, the sub-$100 wireless Small-in-One offers a 2.5" color LCD with touch panel, built-in memory card slots for easy PC-free photo printing and instant-dry DURABrite® Ultra ink. In addition, the Expression XP-400 is equipped with EPSON Connect(TM), Apple® AirPrint(TM) and Google Cloud Print(TM) for convenient wireless printing on-the-go from smartphones, tablets and other mobile devices.(1) “The Expression XP-400 is unique because it delivers powerful performance in a simple, space-saving design that complements any space,” said Stacey Tieu, product manager, Consumer Ink Jets, Epson America, Inc. “It delivers high quality printing perfect for everyday projects and provides the convenience of printing from anywhere, whether from tablets or smartphones using EPSON Connect mobile printing technology.” The new Expression XP-400 offers busy households and students superior performance with exceptional features at an affordable price. Its built-in Wi-Fi CERTIFIED(TM) allows multiple users to print at faster speeds and broader ranges.(2) The Expression XP-400 also offers convenient scanning and copying, advanced image enhancement tools, and all-pigment DURABrite Ultra ink for crisp documents and lab-quality photos. EPSON Connect Mobile Printing offers several ways to print from tablets and smartphones. Users can conveniently print documents, photos, e-mail, and web pages from their home or office, even across the globe with the new Expression XP-400, and a smartphone, tablet or computer. Email Print - Remotely send documents and photos directly to an EPSON printer’s unique e-mail address to easily print from a smartphone or other mobile device. EPSON iPrint(TM) - Print web pages, Microsoft Office documents, photos, and PDFs over a wireless network with this free app; also scan and save files on a mobile device, send it as an e-mail or upload it to a cloud service such as Box.net, Dropbox, Evernote® or Google(TM) Docs Apple AirPrint - Print emails, photos, web pages, and documents from an iPad®, iPhone® or iPod touch®; no software, drivers or cables to connect. Google Cloud Print - Print from an Android smartphone or tablet with a Gmail or Google Docs account and other supported apps; also print from Chromebooks and the Google Chrome browser

Additional Expression XP-400 Features: • High-quality scanning up to 2400 dpi • One-touch, standalone color and black and white copying • Corrects over- and under-exposed digital photos automatically • Removes red eye with one click • Restores old, faded, discolored photos back to their original brilliance • Standalone BorderFree® photo printing in popular sizes and

layouts, including 2-up, 4-up or 8-up on a page • DURABrite Ultra pigment ink produces smudge, fade and water resistance output • Individual ink cartridges to replace only the color needed • Standard and high-capacity (XL) black and color ink cartridges accommodate various printing needs Saves up to 50 percent paper supply with manual, two-sided printing(3) • Eco-friendly features, including ENERGY STAR® qualified, RoHS compliant and designed to be recycled(4)

Pricing and Availability The EPSON Expression Home XP-400 ($99.99*) will be available in June through major computer, office and electronic superstores, a variety of retail stores nationwide and Epson's retail site, www.epsonstore.com . For more information, please visit www.epson.com.

About EpsonEpson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 75,000 employees in 97 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. To learn more about Epson, please visit http://global.epson.com. You may also connect with Epson America on Facebook ( http://facebook.com/EpsonAmerica ), Twitter ( http://twitter.com/EpsonAmerica and http://twitter.com/EpsonEducation ) and YouTube ( http://youtube.com/EpsonTV ). Specifications are subject to change without notice. EPSON, DURABrite and Expression are registered trademarks, EPSON Exceed Your Vision is a registered logomark, and EPSON Connect and EPSON iPrint are trademarks of Seiko Epson Corporation. BorderFree is a registered trademark, and Small-in-One is a trademark of Epson America, Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks

(1) Visit www.epson.com/connect for a list of all supported printers and all-in-ones (2) Wi-Fi 802.11 b/g/n certified, level of performance subject to the range of the router being used. (3) Some applications and/or functions may not be supported by Mac®. (4) See our website for convenient and reasonable recycling options at www.epson.com/recycle .

New Epson Expression Home XP-400 Small-in-One Delivers Superior Performance and Tablet, Smartphone Printing with Epson Connect



Memjet Makes Major Move into MarketFresh from the resolution of the $600m lawsuit between its major investor and Kia Silverbrook's research arm, Memjet is now signing up partners for its superfast inkjet technology. So far Canon/Océ, Fuji Xerox and Xante have all signed on for the radical new print technology in wide format application, with Toshiba among those using it for desktop production printing and others signing up for label printing applications. Major brands including Lenovo and LG have also signed up. According to Canon, the Memjet technology will allow the printing of a wide format poster as tall as the Eiffel Tower in less than 30 minutes. The point of difference between various companies signing up to provide Memjet technology will lie in what they build around the print heads; particularly the media handling. The resolution of the lawsuit, announced the day before Drupa opened, means that, according to Memjet president Len Lauer. it owns all the patents and IP. The majority of the 200 scientists working in Sydney on Memjet will now be employed by Memjet Inc, but will remain located in Sydney, operating from the North Ryde facility. Kia Silverbrook himself will withdraw from day to day involvement in Memjet, acting as a consultant to the board, and will carry on running Silverbrook Research, Australia’s largest research organisation, and one of the world’s biggest holders of patents. New Lexmark ID App Spots Counterfeit

Ink CartridgesLexmark International, Inc. (NYSE: LXK) announces the Lexmark ID app, allowing customers to verify Lexmark-branded inkjet cartridges on the spot using only their smartphone or tablet. Why confirm a cartridge is a Lexmark original? Counterfeiters sometimes illegally reuse and refill Lexmark cartridges and package and sell them as original Lexmark goods. The origin and quality of these cartridges are unknown to the customer, and they can sometimes leak, run out after a few pages, not work at all or even damage a printer.

The app is free from Android, Apple or Blackberry.

New Xerox WorkCentre 3315/3325 Multifunction Printers (MFPs) and Phaser 3320 PrinterFor office workers strapped for time, Xerox’s (NYSE: XRX) new desktop printers can help them do more, faster.

Xerox’s WorkCentre 3315/3325 Multifunction Printers (MFPs) and Phaser 3320 Printer can produce up to 33 and 37 pages-per-minute respectively – with the first page coming out as fast as 6.5 seconds on each machine. For larger print jobs, an optional second paper tray lets users load an extra 520 sheets at one time, for extended interruption-free printing. A 1200 x 1200 dpi image quality gives sales materials, memos and

invoices a professional look and feel.

Office Efficiencies The WorkCentre 3325 and Phaser 3320 come standard with internalWi-Fi connectivity so offices can place the devices anywhere, maximizing productivity and workflow. The devices feature standard two-sided printing, which significantly reduces paper use. Business can also trim expenses with the available high-capacity print cartridges that require less frequent replacement saving time and money.

Additional benefits for busy workers include:• Security features, such as Secure Print, keep confidential documents away from unintended recipients• Color scanning features on the MFPs include scan to email, network scanning and scan to USB memory devices• Color faxing and speed dial• Remote device management easily handled from a computer browser with Xerox CentreWare® IS

Availability and PricingThe estimated retail price for the WorkCentre 3315/3325 MFP is $449 and $599. The Phaser 3320 starts at $399. The products are available immediately.




Oki Data Amer ic a s announced the introduction of the PT390 Series, PT330/PT331 and LD670 Label / POS printers to the company's broad and award-winning a portfolio. Each of these new printers was designed to optimize Performance within demanding work environments including manufacturing, retail, hospitality, healthcare and transportation. Offering manyadvanced features and functionality, the the Label / POS printers are competitively priced, flexible, versatile and compact, and all are backed by Oki's two-year Advanced Overnight Exchange warranty [i]. The PT330/PT331 models and PT390 Series are thermal POS receipt printers ideal for fast-paced work environments, delivering high print speeds combined with flexible media capabilities in a robust, reliable and compact form. The PT330/PT331 can be placed horizontally or vertically, with the PT330 also able to be wall-mounted, making both products highly adaptable and desirable for businesses with limited space. Built for demanding environments, the PT390 Series can accommodate a variety of

media types and paper sizes, meeting critical point-of-service needs including receipt, coupon and ticket printing. These the new POS printers are among the fastest in their class, providing increased productivity and operational efficiency. The LD670 direct thermal label printer offers a compact design and unique front exit paper path, making it ideal for locations where space is at a premium. Combining high print speeds and versatility, the LD670 is able to print on a variety of media, meeting each customer’s individual label printing needs. The unique thermal control technology provides a cost-effective and flexible means of printing small labels including the price stickers, food expiry labels, medical test tube stickers and small packaging labels. “Each of Oki’s new Label / POS printers offers a compelling value proposition at an affordable price-point, backed by a two-year warranty, ”said Mark Hernandez, Director of Specialty Products, at Oki Data Americas. “These compact and versatile printers deliver ultra-high print speeds and 203 dpi

resolution, making them the perfect solution for demanding work environments where productivity and efficiency are of great importance. “ The PT390 Series, PT330/PT331 and LD670 join OKI’s impressive line of Label / POS printers - products designed with features to improve business performance including fast, high-resolution and easy-to-read the output. The printers in Oki's Label / POS Series are equipped with an impressive array of features and functionality including dual onboard interface and Microsoft Windows compatibility. OKI provides live [ii], toll-free technical support 24 hours a day, seven days a week, 365 days a year, with agents based in North America. In addition, the live chat feature is available to customers within the U.S. and Canada seeking online support on weekdays during normal business hours within the Eastern time zone.

[I] Available in the U.S. and Canada only[Ii] Available in the U.S. and Canada only.

Oki Data Americas Introduces Four New Compact, High-Performance Printers to Its Expanding Label / POS Product Line



MPS

MPS

• Bluetooth® technology or WiFi wireless connectivity, with enterprise WLAN security • Exceptionally fast print speed at 127mm per second • Wide 102mm print • Tough and durable construction: IP54 certified and 1.8M drop test means water, dust or drops won’t affect the printer’s operation. • Low maintenance costs. With direct thermal technology, the only consumable is paper or label, with no need for ink or toner. • Industr y standard up to 203 DPI resolution – ensures compatibility with existing mobile applications. • Targeted for field service and sales, manufacturing, warehousing, logistics and public safety markets. Already earning an impressive reputation in the mobile printing space with PocketJet™ and MPrint™ devices, Brother introduces the RJ Series of mobile thermal printers to bolster their line-up. Able to print up to 102mm wide, the printers uses cost-effective paper or label rolls and can be connected via USB, Serial, Bluetooth or Wi-Fi. At a fast print speed of 127 mm per second, the range is a brilliant solution for companies looking for a way to print receipts, tickets, quotes, invoices or labels on the go. The list of ways to apply the versatile RJ series to the workplace is endless; imagine what it can do to improve efficiency. In logistics, it can streamline sales orders and confirmations and produce customer

invoices or delivery receipts. Field sales and service personnel are able to print receipts and process transactions with the RJ. A warehouse can use labels on parcels or organize boxes to make picking and sorting easier. In healthcare medical staff can print critical labels wherever they are. A parking inspector can print violations, a Police Officer can issue fines, notices or accident reports on-the-spot. The RJ series earns its name thanks to a tough cons t r uc t ion wi th I P54 certification giving it 1.8M drop protection and resistance to water and dust. The lightweight ergonomic design makes it comfortable to carry, easy to load and simple to use. The intuitive interface controls are logically placed to maximize efficient usage. Unlike conventional printers, the thermal printing technology used in the RJ series requires no toner or ink. This makes maintenance costs quite low as the only consumable required is the paper itself. It also has a high memory capacity to allow for a larger print buffer for increased throughput and more memory to store optional fonts. While it already has a large number of resident fonts pre-installed, Brother also offers a wide range of additional fonts to download and install. The RJ series also has support from major linear and 2D barcodes ensuring compatibility with the latest technology for new applications and supports the industry standard print resolution of 203dpi. “The use of mobile technology has been

on the rise as businesses deploy mobile solutions to help become more productive, lower operating costs, gain a competitive advantage and service customers more effectively,” said Aylin Dincsoy, Marketing Manager, Electronic Stationery of Brother International Australia. “Our RJ series of mobile printers were specifically designed after listening closely to the needs and concerns of both current and potential clients to help them meet and surpass each of these goals.” The RJ mobile printers are available in two models, the RJ-4030 with USB, Serial and Bluetooth® technology interfaces and the RJ-4040 with USB, Serial and Wi-Fi interfaces. Each model uses the proven and reliable direct thermal printing technology, which provides several benefits, including: Low maintenance costs; higher reliability than other technologies due to fewer moving parts; quiet printing; and the ability to use the printer in just about any orientation. Available optional accessories include a magnetic card reader, vehicle mount, vehicle chargers, 4-bay battery charger, AC adapter, weather case, shoulder strap and in-vehicle adapter.

Brother Mobile Solutions Introduces Innovative RJ Mobile PrintersAdvanced Technology Delivers Fast Print Speeds, Guaranteed Durability, and Versatile Functionality

Ingram Micro’s New Managed Print Services Simplifies Sales And Expands Professional Services Offerings For Channel Partners In The U.S.The Document Imaging Business Unit of Ingram Micro Inc. (NYSE: IM) today announced a trio of turnkey managed print services (MPS) offerings at the 2012 Cloud Summit in Scottsdale, AZ. Available now in the U.S., the new portfolio of Ingram Micro MPS offerings is bundled into three SKUD service packs – Plus, Advance and Total – that include a simple data collection and automated supplies fulfillment service, an all-inclusive cost-per-

page model and complete, remotely managed hardware-as-a-service offering with help desk support. Each service pack is customizable to suit an end-user’s needs. A la carte services are also available such as data collection, supplies and services monitoring, as well as help desk triage and break fix services. Simultaneously, the distributor unveiled its new MPS Connect professional services. Available exclusively in the U.S., the new MPS




assessment, quote and proposal development services are designed t o h e l p c h a n n e l partners build their sa les and ser v ices p i p e l i n e q u i c k l y by identifying and ultimately capturing new MPS business

opportunities with existing customers and prospects. “Ingram Micro’s new MPS offerings and assessment services simplify managed print for our channel partners and help make it a profitable, easy-to-manage recurring revenue stream that brings tremendous business value and return to customers of all sizes,” says Ryan Grant, director, Document Imaging, Ingram Micro U.S. “What’s more is that Ingram Micro’s new MPS program is vendor agnostic and appeals to channel partners who are already selling MPS, just getting started or on the fence about developing a MPS practice. These offerings are ready-to-sell and require little to no upfront investment, making them truly turnkey services and margin-rich opportunities for our partners.” Another business advantage for channel partners leveraging Ingram Micro’s MPS offerings is the ability to remotely access and manage their end-users’ entire printer fleets within a single web

portal. Included in all three SKUD service packs, the online portal provides resellers and MSPs with valuable information for each managed printer within an end-user’s network such as the type of device, number of prints per device, toner levels, maintenance needs and service errors. “Managed print services are proven to help companies reduce annual output costs by up to 40 percent, while radically increasing workflow efficiencies – it ’s a value proposition that businesses can’t ignore and a profitable service model channel partners must incorporate into their solution portfolio to maintain relevancy and keep competitors out,” says Tim Ament, vice president and general manager, Direct and Consumer Markets Division, Ingram Micro U.S. “Recognized as one of Ingram Micro’s top strategic initiatives in the U.S., managed print services represent a growing market opportunity for our channel partners and is a great example of the power, flexibility and savings hybrid cloud solutions are bringing to businesses of all sizes. Ingram Micro is committed to the document imaging category and will continue to invest in and bring to market compelling services, solutions and programs that will enable our partners to thrive.”For more information on Ingram Micro’s new MPS offerings, visit www.ingrammicro.com/mps.

MPS

MPS

Sharp Validates Globalprint Systems Printpod Software that Can Enhance End-User Mobile Printing CapabilitiesCustomers can access documents through the cloud to print seamlessly from a variety of mobile devices

Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, and GlobalPrint Systems are pleased to announce the validation of GlobalPrint’s Sharp OSA®-developed integration for PrintPOD. PrintPOD is a versatile cloud-accessed printing solution suitable for all types of businesses in virtually any market space. PrintPOD enables businesses to offer a value-added solution that allows mobile users, including consumers and employees, to print documents directly from an iPhone, Android mobile device, laptop and a wide variety of other computing devices and platforms with only an Internet connection. . PrintPOD functions much like an ATM network where users can print to their cloud account then engage a PrintPOD-enabled MFP to release their document for printing. This easy-to-use service offers the ability to print any document, any place a

Sharp OSA-enabled MFP with PrintPOD is accessible. Users simply access documents that are stored in the cloud through a secure account managed by GlobalPrint Systems, with their unique user ID and password. Integrated using Sharp OSA technology, GlobalPrint Systems’ patented software provides significant benefits for enterprises looking to support customer mobility across market segments, including hospitality, colleges/universities, professional services, and retail. “By leveraging mobile printing, accessible via Sharp OSA technology, GlobalPrint Systems helps streamline the print process and provide users with more convenient access to MFPs.” says Vince Jannelli, director of product management applications, Sharp Imaging and Information Company of America. “GPS is thrilled to have our PrintPod integration validated by Sharp. We believe

that our PrintPOD solution for Sharp OSA-enabled MFPs will allow companies to offer significant value to their mobile users, and provide a secure and simple capability to print any document anywhere there’s a Sharp MFP with PrintPOD” says Darryl Dobin, Consulting CEO of GlobalPrint Systems. Benefits of the PrintPOD and Sharp OSA technology: • A secure and fully functional mobile printing capability • A managed service that offers customers a low cost offering with significant value add for their mobile users • The ability to monetize print transactions if desired to create revenue sharing for Sharp dealers and customers • Full customer support for installation and ongoing management for customer cloud accounts



Format Printer

HP has announced new mobi le and cloud-based printing solutions for its HP Designjet systems, including an HP ePrint & Share application for Android. On display at the American Institute of Architects 2012 National Convention, the new solutions and features make it easier for architecture, engineering and construction (AEC) professionals and firms to print large-format documents from virtually anywhere. They include:• An HP ePrint & Share mobile application for Android smartphones and tablets, allowing more users to access, view and print drawings on the go.• New features for HP ePrint & Share, including the ability to print PDF files directly from e-mail and optimization for Apple iPad.• HP-enabled cloud printing, now available directly from Autodesk AutoCAD WS, only available with HP Designjet web-connected printers. “Today’s AEC professionals demand easy-to-use mobile solutions that fit an on-the-go lifestyle and make viewing, archiving and printing large-format documents available at their fingertips,” said Santiago Morera, vice president and general manager, Large-format Printing Business, HP. “HP continues to address these needs by providing the first large-format printer portfolio that lets customers access and print their designs where the job takes them.”

New HP ePrint & Share features streamline design and build processHP ’s award-winning ePrint & Share is a free web service that allows AEC customers to access and print drawings from their conference room, home or job site using smartphones, tablets, laptops or the touchscreen of an HP Designjet ePrinter. HP ePrint & Share is designed for freelance architects, small- and medium-sized architecture and engineering firms and medium and large construction companies. “With partners around the world, we needed a solution that would alleviate communication issues associated with working across great distances,” said Brian Swanner, senior architect, Waggonner & Ball Architects. “The new features built into HP ePrint & Share helped us find ways to share designs with a variety of partners and, with the mobile application, we can print where the job takes us, speeding up the design-and-build process.” The HP ePr int & Share mobi le application, now available from Android and iOS devices, provides fast, easy access to files and print jobs, allowing users to:• Pr int to any HP Designjet web-connected printer, whether at the home office or a partner’s site, to save time, travel lighter and improve collaboration.• Print PDF files directly from e-mail by selecting the HP ePrint & Share application via the “Open in” button in iOS devices or “Share” button in Android devices.

“As a virtual firm, we rely on technology like HP ePrint & Share to help us find better ways to work together remotely, rather than having the overhead associated with a brick and mortar location,” said Jason Prichard, principal c o n s u l t a n t , T h e a t r e Consultants Collaborative. “The HP ePrint & Share mobile application for Android is easy to install, streamlined and simple to use for mobile printing.”

The HP ePr int & Share mobi le application enables remote printing to any HP Designjet web-connected printer, including the HP Designjet T2300 eMFP and the HP Designjet T1300 and T790 ePrinters. HP ePrint & Share is available at no additional cost as a download for HP Designjet customers. The mobile application is initially available for free through Google Play and Apple’s App Store

HP and Autodesk offer mobile printing to AutoCAD WS usersA t A I A , H P a n d A u t o d e s k a r e demonstrating the new HP ePrint & Share-enabled Plot to Print cloud printing functionality for AutoCAD WS, a web and mobile application that enables customers to view, edit and share DWG files from virtually anywhere through a web browser or mobile device. By registering for HP ePrint & Share, users can easily access and print their designs on any HP Designjet ePrinter directly from AutoCAD WS with full control over plot styles, paper sizes, layouts and more. When printing from AutoCAD WS using HP ePrint & Share, a high-resolution copy of the file is saved to the user’s HP ePrint & Share cloud library, making it simple to retrieve, share and reprint designs. “Our primary objective with AutoCAD WS is to foster a collaborative design experience for our users no matter where they do their work,” said Amy Bunszel, vice president, AutoCAD Products at Autodesk. “To that end, working together with HP to offer mobile printing through the new Plot to Print functionality with HP ePrint & Share was a natural next step.”

HP Announces New Mobile and Cloud-based Large-Format Printing Solutions

ASK THE EXPERTS 099issue July 2012


First introduced in December 2010, the HL-2280 laser printers are the next generation of Brother's newer higher quality engines. As with all previous Brother engines it has its quirks but is better than the previous engine. See below for an explanation of a very large quirk in this cartridge. The HL-2280 series of printers are based on a 21-27ppm, 2400 x 600 dpi machine that comes standard with a duplexer built in. With a list price of $149.00 including the duplexer, these machines are going to be very popular. The DR-420 has a list price of $104.99*. *As of September 2011 Currently there are quite a few machines based on the HL-2280 engine:

DCP-7055DCP-7060DDCP-7065DHL-2130HL-2220HL-2230HL-2240HL-2240DHL-2270DWHL-2280DWMFC-7360NMFC-7460DNMFC-7860DW

The OEM stated yield is ESTIMATED at 12,000 pages. This number is based on the number of actual drum revolutions, not the pages printed. There is a start rotation at the start of every job, and a stop rotation. So if one page is printer there is the start, 3 ½ for the page and the stop for a total of 5 ½. The larger the average print job, the longer the life the drum will have.

Just keep this in mind if your customer is complaining about a short drum cartridge life. This is all spelled out in detail in the user’s manual and also the service manual. IMPORTANT!!! Brother print systems have always been different, and this one is no exception. It’s even different from the traditional Brother systems. In the past, the drum cartridge had a “Charge Brush” that attracted the waste toner to it, and at the correct time repelled it to the drum so the developer roller could pick it back up. This cartridge has done away with the Charge brush! There is no mention of any theory in the service manual so we are looking into (the many) Brother patents to see how this works now. My personal educated guess is this: the developer roller has always put the toner out there for the drum to print with and they have always picked up the waste toner from the charge brush through the drum. I believe that Brother has just eliminated the middle man so to speak. The developer roller still presents the good toner in the same way, but it also is picking up the waste all pretty much at almost the same time. Time will tell, but if this is how it works, then the multi-use life of the drum cartridge has been greatly extended. This is a simpler but also timing wise much more complicated system. As I get more info on this, I’ll update these instructions. The cartridge theory below has been modified to fit the explanation above. I also left in the charge brush theory so you see what previous potential issues were. This is all important to know as failure to clean the toner cartridges properly causes backgrounding. I believe this will still be

the case, the culprit this time instead of the charge brush will be the developer roller. It is more important than ever to clean out the toner cartridge properly, and to also make sure the developer roller is clean. There are dedicated Brother developer roller cleaners on the market that are perfect for this. We do not recommend any kind of alcohol as it will remove some of the conductive layer and cause issues with density and now also backgrounding. The cleaning section of typical Brother drum cartridges consists of a "cleaning brush" and a recovery blade. This brush has two opposite charges placed on it during the print cycle. The first attracts any remaining toner off the drum. The second repels the toner off the brush back onto the drum where it then transfers back into the toner cartridge. This is all done in a timing sequence that does not interfere with the printing process. If the cleaning brush becomes contaminated with bad toner that will not charge, the brush will not be able to clean itself, and back grounding will occur. It seems to be the nature of contaminated toner that it will accept most of the charge to be cleaned off the drum, but it will not accept the charge that would allow the brush to clean itself off at all. A properly working cleaning brush will at any given time have only a small amount of toner on it. Once contaminated, toner will accumulate, which will only cause the problems to get worse. Since the developer roller actually con t ac t s the d r um, some tone r i s transferred back into the supply of the toner cartridge. Once you print with a bad toner cartridge, the drum unit will

Remanufacturing the Brother HL-2280 DR-420 OPC Cartridge(DR-2200 in Europe and DR-2225 in Asia)

By Mike Josiah, Technical Director of UniNet Imaging

Mike JosiahMike Josiah is the Technical Director at UniNet’s East Coast office, a global distributor of toner, Smartchips, OPC drums, and other toner remanufacturing components. Mr. Josiah is an industry veteran since 1987, and a member of ASTM committee F.05, the STMC Technician Certif ication committee, as well as an STMC trainer. He and his support team at UniNet contribute with technical articles to industry trade magazines, and conduct seminars at association meetings and tradeshows worldwide.


099issue July 2012 ASK THE EXPERTS




become contaminated. Even when you change out the toner with a good properly recycled or new OEM cartridge, the drum unit will transfer some of the bad toner back into the good toner cartridge, which will again cause back grounding. Both cartridges will be contaminated again. The DR-420 cartridge, since it does not use a charge brush, has the reverse charge on the developer roller which allows it to pick up the waste toner from the drum. Again, it will be critical for the developer roller to be clean! The rest of the print theory is the same as previous engines. The remaining 80g or so of "toner" in the toner cartridge is just below the bare minimum that can maintain the proper charge level. When the change toner light comes on, the toner will not charge up to the proper level and will cause the back grounding. As the toner cartridge reaches the end of its useful life, the printer senses the low charge level in the toner supply and will try to keep the charge level up. This constant charging keeps an almost "empty" cartridge from back grounding. Once the printer cannot get the remaining toner up to the minimum charge, the change toner light comes on. The cartridge at this point will still be printing properly. If you were to take that same cartridge out of the machine for a few days, and then put it back in the printer with out doing anything to it, the cartridge will shade. This will happen because the charge level that the printer was trying so hard to keep up has dissipated out and the materials left can no longer accept a proper charge.

What does this all mean?1 ) Make su re tha t you r c a r t r i dge technicians thoroughly clean out the supply chamber of the toner cartridge.2) In the event that they forget, and you have a shading cartridge. The toner must be completely cleaned out again. (Do not use the toner over!!), and NEW fresh toner MUST be installed.3) The developer roller must be cleaned with a dedicated developer roller cleaner.

Supplies requiredOEM DR-420 drum in good shape. (New Drums should be available soon)Cotton Swabs Isopropyl Alcohol Drum Padding Powder

Tools RequiredSmall Common screw driverE-ring pliersVacuum approved for toner

1) Remove the E-ring from the Non Gear side of the drum axle shaft. See Figure 1

2) Remove the drum axle from the Non Gear side of the drum. If you try to pull it out from the gear side, the shaft will jam up on the drum ground contact and damage the contact. See Figure 2

3) Be careful not to lose the round drum bushing from the non gear side of the cover! See Figure 3

4) Carefully pry up and lift off the top cover/corona wire assembly from the cartridge. See Figure 4

5) Carefully remove the drum. Note that unlike all previous Brother drums there is a one-piece drive gear not 2 as in previous units. The hub side is also spring loaded, and is not easily removable. See Figures 5 & 6.

6) Carefully lift out the transfer roller from the gear side. Be very careful not to touch the roller with your skin. As with any transfer roller the oils naturally present in your skin will be absorbed by the roller and interfere with the transfer process, causing light print. See Figure 77) IMPORTANT: Note that there will be a small white bushing with an internal black plastic spacer left in the cartridge. This spacer keeps the transfer roller touching the electrical contacts on the left side of the cartridge. Be very careful not to lose this spacer! The cartridge will either

Remanufacturing the Brother HL-2280 DR-420 OPC Cartridge Continued

Figure 1

Figure 2

Figure 3

Figure 5

Figure 4

Figure 6




print very light or 1/2 pages if it is missing. It is best to remove this spacer and bushing while cleaning the cartridge. See Figure's 8 and 9

8) With compressed air, blow off the Transfer roller. Unless you have a statically grounded vacuum, do not vacuum this roller. 9) Reinstall the small black transfer roller spacer and bushing. See Figure 10

10) Install the transfer roller. Make sure that both the white plastic bushings are clean. See Figure 11

11) Check the outside of the cartridge to make sure that the small black spacer is correctly positioned. See Figure 12

12) Install the drum hub side first. You will have to compress the hub spring slightly for the drum to fit properly. See Figure 13

13) Clean the primary corona wire and grid with a cotton swab and alcohol. See Figure 1414) Install the top cover pressing down so it snaps in place. See Figure 15

15) Install the black drum axle spacer. See Figure 16

16) Install the drum axle from the drum gear side of the cartridge. See Figure 17

Figure 7

Figure 8

Figure 9

Figure 10

Figure 11

Figure 12

Figure 13

Figure 14

Figure 15

Figure 16

Figure 17

Figure 18



17) Install the e-ring on non-gear side of the drum axle shaft. Press the axle bushing in slightly so that the e-ring slot is accessible. See Figure 18

Reset Procedure If the machine is saying to change the drum unit, do the following. If the drum unit was cleaned because of contamination, the reset is not necessary. For the HL-XXXX units: After replacing the drum unit, keep the front cover open (make sure the power is on). Press and hold the "GO" button until all four LEDS are lit. Once the four LEDs are lit, release the GO button and close the front cover. Make sure the Drum LED is off. The counter is reset! For the HL-228X, MFC-XXXX and DCP-XXXX machines:Open the front Cover and press CLEAR. To confirm you are installing a new drum unit, press the UP arrow. When the Screen shows ACCEPTED, close the front cover The counter is reset!

TroubleshootingBack grounding: (Gray Streaks) This is usually caused by contaminated toner. See the explanation at the beginning of this article for more information. With the removal of the charge brush from this cartridge, backgrounding can now also be caused by a worn or dirty developer roller. This is also explained at the beginning of this article.Dark Black Vertical Streaks: This is normally caused by either a dirty primary corona wire, or the blue corona wire cleaner is not in its "home" position on the left side of the cartridge.Light Print: Can be caused by a dirty or worn Transfer Charge Roller. These rollers are located inside the cartridge. So far in our tests, they should last at least 2-3 cycles. See next section also.Light or 1/2 page prints: This is caused by a missing transfer roller spacer. The spacer is a small piece of black plastic that sits next to the right end of the transfer roller. This piece keeps the transfer roller

touching the electrical contact on the opposite side of the roller. If missing, the roller will move and can cause light or 1/2 page prints.Black or white horizontal Lines: Black lines normally appear when there is a build up of toner, White when there is a dead spot, or contamination of the roller. Solid Black Pages: Bad drum ground contact. Probably from the drum axle shaft to the contact gear inside the drum.Perfectly straight thin black lines down the page: Scratched drum.Black dots that repeat every 94.2mm: Chipped drum or something is stuck to the drum surface.

Repetitive Defect ChartOPC Drum 94.2mmLower Pressure roller 78.5mmUpper Fuser Roller 53.4mmDeveloper roller 32.5mm

Remanufacturing the Brother HL-2280 DR-420 OPC Cartridge Continued

专题文章 / FEATURE ARTICLES 2012 年 7 月总第 099 期



2012 年 7 月总第 099 期专题文章 / FEATURE ARTICLES


七月，

2012 年上半年的影像耗材市场似乎用“平静”两个字可以概括。

从 OEM 方向来看，尽管新的机型和个性化产品不断推出，但是总体

全球打印机的出货量（根据 IDC 最新的调研数据）也不过左右以 6%

的增长率浮动。而作为耗材产品来说全球成像卡盒的交易数量也与往

年并没有很大的提升，近三个月来基本保持了一个相对较低的增长幅

度，碳粉以及墨水市场也大致相当。这就给我们了一个不得面对的议

题：在相对疲软的市场条件下，企业到底该做些什么？

也许并不是一个鼓舞人心的议题，但是这却是企业发展当中的重

要一环，特别是对于众多的耗材生产企业来说，当市场的业绩似乎并

不那么理想的时候，并不意味着企业的发展契机也随之消失。你可以

选择继续与买家客户的斡旋，挖空心思扩展销售机遇，从而进一步获得订单和提升销售业绩，也许一

些原本被认为边缘的市场范围会因此而有所上升并成为你日后的市场重心。当然你也可以选择韬光养

晦进行自身的硬件升级或人才资源培训，在此时竞争的压力其实相对较小，你完全可以实现你以前忙

于生产而疏忽了的经营目标静待时机，在市场环境有所改善的时候有的放矢。正如被人称为“经营之神”

的日本松下电器创始人松下幸之助所说，“不景气的市场条件其实是企业发展的最有利的时机“。也许

现在正是你最该好好把握的时候。

另外，请允许我提醒您，本期已经是《亚洲再生业》杂志 099 期，也就意味着下期将是《亚洲再生业》

杂志创办第 100 期！我们将在下期杂志当中推出特别的纪念号，并真诚的邀请您加入，无论您是亚洲

再生业一直以来的忠实读者、合作伙伴、广告客户还是投稿作者，我们都欢迎您将您对《亚洲再生业》

杂志的看法与感想用文字的方式发送给我们，我们也将为您寄去特别的礼物，以纪念我们共同的美好

时光。

执行编辑刘师同

Message from the Publisher



伴随着耗材行业的发展，耗材市场

不断壮大，各个耗材企业都纷纷建立起

自己的完整渠道销售体系，传统的销售

渠道建立，主要是企业依靠征集各地的

代理商和经销商，通过传统的门店，专

柜等销售平台，将产品向市场进行推广

的方式。但是随着现代特别是近代，网

络技术的不断进步，物流以及资金结算

方式的不断优化和改变，传统的渠道销

售模式又有着不同的演变和进化。

作为传统渠道销售的代表，北京莱

盛公司在建立完善的销售渠道上有着他

人所不能媲美地方。莱盛除建立自己的

产品开发体系、置办厂房、购置设备，

建立和完善自己的原材料供应体系及其

它生产辅助体系外，还积极建立并维护

便于自身控制的营销网络。其中，营销

渠道深刻地影响着企业成长与盈利模式。

莱盛认为，营销渠道就像一条通道，将

莱盛与消费者或用户联系起来，使莱盛

生产的产品或是提供的服务能够在恰当

的时间、恰当的地点、以恰当的形式、

送给恰当的人。

北京莱盛：渠道为王

莱盛的渠道销售建立，离不开以下

几个因素的完善：

① 提供给经销商最好的产品

② 通过服务使产品增值

③ 坚持与经销商互利、双赢

④ 信息化、规范化管理

⑤ 培养客户的品牌忠诚度

正如莱盛公司杜海泳总经理在采访

中提到的那样，莱盛根据自身的发展需

求慎重选择合作伙伴，甄别标准并不苛

刻但却与公司的发展战略相吻合。对于

经销商，莱盛提供的不仅仅是价格保护

策略及账期等政策，还提供销售返点、

促销支持、年度奖励等措施以保证其盈

利水平。与此同时，莱盛的人性化更体

现在对经销商的理解、帮助上。如经销

商遇到困难，公司也能根据合作情况适

当变通现有政策，为长远合作打下良好

基础。

而随着网络以及新媒体时代的兴起，

越来越多的耗材企业也纷纷投入到网络

渠道营销的建设当中去，其中北京杨帆、

天威以及山东富美则是其中的代表。

北京扬帆：专业于耗材网络营销

渠道的建设，成就了扬帆的业绩。

2008 年扬帆建立了网上交易平台（中国

耗材商城网站），并取得很大成功。该

网站信息量大。拥有最专业的耗材产品

数据库，累计上传 5千余种耗材产品，

被“百度、Google 等专业资讯网络媒体

广泛转载，成为了解中国耗材产品的重

要渠道。

“中国耗材商城网站”是中央政府

制定耗材采购单位、中国联通总部中标

单位、中国工商银行、中国农业银行支

行等企事业单位办公用品定点供应商。

中国耗材商城（haocai.com.cn），为用

户提供在线订购，并提供咨询服务。“耗

材网络”为扬帆公司带来了实实在在的

利益，也为合作伙伴提供了双赢机会。

天威好彩快线：品牌致胜

好彩快线平台的特点就是：多、快、

好、省。简简单单四个字，却充分体现

了打印耗材和电子商务的双重特点，迎

合了大多数消费者的心理，也就是抓住

根本。

多，主要体现在商品的种类和类型

上。其耗材产品满足国内外所有知名打

印机品牌。不仅如此，好彩快线平台可

以说是商企联手的典范。由于与天威耗

材联手经营，可以互通供求信息，企业

通过销售平台可以了解消费者的需求，

销售平台可以通过企业把最好的打印耗

材出售给消费者。

快，主要体现在销售服务上，在好

彩快线购买耗材，可以通过多种方式快

速查询到自己所需要的耗材以及价格，

平台承诺，客户在每日下午四点之前下

单当日发货。支付方式也非常便捷，可

以通过支付宝等多种网上支付方式实现。

对于作为消费者的公司和企业来说，时

间就是生命，效率就是金钱，在这一点上，

好彩快线更多的为消费者考虑到了。

好，主要体现在耗材的质量上，由

于平台与天威耗材合作，产品的质量能

够得到保证。天威耗材 30 多年的行业经

验以及信誉让他们做到无可挑剔。

省，主要体现在耗材的价格上，好

彩快线平台与天威耗材的价格定位无疑

是准确的，以质求存、以信待客、以量

取胜是其在当今竞争异常激烈打印耗材

市场占得先机的不二法宝。

山东富美：用“电商”实现“终身回收”

富美日前宣布启动“硒鼓终生循

环”“直供”电子商务，注册用户数量

一直不断攀升。这一平台的横空出世，

将以“更直接”、“更彻底”的方式，

实现厂家与用户的无缝对接。用户通过

富美官网 www.fm8844.com 注册“用户

影像耗材行业市场渠道模式浅析作者：《亚洲再生业》杂志

Analysis of Imaging Consumables Industry Sales and Marketing Channels




直通车”后，即可直接在网上给富美下

达硒鼓采购订单。随后，厂家直接供货、

直接开具增值税发票、直接免费送货上

门，直接处理各项售后服务 , 砍掉所有中

间环节。

更为诱人的是用富美“硒鼓终生循

环”“直供”电子商务，一“键”就可

以轻松解决旧硒鼓处理问题。而且将旧

硒鼓按富美官网旧硒鼓回收牌价卖给具

有专业回收资质的富美，还让旧硒鼓变

成更多现钱，让你坐在办公室，对着电

脑就赚钱。

然而仅仅是网络渠道销售平台已经

远远不能跟上耗材销售企业的脚步了，

新的渠道销售模式仍在不断推出。

图文奥特莱斯：中国首家仓储式厂家直

销图文设备及耗材大型专业卖场

“奥特莱斯”是英文 OUTLETS 的

中文直译。其英文原意是“出口、出路、

排出口”的意思，在零售商业中专指由

销售名牌过季、下架、断码商品的商店

组成的购物中心，因此也被称为“品牌

直销购物中心”。奥特莱斯（Outlets）

最早诞生于美国，迄今已有近一百年的

历史。Outlets 最早就是“工厂直销店”

专门处理工厂尾货。后来逐渐汇集，

慢慢形成类似 ShoppingMall 的大型

Outlets 购物中心，并逐渐发展成为一个

独立的零售业态。

双高路图文广场位于南京复印机绿

色产业园内，是以厂家直销为主的大型

批发超市模式的集中采购中心，主要服

务于中国几十万大小图文社，与传统的

渠道批发模式相竞争。双高路图文广场

致力于搭建“客户 -商场 -厂家”一站

式服务平台。

Focus on Users’ Needs-based Demand in the Supplies Market

打印机、耗材作为一名企业的工作

人员，虽然每天不需要直接参与这些设

备的购买，但是从很多侧面信息了解到，

打印机和耗材是属于一体，要正常使用

二者缺一不可，正因为如此，在打印机

市场越来越成熟的时期，耗材已经成为

用户理性购买的一个参考标准，比如说

买打印机不仅仅只会关注打印机本身的

性能，更重要的还需要关注耗材成本方

面。

在用户对耗材的认知度越来越高的

年代，耗材市场也在随着用户的需求在

不断发生细微或者细分市场需求的变化，

作为一个行业人士，个人感觉耗材市场

已经开始朝着理性的方式在发展变化，

更多的是开始迎合用户的细分需求。从

去年打印机厂商对耗材市场战略的调整，

就能够看到很多迎合用户需求的改变。

在去年的打印耗材市场中，其中利

盟推出的 39 元狂印 500 页 ; 爱普生推出

的超低价 29 元黑色墨盒 ; 佳能推出的 88

元打印 800 页以及爱普生推出的原装墨

仓系统耗材，这些在用户成本控制这块

提供更多新选择。

从厂商在耗材成本的战略来看，厂

商在策略上还是有一定的差异，比如说

爱普生推出的 29 元黑色墨盒，主要是结

合爱普生的新品学生机ME35/350 进行

推广，29 元黑色墨盒主要是结合家庭学

生用户，在日常需求量不大的情况下，

帮助这类用户降低耗材购买成本。利盟

的 39 元狂印 500 页，主要是结合利盟

S409 新品来进行推广，为 SOHO 用户

最经济的打印方案。佳能推出的 88 元打

印 800 页的市场战略，主要是结合佳能

E500 经济型一体机来进行推广，主要针

对用户群包括家庭、小型办公用户，除

此之外爱普生的原装墨仓系统喷墨打印

设备，为用户提供的后续耗材是墨水，

用户只需要往墨仓里面注入原装墨水即

可继续打印，而一支原装黑色墨水仅 60

元左右，可打印 4000 页左右。惠普很早

以前就一直在推广“惠省”系列产品，

同样也是定位在墨盒低成本，为用户降

低了后期应用成本。

激光打印厂商耗材这块，三星近期

针对中国市场推出了 4521 升级版激光一

体机，这块产品在耗材方面做了很大的

改变，硒鼓采用正常的螺丝，而并非以

往的铆钉，能够方便用户灌粉，硒鼓的

加密技术也取消，灌粉或者是兼容耗材

都不会出现报错等问题，另外耗材的初

始装也采用了 3000 页的大容量硒鼓，能

够很好的为用户节约成本。此外厂商也

有一些新的策略调整，比如说惠普、佳

能也开始结合不同用户的需求，做了一

些优惠的市场活动，比如说 2个硒鼓作

为套装一起销售，这样价格会更便宜，

当然在市场中，类似于惠普、佳能的常

用硒鼓耗材，在市面上的兼容耗材都非

常普遍，完全能够满足用户对多样化耗

材的选择。

从打印机厂商在耗材上面的种种变

化，其实不难发现，打印厂商也开始充

分考虑用户对耗材的需求情况，并且开

始结合中国特有用户市场的需求情况，

推出了新的耗材市场战略来满足目前打

印机用户的细分需求。

以用户需求为主，浅谈耗材市场理性发展

▲打印市场



全球最大的打印复印机再制造厂商南京田中机电再制造有限公司

The World’s Largest Printer and Copier Remanufacturer

南京田中机电再制造有限公司是一

家专业从事复印机再制造企业，成立于

1992 年。打印复印机在欧美、日本等发

达国家与其他许多机电产品一样主要以

融资租贷销售模式为主，致使大量的设

备在“新三年”过后就被退换下来。如

何处理利用这些优质资源？田中找到公

司发展的商机。中国 500 强企业GDP贡

献是 47%，加上政府采购，两者要占到

中国办公设备需求的 60%以上。田中找

到了用武之地。

公司每年从欧美、新西兰、日本进

口二手复印机约 2万台，经过再制造成

新机，出口到发展中国家。2011 年该公

司再制造复印机4万台，占市场率第一，

超过 60%，居全国各品牌新旧复印机首

位，并成功进入政府采购目录。

2003 年该公司被国家有关部门批准

为国内第一家专业从事旧办公设备再制

造的领军企业。

一、田中复印机再制造成新品

1. 再制造是先进的生产力

田中以复印机全寿命周期理论为指

导，对废旧产品性能实现跨越式提升为

目标。在 2006 年公司成立了研发中心。

对于关键性技术领域进行研发。如复印

机内关键性技术，佳能的非晶体硅鼓应

用于 IR 系列中高速机型，使用寿命超长

而闻名于业界。但实际使用中，该鼓由

于击穿等原因，往往达不到预期使用寿

命，且价格昂贵。如佳能 7095 型号、

8500 型号，成本机售价 5万元人民币，

配备相应的耗材 5万元，日本控制着设

备耗材权，因为维修是日本的策略。

田中公司经 5年持续研发测试，成

功开发专用OPC鼓取代硅鼓，应用于 IR

系列中高速机型上，在达到和超过硅鼓

图像品质的同时，降低了使用成本，结

束“高贵”的硅鼓机器没有兼容代用鼓

的现状。

2.再制造复印机有严格的品质控制

田中再制造不是简单的回收与维修，

而是再创造，以实现新品的功能与价值。

田中对于回收来的二手复印机有五大再

制造关键步骤。1. 产品全部进行拆解。

2. 所有零件进行彻底清洗。3. 对零配件

进行检测分类。4. 失效零件的再制造加

工或替换。5. 产品的再装配。以保证了

再制造的复印机优质、高效、节能、节

材和环保。

3.再制造复印机工业化生产过程

田中再制造复印机因其是工业化生

产，其产品特征：1. 全面恢复到新产品

的质量状态。2. 消费者得到的是再制造

品牌产品。3. 如同新品般的产品质量和

服务保证。4. 升级或高级循环到当前的

技术状态。

4.再制造复印机做成工程，汇集一

批优秀人才

田中在近 20 年发展迅速，得利于一

批优秀人才。公司汇集了中国复印机技

术资深专家、高校教授、博士、硕士，

他们战斗在再制造的各个岗位，发挥着

最大作用，为确保田中持续发展，公司

在南京高校设立教育基金及“ECOSTAR

环星”奖学金，建立高校的实习实践基地。

为中国再制造复印机打下坚实的人才基

石。

二、田中的大营销战略

南京环星复印设备有限公司是南京

田中机电再制造有限公司派生的销售公

司。以销售整机为主。2011 年销售建设

部建筑设计院所属公司、北京首钢设计

院所属公司、教育科研、保险公司等 100

余家。保持着全国销售额第一。

2007 年公司根据发展的需要，成立

南京印家云打印有限公司。以终端客户

图文服务为主，出租复印机，按纸张收

取费用。公司研发出云打印系统，从网

络上下订单，电脑打印出来，实现公司

与图文店的双羸效果。

2007 年环星再制造复印机中标武汉

市政府采购。首推 DC2060 生产型彩机

并提供全包服务。目前，全国有 16 个省

会城市建立了维修站。

田中公司经营战略是：

1.向市场提供循环型图文解决方案，

保持较高的市场占有率，建立 ECOSTAR

全球品牌。

2. 以循环服务型理念，创建中国打

印复印机设计、制造、销售、服务、回

收再利用新的产业体系。

3. 不断变革管理，以独特的运营模

式，实现高效运作，持续发展。

4. 最终成为信息时代全球卓越的图

文输出解决方案的供应商。

三、田中的远大目标

南京田中机电再制造有限公司从成

立以来，以再制造为新兴的经济模式成

功运作，高效发展。目前公司在南京市

有 1500 多平方米办公楼，在南京高淳经

济开发区有占地面积 29 万平方现代化生

产基地，在亚太地区最具规模的再制造

复印机生产线，拥有员工 200 多人。

该公司 2009 年被世界资源研究所

WRI“新经济中国项目”评为年度企业，

同时被国家人力资源社会保障部及联合

国国际劳工组织列入“创办绿色企业”

教案向全球推广，2010 年总裁高国强博

士作为社会责任企业家受邀参加（天津）

夏季达沃斯论坛。2011 年，再次被WRI

评为全球新经济年度样板企业，高国强

博士代表中国绿色企业家应邀登上哈佛

大学讲堂。2012 年再度被工业和信息化

部信息中心等有关部门评为最有影响力

的绿色中小企业。

目前公司运作中国首家仓储式厂家

直销图文设备及耗材大型专业卖场，建

设南京复印机绿色产业园，打造中国复

印机之都。

展会热点 / RECHARGEXPO SHOW TIME 2012 年 7 月总第 099 期


Luke Goldberg of MSE Confirmed as Speaker at Asia Imaging Fair 2012

2012 RechargExpo Southeast Asia Changes Show Dates

(MSE) 公司的高级副总裁卢克高柏

（LukeGoldberg）已确认，将接受亚洲

再生业的邀请，成为 2012 美国洛杉矶办

公耗材展研讨会议的发言人之一。

凭借着在影像耗材零配件市场中超

过 21 年的工作经验，卢克先生致力于全

球影像耗材市场的分析、观察销售趋势，

完善以及扩展和分析新兴销售渠道和商

机。在MSE 公司，卢克先生负责监控全

球销售、营销网络和产品管理。他曾经

在 FutureGraphics/Nu-Kote 公司担任

高级副总裁一职，除了经常在各大业界

贸易杂志上刊文，他还长时间出任各大

全球贸易展以及研讨会的发言人。

在 2012 美国洛杉矶办公耗材展研讨

会议上 , 卢克将分享他对影像耗材零配件

市场业务的前景展望，包括再生行业所

面临的挑战和新商机的探索。他坚定、

让人难忘的演讲风格将为与会者指明方

向，描绘出 2012 年乃至更长时间里的业

务增长蓝图。

为了促进耗材行业公司之间的交流，

2012 美国洛杉矶办公耗材展研讨会议将

于 2012 年 12 月 6 日至 7 日在美国加州

帕思迪纳会议中心举行。届时来自美国、

中国以及世界其他地区的公司将会云集

于此，展示其在以下领域的产品和服务：

数码打印与影像、喷墨打印机、碳粉、

成像卡盒再生产品、零配件、售后市场

办公用品、纸张及其它耗材、复印机及

多功能一体机等。

AIF 洛杉矶会议由 RechargeAsia

Corporation 主办 , 该公司是一家专注于

影像和文档打印配件市场行业的媒体公

司。

如需有关 2012 洛杉矶大会的更多信息，

请访问 http://www.rechargeasia.com/expo/

aif-losangeles.html

关于 2012 年东南亚办公耗材展时间场地变更公告

尊敬的展商和观众：RechargExpo Southeast Asia( 即 2012 年东南亚办公耗材展 ) 由于展馆需重新整修，现变更于 2012 年 11 月 7 日 -10 日在印度尼

西亚雅加达国际会展中心（Jakarta International Expo “JIE”）举办。变更后的展会将携手印度尼西亚当地的全印展 All Print（Indonesia Printing & Paper Expo 2012）联合展出。对于由此给各位展商和观众带来的不便，我们深表抱歉。

All Print 是印尼当地全系列印刷领域的专业展览会，其展会范围涵盖了传统印刷，喷墨，胶版，大幅面印刷及快印等，每年吸引了来自东南亚特别是印尼当地的大量企业和观众莅临。我们相信此次合作，将有助于办公耗材行业客户更好的开拓东南亚以及印尼当地市场。

更多展会详情，请联系：

电话：86-10-5126-5580 传真：86-10-5885-8747

邮箱：[email protected] 网站：www.rechargeasia.com

MSE 公司的 Luke Goldberg 先生已经确认将作为 2012 美国洛杉矶耗材展研讨会议的发言人


2012 年 7 月总第 099 期展会热点 / RECHARGEXPO SHOW TIME


市场动态 / MARKETING TRENDS 2012 年 7 月总第 099 期


2012 China Printer Consumables Market Growth Analysis

2012 年中国打印市场发展形势研究分析2012 年中国打印市场的发展趋势是

如何呢？一方面人们的消费观念在转变，

不认为低价是劣质，适应需要是选择标

准。另一方面市场动向正在向智能化方

向发展。

2012 年即将过半，打印市场表面看

来风平浪静，其实各大厂商为争夺市场

份额，打得头破血流。从上半年上市的

新品不难看出，技术提升遭遇到瓶颈，

一些大品牌已经把核心竞争力转移到产

品的外形、功能，以及人性化设计上，

而二线品牌充分利用差异化竞争，将高

端技术移植中低端产品，拉开和竞品之

间的差异，并且在营销上舍得下本钱。

未来，打印设备性能提升的空间将会越

来越小，而耗材成本之战有可能成为新

战场。

从笔者掌握的第一手销售数据来看，

激光打印机市场第一阵营惠普和佳能的

位置非常牢固，尤其惠普，在大幅调低

售价之后，市场份额大幅提升，而第二

阵营中，富士施乐和兄弟的表现中规中

矩，三星由于新品不给力，推广不到位，

市场占有率出现大幅下滑。喷墨打印机

市场的变化则不大，不过爱普生与佳能、

惠普的差距正在缩小。

低价诱惑，激打普及风暴来临

2012 年 1-4 月黑白激光打印机市场

上，千元以内激光打印机的市场关注度

达到 41.2%。“便宜无好货”这个传统

观念在消费者思想里早已根深蒂固，一

听到低价便会条件反射般的想到品质低

劣，早期有不少消费者对于千元以内黑

白激打的质量产生怀疑。然而随着这两

年产品数量的增多，传统观念终于被打

破，毕竟黑白激打在技术上已经成熟，

在市场不断细分的基础上，产品从单一

走向多元化势在必行，以价格抢占市场

的思想正在被全体厂商接受。

俗话说：“瘦田没人耕，耕了就有

人争”，上半年千元以内的黑白激打市

场一线品牌全面发力，就拿时下正在热

销的惠普 P1108 来说，一个月内售价从

1000 元直降至 850 元，有那么点以本伤

人的意思，二线品牌只能硬着头皮跟进，

当然最高兴的还是消费者。

虽然为了控制成本，性能升级空间

变小，但产品在人性化、易用性等方面

正在得到改善，例如三星打印机中运用

的静音技术、兄弟加入的自动双面打印

功能、惠普的智慧驱动和自动关机功能

等。

喷打与激光市场抢食，针对高端商务

色彩在商业环境中已经或正在发挥

重要作用，包括惠普、佳能、富士施乐

在内，在推动黑白向彩色的过渡上，今

年以来表现积极，推出多款售价在 2000

元以内的入门彩色激光打印机，试图将

初期购买成本降至最低。然而从各种反

馈来看，打低价牌并不落好，过慢的打

印速度，过高的打印成本，被很多用户

吐槽。

去年爱普生就曾经是试探性地出击

中低端商务市场，推出业界首款黑白喷

墨打印机，宣称已“全面超越桌面型黑

白激光打印机”，此次出击，推出全新

WorkForcePro 系列商务喷打，更准确地

找到了市场切入点。性能上满足用户需

要，高达 34 页 / 分的速度超越过去人们

认为速度见长的激光打印机。

可以说，新品无论是外形还是性能，

各种升级都具有针对性，兼顾了高品质

和高速度，同时在综合打印成本的控制

上让人眼前一亮。如果能够营销给力，

很好地利用绿色环保这个概念，相信一

定会杀出一条血路。

时尚风席卷，个性化成新利润点

正如我们开头所说，打印设备这些

年的进步越来越小，带给人的兴奋感也

越来越淡。很多用户对于经典型号的恋

恋不舍，说明了现有的性能其实已经能

够满足使用需求，况且价格更便宜。为

了提升产品的核心竞争力，避免卷入价

格战，很多实力厂商正在利用工业设计，

注入更多的卖点。三星首席执行官尹钟

龙就说过：“好的设计是将我们与竞争

对手区分开的最重要方法。”

佳能向来擅长利用颜色，吸引消费

者，其新品 PIXMAMG6280 和 MG3180

就具有多个颜色的版本，以最小的代价，

满足用户个性化的需求，其中彰显沉稳

与内涵的MG6280 金棕色，适合典雅尊

贵的家装风格；优雅简约的MG6280 白

色和清新淡雅的MG3180 白色，以及炫

酷时尚的MG6280/MG3180 黑色，能满

足大众化需求，很好地契合日常的家居

环境；而充满活力与激情的MG3180 酒

红色，更适合于靓丽的家居环境。

此外，有厂商为高端人群定制奢华产

品。此前是爱普生 StylusPhotoTX800FW

一体机，强调功能，定位月薪上万的

高级白领家庭，而上半年露面的惠普

ENVY110 在设计上更为大胆，牺牲进纸

能力将机身体积压缩到极致，完全抛弃

PVC 材质以减少污染，增加钢化玻璃盖

板以提升整体设计感。

告别以墨养机，耗材进入低价时代

上半年参加了很多新品发布会，厂

商私下抱怨竞争过于激烈，我觉得用“惨

烈”来形容更为合适。低端产品如果延

续以墨养机的销售策略，只会把用户推

给竞争对手。随着消费理性化趋势明朗，

厂商不得不祭出“低价耗材”这个卖点，

一方面争夺家庭用户，另一方面向通用

耗材开炮。

ME系列是爱普生于 2004 年面向家

庭用户推出的打印产品，定位为入门级

用户，打着用户“买得起，用得起”的

口号，将单张打印成本成功的降到0.2


2012 年 7 月总第 099 期市场动态 / MARKETING TRENDS




元，在市场掀起一股风潮，并凭借成本

优势，稳固了在家用市场的份额。然而

这还仅仅是开始，为了打击连供改装，

推出了 L系列，黑白文本单张成本不到 2

分，彩色不足5分钱，的确吸引力很大。

惠普有针对性地推出了“惠省”系列，

所使用的 703 号黑、彩墨盒的官方报价

都仅为 79 元，大容量、超低成本设计，

可打印 600 页黑白文档和 250 页彩色图

文，算下来黑白打印的单张成本大约为 1

毛钱，和市场销售的通用墨盒持平。

除此之外，很多厂商还在营销上做

文章，一方面通过积分还礼活动，鼓励

使用原装耗材；另一方面，随机赠送原

装粉盒，培养习惯，像富士施乐、联想

都尝到了甜头。

智能化移动化，打印发展新热点

如今什么东西只要和智能沾上边，

都能热卖，打印设备也不例外。大家最

熟悉的莫过于惠普的“智慧打印”技术，

由于这些年超薄本、超级本、平板电脑

的普及和流行，光驱已经不再是 PC的标

配，打印驱动精简安装的需求更加凸显，

拥有智慧打印技术的打印机只要连接电

脑，就能自动完成驱动安装，便利性不

言而喻。

富士施乐提出的智能节电技术与智

能眼技术迎合绿色环保概念，当有人靠

近复合机时，装在前端的热释电传感器

和反射传感器会进行智能判断，唤醒系

统，模块不再是同时激活，而是根据功

能的使用来选择。

智慧文印可以更加智能的帮助用户

解决本来很复杂的问题，从操控、维护、

功能方面改造打印设备。还有一个发展

趋势不得不关注，就是移动化。惠普早

起提出的云打印，只是满足人们异地打

印的需求，通过 E-mail 将电子文档发送

到打印机，使用方式过于僵硬。

有人预言 3年之内，PC将被淘汰，

普通的办公、生活、娱乐将不再需要

PC，一部手机即可解决，虽然说得夸张，

但不得不承认，智能手机和平板电脑正在

改变着我们的生活和工作习惯，为了追赶

潮流，三星、佳能、惠普已经在新品打印

机上普遍配备无线WiFi 功能，并且开发

APP，使得手机打印和 PC一样方便，突

出体验。随着客户端的优化，未来更多操

作都会转移到移动设备的触摸屏上，实现

个性化和趣味性将轻而易举。

2012 年中国打印市场发展形势研究分析续

“Low Price ≠ Low Cost” in Household Printers

低价≠低成本家用打印机市场观察在办公电子化、教育电子化逐渐普

及的今天，打印机开始逐渐步入越来越

多的家庭。无论是下班后的重要文档，

还是孩子的家庭作业，或者是想要学习

的某个新菜谱，某家热门餐馆的优惠券

都可以用打印机来完成。

但是对于家庭用户而言，在使用打

印机时，面临的最大问题就是成本问题。

不少消费者在挑选打印机时，往往只注

重价格标签，以为标价低的，就是低成

本的。殊不知，这是认识上的一个误区，

低价并不等于低成本。今天笔者就要和

大家聊一聊家用打印机的价格及打印成

本问题。

为什么要计算打印成本？

打印机不是一次性资金投入的硬件

设备，在打印机后期使用成本中，除了

维护费用之外，打印成本占有较高的比

例，从长远看，它也是一笔不小的投入，

而对于优秀的打印机来说，它确实能帮

助用户节约不少的打印成本，所以打印

成本应该作为衡量打印机的一个标准。

如何计算打印成本？

每一款打印设备的耗材都会有标称

打印量，这个数值是打印设备生产商打

印 iso 样张所得到的打印量。而平均单页

打印成本就是耗材的售价除以相对应的

打印量。耗材主要包括墨盒和打印纸，

在市场打印纸价格一定的情况下，经济

性更好高容量墨粉盒能够帮用户节约更

多的打印成本，减少耗材的更换次数，

好的激光打印机硒鼓打印寿命能达到

12000 页，墨粉盒容量为 1500 页，相较

而言为客户节省了不少后期使用成本。

低价≠低成本打印成本低才是真的低

作为家用打印机，价格永远是最敏

感的，也是广大用户在购买时首要考虑

因素。这个价格不仅包括机器本身的价

格，还要考虑日后打印耗材的成本，比

如墨盒、打印纸等。笔者身边就有的朋

友因为觉得打印耗材太贵，而选择去打

印店打印，家里的打印机基本成了摆设。

如果在购买初期就充分考虑到后期使用

成本的问题，就能够享受到家用打印机

带来的方便了。

不少消费者在购买打印机时往往只

考虑标签价格，而很少考虑到长期使用

成本问题。想必不少消费者都会认为，

相比激光打印机喷墨打印机的价格要更

亲民一些。事实上，最近几年随着家庭

用户使用需求的不断增长，不少厂商已

经推出了价格可以媲美喷墨打印机的激

光打印机，不到千元就能够将一台激光

打印机搬回家，这绝对是颠覆了激光打

印机的历史的。

而从打印成本上来看，激光打印机

的真正使用成本比喷墨更低。按照单页

打印成本算，喷墨打印机耗材价格虽然

相对便宜，但打印容量却少很多，平摊

下来单张打印成本在 0.3 元以上。而有的




Chinese Network Printing Growth Analysis

中国网络打印发展方向探讨分析

厂商推出的亲民打印机，不仅价格在千

元以内，甚至连续使用三年不用换耗材，

细算一下单张打印成本则低至 0.17 元。

低价≠低成本品质好才是真的好

隔几天不使用，需要打印时发现墨

水已经干涸了，或是出现了堵头。这种

状况想必使用喷墨打印机的用户并不陌

生。遇到不急的情况还好，要是遇到紧

急情况，打印机就成了摆设。而激光打

印机采用的技术原理就从根本上杜绝了

这种问题的发生，不管你多长时间没使

用打印机，都不会发生堵头堵心的状况。

此外，激光打印机也不会出现漏墨现象，

蹭得你一身脏。

低价≠低成本质保时间长才是真实惠

貌似大部分喷墨打印机质保期都只

有一年，而且如果你用的不是原装墨盒

导致喷头堵塞厂家不负责维修，修理的

话还要另掏维修费。本来想花钱买省心，

结果却花钱买闹心了。你说这钱花得冤

不冤。相较而言，有的激光打印机厂商

就更加人性化，将保修期延长至3年不说，

还有上门服务，在时间就是金钱的现代

社会，上门服务能够帮你省却不少的麻

烦，这个我深有感触。

小结：低价≠低成本，消费者在选购家

用打印机时一定要综合考虑！在购买成本是固

定的情况下，要想控制打印成本，最主要的是

控制墨盒和打印纸这一直观成本。由于品质问

题而导致的维修成本、时间成本也必须考虑在

内。只有这几大成本综合起来价格最低的打印

机才能称得上是低价低成本的打印机。

近年来随着网络技术的发展和普及 , 网络的身影可以说是

无处不在。不仅传统打印机配备了网络功能得到更加充分的利

用，而且各种各样的网络打印机新品也逐渐崭露头角。随着其

价格的降低和企业局域网的普及，网络打印机已全面挺进各类

企事业单位，成为办公设备中不可或缺的成员之一。

说到网络打印机，我们首先提到的是打印服务器。打印服

务器虽然也是服务器，但网络打印服务器外形却与人们想象中

的服务器大相径庭。网络打印服务器分外置和内置两种，内置

网络打印服务器一般和网络打印机一起打包售出，也就是各大

打印机厂商销售的网络打印机。而外置网打服务器则是为已经

购买了打印机的用户而设计的。通过打印机的USB口和并口，

就可连接外置网络打印服务器轻松升级为网络打印机。

从技术上来看，内置打印服务器很多时候被简称为打印

网卡，其实它与电脑的网卡大不相同，电脑由于处理速度非常

快，其网卡只需要一个网络控制器芯片即可从网络上收发数据

包，数据包的处理由电脑的CPU完成，而打印机的网卡则需要

独立接收网络上的打印数据，处理后通过打印机接口传给打印

机。或者将打印机的状态反向传送给电脑，以便于用户了解打

印机的状态。每一个打印机厂家都拥有自己独特的打印机接口，

例如惠普的 EIO 接口，佳能的 canope，爱普生的 TYPE-B 等

等。在 80 年代初期，由于网络通讯的协议比较多，微软的

windows 操作系统采用 NetBEUI 协议，UNIX 操作系统采用

的 TCP/IP 协议，NOVELL 公司的 IPX/SPX 协议 , 苹果公司的

APPLETALK 协议，更增加了打印服务器的复杂性。现在经过

竞争，优胜劣汰，基本上只剩下 TCP/IP 和 APPLETALK 协议。

随着互联网的普及，打印服务器更多地融入一些新的功能例如

收发邮件的功能，远程管理的功能。

由于打印机种类繁多，有不同的打印语言，不同的打印速

度，因此不同的打印机需要购买不同的打印服务器。例如惠普

的打印机拥有 PCL 语言的打印机接口非常标准，一般市场上销

售的打印服务器都可以使用，但是惠普的DOT4 端口的打印机

则只能使用惠普的专用打印服务器或者固网 HP-1008MFP 打

印服务器。佳能的激光打印机采用的是CAPT 技术，只能使用

固网HP-1007等GDI专用打印服务器。在购买打印服务器之前，

最好咨询打印机厂家，否则重则不能工作，轻则降低打印机的

性能。

而随着产品的不断升级，内置网卡的网络打印机是越来越

多了，网络打印机让打印机摆脱一直以来作为电脑外设的附属

地位，使之成为网络中的独立成员，成为一个可与其并驾齐驱

的网络节点和信息管理与输出终端，其他成员可以直接访问使

用该打印机。

网络打印机本身应具有高速、高效的特点。因此，除去网

络部分的传统打印部分应具有较高的打印速度。网络打印机多

为企业、单位办公所采用，它还必须具有较好的打印效果。另外，

出于环保和打印成本的考虑，它还应具有较低的打印噪声和较

低的打印成本。这些特性决定了网络打印机的传统打印部分以

是激光打印方式为主，不过伴随着喷墨技术的发展升级，不少

商用喷墨打印机也拥有了这个功能。

网络打印机与其它普通打印机的一个主要区别就在于网络

打印机不仅需要打印机的驱动程序，而且还需要一个网络打印

机管理软件来在服务器上安装、管理网络打印机。随着网络技

术的飞速发展，网络打印机的管理软件在管理方式上也得到了

质的飞跃。

高性能的网络打印机，高效、灵活、易用、可靠的网络打

印连接部件，以及功能完备的网络打印管理软件。建立一个完

善的网络打印的技术标准及规范，所有的这些都紧紧围绕着用

户实际工作中的需求来设计，以得到越来越多用户的认可和肯

定。这样才是真正的网络打印的发展方向。



Inkjet Printing: The Protagonist for the Next Decade Printing Industry

喷墨印刷：未来十年印刷业新“主角” 北京北大方正电子有限公司（以下

简称方正电子）总裁杨斌认为，喷墨印

刷将在未来 5年到 10 年内成为最重要的

印刷方式，彻底改变其目前作为传统印

刷补充地位的格局。同样的喷墨印刷，

在国内发展境况如何？针对这一系列问

题，在方正电子近期举办的“方正参展

德鲁巴媒体沟通会”上，方正电子总裁

杨斌、数字喷墨开发部部长刘志红在接

受《中国新闻出版报》记者采访时表达

了自己的看法。

德鲁巴：概念落地

国际经济形势不容乐观，曼罗兰、

柯达公司的申请破产保护令印刷业满怀

忧虑，杨斌说即便如此，目前全球范围内，

印刷产业还是处于一个相对平稳略微上

浮的状态，但是对于不同区域而言是不

平衡的。传统印刷方面，中国等新兴崛

起的印刷大国，发展机会比较多。但对

于欧美国家，由于业务量的下滑会逐渐

将印刷业务转移到其他地方。而对于数

码印刷尤其是喷墨印刷来说，全球范围

内的机会都非常多，并且喷墨印刷将成

为印刷业未来发展的主流方向。

杨斌说，2008 年德鲁巴被称为“喷

墨的德鲁巴”，但是展示的喷墨印刷机

更多的是实验室样机，并没有实际投入

使用。但是他预测，喷墨印刷机将会百

花齐放，业内人一定会看到很多成熟的

喷墨印刷设备的出现。

喷墨印刷技术概念落地的过程也是

技术成熟的过程。杨斌说，人们以前总

是把数字印刷混淆为喷墨印刷，或者把

喷墨印刷作为传统印刷的补充，这种说

法延续了很多年，但是现在随着喷墨印

刷技术的成熟，由概念转为投入生产，

这种说法将被改变。随着其主流地位的

奠定，市场份额也将会越高。其优势就

在于它的速度和质量将会远远超过传统

印刷，它的单张使用成本也将越来越低，

使得数码印刷和传统印刷活件的分界点

越来越高。

“分界点的提高意味着适合于喷墨

印刷方式的活件越来越多。所以现在至

少可以说喷墨印刷会成为主流的印刷方

式之一，而未来 5年或者 10 年后，其很

可能成为最重要的印刷方式。”今天由

于喷墨印刷技术的出现令传统印刷与数

字印刷的临界值可以接近 2000 印张量，

低于 2000 的印量采用喷墨印刷方式更节

约成本，而这在采用激光照排为主流的

时代是不敢想象的。

应用：增加产出比

喷墨印刷设备一度被誉为行业内的

“高端产品”，市场接受度如何呢？面

对这个问题，杨斌表示，任何事物的发

展都需要一个循序渐进的过程，而造成

其“高端”的原因，主要是目前喷墨印

刷不论是设备成本还是各种材料的使用

成本、配件成本都处于相对较高的价格。

但杨斌说，即便如此，目前它的单张纸

价格已经低于激光成像的价格。

杨斌认为，现在是刚进入市场应用

的阶段，随着以后技术的成熟、生产环

节的完备，相信喷墨印刷机的成本控制

会越来越好。未来，杨斌比喻，喷墨印

刷将如同现在的传统胶印技术一样普及。

而现在的胶印之所以使用普遍，和激光

照排的应用有着密切关系，在此之前都

是铅字印刷方式，有了激光照排技术后，

胶印得到了真正的发展。未来喷墨印刷

的应用前景和范围将越来越广，喷墨印

刷必将成为一种普及型的设备。当然，

杨斌也表示，“这绝不是一两年可以解

决的事情。”

障碍：耗材研发空白

目前耗材是限制国内喷墨印刷技术

和市场发展的重要屏障。刘志红认为，

喷头对于喷墨印刷机而言就像是计算机

中的中央处理器一样，属于核心部件。

他坦率地表示，目前国内的生产厂家还

不具备研发喷头的实力。就市场竞争状

况而言，喷头和中央处理器并不一样，

中央处理器的生产厂家为数不多，但是

世界上生产喷头的企业不下 20 多家，竞

争激烈。因此刘志红认为，喷头在国内

生产研发上的空白并没有造成进口喷头

在国内市场垄断格局，对行业的发展没

有障碍，造成喷墨印刷机目前价格较高

的主要原因还在于墨水。

墨水是喷墨印刷机上最重要的耗材，

因为喷头是工业喷头，损耗率很低，而

墨水可以理解为日常消耗品，所以它的

成本对于终端客户的成本起着决定性的

作用。打开喷墨印刷机市场最重要的因

素在于墨水成本的下降。刘志红认为，

虽然目前国内用于喷墨印刷机的墨水投

入还不够，但是中国有着研发墨水的良

好基础。国内家用喷墨打印机墨水、大

幅面喷绘的墨水目前全部都是国产，中

国在这个行业内有着很高的竞争力，只

是针对数码印刷用的墨水量还比较少，

市场还不够大，因此国内的厂商投入的

还不够。刘志红相信，随着这个市场的

崛起，国内的厂商一定会在墨水方面加

大研发，从而令喷墨印刷机使用成本降

低。

CEO之路 / CEO ON THE GO 2012 年 7 月总第 099 期


Wujia TianXing - 13 Years Continuous Path to Forge Ahead

作为一家专业从事墨粉生产的优秀企业，无锡市天兴办公

耗材有限公司自成立以来，快速的成长为一家技术过硬、产品

过关、深受市场和行业客户信赖的知名企业，这其中的发展故

事引起了《亚洲再生业》杂志（以下简称为：亚再）以及广大

读者的浓厚兴趣。终于我们有机会采访了无锡天兴华东华北地

区销售总经理朱决先生（以下简称为：天兴朱总），听他畅谈

了无锡天兴公司不断进取最终获得巨大发展的历程以及企业发

展理念。

亚再：从天兴公司成立以来，行业同仁一直都对天兴公司

的快速成长表示赞叹，您能否为我们介绍一下无锡市天兴办公

耗材有限公司大致的发展规模和现状？

天兴朱总：天兴公司成立于 1998 年，是专业从事激光打

印机、复印机碳粉以及载体的研发、生产和销售的公司。我们

从成立之初就将产品研发的重点放在墨粉领域，建立了从生产

到研发到销售的完善体系，我们的墨粉产品已经涵盖了市面上

主流的打印机型号，能够满足客户的多种不同需求。公司现在

拥有两个生产厂区，南京新工厂在 2011 年落成投入使用，总

占地面积 13200 平方米。拥有多条进口自动化流水生产线，月

生产能力达 100 吨，年生产能力可超过 2000 吨。

亚再：在这么段的时间内，天兴公司就在墨粉生产领域取

得了巨大的成就，我们知道墨粉的生产与企业技术研发的进步

密不可分，我们看到天兴的墨粉产品种类繁多而且对于市场上

主流的打印机复印机产品型号都有涉及，这样的研发难度一定

不小吧？

天兴朱总：天兴公司目前已成功开发90多种墨粉品种投放

市场，良好适用于惠普HP、佳能CANON、三星 SAMSUNG、

施乐XEROX、东芝TOSHIBA、美能达MINOLTA、松下

PANASONIC、夏普SHARP、京瓷美达KYOCERA、爱普生

EPSON、联想LENOVO、方正FOUNDER、利盟LEXMARK

等激光打印机、数码复印机、模拟复印机，另外我们的彩色墨

粉项目也根据市场需求在积极上马运作。我们也非常注重产品

的研发的投入，已经成立了专业的研发团队，在工艺改善、设

备革新方面拥有多项专利和专有技术，研发的规模也随着企业

的发展规模在不断的扩大。可以说我们研发的提高是跟企业的

发展密不可分的。

亚再：那天兴公司是如何进行墨粉生产的品质控制的？

天兴朱总：是的，天兴公司的发展依赖于广大客户和行

业同仁的支持与信赖，天兴公司一直以来严格的贯彻国家标准

ISO9001 质量体系，从原材料入厂开始就有严格的质量控制和

检验检测流程，力求在产品质量上精益求精。公司还拥有全套

高端检测仪器来控制生产过程中可能出现的定影差、陋字、粘

鼓等质量问题。我们的产品成功的通过了 SGS认证，标志着天

兴公司的墨粉产品品质已经达到专业级水准。公司还高薪聘请

了专业人士组成强有力的品保部门确保品质稳定、交货准时。

亚再：我们知道现在市场上许多客户都非常认可天兴品牌

的墨粉产品，相信你们的客户服务工作也做的是非常周到细致

了。

天兴朱总：就像前面所说，我们有着完善的研发团队能够

按照客户的要求进行产品的生产和研发，这无疑增加了我们产

品在客户心目中的分量，质量和服务方面已经得到业内的广泛

认可。我们一直把“稳定的质量、优质的服务”作为企业发展

的重心，客户的口碑是我们最为看重的，为此我们花了大量的

时间和经历去完善国内外的销售和售后服务渠道，让客户购买

了我们的产品之后没有后顾之忧。

从朱总的谈话当中我们不难看出天兴公司这个已经有着 13

年发展历程的耗材企业，正保持着一种积极而又奋进的姿态，

逐步向最优秀的中国影像耗材生产企业的巅峰不断靠近，我们

也衷心的祝福他们在以后的发展道路上，取得更大的成绩。

无锡市天兴办公耗材有限公司——13 年不断进取之路——访无锡天兴朱决总经理


2012 年 7 月总第 099 期 CEO之路


企业近况 / COMPANY CLOSE-UP 2012 年 7 月总第 099 期


唯康进军打印耗材市场推广 AOpen 成像卡盒

南京金世家办公用品有限公司简介

Wei Kang Implements AOpen Cartridge Market Promotion

Nanjing Golden Office Supplies Co. Ltd Company Profiled

近日，国内知名线材生产商唯康通

信宣布进军国内打印耗材市场，相关产

品将增进自有品牌 AOpen 产品家族中。

AOpen 战略第一步将重推硒鼓产品，由

硒鼓企及其它耗材，全面经营。唯康总

经理王总说，“AOpen 是 VCOM品牌的

延伸，好品牌的经营需要稳扎稳打，先

从硒鼓开始，致力于将 AOpen 打造成中

国一流的打印耗材品牌。”

广州市唯康通信技术有限公司是一

家集生产与研发，销售与服务于一体的

集团化企业。旗下拥有主打品牌两个，

分别是 AOpen 品牌个人消费类电子产品

及电脑周边配件，和 VCOM品牌专业智

能楼宇布线及自主研发的教育行业设备

产品。始终如一的专注和坚持不懈的努

力使唯康日渐壮大——由原先一家小公

司发展到成为如今在广东，江西等地区

共有工厂 3家，职工 1100 余人，固定资

产 7000 多万元，年产值达 4.8 亿元的大

型企业。

（图二）菲律宾 VCOM 销售点

AOpen 品牌诞生于中国国民经济信

息化的需求日益增强的时代背景下，在

打印耗材市场纷乱无章的环境下，唯康

决心要走出一条以客户为导向，用质量

严把关，用口碑做宣传的品牌之路。目前，

AOpen 已经在国内以及海外 40 多个国

家注册了商标，在全球 50 多个国家有代

理商。

（图三）AOpen 硒鼓

（图四）AOpen 硒鼓外包装

AOpen 硒鼓，优质耐用，打印出

来的图像、文字清晰细腻，外包装设计

干净整洁，制作精美，其生产技艺以环

保节能为主导，长期使用有利于爱护环

境节省成本，是办公居家首选。唯康将

努力铸造 AOpen 硒鼓卓越品质，打造

AOpen 耗材一流品牌！

南京金世家办公用品有限公司是专

业生产数码一体机油墨、版纸，打印机

复印机硒鼓的具有自主知识产权的科技

型企业，同时经销数码一体机、复印机

以及相关配件。本公司自主研发生产油

墨已经有 14 年的历史，我们的产品精选

优质原料，先进设备以及现代化的生产

工艺进行生产，加上中科院博士组成的

研发团队，追求精益求精，使我们的产

品能够满足国内外客户的需要，并令客

户十分满意。通过对原料、生产过程的

控制，我们能够给经销商和代理商提供

质量可靠的产品。我们的产品获得了权

威认证。现在我们已经在全球 50 多个国

家建立了销售网络，这些国家包括南北

美洲，欧洲，亚洲，中东，非洲等国，

我们的朋友遍布五湖四海。

我们自信，我们高质量的产品，

高效的交货速

度，用心的服

务，以及合理

的价格一定会

让更多的客户

满意，并成为

我们长久合作

伙伴。

联系方式：

电话 :+86-25-52070475/52755578

传真 :+86-25-52070472

手机 :+86-13913811579

www.inkandmaster.com

联系人 : 刘小姐


2012 年 7 月总第 099 期企业近况 / COMPANY CLOSE-UP


Print Rite Quality Products Wins Bid for 3 Leilongjian Administration Consumables Project

近日，天威投标的黑龙江省 2012 年

行政机关及事业单位耗材采购及服务项

目传来佳音，天威国内销售公司天威泛

凌获“AA（最高信用级别）”的信用评定，

第三次中标黑龙江省耗材政采项目。

黑龙江省自 2010 年开始将打印耗材

拆包采购，天威连续三年成功中标办公

耗材项目，标志着天威耗材过硬的品质、

完善的服务得到了广泛认可，天威品牌

不仅是评标专家青睐的品牌，也受到政

府使用者的认可与欢迎。

黑龙江省在东北三省中首家分包采

购打印耗材，并创立全国委托第三方机

构对投标人信用等级进行评审的先河。

经过黑龙江社会信用评估办公室委托机

构的评估，天威国内销售公司泛凌综合

评定为 AA（信用极好），确定了投标已

中标的结果。天威在黑龙江省的中标，

不仅是政府对天威产品的认可，也是政

府对天威企业实力及社会信用的认可。

2009 年以来，作为行业内第一家进

军政府采购市场的通用耗材品牌，天威

先后在中央国家机关、国税总局、天津

市、江苏省、浙江省、陕西省、云南省、

广东省等全国 30 多个省市的政府采购打

印耗材项目成功中标，获得众多政府机

构的青睐和信任。天威品牌正健步进入

全国政采市场，这是政府使用者和天威

公司的双赢。

天威凭借 30年对品质的忠诚信仰和

不懈坚持，随着时代发展不断丰富品质

内涵——环保安全、自有专利，使“天

威”“Print-Rite”品牌成为全球 120 多

个国家和地区消费者认可的可信赖品牌。

天威先行实施的卓越绩效管理模式是以经

营为核心的现代化的‘大质量’管理，它

有机地整合了以经营结果为目的的各种重

要要素，促进了从领导、战略、顾客与市

场、人力资源、技术资源、过程管理、信

息和知识管理“大质量”的高效运行和健

康发展，确保了产品全方位的高品质。

作为全球最大通用耗材制造商，也

是全球唯一一家拥有完备产业链的通用

耗材企业，天威不仅因一流的质量、一

流的服务赢得采购人的信任，也因全国

唯一品类最全、规模最大的耗材生产基

地能为政府采购提供“一站式解决方案”

而颇受赞誉。

天威政府采购总监梁郁表示：“天威

耗材价廉物美、节能环保，进入政采领域，

不仅可以助建节约型政府，也符合可持续

性发展要求。希望更多的政府部门，能够

给天威等高品质的通用耗材更多机会，让

通用耗材助建绿色办公政府。”

至臻品质获认可天威耗材三度中标黑龙江政采项目

OEM聚焦 / OEM UPDATE 2012 年 7 月总第 099 期


APEX Releases Kodak 30# Series Compatible Chips

Samsung’s New MFP Unveils Supplies Configuration

新品快讯/New Products Express

CET Releases Series of New Compatible Spare Parts and Consumables

北京中恒复印材料技术有限公司发布多款兼容新品

近期，北京中恒复印材料技术有限公司发布多款兼容新品，包括适

用于 CANONiRC4080/4580/5180 的粉盒及套鼓，全球首款适用于 iR

ADVANCEC5030/5035/5045/5051 的兼容套鼓，更有 OEMMinoltaBizhub

C220/280/360载体上市。另有多款芯片推出，包括适用于 MinoltaBizhub

C220/280/360,BizhubC350,BizhubC450,BizhubC352, iRADVANCE

C2020/2025/2030/2035 等 . 同时还有适用于 RicohAficio1515 显影齿轮及

CANONiRADVANCE6055/6065/6075 上辊等配件推出，了解更多新产品信息

请访问www.chinaeternal.com或咨询CET 各分公司。

艾派克全球首推 Kodak 30# 系列可替代芯片

近期，艾派克隆重推出 Kodak30# 系列可替代芯片，适用于

KodakEasyshare 5100/5300/5500，KodakESP 3/5/7/9，KodakESP

3250/5250/7250/9250/5210，Kodak®ESPOFFICE6150，KodakHERO

7.1/9.1，KodakOfficeHERO6.1 等型号打印机，此外还适用于最新上市的

ADVENT 系列打印机，包括 ADVENT®A10/AW10/AWP10 三款机型。

Kodak30# 系列打印机是柯达公司从 2011 年年初

开始推出市场的新一代喷墨机型，其中值得一提的是，

最新的 Hero 系列是在 GoogleCloudPrintTMReady 和

KADAKEmailPrintReady 平台基础上推出的，用户可以

使用任何联网设备从全球任何地方发送文件和照片到他们的打印机上，可以直

接通过网络来管理打印任务，更方便快捷。

艾派克推出的该系列可替代芯片，外观尺寸与OEM产品一致，既可以安

装在兼容墨盒上，也可以安装在回收的OEM墨盒上，而且配置了“双核”功能，

能够保证产品的性能。新品信息详见下表：

更多新品详情，请登录艾派克网站www.apexmic.com。

三星一体机新品揭秘耗材配置成亮点

近日，三星SCX-4521 系列升级版产品

的谍照被网友曝光，三星即将推出多功能一

体机新品的消息随后得到业内人士的证实。

三星内部人士进一步透露新品在近期推出，

此次新品除了在性能上的升级改进外，在耗

材方面也会给用户和渠道商带来惊喜。

根据最新的消息，新品的设计与老产品

SCX-4521 系列相比有了不少改进，新品延

续了 SCX-4521 系列的产品命名，但会根据

产品的性能特点，用不同的字母后缀对产品

型号加以区分。新品将原来 SCX-4521 系列

大面积的操控面板变得小巧而集中，还新增

了三星独特的一键式功能等等，不过最值得

关注的还是新品的耗材配置。

以往三星的打印机产品更新换代都是新

产品配新耗材，而此次三星新品却可以兼容

旧款耗材。这一改变将使用户和渠道商都从

中受益，因为 SCX-4521F 拥有成熟的耗材

供应渠道，这使得新旧产品耗材的采购渠道

更集中，此举不仅使经销商的订货采购环节

得到便利、提高库存周转速度、增大利润空

间，更能为三星新老用户降低办公成本。

以往企业用户如果遇到打印机产品老化

或功能无法满足需求想要换机器时，如果选

用新款的打印机，那么剩下的旧款耗材没有

办法得到利用，只能选择丢弃或低价处理。

而三星 SCX-4521 系列的老用户就不用再担

心这一问题，新品对旧耗材的兼容，可以让

老用户随时更换新款产品而不用担心旧款耗

材被闲置，使旧耗材得到有效利用。

不仅如此，与市场上常见的 1500 页随

机耗材相比，新品采用了可打印高达 3000

页的随机大容量耗材，这相当于有一半的耗

材是赠送的。虽然三星官方并未透露更多新

品的参数信息，但仅凭其对耗材的选择就可

以预见，此次三星新品“来者不善”，新一

轮的角逐赛即将开场！


2012 年 7 月总第 099 期 OEM聚焦 / OEM UPDATE


市场潜力巨大盘点中国定制打印机Market Potential Huge for Inventory Custom Printer

中国打印机市场发展之快有目共睹，

这与中国的综合国力越来越强，人们对打

印办公的需求越来越大密不可分，众多打

印机厂商也因此越来越看重中国这一重要

市场。许多打印机制造商问问表示，中国

市场是未来发展的重要环节，未来几年将

逐渐加大对中国市场的投入力度。而一些

打印机厂商已经针对中国的打印机市场行

情，推出了“中国定制打印机”，用来满

足中国用户的操作习惯与打印需求。

理光 SP100 多功能一体机系列

2011 年底，理光发布了面向中国市

场制造的A4多功能一体机SP100系列：

AficioSP100SF、SP100SU 和 SP100 三

款中高端打印产品。SP100 系列打印机

从外观和性能上来说，其实并无太大亮点，

但是如何被称之为中国定制，原因就在于

SP100 系列打印机支持自主灌粉。

灌粉这一名词可以说是中国人发明

的，灌粉就是在激光打印机的墨粉用光之

后，灌入新粉以便从新使用，从而无需购

买新的耗材降低使用成本。但是这一操作

一直被打印机厂商所排斥和摒弃，因为如

此一来，他们赖以生存的打印机耗材销售

将受到严重威胁，而理光推出的 SP100

系列是首款官方推出的可支持灌粉的打印

机，正是看中了中国用户的这一使用习惯：

你不支持灌粉，我也会灌粉。索性推出了

可灌粉的打印机，虽说这一举措可能会打

破打印机厂商的潜规则，但是单从这一点

上来说，理光的确是针对中国用户的使用

习惯，而如此突破性的尝试，正是我们用

户所欢迎的，最终收益者将会是广大用户。

富士施乐 DocuCentre s2010 系列 A3 复

合机

5 月底，富士施乐公布了四款针

对中国用户量身定制的 A3 数码复合机

DocuCentres1810CPS、s2010CPS、

s1810CPSNW、s2010CPSNW，这次新

品为中国本土用户设计了更多适合中国用

户使用的功能和特点。

这次富士施乐推出的中国定制产品

为了满足中国的中小企业不断发展的需

求，因此采用了A3的设计。中国中小企

业不断发展壮大，对于打印产品的需求也

会不断上升，而 A4 产品难以升级为 A3

产品，A3产品却可以同时满足A3与 A4

的打印办公需求，因此富士施乐推出了

A3复合机，以针对中国用户的需求。

联想家用激打新策略

此前联想创新性的发布了针对家庭

用户使用的激光打印机 LJ1680，以“三

好打印机，无忧打三年”的口号开拓中国

家用打印机市场。数据显示，2012 年中

国的家用打印市场容量将占到整个打印市

场的 23%，高居第一大细分市场，未来

家用打印的市场潜力巨大。而联想推出的

新品家用激光打印机将以品质好、成本好、

服务好的“三好”标准，为广大家庭用户

开创家用激光打印的新时代。

今年联想将加大家用激光打印市场

的业务力度，力图通过良好的服务和优质

的产品，力争成为家用打印市场的新标杆，

此举我们可以看做联想针对中国市场所做

的新尝试，无论成功与否这种尝试都值得

鼓励和赞许。

此外还有许多针对中国市场不断本

土化的产品，也有许多打印机厂商根据中

国市场不断有新的举措。日前佳能在京举

办了“助力 SOHO行动”激光打印机交

付仪式，通过此次行动佳能将进一步与中

国的中小企业零距离接触，以便满足他们

的打印需求的同时，从而深耕中国商务打

印市场。佳能还提出了今年是“商务元年”

的概念，此举也是佳能针对中国市场进

行的品牌策略转变。OKI 日冲商业针对中

国不断发展的打印机市场提出了“开九计

划”，在未来三年提高营业额达到 2011

年的三倍，而在近期将会推出针对中国定

制的打印机，我们也将拭目以待。

未来中国打印机市场将会发展成全

世界最大的打印机市场，虽然这个时刻何

时到来不得而知，但是中国打印机市场的

巨大潜力是所有人都有目共睹的。无论是

家用打印机还是商用打印机，在中国从来

不缺市场，缺乏的只是优秀的产品。而我

们在此所指的优秀产品不是性能的强劲、

品质的优秀，而是真正能满足中国用户的

使用习惯与打印需求。我们不希望每次使

用的打印机产品许多功能都是我们中国用

户用不上的，就像苹果 ipad 和 iphone，

我们所希望的是看到一台打印机，从外观

到性能再到服务，都能很好地满足中国用

户的实际需求，让中国用户真正感受到这

是一台属于中国人的打印机。



低价打印机稳固品牌霸主地位严格的说喷墨打印机并没有一个统

一的分类标准，大家可以听到诸如什么

“学生机”、“商用机”、“家用机”、

“照片打印机”等厂方给出的称谓。其

实老百姓更喜欢用价格去分类，便宜的

归类到低档，价格贵的归类到高档，价

格处在中间的是中档打印机。理论上说

价格贵的高档机能兼容中档和低档打印

机的所有功能、质量和速度。但是低端

打印机在整个打印机系列中起着举足轻

重的作用。从以下两点可以看出：

1. 低端打印机涉及的厂家最多

各打印机厂家都十分重视低端打印

机的推出，比如佳能、惠普、爱普生、联想、

三星、兄弟、利盟、明基、方正等等厂

家无一例外的都是这样，当然这其中非

主流打印机厂家只推出低端打印机，而

采用代工的厂家也只能推出低端打印机，

也就是说这些厂家没有实力去染指中高

端喷墨打印机，低端机涉及的厂家最多。

2. 低端打印机市场保有量最大

价格低廉打印机是优势，再加上低

端打印机也能完成黑色、彩色基本打印，

所以成为了大多数用户的首选。生产厂

家也会迎合用户的心理，在低端打印机

的更新速度上远远超过中高端打印机。

正是由于种种原因，使得低端打印机市

场保有量最大，销售商家可以没有中高

端打印机的现货，但是不能少了低端打

印机型。

我们讲从打印界三巨头中分别抽

取 EpsonME30、惠普 D2668 以及

CanonIP1180 三个产品进行分别分析，

三款机器当年的市场价格都低于 500，

现在想来价格只会更低。

爱普生喷墨打印机是唯一使用微压

电技术的，爱普生ME30就是其中之一。

从使用方面来看，微压电技术的打印头

寿命超长，正是这个原因，ME30 采用墨

水盒和打印头分离的，也就是说打印头

是固定在打印机上，墨水用尽以后只更

换墨水盒，由于这个原因ME30 喷墨打

印机的墨盒价格极为便宜。ME30 喷墨打

印机为 4色，并且每个颜色都为颜料墨

水的机型，颜料墨水的最大好处是防水

和耐褪色。不像其他很多同类产品那样，

只有黑色为颜料墨，彩色都是染料墨，

当在普通纸上打印彩色图文的时候彩色

部分就特别怕水。

低端喷墨打印机噪音相对比较

大，如 ME30 打印机进纸和的噪音达

到 47dB( 分贝 )，而同等条件下爱普生

R270 喷墨打印机的噪音只有 42dB( 分

贝 )。ME30 的打印速度也是比较慢的，

进入彩色打印，不管是彩色文本还是彩

色图片，ME30打印速度就难以让人接受。

惠普低端打印机一直坚持下进纸。

“月打印负荷”只有惠普打印机标出的

一个指标，也就是这台打印机每月的打

印承受力。实际使用中并非每个月只能

按给出的这个打印量，我们曾经用标称

月打印负荷只有 500 页的惠普喷墨打印

机在 4天打印了一万多张 A4文本，是标

称的月打印负荷 2年多的打印量，一台

全新打印机完成这个任务以后可以明显

感觉到整机性能有所下降，最为明显的

是进纸。

所以，月打印负荷的大小可以衡量

出打印速度和整机综合性能，下进纸的

打印速度快于其他同类机器。其二，惠

普为这款D2668 机器配备了 818XL 超大

容量墨盒，打印量是标准墨盒的 2倍，

818XL黑色墨盒标能打印600张A4文本。

购买喷墨打印机的价格并不高，但是后

期使用的成本就高，就如同使用 818 号

标准墨盒打印黑色 A4文本要五毛钱甚至

更多，超大容量旨在降低单页打印成本，

818XL 黑色墨盒打印一张 A4文本就降到

了三毛多钱。

同样的，惠普的这款机器也有致命

伤，而其致命伤更是来自其优点——下

进纸。惠普低端喷墨打印机进纸系统本

身就不够结实，除了使用普通纸，那么

也会使用照片纸、喷墨纸等，因为彩色

图片、照片类的打印普通纸表现不出好

的色彩。照片纸都是比较厚的，要达到

好的效果就需要使用200克以上的纸张，

另外国产喷墨也容易出现掉粉，造成进

纸打滑，这些就更不利于下进纸。而且

惠普D2668 打印机照片打印的时候只用

彩色墨盒的三色来打印，三色打印照片

在层次、过度、细腻等方面存在一些不足，

因此惠普低端喷墨打印机并不适合以照

片为主的打印，所以如果基本上都使用

普通纸或者 120 克以内的纸张，惠普低

端喷墨打印机在进纸上的问题还是可以

忽略。

佳能低端打印机一直玩的就是全面，

不求最精只有最全。佳能也是采用打印

头与墨水盒一体式结构，打印速度较快，

但是佳能的低端打印机全部是采用从打

印机上面进纸打印，也就是大家说的上

进纸，这种方式借助惯性作用能进 250

克甚至 300 克的厚纸，正是这点应该说

关注佳能低端喷墨打印机的人更多。

佳能最早的低端喷墨打印机采用的

是打印头与墨盒一体式结构，但后来全

部改为分体式结构，这对降低打印成本

无疑具有吸引力。2005 年 7 月佳能再次

全部采用了喷头墨盒一体式的结构，正

式在低档机上推出了采用 FINE 打印头技

术的 PIXMA 新型喷墨打印机，在以后的

这几年中佳能陆续推出使用这种墨盒的

新品结构，与此同时，使用这种墨盒结

构的低端多功能照片一体机和多功能传

真一体机陆续也登场，逐步扩大和不断

更新低端 PIXMA品牌阵容。IP1180 随机

只带有 PG-830 黑色墨盒，如果需要打

印彩色需要另购一个彩色墨盒，只带有

一个黑色墨盒的打印机当然价格便宜，

因为有些用户只是有少量文本需要打印，

但 IP1180 毕竟以当时唯一可以只装一个

黑色墨盒就能打印的机型，也是有绝对

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价格优势的机型，所以在低端打印机的历史上留下自己的足迹。

佳能 IP1180 的缺点在于一体式墨盒，其墨盒腔内部被吸墨海

绵所占据，厂家通过增加墨水容量的方式把一种墨盒变成了两

种，但是墨盒腔内部的容积毕竟有限，而带有打印头的墨盒价

格本身就高，佳能也没有像惠普那样的大容量低价墨盒，这就

造成佳能低端喷墨打印机后期使用单张 A4 黑色文本打印的墨

水都在三毛以上，打印耗材的成本问题一直受人诟病，而佳能

IP1180 无疑把这一缺点赤裸裸的展现出来。

以上爱普生、惠普、佳能低端打印机的介绍 , 通过这些实

例告诉大家，真正打开市场的往往就是这些不起眼的“小玩意”。

他们不是综合实力突出的精英，但是作为市场的试金石和突破

点，都以其自身独有的几个特性巩固自己的霸主地位。

富士施乐外包服务

Fuji Xerox MPS Program

针对所有需要文印的企业，目前有

一种非常流行的先进的服务方式，即全

包服务，这是富士施乐率先推出，能带

给用户一种“零风险、无烦恼”的全新

体验的售后模式。

“零风险”办公受益多

所谓全包服务，就是根据用户每月

使用设备的印量收取服务费用，即采用

“按印收费”(FSMA)——按照用户的使

用量即机器的读数来计算用户应支付的

服务费用。这种服务模式是由全球领先

的文件管理专家——施乐及富士施乐最

先提出的，推出后立即掀起了一场服务

革命，并迅速在美国、日本、欧洲等地

得到推崇。如今，欧美市场的办公设备

售后服务模式已几乎全部采用全包服务

模式。

富士施乐的全包服务相当于为企业

的数码办公设备上了“保险”，有了这

道“保险”，企业会在多个方面受益。

首先，凡是享受全包服务的用户，富士

施乐将免费提供一切机器日常使用所需

的零配件、彩色墨粉、成像卡盒等耗材。

其次，富士施乐还将指定一位服务工程

师负责机器的日常维护与保养、以及零

部件的更换，尽可能预防故障的发生 , 使

机器一直处于最佳的运行状态。如果用

户的机器有故障发生，富士施乐在接到

报修之后会迅速做出响应并及时到达现

场进行服务。这种服务模式使得用户不

仅真正可以做到省心省力，更可以避免

因购买到假冒耗材而造成不必要的困扰。

每个企业都会统计办公设备维护、

耗材使用等费用，而采用全包服务后的

企业在这部分的费用支出与之前相比明

显减少。这是什么原因呢？

由于设备的故障机率和由此产生的

维修费用无法预测，而随着使用年限的

增加，设备维修成本也会逐年递增，这

就给企业的预算工作带来了一定难度，

而如果当设备故障频发，又不能得到及

时维修，更会影响日常办公。采用全包

服务后，客户只需按照使用量即设备的

读数计算，无论当月设备维修了几次、

更换了多少零配件或耗材，该设备的售

后服务费都只是以当月印量为基数的固

定费用。对于用户来说，则可以保证设

备始终处于最佳的工作状态和输出效果。

“管家式”服务更贴心

富士施乐的全包服务不仅是一种“零

风险”式的售后服务模式，更是一种全

新的“管家式”主动关怀型服务，可为

企业提供智能化的办公设备保障服务，

让企业更加专注于核心业务。

该服务具有“自动获取计数器信息”、

“前瞻性耗材管理”、“故障警报”、“绿

色读取”等功能，可实现办公设备的远

程监控与维护。例如，“前瞻性耗材管理”

功能可监控耗材的使用情况，并可在耗

材用尽前自动发送耗材更换通知，以便

及时更换耗材，保障设备提供不间断的

平稳服务；“故障报警”功能则可实现

端到端的远程故障管理服务，富士施乐

可通过远程监控、诊断并掌握部分故障

成因，为工程师的维修提供故障信息参

考，提高维修准确率并缩短故障引起的

客户等待时间，客户甚至都无需致电客

服，即可得到富士施乐主动式的关怀服

务。而“绿色读取”则为富士施乐独有

的创新，通过提供包括设备的黑白和彩

色输出明细、纸张消耗量、能耗、碳排

放量等信息帮助客户了解设备的使用情

况，以及对环境造成的影响，提醒并帮

助企业在提高办公效率的同时进行节能

减排。

可以说，富士施乐的全包服务是将

原来由客户承担的设备风险转变成由富

士施乐承担，从而解决了企业在设备日

常维护与保养、机器故障、零配件与耗

材等多方面的后顾之忧，客户可以按照

双方约定服务水准得到可靠、有保证的

售后服务，将故障频发带来维修的传统

模式转化为客户及富士施乐共同加强日

常维护保养的共赢局面。富士施乐先进

的全包服务贴心而且高效，为企业打造

了可持续发展的业务环境。相信未来，

将会有越来越多的企业从这种创新性的

售后服务中受益。

信息来源：慧聪印刷网

OEM聚焦 /MPS



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现在电子商务的发展，也带动了物

流行业的快速扩大。如果让货物井然有

序，那么标签的加入一定必不可少。近日，

美国易腾迈公司日前宣布推出两款型号

为 PM43 和 PM43c 的工业标签打印机，

该机拥有同类产品中最快的打印速度，

可以进一步提升工作效率。同时，作为

工业用产品，采用金属外壳的 PM43 和

较精巧的 PM43c 打印机适合包括运输、

制造和配送中心等苛刻的工业环境，正

常运行时间更长并降低了维护成本，是

一款高性价比的产品。

在性能方面，PM43 和 PM43c 最大

限度提高正常运行时间并减少了频繁的

耗材调整。该打印机可以打印具有高精

确度的小条形码、文本和图像，可节省

工业客户的时间和资金。通过可选的嵌

入式 RFID 芯片带来的创新无接触式配

置，PM43 和 PM43c 还实现了市场上最

快的部署时间。用户无需打开打印机外

壳或给设备通电便可以对打印机进行配

置，这种专利功能避免了80%（一台设备）

至99%（多台设备）的部署资源和时间。

在操作功能方面，这 2款打印机提

供最高可靠性和直观的通信选项，具有

独特的全彩色触摸屏，提供 10 种语言选

择或易于使用的通用图标，并具有基于

网络的多语言直观用户界面。这 2款打

印机还通过集成设备管理减少了 IT 支持

需求，通过易腾迈手持计算机、笔记本

电脑、智能手机或平板电脑，利用WiFi

或以太网连接可以在全球任何地点监控

打印机。

此外，通过易腾迈业界领先的智能

打印功能，PM43 和 PM43c 还可帮助减

少标签错误并提高处理效率，使用户可

通过嵌入式编程语言轻松开发独立的应

用，可自主直接添加扫描器、USB 键盘

及其他外设配置。

据了解，新型 PM系列工业打印机

在全球通过易腾迈的分销渠道供货。

Print-Base.COM

请教专家 / ASK THE EXPERTS 2012 年 7 月总第 099 期


喷墨堵头故障分析及排除方法

Inkjet Plug Failure Analysis & Solution

喷墨打印机，一个过去被定义为家

用应用的产品，越来越多的出现在各种

应用中。这当然得益于喷墨打印技术的

日新月异，为我们在打印办公提供了更

多的应用选择。不过，喷墨打印机的“固

有弊端”始终没有得到很好的解决 --喷

头堵塞。

造成喷头堵塞的原因很多，例如很

久没有打印，或者墨水杂质，或者喷头

磨损等等。这里编辑整理了一些喷头堵

塞的解决办法，希望可以帮助大家快速

排除喷头堵塞故障。

一、喷墨打印机的墨头结构：喷墨

打印机的常见墨头结构主要有喷墨头和

墨水盒一体机和分离式两种方式，一体

机墨头结构在墨水盒墨水用尽后，墨头

和墨水盒要一起更换，这样的结构相对

结合较为紧密，可靠性较高，但相对成

本较高 ; 分离式结构的墨头和墨水盒分

离，墨水用尽后可单独更换墨水盒，一

定程度上可以节省成本。

二、喷墨打印机“堵头”的形成：

因打印头正常打印归位后密封不严或长

时间放置，水份过度蒸发，导致墨粒干

结在精细的打印头尖部，使墨水无法正

常喷出 ; 或者不同墨水之间相互混用，产

生化学反应，通常表现为常出现断线、

颜色缺失、字迹模糊甚而无法正常打印

等故障。

三、喷墨打印机“堵头”的分类：

大致可分为软性堵头、硬性堵头两大类。

(一 )、软性堵头的修复：

1. 软性堵头堵塞指的是因种种原因

造成墨水在喷头上粘度变大所致的断线

故障。有时只附着在出墨口喷嘴表面，

一般蘸取原装墨水经多次清洗即可恢复。

其优点是操作简单、快捷，无任何物理

损害;缺点是使用成本较高，较浪费墨水。

2. 使用打印机驱动程序的应用工具

中打印头清洗功能清洗。其优点是操作

简便、快捷 ; 缺点是清洗效果不太理想。

注意事项：以上两种清洗方法一般

不宜超过 3次。

2. 因墨盒 ( 如海绵体填充型 ) 与打印

头之间会产生“气阻”现象，会出现少

量的不规则断线，此时不必反复清洗，

放置一段时间后，重新开机即可正常使

用 ;

3. 切忌墨水混用。新购墨水不可急

于往墨盒中添加。先用一洁净的一次性

注射器吸入一些墨水在光亮的地方仔细

观察，看墨水中有没有悬浮物，如有悬

浮物则不可混用。然后从使用的墨盒中

吸入一点墨水和新购的墨水进行混合后

静置 24 小时后再观察，看混合后的墨水

有无化学反应，若产生了变化(如结晶等)

则说明两种墨水的兼容性不好，切忌混

用。

(二 )、硬性堵头的修理：

1. 浸泡法

适用范围：受阻情况较轻

工作原理：用中等强度的有机溶剂

将墨粒逐一溶解，注意必须使用 95%浓

度的有机溶剂酒精，否则会适得其反。

解决方法：先找一个底面光平的金

属容器，在容器中加入少许 95%浓度的

有机溶剂酒精，酒精以刚好覆没打印头

不锈钢包边为限 ( 注意不要让 PCB 板接

触到酒精 )。浸泡时间一般以 2小时至 4

天不等。其优点是清洗效果好、不易对

打印头造成物理性损害坏 ; 缺点是所需时

间较长，难解用户燃眉之急。

2. 压力清洗法

适用范围：受阻情况较重

必备工具：浓度 95%的酒精、一洁

净的口杯、一只一次性注射器、一次性

输液器。

工作原理：利用注射器的虹吸作用

产生的压力，将酒精这一有机溶剂注入

打印头中，从而达到清洗干涸墨头的作

用。

解决方法：用一只一次性输液器的

塑料管或针头部分做成注射器与打印头

供墨口之间的接口 ( 结合部位一定要紧

密 )，接口制作完毕后，将打印头头部置

于浓度 95%的有机溶剂酒精中，通过打

印头将酒精吸入 ( 注意只可吸入 ) 注射器

针管中，吸入数次。其优点是清洗效果好。

一般阻塞较重的打印头可通过此方法进

行清洗。值得注意的是，吸入酒精时要

用力均匀，前后连贯，一般不会造成物

理损伤。只是制作接口时需因实际情况

自行手工制作，因此需要有专业的维修

技术人员配合，有一定的动手能力方可

动手修理，制作好的工具可保证长期使

用。

3. 蒸馏水清洗法

适用范围：受阻情况严重

必备工具：一个经解码的空墨盒、

一只一次性的注射器和一瓶医用蒸馏水

(也可用纯净水替代 )。

工作原理：与压力清洗法工作原理

类似，在此不必一一赘述。

解决方法：先准备好一个经解码


2012 年 7 月总第 099 期请教专家 / ASK THE EXPERTS




的空墨盒、一只一次性注射器和一瓶医

用的蒸馏水，利用注射器的虹吸作用产

生的压力，将注射器吸入蒸馏水通过墨

盒的通气孔注入墨盒内，过一会儿再将

注入的蒸馏水用注射器吸出，这样反复

多次将墨盒内的剩墨清洗干净即可。

4. 超声仪器清洗法

适用范围：受阻情况最严重

工作原理：利用超声波清洗机产生

强烈的超声波，使水分子剧烈震动，将

细小的干墨粒震碎后溶解于水，从而达

到清洗的目的。

解决方法：将喷墨打印头轻轻放入

清洗机中，加入纯净水或专用打印头清

洗液，纯净水或专用打印头清洗液以刚

好覆没打印头不锈钢包边为限 ( 注意不要

让PCB板接触到纯净水或专用清洗液)，

开机 10 至 15 小时即可迅速清洗干净。

其优点是清洗效果非常理想，阻塞多年

的打印头都可清洗干净，操作也非常简

便 ; 缺点是维修成本较高，价格较为昂

贵。一般情况下，超声波清洗机在医院、

眼镜专卖店或手机特约维修点均可找到，

并且有些地方是免费的，也可用超声波

加湿器加以改装。值得注意的是，使用

清洗液一定要用纯净水或专用打印头清

洗液，不能用医院、眼镜专卖店或手机

特约维修点的清洗液，因为眼镜专卖店

的清洗液一般含杂质较多，医院、手机

特约维修点的清洗液一般为强有机溶剂，

频繁使用会对喷墨打印头造成难以修复

的致命伤害。

四、注意事项：

1. 当遇到突然断电、停电、墨盒不

能正常归位时，需供电电压稳定后再开

机，待墨盒正常归位后方可正常使用。

这是因为打印机使用的专用墨水具有快

干的特性，为防止打印头喷嘴部分在打

印空闲时一直暴露在空气中造成墨水浓

度加大风干而造成“堵头”现象。注意：

当打印机的红色电源指示灯仍在闪烁时，

千万不能随意拔掉电源插头或切断打印

机的电源。

2. 因为喷墨打印机专用墨水具有挥

发性和使用环境等因素影响，长期不使

用也会造成喷头堵塞，所以即使你不长

期使用也应隔月开机自检一次。这是因

为每次正常开机后，打印机都会根据其

内部的时钟计算出开关机的时间间隔，

并根据其长短对打印头进行自动清洗，

其目的也是为了防止长期不使用造成喷

嘴堵塞而不能正常打印。

3. 当墨水用完后，需及时更换新墨

盒。因为若不及时更换，就易造成喷头

干涸而报废。但对于 HP、CANNON 等

打印机，因其墨盒与喷头为一体，更换

墨盒也就更换喷头。对于这一类墨盒，

可通过添加墨水的方法延长墨盒的使用

寿命，即使造成墨盒堵头也不会整台机

器报废。值得注意的是，此类墨盒内为

负压，若添加墨水后，不抽出多余空气，

打印时就不会有墨水喷出。

4. 自定义不同的打印方式。通过选

择使用不同的墨盒、介质类型、自行调

整打印浓度、自定义打印模式，从而达

到节约墨水的目的。

5. 为有效避免墨盒长期暴露在空气

中而产生干涸堵头现象，当打印机暂不

使用时，应将喷头置于专用的喷头存储

盒中。

6. 定期清洗打印喷头。清洗时，应

尽量使用优质的湿纸巾或无绵纸巾小心

轻拭喷嘴边缘，注意切莫触及喷嘴。然

后再利用其控制面板上的清洗键对喷头

进行清洗，直至打印输出效果清晰为佳。

软硬兼“修”喷墨堵头故障分析及排除方法续

中国作为全球兼容打印耗材的生产基地，国产的兼容喷墨

墨水也在全球占有举足轻重的位置，令全球喷墨打印业瞩目。

喷墨打印机墨水在办公、影像、广告等领域的应用已经十分广泛，

随着喷墨打印墨水的需求增多，竞争激烈，许多产品质量良莠

不齐，逐渐影响到用户的使用。因为水性染料型喷墨墨水总量

占绝对份额，因此，作者以水性染料墨水的检测方法来评测产

品质量，以供业内参考。

一套合格的喷墨墨水应具备以下性质：色彩纯正、良好的

稳定性、适宜的粘度、PH值、电导率与表面张力、颜色间渗透

轻微、干燥时间短、与设备不起化学反应、无味、安全。对于

用户日常关注的墨水稳定性，往往包括墨水的兼容性，长期打

印稳定性（墨水流畅性），储存稳定性和打印图档的保存稳定

性（抗褪色性能）。

一、以某品牌的6色墨水为例，测试墨水的PH、表面张力、

电导率、粘度等指标，来评测墨水的质量。（测试环境：温度

25度，湿度 56%，时间：2011 年 11 月 2日。）

1．墨水的 pH值（5.0~10.0）指标影响到墨水的打印稳定

性及与打印配件及打印头的适应性。

pH值是氢离子浓度指数,是溶液中氢离子活度的一种标度,

喷墨墨水的质量检测辽宁丹东三和医疗设备有限公司任明华

Inkjet Ink Quality Testing




也就是通常意义上溶液酸碱程度的衡量标准。墨水的 pH值可

能要收以下几种条件限制：首先，在适合的 pH值范围内，染

料能在墨水体系中达到最好的溶解度，使体系保持好的稳定状

态，这就要根据选择的不同染料，调整墨水相应适合的 pH值

范围，这就是为什么酸性染料、活性染料、直接染料等可能在

墨水体系中体现的范围不同。从这角度，就不一定说墨水的 pH

值就应在中性为好。

其次，墨水是通过喷头喷射出来的，因此墨水的 pH值就

要适合喷头材质的要求，特别是喷头下面的保护膜。虽然，这

些材质是选用特殊材料，但是，经过墨水的长期浸泡、喷射，

特别是热发泡墨水，墨水是与加热元件直接接触的，在长期高

温条件下，墨水品质不好，就容易发生分解，进而缩短打印头

寿命，所以要求墨水的 pH值尽量在中性范围内为好。有的打

印头下端被腐蚀，可能墨水体系不稳定，或者是该染料有杂质

问题，等等。

再者，墨水是储存在储墨仓（墨盒），连续供墨系统还有

通过外置盒和管线等等。所以就要考虑胶圈、滤网、海绵、管

线与墨水的体系相容性，从这方面来说，墨水的体系应该保持

在温和的中性范围内。

也有另外的地方，比如 hp 桌面机的黑色墨水是颜料性，

彩色是染料性的。要解决黑色墨水与彩色墨水的渗透性，就要

尽量调整彩色墨水的 pH值，这一点是指部分使用酸性染料的

彩色墨水。

2．粘度（1.5~4.0mPa*s）及表面张力（20~60mN/m）-［1］

打印流畅性主要跟墨水的黏度和表面张力有关。粘度和表

面张力：粘度即液体流动的阻力，液体的表面张力则关系到能

否形成液滴，一般而言，喷墨墨水要有一个低粘度，高表面张力，

以保证好的流动性能和液滴形态。

对于有绵墨盒而言，墨水的粘度、表面张力等特性跟海绵

的吸墨和释墨性能相关联，在高强度打印过程中，存在着墨水

的粘度过大而海绵不能顺畅释墨出现的断线现象；也存在着海

绵的释墨性跟不上墨水的打印需求而出现的中间断线情况。对

于无海绵墨盒和连续供墨系统，表面张力和黏度影响着墨水的

流动和喷墨滴的大小和形状，在实际应用中，墨盒的喷嘴结构

也可能阻碍墨水的流畅性，特别是墨盒的缓冲腔、过滤筛网和

胶塞匹配性等等，所以要根据连供系统的不同特性，对墨水的

黏度和表面张力进行调整，来提高墨水的打印流畅性。

3．墨水的电导率（《5000μS/cm）

在墨水中，电导率数值是用来反映其中盐含量的高低。染

料合成过程中原材料带入的无机盐、合成反应产生的无机盐、

染料析出加入的无机盐等等有害无机盐都要经过脱盐处理，另

外，墨水中的添加溶剂、助剂也要控制纯度，控制有害金属离

子和有机杂质的含量。墨水的电导率如果过高，含有的无机盐

就过多，如果其中与无机盐结合的是氯离子含量过高，那么对

打印头就存在着潜在的腐蚀性；另外导致墨水体系产生电化学

反应，可能使染料结晶析出，积聚在过滤筛网上或打印头的储

墨腔里，从而导致打印断线或堵塞喷头。

电导率是强烈依赖液体的 PH值 , 具体的染料含量及离子

量的浓度与规格要比测试电导率更有意义。（电极法测试墨水

中的离子浓度）

测试环境：温度 25 度，湿度 56%，时间：2011 年 11 月 3 日。

4．墨水稳定性，很大一部分取决于染料的含盐量，及墨水

添加溶剂的纯度。Cl －容易对打印头产生腐蚀，而其形成的盐

主要是Na＋离子Cl－离子结合的Nacl，墨水中含有Cl－越少，

相对来说稳定性越好。低价盐会增加染料溶液及墨水的稳定性，

些二价金属离子会引起多种影响，例如当储存时会出现沉淀，

别在遇热，染料会出现分解。

过多的盐（氯化钠及硫化钠）可能会引起腐蚀及沉淀。

比如：染料的浓度高，可能电导率就会很高，实际上通过

电导率评测墨水的稳定性，还有考虑墨水的浓度（系统浓度，

除了离子水外），特别是如果一些墨水的离子水添加量多（离

子水带入的离子很少），反而导致染料和溶剂带入的离子浓度

就降低。

为什么，有些墨水价位较低的墨水，在刚开始使用时，流

畅性是可以，但是在分析电导率指标时，电导率却高的很多，

其实，这反应出墨水的长期储存稳定性将会有影响。

5．好的稳定性是指墨水黏度、PH、电导率（颜料墨水：粒径、

大粒子数量）经过老化试验，基本没有变化。高品质的墨水与

低端墨水最根本的区别是体现在储存稳定性方面。特别是用户

购买的墨水经过恶劣运输、储存过程（高低温等）或在不寻常

的环境（高温、潮气等）下使用，或者长期不用后再使用，可

能低品质的墨水就要出现很多麻烦。

以下，具体通过老化试验分析如下：

老化前测试数据（日期：2011 年 10 月 10 日 ; T:24.5℃）



老化（冷冻 -20℃三天）后测试数据（日期：2011 年 10 月 14 日 ; T:24.8℃）

老化（高温 70℃七天）后测试数据（日期：2011 年 10 月 18 日 ; T:24.6℃）

以上数据可以看出该墨水经过老化试验后，黏度和 ph 值

基本没有发生太大变化，说明墨水的稳定性很好。

二、打印照片的保存稳定性（抗臭氧、紫外线特性）

原则上染料墨水打印的文档都易褪色，这跟染料的结构有

关，染料的发色官能团经过紫外线及臭氧的氧化而使其部分断

裂，导致褪色。这是不可避免的事情，当然，这是个相对的问题，

如果各种颜色褪色同步，相对来说，这种色彩变化还是在可以

承受的范围内。

以下是某品牌 6 色墨水经紫外灯照射后的褪色数据

从以上表格中可以看出不同颜色的墨水，耐晒性能有差异。

一张测试图，经过光照后，总会发现有些颜色褪的很快。这就

是选择不同的染料的各色墨水，导致褪色的差距。对兼容染料

型墨水来说，一般的，青、黄、黑、洋红墨水的耐晒级别逐渐降低，

浅色墨水比深色墨水褪色更快。

微孔涂层介质提供优异的照片质量，因为墨水基本上是瞬

间吸收到介质中，不与其他墨水有扩散渗色现象。这种介质刚

打印完就会瞬间干燥，并且不会被水滴污染。多孔性尽管对墨

水吸收有效的，但是也使气体吸收到墨水本身里。这是导致墨

水褪色的显然的因素。-［2］

膨润型介质（例如普通相纸），以聚乙烯醇为主成膜形成

膨润型涂层于原纸上，称为膨润型相纸（SwellablePaper）,

当墨滴喷射在涂层表面时 , 聚合物吸收水分膨胀 , 由于聚合物膨

胀速度有限 , 膨润型纸虽然色彩还原性好 , 但其干燥速度慢。当

墨水喷到介质表面，聚合物膨胀而吸收墨水，墨水被吸附在涂

层的下面，干燥后聚会物涂层收缩到原始状态，就作为臭氧等

污染物的保护层。

普通复印纸比有涂层介质影响小。

结论：以上在实验室里通过了仪器分析，针对染料型喷墨

打印机墨水的多项指标进行测试，通过测试数据进行分析，来

评测墨水的质量，以上测试方法与结果可以作为墨水厂家或评

测机构用来评测墨水质量好坏的参考依据。

参考文献：

［1］喷墨打印墨水轻工行业标准 QB/T 2730.1-2005-“中华人民

共和国国家发展和改革委员会” 发布

［2］美国 Wilhelm 研究机构对墨水抗晒方面的研究，CIELAB 比色

法测定墨水的抗光性。

中文快讯 / CHINA CORNER 2012 年 7 月总第 099 期


万台。总机与墨盒及打印机零配件相结合，重庆将形成千亿

级产业链。“届时，全球中每三台打印机中有一台就是在重

庆生产的。”沐华平说，一期 3000 万台打印机规模形成后

将解决 2万人就

业，二期 6000

万台打印机规模

形成后将解决

6—8万人就业。

Chongqing to Build One Hundred Billion Printer Cartridge Industry

First iPad Printer Server Sells in China

重庆打造千亿级打印机墨盒产业

首款 ipad 打印服务器在中国发售

重庆是全球最大笔记本电脑生产基地，5年后，重庆还

将是全球最大的打印机生产基地。昨日，惠普打印机供应商

推介会在巴南区举行 , 来自巴南、九龙坡、铜梁等区县工业园

推出优惠政策 , 吸引打印机配套生产商入驻。富士康、富裕、

普立万等国内外 10多家配套和生产厂家参加了推介会。

“重庆打印机基地的建设 , 以及相关代工企业、配套厂

商的引进，将为重庆再添一个信息产业集群。”市经信委主

任沐华平称，5年内 , 我市打印机年产量将达到 6000 万台 ,

打印机和墨盒将形成千亿级产业。

“今年 4月 17 日 , 惠普、富士康与重庆签约 , 决定在渝

建一个年产 3000 万台打印机的生产基地。今年的生产量将达

到 1000 万台。”沐华平告诉记者 , 这意味着重庆打造全球最

大打印机基地正式启动 ,这是我市在成功打造全球最大笔电基

地后 , 又一个全球最大信息产业集群。

“一个产业发展需要多样性 , 单一的产品将很难形成市

场优势。”据沐华平介绍 , 重庆亦将借助惠普建 3000 万台打

印机基地的契机 , 打造 6000 万台打印机基地 , 使重庆产量占

全球 1/3。5 年内 , 打印机、墨盒将在重庆形成 1000 亿元的

产业，同时将解决 6万至 8万人的就业。而全球最贵的打印

机 300 万元一台的惠普 Indigo 数字印刷机也将在重庆生产。

巴南打造全球打印机研发生产基地

承载打印机发展的界石数码产业园一期 30万平方米标准

厂房全部建成，二期 100 万平方米标准厂房（工业楼宇）已

全面启动前期工作。“当前，巴南进入大开发、大开放、大

发展的关键环节”，巴南区委书记李建春说，巴南提出的“江

南新城、主城第三增长极、城乡一体发展示范区”的目标定

位得到了市委、市政府的高度认可，巴南将全面促进产业升级，

以市政府批准成立的重庆数码产业园为平台，着力发展液晶

电脑、硬盘、车载电子、打印机生产与研发等战略性新兴产业。

全球三台打印机中将有一台重庆造

“由富士康代工的惠普打印机今年 4月 27 日正式签约入

驻重庆，对于打印成像设备，重庆也希望成为全球打印机与

成像设备的制造基地。”重庆市经信委主任沐华平说，电子

信息产业要想长足发展，不能纯依靠单一的产品，必须发展

多样性的产品。打印机作为计算机产业的外设产品，符合重

庆的发展战略。打印机不仅商用，还可以家用，量大面广，

全球有 1.8 亿台打印机的生产量。

通过总机加配套的模式，预计 2012 年可以生产 1000 万

台打印机，2013 年达到 3000 万台规模，五年后达到 6000

5 月 22 日，全球领先的智慧型机器对机器 (M2M) 连接

解决方案供应商 Lantronix( 纳斯达克交易代码：LTRX) 正式

宣布其全新的 xPrintServer™ 网络打印服务器在中国及香港

地区发售。这是市场上首款专为 iPad®、iPhone® 以及所有

AppleiOS® 设备而设计的硬件解决方案。

Lantronix

的 xPrintServer

网络版是首款与

iPad2、iPad、

iPhone、iPod

touch 以及所有

安装了 Apple

iOS 的移动办公系统设备相容的 AppleiOS 打印服务器。

xPrintServer 的大小与一部 iPhone 相近，是一套易于使用的

硬件解决方案。它采用了 iOS 的原始打印功能列表，用户不

需要安装额外的应用程序、软件或打印机驱动。xPrintServer

能自动搜索打印机而无须用户进行任何设置，打印过程简单、

无难度。用户只需把 xPrintServer 连接至网络，便可以从任

何以 iOS4.2 或更高版本运行的 iOS 设备、以无线的方式、

在任何已连接该网络的打印机上进行打印。

Lantronix 亚太区总经理陆绍强表示：“我们很高兴地宣

布 xPrintServer 现已正式上市。xPrintServer 是一套低成本、

高效能的解决方案，它将成为最理想的 iOS 企业打印之选。

此外，xPrintServer 是首个由全新管理团队孕育、设计和推出

市场的新产品系列。”

作为 xPrintServer 家族中的首款产品，xPrintServer 网络

版的建议零售价格为 1800 港币 ( 约合人民币 1450 元 )。


2012 年 7 月总第 099 期中文快讯 / CHINA CORNER


FuMay Successfully Bids for Chongqing Rail Transportation (Group) Co., Ltd. Cartridge Supply

Alliance with Samsung, Kodak Releases Inkjet Printers in Europe

柯达与三星结成联盟在欧共推喷墨打印机

柯达与三星联合宣布，将结成战略同盟，在欧洲市场共

推消费级喷墨打印机。根据协议，柯达将向三星多合一喷墨

打印机提供打印和独家墨水技术。新型打印机近期已在德国

推出。

对此，三星电子IT解决方案部门主管JrgenKrger表示：

“通过联盟，我们能够从柯达在喷墨打印技术方面的经验中

获益。我们还可以在现有的激光打印机产品线之外，推出新

的喷墨打印产品。”

富美成像卡盒中标重庆轨道交通（集团）有限公司

近日，在富美集团重庆办事处与服务商重庆天鹄科技有

限公司的通力合作下，富美硒鼓在重庆轨道交通（集团）有

限公司办公设备耗材采购招标项目中取得冠冕，一举中标。

重庆轨道交通 1、2、3、6各条新线已逐步开通，为满足

新线办公需要，特对办公设备耗材进行招标采购。基于环保

理念和使用成本等多方面考虑，招标方对办公设备耗材的采

购、包装、运输（含保险）、仓储及保质期内的退换货，特

别是空硒鼓的环保回收方面都提出了严格要求。

在重庆办事处与重庆天鹄科技为期 3个月的跟进中，富

美集团独特的“硒鼓终生循环”理念、雄厚的品牌影响力、

专业的技术响应能力获得了招标方的充分肯定。“富美空鼓

环保回收箱”这一空硒鼓环保回收环节的切实工作，更是获

得了招标方的高度赞扬。

日前，第一批“富美空鼓环保回收箱”已配置到重庆轨

道交通（集团）有限公司的各硒鼓使用环节。

此次中标不仅让重庆用户更深一步了解富美，也让服务

商对富美更加认可，有力地促进服务商与富美更融洽的合作。

（通讯员高琳）

Indonesia’s Election wills Drive Large Format Print Growth

大选将带动印尼大幅面打印机市场增长

根据 IDC 最新报告显示：2011 年印度尼西亚含图像类

和工艺制图在内的大幅面打印机（LFP）市场比 2010 年增长

40.1%，IDC预计 2012年该市场将保持该增长趋势。一方面，

溶剂型打印机在标识牌细分市场的需求增长将推动图像打印

市场的发展，另一方面大型项目的建设实施将进一步推动水

溶型打印机在工艺技术市场的增长。

IDC 印尼外围设备市场分析助理MuhammadIkhwan 表

示：“图形市场有望在未来几个月内实现稳定增长，主要由

于2012年下半年即将举行州议会选举和2014年的总统大选。

这些重大事件可能会拉动溶剂型油墨的标识牌的需求增长。”

在图像类市场，溶剂型打印机在过去的几个季度中实现

了积极增长。自 2010 年第 4季度开始，在图形市场对溶剂型

墨水的使用量超过水溶性墨水。然而，由于价格原因，乳胶

和UV油墨一直未能在图形市场中赶上溶剂型墨水。

2011 年溶剂型墨水占据 55.7% 的图像类市场份额，比

2010 年增长 16.8%。在 2011 年，一些重大事件，如东南亚

运动会及国家大选也推高了溶剂型图形的需求。此外，IDC

观察到，印尼正在从丝网印刷转向数字印刷，甚至印尼的小

贩摊位也使用溶剂型油墨标牌来达到展示或促销其产品的目

的。

Ikhwan 表示：“无论私人还是公共部门在印尼的建设项

目都在激增，IDC 预计，对于大幅面工程打印市场的需求将

会增加，主要体现在建筑、工程、施工（AEC）方面。”

仅 2012 年，印尼政府已开展 50 多个基础设施和产业项

目，价值 17.7 亿美元。这些项目将推动工程类大幅面打印市

场的增长，尤其是 42 至 44 英寸宽的大幅面打印机。在工艺

技术市场，2011 年水性油墨大幅面打印机仍以 97.6%的市场

份额主导市场。同水性油墨大幅面相比，墨粉和固体油墨大

幅面打印机的市场需求仍旧非常低，主要因为水性油墨相对

更便宜，具有价格优势，价格仍是印尼消费者考虑的重要因素。

来源：打印耗材门户



中国将于今年 7月 1日起对废弃电器电子

产品处理征收基金。

财政部有关负责人 30 日表示，基金征收

对象为电视机、电冰箱、洗衣机、房间空调器

和微型计算机等 5类产品的生产者和进口产品

的收货人或者其代理人。出口电器电子产品免

征基金。

目前基金征收标准为电视机 13 元 ( 人民

币，下同 )/ 台、电冰箱 12 元 / 台、洗衣机 7

元 / 台、房间空调器 7元 / 台、微型计算机 10

元 / 台。

官方称，对采用有利于资源综合利用和无

害化处理的设计方案以及使用环保和便于回收

利用材料生产的电器电子产品，可以减征基金。

取得废弃电器电子产品处理资格，并列入

各省区市废弃电器电子产品处理发展规划的企

业，则可以申请基金补贴。基金补贴标准为电

视机 85 元 / 台、电冰箱 80 元 / 台、洗衣机 35

元 / 台、房间空调器 35元 / 台、微型计算机 85

元 / 台。

中国是电器电子产品生产和消费大国，许

多产品已进入淘汰报废的高峰期。目前，电视

机、电冰箱、洗衣机、空调器、计算机 5类产

品每年的废弃量达数千万台，另外还有大量的

手机、复印机、打印机、传真机等电子产品报

废淘汰。根据联合国环境规划署 2010 年发布

的报告，中国已成为继美国之后的世界第二大

电子垃圾生产国。

由于尚未建立有效的回收处理机制，淘汰

下来的电器电子产品流向分散，绝大部分没有

进入正规的处理企业拆解处理，而是由个体手

工作坊拆解，它们采用露天焚烧、强酸浸泡等

原始落后方式提取贵金属，随意排放废气、废

液、废渣，对大气、土壤和水体造成了严重污染，

危害了民众的健康。

中国 7 月 1 日起将对“电子垃圾”征收基金

China Will Levy a Tax on E-Waste

新一代打印耗材问世大手印第 2 代成像卡盒发布

新一代打印耗材问世，日前（MT中国）大手印科技发布第 2代打

印耗材，新产品主要以硒鼓和碳粉盒为主。采用高性能打印技术，具有

转印率更高，单页成本更低的高性价比优势。

大手印品牌定位第 2代打印耗材，全新营销模式，规避不良竞争，

打造新一代的打印耗材产品销售网络。为经销商提供有竞争力的产品，

为最终用户和消费者带来更好的打印体验。

作为新一代打印耗材的领军品牌，大手印在品质控制上较市面流通

的兼容耗材要严格，在营销定位上突出用户体验，这是一场变革。

经销

商经销代理

某个产品的

根本意义在

于利润与发

展，但由于

近年来耗材

品牌如雨后春笋般的冒出，导致连年“价格战”，是耗材的利润每况越下，

但这一格局无论对厂家、商家还是最终用户来讲都是受害者。厂家利润

下降降低的是品质，商家利润下降讲的是服务，最终用户购买通用耗材

目的是为了节约成本，但品质和服务的下降，实际并没有带来成本的节约。

大手印推出的第 2代打印耗材，既是现有耗材的升级，又是在市场

需求的前提下应运而生，在一定范围内，可以规避恶性竞争，也可以为

用户带来更好的产品和服务。这也是第 2代打印耗材的使命所在。

改变的力量！大手印第 2代打印耗材，让办公更加简单、高效。

The New Generation of Printing Consumables

During the Eleventh Five-Year Plan for National Economic and Social Develop, Printing Output Reached 440 Billion Yuan

十一五期间我国印刷产值达到 4400亿元人民币

十一五期间，我国印刷业工业总产值达到 4400 亿元人民币左右，

约占国民生产总值的 2.5%；印刷生产加工能力将进入世界前列。经过

多年发展，印刷服务业已经成为占我国国民生产总值 2％的重点产业，

而用信息技术优化、改造后的全数字化印刷方式——数码印刷正成为印

刷服务业的发展趋势。在我国，数码印刷正以每年 66％的幅度增长。

目前美国数码印刷零售额目前的年增长率为 18%，欧洲的年增长率

为 22%，而在世界其他地区平均年增长率为 8%，而国内数码印刷增长

率不足 5%，市场发展潜力巨大。随着我国经济的发展和与国际经济的

接轨，国际资本进入我国印刷业的步伐加快。




莱盛即将展开新一轮的促销活动Beijing Laser Launch a New Round of Promotional Activities

火热的 8月，莱盛即将展开新一轮的促销活动。只要购买

一定数量的成像卡盒，即可得到丰富的赠品回馈。赠品有移动

充值卡，成像卡盒再生工具组合包等。赠品以实用为主，为广

大消费者和商家节省开支，是莱盛推行促销活动的一贯宗旨。

详情请届时关注莱盛网站公告。

为保障广大客户利益，莱盛瓶装碳粉瓶盖更改

莱盛瓶装粉的瓶盖已经更改，下面是新旧瓶盖不同点：新

瓶盖表面没有莱盛 logo 和防伪圈。

1、logo 不同

新瓶盖没有莱盛 logo

2、防伪圈不同

新瓶盖没有防伪圈

如下图所示：

国际办公设备、耗材展会“BUSINESS-INFORM2012”

已于 6月 6-8 日在莫斯科全俄展览中心 57 号馆举行。组织方

是一家信息代理公司“BUSINESS-INFORM”(www.sforp.ru)，

以及中方组织者 ABCOLORLTD.来自俄罗斯、中国等地区的

多家企业参加了此次会展。1400多名行业人士参观了此次展会。

除 40%以上的参观商都是来自俄罗斯经销商的老板外，展会还

吸引了 15%以上的俄罗斯专业买家。大部分的参观商都来自于

俄罗斯不同省份。也有来自乌克兰、哈撒克斯坦、白俄罗斯、

立陶宛、乌兹别克斯坦、爱沙尼亚及摩尔瓦多的参观商。

参观商对首次在 57 号展馆会议大厅召开的国际峰会

“BUSINESS-INFORM2012”颇感兴趣。会议期间，来自不同

主要的行业代表对当代全球及俄罗斯市场生产及营销问题交换

了宝贵意见，分析了主要市场趋势并分享其远见。500 多个专

家参与了 17 个会议报告。大部分的人抓住机会不仅聆听主要

专家演说而且与演讲者讨论主题思想。

据大多数参观商及参展商的意见，BusinessInform2012

的交流事宜，比如说展会、峰会、研讨会的地位在俄罗斯是越

来越重要。只有连续不断的由行业代表提供信息、开放性地讨

论创新、趋势及问题才能使俄罗斯市场日趋上升，并密切影响

市场内的技术前景。因此，部分参展商已经确定参加于 9 月

18-20 号在莫斯科国际展览中心“CrocusExpo”举行的第二

次世界峰会，并决定参加 2013 年 5 月在莫斯科举行的国际办

公设备及耗材展“BUSINESS-INFORM2013”。ABCOLOR

LTD 在峰会上深入介绍了中国传统文化 , 意在推动不同的文化

交流。遗憾的是，由于语言局限，只有 8位中国代表聆听了本

届峰会。

与展会结果有关的“BUSINESS-INFORMREVIEW”手册

发表已经在进行中。手册中不仅会有展会上的最有趣的报告，

还有来自许多行业专家的有趣的信息。此手册将于 2012 年 9

月发行，其中俄文版本 10000 册，英文版本 5000 册。英文版

本将于 2012 年下半年及 2013 年初在中国及欧洲国家举行的展

会发放。主办方相信此手册将会及时成为我们展会的名片并吸

引主要企业参加“BUSINESS-INFORM”展会。

首届 BUSINESS-INFORM 2012 圆满结束The International Exhibition “BUSINESS-INFORM 2012” Concludes

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