sms and messaging' - how to reach and retain app users - ivan maksic - #aps2013
Post on 20-Oct-2014
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DESCRIPTION
Ivan joined Infobip at its start-up phase. He lived through all the breakthroughs and other notable moments that made Infobip one of the largest companies in its area of expertise. Developing Infobip’s business operations in many international markets for years, Ivan is able to properly understand the challenges that modern businesses face in today’s competitive environment. His expertise primarily covers value added services, telecommunications and cloud-based mobile technologies. Ivan earned his degree in international business at Auburn University in the USA. He regularly speaks at industry events, evangelising mobile messaging and mobile payments technologies.TRANSCRIPT
REACH. ENGAGE. MONETISE.
www.infobip.com
CONVERGED SERVICES
MESSA
GING PAYMENTS
PUSH
MONETISE
ENGAGE
REACH
www.infobip.com
TOPICS 1. APP DOWNLOADS 2. USER ENGAGEMENT
• Covert web users into mobile users
• Drive app downloads using SMS
• Build your database
• Know your audinence
• Keeping users engaged
• Select the right channel to send your message
www.infobip.com
there are now more than 1 billion smartphones in the world
downloaded apps which are only opened once
overall growth of mobile apps usage after the introduction of push notifications is up to 30 percent
people don't leave the house without their mobile devices
people access the Internet on their smartphones at least once a day
BILLION
www.infobip.com
CLIENTS
Nordeus
• European game developer • „Top Eleven Football Manager” is played across the world and has
more than 11M+ MAU, 5M+ DAU and 10M app installs
Inesting • Marketing and digital agency • Direct100 - mobile application used to deliver and inform large group
of audience
www.infobip.com
CLIENTS
Fifth Media
• Interactive mobile and digital media solutions group • Application as reminder to drink water
Tap Tap Networks
• Leading mobile advertising technology company • Present in Spain, UK, US and LATAM • Covering more than 200 apps and mobile sites
www.infobip.com
1. APP DOWNLOADS
www.infobip.com
TEXT TO DOWNLOAD • Convert Web users into Mobile users by taking them directly to your app
• Use the web widget deliver SMS WAP push messages
• Increase the downloads of the application
• Make it easy and fast for users to find the application
• Create an effective application distribution channel
9% -‐ 13%
www.infobip.com
TEXT TO INVITE
• Encourage and enable current users to recomend your app to their friends
• By using SMS minimize CPIs
• Incentivize users with offers, bonues and gifts
• Personalized messages achive very high opening rates
30% -‐ 40 %
www.infobip.com
2. USER ENGAGEMENT
www.infobip.com
• Allow you to send messages directly to your customers who have installed your app even when the app is closed
• Provide relevant, contextualised, real-time information • Push is not only information, it can be used for
changing the state of the app as well • Prevent apps from falling into disuse • Enable engagement when the app is not running
PUSH NOTIFICATIONS
www.infobip.com
GEO TARGETING
CONSUMER INSIGHTS
www.infobip.com
CUSTOMER SEGMENTATION
SMS FALLBACK
THANK YOU FOR YOUR ATTENTION