sanat whirlpool

7/31/2019 Sanat Whirlpool

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Company Profile

Industry :- Household appliances

Founded :- 1911

Founder(s) :-Louis Upton ,Emory Upton Headquarters :- Benton Charter Township,

Michigan, US

Key people :- Jeff M. Fettig (CMD) Products :- Major and Small appliances


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About Company

The company is listed in Fortune 500

and has annual revenue of approximately $18.4

billion,

more than 70,000 employees,

and more than 70 manufacturing and technology

research centers around the world.

Entered India through a JV with TVS group

1995,acquired kelvinator to facilitate entry in to

refrigeration market.


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Vision

Every Home ,Everywhere, with pride, passion

and performance.

Mission

Everybody creating loyal customers for life


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Marketing Mix


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Whirlpools

Product Mix

RefrigeratorsWashing

MachineMicrowave UPS

Direct Cool

Frost Control

Frost Free

Fusion24Premier

Professional410liter

Semi Automatic

Fully Automatic

(top load)

Fully Automatic

(frontload)White Magic

800H

Solo

Grill

Convection

MagicCook2c

Jet chef

Sin Wave HUPS

Sin Wave Platinum

Silver Series

Elanta-HUPSGold Series


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PRICE

Whirlpool India Ltd. has changed its strategy from being apremium-player to a mass-player.

Whirlpool has been concentrating on becoming a brand for

the mass-market and hence has introduced its products inall price categories.

In order to increase their profit, they try to reduce theircost.

structuring the elasticity's and keeping an eye on

competitors by whirlpool has implemented a customer-centric strategy that focuses on making sure their productsare appropriate for the Indian consumers. Differentversions of their products are priced differently,


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PLACE

Whirlpool home appliances are sold in retail

outlets like Vivek&co, Vasanth&co.BigBazaar

theirs distributors allocated in each state or

city.

more than 2200 Wholesale dealers

and more than 18,000 Retail Outlets In Across

India


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Pramotion

Whirlpool created its marketing position

around the tagline, You and Whirlpool the

worlds best homemakers. Based upon this

premise

Television advertising

Sponsorship

News Paper

Maxines


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Strengths

First company to introduce top loading

automatic washer.

Economies of scale in manufacturing and

distribution

Strong Brand Image

Consumer Oriented Products.

Global operating platform.

Market share leadership


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Weaknesses

Low Margin

Whirlpool is in an industry which require constantinnovations that are sometimes hard to come by

Consumers generally did not associate a brandname of the parent company if the two werent

the same.

Whirlpool failed to capitalize on its DominantConsumer Franchise initiative which addedspecial features to existing products. It failed dueto cost & service issues.


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Opportunities

Innovation

Product and services expansion

Growing Asian Market Ac and Microwave category are larger and fast

going categories

Providing attractive schemes


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Threats

LG, Samsung, Kenwood and other companies s

are most competitors

Threat of cheap goods from other countries

especially Japan

Other companies looking to acquire whirlpool

for consolidating the industry


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Achievements

Whirlpool Corporation has been honored withtwo iF Product Design Awards 2009,respectively, for the Whirlpool Glamour Oven

and for GREENKITCHEN, a kitchen eco-systemdesign concept.

2009: Whirlpool was voted Product of the Yearand received the award for the 'BestInnovative Product' in the popularrefrigerators category


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2008: Whirlpool OF India was awarded the

NDTV Profit Business & Leadership Award2008 for The Best Consumer Durables

Company. 2008: The year 2008-09 saw Whirlpool India

achieve great milestones in our attempt to bean Employer Of Choice.

2008. Top 20 Best Companies to work for in

India


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Thank You

sanat whirlpool

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