SMART  RETAIL  GETTING  TO  UK  BRANDS  AND  EXISTING  PARTNERS  

 

Mike  Cornwell    

MARKETING  TECHNOLOGY  2015  

h=p://www.supplychain247.com/paper/2015_third_party_logisNcs_study  

 

h4p://www.supplychain247.com/paper/2015_third_party_logisPcs_study  

DATA  

BRAND  VALUES  AFFECT  HOW  YOU  COMMUNICATE  

SO,  MAYBE  WE  LOOK  AT    5  BIG  TRENDS  

AND  MAYBE  CLUES  AS  TO  WHERE  RETAILERS  NEED  AND  WANT  HELP  

WITH  TECHNOLOGY  AND  INNOVATION  

THE  COMPLEX  FOOD  CHAIN  •  CREATIVE,  DIGITAL,  INTEGRATED  AGENCIES  •  MEDIA  AGENCIES;  MEDIA  OWNERS  •  SOCIAL  MEDIA  AGENCIES;  SEO/PPC  AGENCIES  •  MARKETING  AUTOMATION  VENDORS  •  ESPS  •  CORE  IT,  TECHNOLOGY  VENDORS  •  APP  MAKERS;  OTHER  PLATFORM  PROVIDERS  •  AND  LOADS  MORE  

MAKING  IT  HAPPEN  •  TWO  THINGS  CLIENTS  ALWAYS  WANT:            1.  SOLUTIONS  TO  PROBLEMS          2.  THINGS  THAT  THEY  HAVEN’T  SEEN  BEFORE  •  THEY  WILL  WANT  EVIDENCE  BASED  ANSWERS  •  ie  QUICK,  CHEAP  PROOF-­‐OF-­‐CONCEPT,  OR  TEST  •  AN  UNDERSTANDING  OF  EXISTING  TECHNOLOGY  •  EMPATHY  WITH  (SLOUTIONS  FOR!)  CONSTRAINTS  •  PROCUREMENT  A  GIVEN  

•  GO  ROUTE  ONE  TO  CLIENT  BRANDS  •  SEEK  OUT  PROCUREMENT  AND  TECH  “INS”  •  OR,  CAN  YOU  BE  INTRO’ED  BY  A  TECH  PARTNER  •  RESEARCH  &  UNDERSTAND  EACH  CLIENT  •  GIVE  COMPELLING  REASONS  TO  “MEET”  YOU  •  DEMO  OR  PROVIDE  PROOF  -­‐OF-­‐CONCEPT  •  BE  PERSISTENT  AND  SMART  

MAKING  IT  HAPPEN  

m i k e c o r n w e l l c a l l m i k e

+ 4 4 7 7 7 0 6 5 0 2 0 0 mikecornwell@btinternet.com