salt of the earth
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
The Salt of the Earth (Sony Pictures Classics)
Online Marketing/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for THE SALT OF THE EARTH. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle 7. Retail Promotion – With Samy’s Camera. The largest camera story in Los
Angeles that is centrally located to multiple indie film screening theatres. The campaign has 3,181 clicks (includes 2,616 bitly clicks), 10,743 content related page views and 248 social media interactions to date. The total reach for the Facebook campaign was 22,536.
Print Ad Example
Retail Promotion – Samy’s Camera #1
Retail Promotion – Samy’s Camera #2
Retail Promotion – Samy’s Camera #3
Retail Promotion – Samy’s Camera #4
Retail Promotion – Samy’s Camera #5
Retail Promotion – Samy’s Camera #6
Original Content Page Views – 529
Social Media Interactions - 121 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 512K+ to date. Clicks – 144
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 1,800
Clicks - 286
Campus Circle
Newsletter Emails – 21,458 Opens – 1,775
Weekly Newsletter Campaign Clicks– 22
Calendar Listing
Page Views – 42 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 244
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Sweepstakes Page (LA) Page Views– 872
Entries – 425 to date SM Interactions - 6
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page (National)
Page Views– 2,300 Entries – 911 to date SM Interactions - 28
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status