sagi dekel - Что действительно работает в aso
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ASO by yellowHEAD
What truly works and what doesn’t
www.yellowheadinc.com
ASO - A Little Background
53%
Of users find apps through searching
the app stores
83%
Of apps virtually invisible in search
>2M
Apps on Google Play and iOS
5KApps submitted every single day
Your app
53%
83%
SEO for AppsResults are fast and results are big.
Leads to an increase in Installs
So What is ASO?Increase in Keyword Rankings
Optimization Implemented
Search Optimization & Conversion Optimization
Search Optimization – How to Get Found
It works!
• Titles are important!• In Google Play you have 30 characters available in
the title• In iOS, titles can be 50 characters long
Titles
Combining Keywords - iOSSlots – WOW Casino Games | Vegas Slot Machines
• iOS can mix and match keywords from the keyword list and from the title
• Keywords: Las,Bonus,Video
Las Vegas, Bonus Slots, Video Slots, Las Video
Keywords in Description - AndroidKeywords in description
Developer Name & Package Name - Android
Search oriented incentivized traffic - iOSKeyword – Slots | App - Bingo
Miss!
Back LinksLow QualityHigh Quality
Abusing keywords
Spikes and Burst Campaigns
Conversion Optimization - Graphics
iOS
AndroidConvert App Page Views to Installs
Above the Fold
Below the fold
Above the Fold
It works!
Experiments - Android
Offers in Icons
Offers in Screenshots
<b>In Descriptions</b>
Miss!
Emojis in descriptions - Android
Blend In
Actual Screenshots
Small fonts, long texts
Localization – Taking Over the World
What is localizationLocalizationTranslation
Localizing Titles for Success48%
Increase
155% Increase
276% Increase
Summary – search visibilityDo Don’t
Keywords in titles Back links
Combine keywords (title – keyword list)
Repeat keywords in title – keyword list
Keyword oriented description Abuse keywords
Keywords in developer name/package name
Burst campaigns
Summary – Conversion OptimizationDo Don’t
Experiment, Experiment, Experiment
Blend in
Offers in icons and screenshots Plain screenshots
Keyword oriented description Long text in screenshots
HTML tags in description Emojys in descriptions
Summary – Localization
Do Don’t
Localization Plain translation
CONTACT US!Want to Join Our Success?