sap hybris - fmcg business breakfast, 2017 marc

Az ügyfélkapcsolat kezelés új korszaka

SAP HybrisBudapest, 2017. március.

A VILÁG MEGVÁLTOZOTT

A VILÁG MEGVÁLTOZOTT

- MULTICHANNEL ÜGYFELEK- OMNICHANNEL ELVÁRÁSOK

- SOK SZEREPLŐS PIAC

- ADAT ALAPÚ MARKETING

- KOMPLEX VÁSÁRLÓI UTAK

AZ FMCG ÚJ KORA

MEGOLDÁS:

TELJES ÜGYFÉLKÉP - VALÓBAN

Source 1: “The Contextual Marketing Imperative”, Forrester Oct 2015

Átlagosan 11 siló alkalmazás…

…és 15 különböző ügyfél

adatbázis

ÜGYFÉL ÉLMÉNY KIHÍVÁSOK

MEGOLDÁS:


8

FÉRFI

KOR: 60+

NŐS, 2 GYEREK

GEO: London

Milliomos (A+)

FÉRFI

KOR: 60+

NŐS, 2 GYEREK

GEO: London

Milliomos (A+)

Customer A

Customer B

Similar

Customer

Similar

Offers ??

Customer Charateristics

8

KIHÍVÁSOK:

NEM TELJES ÜGYFÉLKÉP

9

Customer A

Customer B

Customer

Customer A

Customer B

Buying Behavior ImplicationsSegmentation

Segment 1

Segment 2

@

@

KIHÍVÁSOK:

NEM TELJES ÜGYFÉLKÉP

http://de.wikipedia.org/w/index.php?title=Datei:Carlos_de_Gales_(2011).jpg&filetimestamp=20110331105712

http://de.wikipedia.org/w/index.php?title=Datei:Carlos_de_Gales_(2011).jpg&filetimestamp=20110331105712

MEGOLDÁS:


CÉL:

INTEGRÁLT ÜGYFÉLKÉP ÉS KISZOLGÁLÁS

MEGOLDÁS:


Akik már lépnek

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16For internal SAP and partner use only

SAP CUSTOMER ENGAGEMENT & COMMERCE (CEC)OMNI-CHANNEL CUSTOMER ENGAGEMENT PLATFORM

PRIVATE CLOUD PUBLIC CLOUD ON-PREMISE

SALESSERVICEMARKETINGCOMMERCE

INDUSTRIES

EXPERIENCE MANAGEMENT

REAL-TIME ANALYTIC & PREDICTIVE

MDM FOR CUSTOMER ENGAGEMENT & COMMERCE, BILLING

INFRASTRUCTURE, PLATFORM, INTEGRATION

WEB PRINTSMS/NOTIFICATION

DIGITAL

ADSSEARCH

KW/ADSEMAILMOBILE MARKET-

PLACECONTACT

CENTERIN STORE/

BRANCH

SOCIALDIGITAL

GOODS

AGENT

TOOLSIOT


SAP HYBRIS SALES & SERVICE

Account Management & Intelligence

Opportunity Management & Insight

Collaboration & Social

Productivity & Personalization

Real-Time Analytics

Mobility

Integration

SAP HYBRIS SALES – DEMO


SAP hybris COMMERCE SUITE

Product Content Management

Web Content Management

Responsive Storefront Pages

Advanced Personalization

Merchandising

Reviews and Comments

Cross- and Up-selling

Faceted Search

Guided Selling

Heineken, the leading brewing company with revenues exceeding EUR 20 billion, decided to launch a strategic initiative to make easier for “grab and go” shoppers to find their preferred Heineken products and support the overall beer shopping experience.

SAP Hybris is supporting Heineken with its programme that aims to help convenience stores boost beer sales

Implementing SAP Hybris B2B Commerce as master data management and order orchestration, Heineken can serve convenience stores and off trade partners through a self service order management system integrated with ERP and its DSD solution.

Heineken

NEVER OUT OF STOCK

COMMERCE AND BEYOND

Asics

Leading athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, estimated revenues of EUR 2,6 billion.

Asics is fast emerging as fierce competition, due in no small part to an effective communications strategy. The brand has become a leading name in running apparel in a way that spans both amateur and professional levels. Its latest creative and messaging encourages runners to get out there, explore, experience and most importantly, to run. In 2015 they have launched their “Better your Best” campaign where is all about helping people to run their own race and the only thing that matters is themselves.

Hybris MarketingMarketing of One

3rd Party Applications

(for data & execution)

SAP HYBRIS MARKETING

1st Party Applications

Acquisition Convert Loyalty*

Insights

Segmentation

Planning

Recommendation

Batch & Events

Social providers

Mobile providers

Email Engines

Ad Providers

Commerce

ERP

Sales

Service

Marketing Data Management

Batch & Events

HYBRIS MARKETING -TELJES ÜGYFÉLKÉP

MEGOLDÁS:


Teljes customer journey

Közösségi média is a kép része

MARKETING AUTOMATIZÁCIÓ

PREDIKTÍV MODELLEZÉS


NÉHÁNY REFERENCIA

NEW KIND OF CRM

Leading beverage company with the highest-selling energy drink in the world, estimated revenues of EUR 5 billion with more than 5 billion cans sold each year.

Red Bull expanded its product range adding zero calories, cola, special editions cans and also water to its portfolio.

More recently Red Bull launched its Red Bull Media House, a multi-platform media company with a focus on sports, culture, and lifestyle. As an umbrella brand, it offers a wide range of premium media products and compelling content across media channels as diverse as TV, mobile, digital, audio, and print, with core media offerings that appeal to a global audience.

Red Bull

BEYOND CUSTOMER EXPERIENCE

Nespresso

Nespresso is a leading company and brand that manufactures both machines and coffee capsules they use.

Nespresso redefined the way coffee lovers around the world enjoy their Espresso coffee through a unique combination of premium quality Grand Cru coffees, smart coffee machines and exceptional customer services

Nespresso products are available for both home and business consumers

Nespresso is also well know for its “Le Club” community that helped Nespresso to position its brand as premium

The largest independent Coca-Cola bottling group in the world operating in Latin America and Philippines report revenues exceeding USD 19B is serving its long tail customers leveraging SAP Hybris B2B Commerce integrated with B2B Marketing and Cloud for Sales.

Coca Cola FEMSA has created a 360 view of its long tail customers and can now market to 1.5 million B2B partners leveraging an integrated B2B front office on SAP Hybris;

Coca Cola FEMSA also decided to leverage cloud for all its technology stack to minimize capital expenditures and accelerate its time to market;

Coca Cola FEMSA

“Our need was to create one central place to store our consumer data: with a co-

innovation project we went from 0 to 100 into 5 months with technical go-live of

hybris Marketing.”

Christian Stoxreiter, Head of Businss Application Team, Red Bull

LINKING MARKETING AND SALES

Ferrero, the leading Italian Manufacturer of branded chocolate and confectionery products, with revenues exceeding EUR 10 billion, decided to adopt the SAP Hybris marketing and commerce solutions to create insights on its current and future consumer base.

The SAP Hybris Marketing solution is used to collect consumers’ information across different Ferrero brands to support current and future initiatives in an industry (confectionery products) that can be potentially highly regulated, in term of marketing activities, in the future;

SAP Hybris Commerce B2C has been also implemented to simplify registration processes across all its digital properties and create commerce-ready web sites

Ferrero

FUTURE BUSINESS MODELS

ALTERNATÍV UTAK A FOGYASZTÓHOZ

Source 1: “The Contextual Marketing Imperative”, Forrester Oct 2015

DIGITÁLIS OFFLINE - HIJACK

LEGYÜNK GYŐZTESEK!

sap hybris - fmcg business breakfast, 2017 marc

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