revsmart pitchdeck

PowerPoint Presentation

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Sync your ride

REVSMART BUSINESS PLAN DECK

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RevSmart is an internet of things and wearable technology start-up, which builds smart accessories to help riders, bikers, and enthusiasts, to enhance their riding experience and safety.Our first in the line product is an intelligent ride assistant helmet.

01. Elevator Pitch1

Activity tracker & Ride assistant for Two wheelersREVSMART BUSINESS PLAN DECK

page02. Problem to SolutionEvery time a rider is lost or needs traffic information, he/she has to stop and check their phonesLost

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GPS information and traffic update available in the helmet allows users to navigate with ease.GPS navigation

Riders areRevsmart helmets providesThere are no platforms that connect riders and to showcase ones efficient riding skillsLonely

On board sensors measure and score riding efficiency & behavior, which can be reviewed & shared on an app based social platform.Connectivity

REVSMART BUSINESS PLAN DECKLack of motivation among riders. Government regulations force them to wear helmets rather than concernRefusing to wear helmets

Our modern design and smart features offers riders a motivation to wear helmets and turn them into fashion.Motivation to wear helmets

page03. Value Proposition3

BenefitsExperienceFeaturesWantsNeedsFears

Substitutes1. Manage calls with voice command3. Sensors record and present ride stats2. Navigation by voice & LEDs in peripheral vision 1. Stay connected on the go3. Review, improve & share ride stats2. Get Navigation, traffic & pollution updates 1. Premium comfort 3. FITBIT like activity tracking and sharing2. Increase customers Cool factor4. Enhanced riding experience

ProductCustomer1. The associated Cool quotient2. Social platform for riders3. Live traffic updates1. Hands free mobile connectivity2. Easy access to navigation1. Fixed cost of the product1. Use mobile phones for GPS2. Import high quality helmets without smart featuresREVSMART BUSINESS PLAN DECK3. Desire to improve riding skills

page4Affluent ridersBicycle enthusiasts

Bicycle enthusiasts who commute everyday or take long distance tripsTrendy solution with minimal featuresPricing: USD 40Motorbike enthusiasts who travel long distances and tech savvy daily commutersHigh quality and enhanced experiencePricing: USD 100

BehavioralBrand ConsciousLuxury seekersSpendthrifts

PsychographicExpensive is betterTech savvyTrend settersLove of riding

Major citiesCollegesOfficesTourists spotsRacing eventsGeographic

Age group: 18 - 45Male/Female DemographicREVSMART BUSINESS PLAN DECK

04. Target Customers

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05. Market OpportunityHighlights8/10 affluent riders in Coimbatore, India survey willingness to purchase the helmet

5USD 2.4 million raised by SKULLY AR-1 smart helmet in Crowd funding within 2 months shows potential international marketUSD 750 million*Total Addressable Market [TAM]

USD 150 MillionServiceable Addressable Market[SAM]

8/10Surveyed willing to buy

~ USD 75millionTarget MarketTarget market evaluation is USD 75 million growing at 35% CAGRREVSMART BUSINESS PLAN DECK

page606. Revsmart wear


LEDs in peripheral vision for navigation Riders POVSchematic Electronic componentsRide stats page Prototype application

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07. Achievements7

Times of India

Economic times2016

1 at IIT B national business competitionIIT Bombay business track winners2016

Runners for best start-up ideaAuto Nebula connected transportation2AwardsREVSMART BUSINESS PLAN DECK

page808. Competitive LandscapeLow Convenience

HighConvenienceLarge ScaleSmall Scale

Indirect competitors for GPS in bikesOnly GPS system provision for two wheelersHigh cost & poor usability leads to low preference among customersSmart helmets at competitive pricingExpected cost: USD 100Indirect competition for trendy helmet designsStarted in 2015


Smart ScooterFunded Series by Tiger global and Flipkart

Local helmet manufacturers providing lesser features

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REVSMART BUSINESS PLAN DECK09. Distribution Channels

Software API for the helmet creates an ecosystem for builders and hackers to create amazing appsPartnering with local motorcycle accessories stores for direct sales and repairCampaign on crowd sourcing to attract initial traction and test the product in international marketCrowd-fundingEvents/WorkshopsDistributors and RetailersContinuous engagement of users through blogs and relevant posts on social media platformsSocial Media platform

Our product will be available at major E-commerce platforms and also directly through company websiteWebsite and E-commerce

page1010. Revenue Model

Monetize through direct sale of smart motorbike and bicycle helmets

Monetize through big data such as time vs traffic information, potholes and rough patch detection, preferred alternative routes by locals etc. to the town planning bodies and private institutions60%Gross margin per sale80%REVSMART BUSINESS PLAN DECK

Gross margin per sale

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1111. Financial Projections and Target Key Metrics

PRE ORDERS1000Crowd funding and traction

KPI #2RAISEUSD 100,000

Seed FundingKPI #1Financial Projection (3 year)REVSMART BUSINESS PLAN DECKCUSTOMERS2000by 2017

KPI #3

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12. Team

Sunder JagannathanCo founder, CEO,Growth hacker and IOT enthusiastAdvisors12

Stars of RevSmartJagannathan V.KAdvisor, M.des,IIT Bombay25 years in design and manufacturingParthasarathy NTechnical AdvisorPh.D in Autonomous and intelligent vehicle technologyREVSMART BUSINESS PLAN DECK

Shyam SundarUX and Interaction designerDesigner/Engineer

Senthil kumarDeveloper, 6 years experience in hardware and testing, has 10 patents

Mohamed YaseenCo founder, Product Manager, Product Development and Design enthusiast

Srinath KandalaCo founder, Procurement/Business development, 5 years experience in Business development

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13. Funding Needs13

REVSMART BUSINESS PLAN DECKUSD 100,000USD 35,000Salaries, Freelancing, Website development, Video development, Content writing for blogs, SMM, SEO, Digital Marketing, Data Analytics, Growth HackingUSD 50,000Development of prototypes, import procurement, benchmarking, Certification, Market testing, Patent Application, Software developmentUSD 15,000Office Rent, Utility expenses, Legal requirements, Rapid prototyping, Computer for CAD development, Transportation, Kick starter campaign

page14. Timeline (FY 2016)14


Step 1Marketing Analysis

Step 21st Prototype Development and Testing

Step 3Build/ship beta

Step 4Study feedback from 1000 users

We are here

Step 4Saleable product launch

2 months2 months3 monthsThis timeline also includes patent application, user base creation, gaining traction on website and PR

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15. Prototype status15

Working modelREVSMART BUSINESS PLAN DECK

Voice recognition demonstration video

User flow wireframe for mobile appPreliminary clay model mockups

page16. Traction16


Landing page (Minimum Viable Product)CUSTOMERS SHOWN INTEREST ON LANDING PAGE204/233

The prototypes are constantly tested by a community of riders, who give their reviews and feedback based on which product iterations are done.Our Partners

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1717. Contact Info

facebook.com/Revvsmart/ www.revsmartasia.com

Thank [email protected],[email protected]

+91 9597258032 /+91 9600547410


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revsmart pitchdeck

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