8282015 From Chinyeres Online Success to Masters Web Design Philosophy

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Heres a spotlight on our latest developments View this email in your browser

We were really busy this month chopping up some recipes for success in the digital world

Here are some highlights

Omnichannel shoppers have become an emerging retail reality but they have still largely remained an untapped market And this is exactly what we aim to do through our omnichannel engine ie increase the market size for e‐commerce in Pakistan by addressing those customers who like to buy online but still get it offline

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8282015 From Chinyeres Online Success to Masters Web Design Philosophy

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Anything around Eid sells but the way Chinyerersquos sales soared 10X this season is beyond amazing Not only did this render us an incredible return on our ad spend but also illustrated that a lot of the searches around Eid for Chinyere were branded ie people were searching about Chinyere itself and about 58 of these were via a mobile device This means any offline or online sale is first triggered by a mobile search More reasons for your business to be online

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8282015 From Chinyeres Online Success to Masters Web Design Philosophy

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When Master collaborated with Shopistan they had one thing on their mind sleep That itrsquos about time Pakistan got some better sleep and theyrsquore quite serious about it too Whether itrsquos MoltyFoamrsquos Ortho Series that caters towards improved posture and back support or the Innovation Series that uses cool gel seeds and air flow to protect you from the annoying summer heat their technology is specifically engineered to tackle the wide range of issues that can keep most of us from ever having a proper nightrsquos sleep The mattress selector tool allows each individual to choose a product that best fits their need Theyrsquore also bringing Celeste claimed ldquothe worldrsquos best mattressrdquo which if you ask us kind of speaks for itself

I wanted to do something different this time We knew that selling sleep may be big business but selling it online may be challenging So I wanted the design to stand out from those of Masters competitors For that

purpose I used flat colored shapes and catchy color combinations to define the sections and categories The website is also designed to make it

navigation‐friendly and to make anything on the website accessible from any page

‐ Zain Adeel Senior UIUX Designer Shopistan

8282015 From Chinyeres Online Success to Masters Web Design Philosophy

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We are magnetic How can businesses be not drawn to us No seriously we are honored to have new clients like Gomilla Jubilee General Insurance and Alfatah Electronics trusting our abilities to make them do real business online

And our boat is really about to rock because Noori just boarded it Yes you read it right Wersquore bringing Noori on board which means things are about to get musical Bringing to you a new avenue in music that never before has been explored in Pakistan So stay tuned Here are some of the other brands who have placed their trust in us recently

8282015 From Chinyeres Online Success to Masters Web Design Philosophy

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Fathers are those special beings who have your back even when the entire world doesnrsquot This Fatherrsquos Day we did a special campaign in appreciation of fathers around the world for our client Master MoltyFoam with the hashtag PapaJaniMoments It was an extension of their decades‐old offline advertising campaign where a young girl grows up from childhood to adulthood and has to leave her father for her new home with her husband but takes the mattress with her that her father gave to her when she was just a baby

We asked people to submit their childhood memories with their fathers and we got an overwhelming response This social campaign not only made our fans nostalgic but it also made them feel affiliated with the brand We got 18000+ likes 800+ comments and 1900+ shares This campaign even got covered in the media

Our employees are not part of our company They ARE the company Here is what some of them have to say about us

8282015 From Chinyeres Online Success to Masters Web Design Philosophy

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Fathers are those special beings who have your back even when the entire world doesnrsquot This Fatherrsquos Day we did a special campaign in appreciation of fathers around the world for our client Master MoltyFoam with the hashtag PapaJaniMoments It was an extension of their decades‐old offline advertising campaign where a young girl grows up from childhood to adulthood and has to leave her father for her new home with her husband but takes the mattress with her that her father gave to her when she was just a baby

We asked people to submit their childhood memories with their fathers and we got an overwhelming response This social campaign not only made our fans nostalgic but it also made them feel affiliated with the brand We got 18000+ likes 800+ comments and 1900+ shares This campaign even got covered in the media

Our employees are not part of our company They ARE the company Here is what some of them have to say about us

8282015 From Chinyeres Online Success to Masters Web Design Philosophy

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Thats all folks More to follow in our next newsletter Watch out

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9 B1B2 Gulberg IIIGhalib MarketLahore 54000Pakistan

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