Retargeting for Plumbing & HVAC Businesses

Retargeting for Plumbing & HVAC Businesses

• Only 5-10% of the visitors to your website take action (call or web form)

• 90%+ of your visitors leave without calling

• We know they are in the market for your services & are in your service area (they just hit your website)

Retargeting for Plumbing & HVAC Businesses

• How can we get more of the the other 90% to take action?

• They are 70% more likely to call YOU if we can get them to visit your website a second time

RETARGETING!

What  is  retargeting?

A  marketing  approach  to  capture  your  website  visitors  &  market  to  them  across  the  web  after  they  

leave  your  website

Retargeting for Plumbing & HVAC Businesses

Retargeting for Plumbing & HVAC Businesses

Retargeting for Plumbing & HVAC Businesses

Retargeting for Plumbing & HVAC Businesses

Retargeting for Plumbing & HVAC Businesses

• They are 70% more likely to call YOU if we can get them to visit your website a second time

Best places to retarget

• Web Retargeting with Banner Ads

• AdRoll

• AdWords Network

• Perfect Audience

• Facebook Retargeting

Retargeting Ad Sizes & Specs

Web Ads

• Your ad must be a .gif or .jpg smaller than 70kb in filesize.

• Your ad must have one of the standard sets of dimensions: 300x250, 728x90, 160x600, 468x60, or 120x600.

Facebook Sidebar Ads

• Your ad image must be a .png, .gif, or .jpg.

• Your ad image must be 600x315 pixels.

Best types of Ads

• Connect to the fact that they were on your site be incorporating your company logo

• Do something different that will make your ad STAND OUT online

• Offer a special incentive for taking action now

Examples

Call  Us  at  866-­‐610-­‐4647www.PlumberSEO.net/Schedule