setting goal - tatit kurniasih - 03

8/23/2019 Setting Goal - Tatit Kurniasih - 03

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Chapter 2SETTING GOALS

Assignment of Art Communication

Tatit Kurniasih

(20125216013)


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But communication can be describe as a charades, a mutual and cooperativegames that describing the ongoing process using verbal & nonverbal messages

with another person to create and alter the images of both players minds.+ Good communication begin when there is some overlap between two imagesof both player minds.

Communication Process cant be describe as a bowling games. Asolo game with Bowler as a sender, ball as a message, pins as a

receiver, lane as a channel, clutter sound as a noise and strike as the

goal has achieved.

-This games headed in a single directions.-The pins is silent and static it cant give the feedback.

Communication Process cant be describe as a table tennis, with twoplayer that switch roles continuously. The first person as an initiator and the

second as a responder. They gauging the effectiveness of their shots by the

way of the ball coming back.-The table is flat, in controlled environment, the bounce is not deflected by

the winds as a distractions.-This is a competitive game, played with 1 ball, someone is win and the

other is lose.


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NO!!Good communication requires a detailed information to deliver their full

concept. We need a TOTAL act of understanding, explaining, andconveying a detail message to make a effective communication.

A goal needed tomake an analysis,creating a newconcept, do anaction andevaluating our

communicationprocess.

Charades describe a communication process thatconsist of codifying and decodifying the clue ofsame pictures to tell the meaning from one toanother person.

But, How will the sender tell the fullmessage/concept?

Is it enough by only give the clue?

Why do we need a GOAL?


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"Goals are not only absolutelynecessary to motivate us. They areessential to really keep us alive."- Robert H. Schuller -

"If youdon't knowwhere youare going.How canyou expectto getthere?"-Basil S.

Walsh-

"Give me a stock clerk with a goal andI'll give you a man who will makehistory. Give me a man with no goalsand I'll give you a stock clerk."- J.C. Penney -

What is GOAL actually means?

Goal is a position or

place which anorganization wants toattain. Goal is close toreality and is

achievable by people.


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The relation between Vision, Mission and Goal :

Vision : Outlines what the organization wants to be, or how it wants the world

in which it operates to be. It is a long-term view and concentrates on the

future.

Mission : Defines the fundamental purpose of an organization or an

enterprise, succinctly describing why it exists and what it does to achieve its

vision.

Organizations sometimes summarize goals and objectives into a mission and/or

a vision statement. Others begin with a vision and mission and use them to

formulate goals and objectives.


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EXPLANATION of VISION, MISSION, GOAL, OBJECTIVE,

STRATEGY & TACTIC

Strategies : Broad activities required

to achieve an objective, control a

critical success factor, or overcome a

barrier.

Mission : A statement ofthe overall purpose of anorganization. It describeswhat you do, for whom youdo it and the benefit.

Vision : A picture of the"preferred future;" astatement that describeshow the future will look ifthe organization achievesits ultimate aims.

Goals : Broad, long-termaims that defineaccomplishment of the

mission.

Objectives : Specific,quantifiable, realistictargets that measure theaccomplishment of a goalover a specified period oftime.

Tactics: Specific steps tobe taken, by whom bywhen, and at what cost, to

implement a strategy.


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EXAMPLE of my VISION, MISSION, GOAL, OBJECTIVE,

STRATEGY & TACTIC

VISION : Become a Chief Financial

Officer in one of Multinational Firm in

2016.

MISSION : To Lead everyprocess of capital budgetingand other financialdecisions.

GOAL : Grow Profitability,maximize net income byincreasing revenues andcontrolling cost.

OBJECTIVE : Increaserevenues by 5% in thefirst year and 10 % in thesecond year.

STRATEGY : Renew theproducing system,change marketingsystem and make a newproject.

TACTIC : Manageinventory efficiently andeffectively by usingFIFO/LIFO, Maximize

output and minimize cost.


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Type of GOAL :

Physical Goals (related to your physical well being and

health ) Career Goals (value addition you will do to your skills)

Financial Goals (planning your achievement, insurance,retirement)

Relationship & Family Goals (improve your oldfriendships, maintain good relationships with others)

Self Development & Spiritual Goals (improving yourattitude, self image, faith, etc)

Pleasure Goals (enjoyment to spend time for yourself likeentertainment or new hobbies).

Social Goals (give back to society more than what youreceive from it)


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The Importance of SETTING GOAL :

Goals hinder the wrong decision

Goals avoid a conflict

Goals keep you moving during difficult situations

Goals minimize risk counterproductive demand

Goals keep you in command

Goals keep you in the right track

Goals give a sense of accomplishment and keep you

motivated

Goals minimize the distubance social interaction with

subordinates, peers, superior, customers, etc.


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How to SETTING a GOAL ?

1. Draw - what is the ideal image or the desired end state?

2. See - What is today's situation? What is the gap fromideal and why?

3. Think - What specific actions must be taken to close thegap between today's situation and the ideal state?

4. Plan - What resources are required to execute theactivities?

By identify and define our Purpose, strategy, tactics andtask that represent the business goal to define andaccomplish a set of communication goals.Beside that, we also able to set our goal with SWOTANALYSIS (Strengths, Weaknesses, Opportunities, and

Threats) to analyze internal strategic factors, strengths and

weaknesses attributed to the organization, and externalfactors beyond control of the organization such as

HOW to Sort our Goal ?

ProcessApproach :1. Determine your

primary or

business goal2. Consider the

various reasonablestrategies

3. Define your

secondary goals4. Plan the task


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Tools to define a goal and strategies :

Balanced Scorecard (creates a systematic framework for strategic planning)

Scenario Planning (analyze future scenarios).

PEST (Political, Economic, Social, and Technological) Analysis.

STEER (Sociocultural, Technological, Economic, Ecological, and Regulatory

factors) analysis.

EPISTEL (Environment, Political, Informatic, Social, Technological, Economic

and Legal).

ATM (Antecedent Conditions, Target Strategies, Measure Progress and Impact)

Approach. Once an understanding of the desired endstate is defined, the ATM approach

uses Root Cause Analysis (RCA)* to understand the threats, barriers, and

challenges to achieving the endstate.

*Sources :


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GOAL = SMART !

MeasurableYou need to identify the quantifiable aspect of the goal. This way you

will be able to measure your progress, and actually remain motivated.

SpecificWhat is it that you want, from a particular goal?What you want to achieve? Everything must beclearly specified.

AttainableIf people set unattainable goals so that they canlater blame their failure on the goal that wasimpossible to start.RelevantForm a relevant positions in career, materialrewards based on your financial well being,

physical, spiritual, or relationships oriented.Time- Bound

Time is one of the prices that you are paying for thegoal, and you must give it time that the goal isworth. Setting deadline will also insure you against

procrastination and perfectionism.


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Advantages and Disadvantages of Goal Setting :

Advantages :Developing a new skill or honing an acquired skillGetting rid of bad habits and replacing them with better onesAttaining results or outcome and accomplishing ones dreamsRaising incentives for employees to complete work quickly and effectively.Leading to better performance by increasing motivation and efforts, but

also through increasing and improving the feedback quality.

Source : http://www.managementstudyguide.com/goal-setting-theory-motivatio

Disadvantages :At times, the organizational goals are in conflict with themanagerial goals. Goal conflict has a detrimental effect onthe performance if it motivates incompatible action drift.Very difficult and complex goals stimulate riskier

behaviour.
http://www.managementstudyguide.com/goal-setting-theory-motivation.htmhttp://www.managementstudyguide.com/goal-setting-theory-motivation.htm


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Example of GOALs MINDMAP


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GOAL testing

Goal must be tested against :

1.the context in personal

position

2.the available resources,

3.the organizations traditions

and values,4.networks of personal

relationships,

5.the interest and biases of

superiors,

6.communication channels,

7.the situation of you

business or competitors,

8.how your area fits into

larger organization andcultural climate.

Key Questions

Are my goals ethically sound?

Am I credible source for thisdirection or proposal? Are adequate resources available

to achieve my purpose? Will my goals enlist the support of

others whose cooperation need? Do they conflict with other goals of

equal or greater importance? Do they stand a reasonable

chance, given the internal and

external competitive environment? What will be the consequences of

success? Will I and my organization be

better off after achieving this goal?


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STEP by STEP to SET YOUR GOAL :

Step No. 1: TAKE INVENTORY

Step No. 2: PREPARE A WILD LIST

Step No. 3: TRY TO FIND THE 'WHY' FOR EVERY THING ON

LIST Step No. 4: ASK YOURSELF THESE SOLID GOLD QUESTIONS

Step No. 5: EVALUATE AGAINST THE MAIN OBJECTIVES OFYOUR LIFE

Step No. 6: GIVE TIMELINE TO EACH GOAL Step No. 7: BREAK DOWN LONG TERM GOALS INTO SHORT

TERM GOALS


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CONCLUSION

1. Goal is a position or place which an organization wants to attain.

Goal is close to reality and is achievable by people.

2. A goal needed to make an analysis, creating a new concept, do an

action and evaluating our communication process.

3. Tools to set a GOAL : SWOT Analysis, Balanced Scorecard,

Scenario Planning, PEST Analysis, STEER Analysis, EPISTEL

analysis, ATM and Root-Caused Analysis.

4. SMART goals will give you a sense of accomplishment that will keepyou motivated, to achieve another goal.


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Tatit Kurniasih20125216013

This is the end ofthis presentation.

Thanks for yourclose attention.

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Chapter2:

SettingGoal

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