sawako 2016-2017
DESCRIPTION
Sawako cycling accessories catalogueTRANSCRIPT
catalogue2016-2017
as seen in
STYLE YOUR RIDE
Passionate about design, style and fashion, Japanese designer Sawako Furuno creates beautiful yet essential helmets to accompany stylish cyclists on their daily adventures.
Sawako designed the first SF collection in 2006, after being unable to find a helmet she dared to wear whilst cycling around London. She used her skills as a designer and an architect to make something chic for stylish cyclists around the world.
The tactile designs are inspired by the traditional patterns of her Japanese heritage and also by bolder animal prints and quintessentially British fashions.
STYLE YOUR RIDE
Floral Cream p.16
Floral Green p.16
Floral Midnight Blue p.16
INDEX From the founder Sawako Furuno making some samples in her back garden, through to a collection of signature designs.
Crocodile Brown p.13
Crocodile Black p.9
Leopard p.6
Sparkle p.15
SAFARI
FLORAL
Eye Candy Pinkp.26
Eye Candy Coral p.26
Eye Candy Bluep.26
Eye Candy Yellow p.26
Madison Beige p.20
Madison Black p.20
Ribbon Green p.28
Ribbon Pink p.28
Hanabi Beigep.22
Hanabi Red p.22
Ran p.30
NYC RIBBON
NATURE
EYECANDY
The most courageous act is still to think for yourself.
Aloud.
-Coco Chanel
LEOPARD
RRP: £84 / $130LEOPARD
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
FEATURE:Covered with wonderfully tactile beautiful faux leopard skin, and hand finished with elegant stitching, this number is more than a cut about the competition.
CROCODILE BLK
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
RRP: £84 / $130FEATURE:Covered with beautifully tactile faux crocodile leather, it is hand finished with elegant stitching along the fabric to create a seriously luxe effect.
CROCODILE BLACK
CROCODILE BLK
CROCODILE BR
RRP: £84 / $130CROCODILE BROWN
FEATURE:This brown leatherette covered helmet is very versatile and will work nicely with any of your daily fashionista outfits.
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
RRP: £84 / $130
SPARKLE
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
RRP: £84 / $130SPARKLE
FEATURE:A sleek and elegant multi coloured glitter helmet that will add vintage glamour and glitz to any outfit. Made of shimmering glitter fabric, this helmet is an absolute showstopper.
SPARKLE
Create your own visual style... let it be unique for yourself and yet identiable for others.
-Orson Welles
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
FEATURE:Versatile enough to work with a number of looks, but with personality to stand out in the morning bike lane rush, this is a helmet to be admired, on and off the bike.
FLORAL CREAM
FLORAL NAVYFLORAL GREEN
RRP: £79 / $120FLORAL GREEN / CREAM / NAVY
FLORAL
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
MADISON BEIGE/BLACK RRP: £72 / $110FEATURE:Avid fans of our iconic Leop-ard and Crocodile helmets will also welcome Madison into the animal print fashion stable.
MADISON BLACK
MADISON BLACK MADISON BEIGE
MADISON
LIFE IS A BEAUTIFUL RIDE
Fashion is about dressing according to what’s fashionable.
Style is more about being yourself.
-Oscar de la Renta
LIFE IS A BEAUTIFUL RIDE
Fashion is about dressing according to what’s fashionable.
Style is more about being yourself.
-Oscar de la Renta
HANABI
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
FEATURE:Vivid & elegant, this helmet uses a deep red tone overlaid with beautiful gray graphic shapes.
HANABI RED / BEIGERRP: £68 / $105
HANABIHANABI RED
HANABI BEIGE
HANABI BEIGE
EYECANDY
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
EYECANDY BLUE / YELLOW / PINK / CORAL RRP: £68 / $105FEATURE:Great for visibility in the morn-ing rush hour, Eye Candy’s exuberant design is both lovely to look at and stunning to wear.
EYECANDYEYECANDY CORAL EYECANDY PINK
EYECANDY YELLLOW
RIBBON
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
RIBBON GREEN / PINK
FEATURE:The soft and elegant pastel colour is very versatile, making the Ribbon helmets one of the most popular helmets.
RIBBONRRP: £68 / $105
RIBBON GREEN
RIBBON PINK
RIBBON PINK
RAN
SIZE: One size female M (typically 52~58cm) with dial-to-fit size SHELL: ABSINNER FOAM: EPSSAFETY STANDARD: Complies with European standard CE EN1078 and American CPSC
RAN
FEATURE:Sophisticated, cute with embroidery, Ran is a versatile helmet that works well with any outfit or skin complexion..
RANRRP: £68 / $105
JOIN OUR JOURNEY
Every day is a journey, and the journey itself is home.
-Matsuo Basho
JOIN OUR JOURNEY
ACCESSORIES
SIZE: approx. 5.5cm diameter
RRP: £15 / $20FEATURE:A beautiful addition to our helmet collection. Let’s ring in style.
BICYCLE BELL: LEOPARD
SIZE: 5.5cm diameter
FEATURE:A beautiful addition to our helmet collection. Let’s ring in style.
BICYCLE BELL: HANABIRRP: £15 / $20
SIZE: approx. 5.5cm diameter
RRP: £15 / $20FEATURE:A beautiful addition to our helmet collection. Let’s ring in style.
BICYCLE BELL: LEOPARD
THE BRAND
MARKETING KIT (available upon request)
STANDARD PACKAGING
