rr presentation
DESCRIPTION
Startup Camps Atlanta - Romanitc Rivalry PresentationTRANSCRIPT
Priority 1 - The Team
• Trevon McKay – iOS / Android Wizard• Phillip Wiggins – Marketing Genus• Dawn Price – Copywriter Extraordinaire• Jesse Jacobson – Php Pimp• Fred Johnson – Wandering Rubist• Dan Schlossberg – General Nuisance /
Occasional Irritant
Priority 2• Web 3.0
– Aggregate existing APIs – Gamification, Discussion, Social Media, Email Marketing, Events, Content.
– Social Good – Quality over Quantity. Create a community.– Crowdsourcing – Features, Content, and Marketing– Mobile– Gamification
• Simple MVP – Fail Fast. Rinse, wash, repeat.
• Reusable – Accountability Engine / Gamification Platform / Crowdsourcing Experience
08.28.2011
The Story
THE PROBLEMPart I: Confirmation Bias
•We filter what information we choose to pay attention to•We actively seek evidence & experts that confirm our existing beliefs•We discredit any information that contradicts our viewpoint
•50% of all marriages will end in divorce•Communication break down is consider 1 of 5 reasons relationships end
THE PROBLEMPart II: “Always” Never Motivates Improvement
• Remove Confirmation Bias with real-time tracking
• Provide metrics to never hear always again
THE SOLUTION: Romantic Rivalry
THE SOLUTION: Romantic Rivalry
• Mobile – Always available and real-time
• Playful - playful deeds to each other for points and
• Rewarding -rewards ranging from the simple to the extravagan
• Incremental – Begin with easy deeds and level up to harder ones.
• Customizable - Assign deeds from a default list or enter your own
How it WorksNotice Reward
Record when you’re doing good deeds so that you notify your partner.
After notifying your partner, we keep track of your performance.
Track
Issue rewards for good performance
Demo• Assign Deed• Receive Assigned Deed• Perfom Deed• Confirm / Deny Deed
• vNext– Master Deed– Track Score
Architecture• v .000001– Php dataservice– iOS Native app
• v .1– Odata webservie– MVC website– iOS Webview
• v .5 – Community website
Marketing• Social Media – Managed by – Facebook Page– Twitter - @RomanticRivarly– Tumblr Blog (auto-posts to twitter and facebook)
• Website– Aggregates Social Media Feeds and LaunchRock– Guest bloggers– Gamify User Interactions
• Stackoverflow style suggestions for features and deeds• Track and incent retweets, likes and referrals (Launchrock style)• Leader boards (Global, Local, Friends)• Weekly giveaways for High Scoring couples
Assets
WebsiteWebsite
Coment Streams by Discque or Facebook
TumblerGuest Blogging
Leaderboards and ContestsLeaderboards and Contests Deed ListDeed ListLaunchRock Feature
RequestFeature Request
Hoot Suite
FacebookTwitter
Mailchimp
Crowd-sourced Marketing
• Give users tools to do marketing– Mailchimp campaigns with user’s lists
• Twitter tools
Communication Targets
• Therapists / Couples Counslers• Early Adapters• Couples Networks– Meetup.com groups– Church Groups
• Relationship Self Help– Polls with Woofu and twitpoll
• Emerging Marketing Enthusiasts
•Sponsored Deeds – Dinner at Chili’s
•Re-brand engine as Co-worker Rivalry, Parent / Child Accountability, ???
•Rewards – Earn deals from local merchants / big ticket items. Jewelry, Vacations
•Therapist – Metrics for couples
Business Model
1000 Beta Users
Community website To crowdsource
App Test Run & Survey
Full Launch to market & Feedback
Romantic Rivalry: Milestones (2011-2012)
Aug ’12June ’12May ’12Apr ’12Mar ’12Jan ’12Nov ’11Oct ’11Sept ’11 Feb ’12 Sept ’12
12 months
Romantic Rivalry: Baseline Costs2 Years
$250K
$2 Million
$ 3 Million
Final Development & Testing•Additional staff
Development: New Versions•Expand functionality to include •more relationships
Full Launch - $2 million•Marketing Campaign & App Party