revsmart pitchdeck
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Sync your ride
REVSMART BUSINESS PLAN DECK
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RevSmart is an internet of things and wearable technology start-up, which builds smart accessories to help riders, bikers, and enthusiasts, to enhance their riding experience and safety.Our first in the line product is an intelligent ride assistant helmet.
01. Elevator Pitch1
Activity tracker & Ride assistant for Two wheelersREVSMART BUSINESS PLAN DECK
page02. Problem to SolutionEvery time a rider is lost or needs traffic information, he/she has to stop and check their phonesLost
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GPS information and traffic update available in the helmet allows users to navigate with ease.GPS navigation
Riders areRevsmart helmets providesThere are no platforms that connect riders and to showcase ones efficient riding skillsLonely
On board sensors measure and score riding efficiency & behavior, which can be reviewed & shared on an app based social platform.Connectivity
REVSMART BUSINESS PLAN DECKLack of motivation among riders. Government regulations force them to wear helmets rather than concernRefusing to wear helmets
Our modern design and smart features offers riders a motivation to wear helmets and turn them into fashion.Motivation to wear helmets
page03. Value Proposition3
BenefitsExperienceFeaturesWantsNeedsFears
Substitutes1. Manage calls with voice command3. Sensors record and present ride stats2. Navigation by voice & LEDs in peripheral vision 1. Stay connected on the go3. Review, improve & share ride stats2. Get Navigation, traffic & pollution updates 1. Premium comfort 3. FITBIT like activity tracking and sharing2. Increase customers Cool factor4. Enhanced riding experience
ProductCustomer1. The associated Cool quotient2. Social platform for riders3. Live traffic updates1. Hands free mobile connectivity2. Easy access to navigation1. Fixed cost of the product1. Use mobile phones for GPS2. Import high quality helmets without smart featuresREVSMART BUSINESS PLAN DECK3. Desire to improve riding skills
page4Affluent ridersBicycle enthusiasts
Bicycle enthusiasts who commute everyday or take long distance tripsTrendy solution with minimal featuresPricing: USD 40Motorbike enthusiasts who travel long distances and tech savvy daily commutersHigh quality and enhanced experiencePricing: USD 100
BehavioralBrand ConsciousLuxury seekersSpendthrifts
PsychographicExpensive is betterTech savvyTrend settersLove of riding
Major citiesCollegesOfficesTourists spotsRacing eventsGeographic
Age group: 18 - 45Male/Female DemographicREVSMART BUSINESS PLAN DECK
04. Target Customers
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05. Market OpportunityHighlights8/10 affluent riders in Coimbatore, India survey willingness to purchase the helmet
5USD 2.4 million raised by SKULLY AR-1 smart helmet in Crowd funding within 2 months shows potential international marketUSD 750 million*Total Addressable Market [TAM]
USD 150 MillionServiceable Addressable Market[SAM]
8/10Surveyed willing to buy
~ USD 75millionTarget MarketTarget market evaluation is USD 75 million growing at 35% CAGRREVSMART BUSINESS PLAN DECK
page606. Revsmart wear
REVSMART BUSINESS PLAN DECK
LEDs in peripheral vision for navigation Riders POVSchematic Electronic componentsRide stats page Prototype application
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07. Achievements7
Times of India
Economic times2016
1 at IIT B national business competitionIIT Bombay business track winners2016
Runners for best start-up ideaAuto Nebula connected transportation2AwardsREVSMART BUSINESS PLAN DECK
page808. Competitive LandscapeLow Convenience
HighConvenienceLarge ScaleSmall Scale
Indirect competitors for GPS in bikesOnly GPS system provision for two wheelersHigh cost & poor usability leads to low preference among customersSmart helmets at competitive pricingExpected cost: USD 100Indirect competition for trendy helmet designsStarted in 2015
REVSMART BUSINESS PLAN DECK
Smart ScooterFunded Series by Tiger global and Flipkart
Local helmet manufacturers providing lesser features
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REVSMART BUSINESS PLAN DECK09. Distribution Channels
Software API for the helmet creates an ecosystem for builders and hackers to create amazing appsPartnering with local motorcycle accessories stores for direct sales and repairCampaign on crowd sourcing to attract initial traction and test the product in international marketCrowd-fundingEvents/WorkshopsDistributors and RetailersContinuous engagement of users through blogs and relevant posts on social media platformsSocial Media platform
Our product will be available at major E-commerce platforms and also directly through company websiteWebsite and E-commerce
page1010. Revenue Model
Monetize through direct sale of smart motorbike and bicycle helmets
Monetize through big data such as time vs traffic information, potholes and rough patch detection, preferred alternative routes by locals etc. to the town planning bodies and private institutions60%Gross margin per sale80%REVSMART BUSINESS PLAN DECK
Gross margin per sale
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1111. Financial Projections and Target Key Metrics
PRE ORDERS1000Crowd funding and traction
KPI #2RAISEUSD 100,000
Seed FundingKPI #1Financial Projection (3 year)REVSMART BUSINESS PLAN DECKCUSTOMERS2000by 2017
KPI #3
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12. Team
Sunder JagannathanCo founder, CEO,Growth hacker and IOT enthusiastAdvisors12
Stars of RevSmartJagannathan V.KAdvisor, M.des,IIT Bombay25 years in design and manufacturingParthasarathy NTechnical AdvisorPh.D in Autonomous and intelligent vehicle technologyREVSMART BUSINESS PLAN DECK
Shyam SundarUX and Interaction designerDesigner/Engineer
Senthil kumarDeveloper, 6 years experience in hardware and testing, has 10 patents
Mohamed YaseenCo founder, Product Manager, Product Development and Design enthusiast
Srinath KandalaCo founder, Procurement/Business development, 5 years experience in Business development
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13. Funding Needs13
REVSMART BUSINESS PLAN DECKUSD 100,000USD 35,000Salaries, Freelancing, Website development, Video development, Content writing for blogs, SMM, SEO, Digital Marketing, Data Analytics, Growth HackingUSD 50,000Development of prototypes, import procurement, benchmarking, Certification, Market testing, Patent Application, Software developmentUSD 15,000Office Rent, Utility expenses, Legal requirements, Rapid prototyping, Computer for CAD development, Transportation, Kick starter campaign
page14. Timeline (FY 2016)14
REVSMART BUSINESS PLAN DECK
Step 1Marketing Analysis
Step 21st Prototype Development and Testing
Step 3Build/ship beta
Step 4Study feedback from 1000 users
We are here
Step 4Saleable product launch
2 months2 months3 monthsThis timeline also includes patent application, user base creation, gaining traction on website and PR
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15. Prototype status15
Working modelREVSMART BUSINESS PLAN DECK
Voice recognition demonstration video
User flow wireframe for mobile appPreliminary clay model mockups
page16. Traction16
REVSMART BUSINESS PLAN DECK
Landing page (Minimum Viable Product)CUSTOMERS SHOWN INTEREST ON LANDING PAGE204/233
The prototypes are constantly tested by a community of riders, who give their reviews and feedback based on which product iterations are done.Our Partners
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1717. Contact Info
facebook.com/Revvsmart/ www.revsmartasia.com
Thank [email protected],[email protected]
+91 9597258032 /+91 9600547410
REVSMART BUSINESS PLAN DECK
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