session 3 how to find and evaluate blogs
TRANSCRIPT
How to find & evaluate blogs
Darika Ahrens
5th February2009
WHY DO WE NEED TO FIND AND EVALUATE BLOGS & BLOGGERS?
THE BLOGGER MYTH
Michael Arrington
• Techcrunch.com• World’s 3rd highest ranked
blog• Lawyer and entrepreneur• Business Week: One of 25
most influential people in the world
• Spin-off sites and conferences
Perez Hilton
• perezhilton.com • No. 1 celeb gossip site• Dubbed “Hollywood’s
most hated website”• 2008: given VH1 reality
TV show
Golden Rules
1. Blogging is just a communication platform
3. Blogs and bloggers are as different and diverse as people
A QUICK LOOK AT BLOGS
THINGS TO LOOK AT
Who writes it?
Tone?
Tone?
Tone?
Commercial or personal?
How often posts?
Comments?
FINDING BLOGS
Blog Rolls
Blog networks
Web Rings
FREE SEARCH TOOLS
Technorati
Google Blog Search
Blog Lists
Search by topic
Search by topic
Search website trends
PAY SERVICES
Social Media Library
Brandwatch
Attentio
RANK & INFLUENCE
Rank
= a blogs position in relation to other blogs
Technorati Rank
Wikio rank
Learnings
• There is no industry standard for ranking• Ranking should also take into context other
blogs of its type (Authority)• Be sensible with it - guide not a rigid standard
Be polite!
Influence is relative
Value is in the community
Task
Finding blogs and analysisFind an example of:3. A personal blog4. A blog in these sectors:– Sport– Fashion
5. A blog with the following audiences:– Photography enthusiasts– Young women aged 18 - 30
6. Complete analysis template for each– In Blackboard under Assignments
THANK YOU!Find this presentation on Slideshare: http://www.slideshare.net/darika