smc076 (old version)
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#SMC076,
5 oktober 2011
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Utrecht, 9 september 2011
Dichtbij Breda
Bart Brouwers, #SMC076, 5 oktober 2011
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Utrecht, 9 september 2011
Nieuwe journalistiek
Bart Brouwers, Sittard, 15 september 2011
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Het hyperlokale zandpad
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Doelen • Een lokaal informatieplatform voor elke
Nederlander; web, mobiel
• De mogelijkheid om via dichtbij te verbinden, mee te doen, bij te dragen
• Structurele verdienmodellen rond de lokale informatie
• Een manier voor de journalistiek om zichzelf te herontdekken
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Wat hebben we gedaan?
4 werkgroepen (feb-juni 2010)
• ICT, Content, Business, Marketing
4 pilots (vanaf augustus 2010)
• 1 Commercieel, 1 Community, 2 Aggregatie
Platform: Open Source Drupal
Nationale uitrol sinds 1 juni 2011
Randstad, Brabant, Groningen, Maastricht, Arnhem, etc
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Lessen Journalistiek is tweerichtingsverkeer
Actieve community zorgt voor terugkerend bezoek
Social Media essentieel in community opbouw
Hard nieuws nodig voor de bezoekpieken
Aggregatie werkt als vangnet
Aanvaard fouten, maar herstel ze snel
Techniek & Content zijn pijlers, maar…
…beschrijf je businessmodel voordat je begint
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http://youtu.be/ZxoOhfD0aVI
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Kortom: Een houding die de wensen en
kansen omarmt van de community
waarmee je werkt
De nauwst mogelijke
samenwerking tussen commerciële
en redactionele activiteiten &
mensen
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Kortom: Een houding die de wensen en
kansen omarmt van de community
waarmee je werkt
De nauwst mogelijke
samenwerking tussen commerciële
en redactionele activiteiten &
mensen
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Kortom: Een houding die de wensen en
kansen omarmt van de community
waarmee je werkt
De nauwst mogelijke
samenwerking tussen commerciële
en redactionele activiteiten &
mensen
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Nieuwsgierig
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Nieuwsgierig
Volledig
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Nieuwsgierig
Volledig
Accuraat
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Nieuwsgierig
Volledig
Accuraat
Duidend
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Nieuwsgierig
Volledig
Accuraat
Duidend
Op zoek naar de waarheid
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Waar de toekomst
van de journalistiek
- en de rol van het publiek -
echt bepaald wordt:
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Waar de toekomst
van de journalistiek
- en de rol van het publiek -
echt bepaald wordt:
gedrag
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Alles helpt…
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Alles helpt…
…maar is het genoeg?
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© glennsasscer.com
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De professional & zijn burcht
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De professional & zijn burcht
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Breek het kasteel af
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Denk in niches
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Denk in niches
Waar is de lokale
relevantie?
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Denk in niches
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Word persoonlijk
© Rikkert Walbeek
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Publiceer Real-Time
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Ben Easy-to-Use
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Ben transparant
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Fouten zijn geen #Fail
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…kennis
van buiten
Combineer…
…met je eigen
vaardigheden
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Ben betrokken
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Werk samen…
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…ook met je publiek
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Ben ondernemend
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Accepteer kleingeld
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Omarm de community
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Omarm de community
En word omarmd
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En nu… TMG investeert in dichtbij
Van 3 pilots naar nationaal
90 actieve platforms, 400 “light”
Van 10 mensen naar 120
70.000 actieve accounts
Links met andere TMG-merken
We verdienen geld…
…maar houdt het stand?
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Communitymanager #dichtbij, Eindhoven, 1 september 2011
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twitter: @brewbart
weblog: dodebomen.nl