seo presentation for the wine bloggers convention
Post on 17-Oct-2014
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Wine Blogs and SEO
Tim Resnik, Product Strategy Principal, Moz @tresnik
A Little About Me
A Little About Me
A Little About Me
A Little About Me
A Little About Me
A Little About Me
Warning: We won’t be sipping
Today’s Topics Why search is
so important Making your site seo
friendly Understand your data:
quick setup 10 tips for (wine)
bloggers
The Growth of Search
Number of Searches/Day on Google
A lot of a little is OK
A lot of a little is OK
A lot of a little is OK
SEO vs. Paid Search Ads
SEO vs. Paid Search Ads
Informing vs. Interrupting
Paid Attention Earned Attention
Cost Static with scale Upfront costs, scales with proper optimization
Time Instant results (sprint) Delayed results (marathon)
Sustainability Effective only while campaign is active
Long-term continuous results
Today’s Topics Why search is so
important Making your
site seo friendly Understand your data:
quick setup 10 tips for (wine)
bloggers
Using Wordpress? Almost there!
“(Wordpress) is a fantastic piece of software, it makes your site easily
crawlable by search engines, solves some 80-90% of mechanics of
SEO and is the first big step anyone can take towards creating a
popular online business.”Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
Read this!
http://yoast.com/articles/wordpress-seo/ - I also recommend the Yoast plugin “Wordpress SEO”
Also SEO-Friendly Platforms
http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
Not so SEO-Friendly
I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like TypePad and Expression Engine) can be customized with enough elbow grease.
On-page Ranking Factors
Title
Headline
URL
Links and Captions
META Description
Body Content
The two major SEO focal points: Title, Description, Headline
HTML Title and META Description are Important
Today’s Topics Why search is so
important Making your site seo
friendly Understand your
data: quick setup 10 tips for (wine)
bloggers
Know Thyself
Step 1: Google Webmaster Tools
http://google.com/webmasters - can help you diagnose and repair issues w/ your site
Step 2: Setup Feedburner
http://feedburner.com – create RSS feeds and track your subscribers and clicks
Step 3: Google Analytics
http://google.com/analytics - track how visitors get to you and what they do on your site
Step 4: Bit.ly to Track Sharing
http://bit.ly – great for determining which shares your fans/followers really enjoy
Optional: Moz PRO
http://pro.seomoz.org – good if you’re hardcore into SEO, otherwise less ideal
Today’s Topics Why search is so
important Making your site seo
friendly Understand your data:
quick setup 10 tips for
(wine) bloggers
Tip # 1: Stick with it
Where Geraldine Started Her
Blog
Tip # 1: Stick with it
Where people usually give up.
Tip # 1: Stick with it
2.5 years in, she’s reaching 1000s of daily
visits
Tip #2: DON’T HIT ENTER* Rule
* Credit Wil Reynolds (@wilreynolds) with the catchy phrase
Tip #2: DON’T HIT ENTER* Rule
Tip #2: DON’T HIT ENTER* Rule
Tip #2: DON’T HIT ENTER* Rule
Tip #2: DON’T HIT ENTER* Rule
WHO, WHAT, WHERE, WHY, WHEN and HOW
Tip #2: DON’T HIT ENTER* Rule
WHO, WHAT, WHERE, WHY, WHEN and HOW
Tip #2: DON’T HIT ENTER* Rule
WHO, WHAT, WHERE, WHY, WHEN and HOW
Tip #3: Don’t Get Ripped
Tip #3: Don’t Get Ripped
Tip #3: Don’t Get Ripped
Tip #4: Find Twitter Influencers
Tip #5: Time it right
Tip #5: Time it right
Breather…
Tip #6: Conquer (not provided)
Tip #6: Conquer (not provided)
Tip #6: Conquer (not provided)
Search Referral Traffic to SEOmoz
Tip #6: Conquer (not provided)
Search Referral Traffic to SEOmoz
Tip #6: Conquer (not provided)
Tip #7: Highlighter and Schema
Tip #7: Highlighter and Schema
Tell Search Engines about:• Articles• Events• Local Businesses• Restaurants• Products• Software Applications• Movies• TV Episodes
Tip #7: Highlighter and Schema
Tell Search Engines about:• Articles• Events• Local Businesses• Restaurants• Products• Software Applications• Movies• TV Episodes
Use these where possible
Tip #7: Highlighter and SchemaStep 1: Choose the URL for the content you want to “highlight”
Tip #7: Highlighter and SchemaStep 2: Highlight all relevant areas
Tip # 9: Get in Google News
Step #1: Make sure you meet the Google News quality and tech guidelines
Step #2: Submit your site to Google News
Step #3: Create a Google News Sitemap (there are Wordpress plugins to help you)
Tip # 9: Get in Google News
Tip # 10: It’s more than ranking
Increases visibility
Tip # 10: It’s more than ranking
Which one would you
click?
Increases CTR by 30%
Links to her G+ Profile
Links to her author results on Google
Tip # 10: It’s more than ranking
6 steps to Authorship
Step 1: create a Google account/LoginStep 2: Navigate to Google+Step 3: In your profile Click “About”Step 4: Add your blog URL to “Contributor to” under the “Links” Step 5: In each article add the following link:
<a href="[profile_url]?rel=author">Google</a>
It should look something like: <a href="https://plus.google.com/109412257237874861202? rel=author">Google</a>
Step 6: Verify with Google’s structured data testing tool
Tip # 10: It’s more than ranking
Tip # 10: It’s more than ranking
Tip # 10: It’s more than ranking
Today’s Topics Why search is so
important Making your site seo
friendly Understand your data:
quick setup Choosing keywords and
creating content 10 tips for (wine)
bloggers
