sms timisoara: status pimp / alen todorov
DESCRIPTION
Alen Todorov, Manager Proiect Status Pimp: "De ce sunt canalele social media importante pentru companii"TRANSCRIPT
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Alen Todorovmanager proiect
www.statuspimp.com
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De fiecare dată, un argument
puternic pentru o campanie în
mediul online, este...
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Măsurarea facilă a rezultatelor.
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Adică....
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câți au ajuns pe
website...
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cât timp au stat...
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din ce oraș sau țară
sunt...
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câte pagini au
vizitat...
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câte produse au
cumpărat...
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de unde au venit ?
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care dintre canalele media
folosite au generat cele mai
multe vizite...
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care dintre acestea sunt cele
mai eficiente...
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Răspunsurile la aceste
întrebări ni le dă un software
de web analytics.
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Google Analytics e cool!
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Mii de rapoarte.
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Sute de dimensiuni
măsurate...
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Ne arată toate sursele de
trafic, dar...
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...o bună parte din trafic este
considerat direct și nu știm
din ce cauză au ajuns acei
oameni pe website.
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Și atunci vine o soluție...
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Tag-ul U.T.M.
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Tag-ul UTM este un
parametru ce se atașează
unui link de campanie și este
interpretat ca fiind o
dimensiune.
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Cum arată un link cu un tag
UTM ?
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www.unsite.ro?utm_source=twitt
er.ro&utm_medium=status&utm
_campaign=SocialMediaBaby
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utm_source
indică sursa și poate fi un site, un
motor de căutare, newsletterul...
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utm_medium
reprezintă canalul media folosit
și poate fi email, social media sau
chiar print, meșuri, bannere...
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utm_campaign
numele campaniei propriu-zise și
bineînțeles poate fi numit oricum
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Acești parametrii sunt
interpretați de Google
Analytics și oferă abordări
noi în interpretarea datelor.
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Astfel putem vedea câți
oameni au venit în urma
unei anumite campanii.
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Ce au făcut pe website.
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Dar... tag-urile UTM
sunt lungi și foarte greu
de reținut.
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1
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2
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3
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4
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5
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6
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http://sitecampanie.ro/?utm_sou
rce=cevalung&utm_medium=u
nnumelung&utm_term=destuld
elung&utm_content=simailung
&utm_campaign=campanielung
a
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http://utm.to/qwe
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Uite cum l-ai
putea folosi.
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Campaniile pe
social media.
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Linkuri scurte
pentru email.
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Hope it was
helpfull!