social media and your personal brand - margaret donnelly

# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C

SOCIAL MEDIA & YOUR �

PERSONAL BRAND �Margaret Donnelly Co-Founder & CMO, AlignRevenue Inc.

HOW TO EFFECT IVELY USE SOC IAL MEDIA �TO DEVELOP YOUR PROFESS IONAL PRESENCE �

@ m w d o n n e l l y @ A l i g n R e v e n u e w w w . s l i d e s h a r e . n e t / m w d o n n e l l y


A LITTLE �BACKGROUND �

•  O n l i n e s o c i a l n e t w o r k e r s i n c e t h e e a r l y 9 0 ’ s

•  P r i n c i p a l a t J i t t e r J a m – S o c i a l M e d i a M a r k e t i n g / C R M p l a t f o r m ( s o l d i n 2 0 1 1 t o M e l t w a t e r G r o u p )


You USED TO have SOME CONTROL of the information that most

people could obtain about you

YOU �BEFORE THE INTERNET & SOC IAL MEDIA �


NOW most everything you post, discuss, publicize, say, like, comment on,

review is DISCOVERABLE (also everything referencing you).

And it will live forever (in Internet time).

YOU �AFTER THE INTERNET & SOC IAL MEDIA �


STEP TWO STEP THREE STEP ONE STEP FOUR

DISCOVER �

GATHER SOME FACTS �


T h i s i s h o w m o s t p e o p l e w i l l

INIITIALLY p e r c e i v e y o u . C o m p a r e

y o u r p r o f i l e t o o t h e r s s i m i l a r t o y o u .

T h i s w i l l a l s o g i v e y o u a LIST o f

s o c i a l p r o f i l e s y o u s h o u l d a c t i v e l y

m o n i t o r a n d m a n a g e .

( T I P : T u r n o n p r i v a t e b r o w s i n g )

GOOGLE �YOURSELF & OTHERS �


http://pipl.com Extra credit. This one might scare you a little bit.

PIPL YOURSELF �



STRATEGIZE �

DISCOVER

DEVELOP YOUR PLAN �


Define HOW you want people to view you professionally and assess where

you are today. Define how you want to use each of these networks and

MAKE A LIST of the actions you want to take to get there.

DEF INE YOUR END POINT AND MAP YOUR ROUTE �

START �

END �


MARKETING STRATEGIST �HITECH �

ENTREPRENEUR �B2B SALES �

PROFESSIONAL �PROFILE �

DEFINE YOUR (SOCIAL) SELF �Define where you want to “live” online and what those social networks/channels help you

accomplish in developing your public/professional profile.

HOBBIES�INTERESTS�ACTIVITIES�

FAMILY/FRIENDS�

PERSONAL �PROFILE �



BUILD �

DISCOVER

GET YOUR PROFILE IN L INE WITH YOUR PURPOSE & VIS ION �

STRATEGIZE


LINKEDIN IS YOUR FIRST STOP �

H u b s p o t M a r k e t i n g B l o g : H o w T o U s e L i n k e d I n : T h e U l t i m a t e L i s t o f L i n k e d I n T i p s h t t p : / / b l o g . h u b s p o t . c o m / b l o g / t a b i d / 6 3 0 7 / b i d / 2 3 4 5 4 / T h e - U l t i m a t e - C h e a t - S h e e t - f o r - M a s t e r i n g - L i n k e d I n . a s p x

G o o g l e “ L i n k e d I n p r o f i l e b e s t p r a c t i c e s 2 0 1 5 ”


LINKEDIN PROFILE ESSENTIALS �

NO BLANK PROF ILE PHOTOS �✓ �

H t t p : / / t a l e n t . L i n k e d i n . C o m / b l o g / i n d e x . P h p / 2 0 1 4 / 1 2 / 5 - t i p s - f o r - p i c k i n g - t h e - r i g h t - l i n k e d i n - p r o fi l e - p i c t u r e �

SUMMARY = EXTENDED ELEVATOR P I TCH �

H i n t : Y o u c a n a d d m e d i a M O S T s e c t i o n s

MAKE YOUR HEADLINE = �YOUR POS IT IONING �

EXPERIENCE = �RESULTS -OR IENTED �RESUME � H i n t : A s k f o r m e r c o l l e a g u e s f o r e n d o r s e m e n t s


LET LINKEDIN HELP YOU �L i n k e d I n w i l l p r o m p t y o u t o a d d i n f o r m a t i o n t o y o u r p r o f i l e .


POLISH OTHER SOCIAL PROFILES �N o w t h a t y o u h a v e y o u r

c o r e L i n k e d I n p r o f i l e

c o m p l e t e , g o p o l i s h y o u r

o t h e r s o c i a l p r o f i l e s .



ENGAGE �

DISCOVER

GET ACTIVE, GROW CONNECTIONS, GET RESULTS �

STRATEGIZE BUILD


CONTENT �

CONNECTION �

CONVERSATION �

THE 3 C’S�


HOW TO MAKE LINKEDIN CONNECTIONS �

1. MAKE THE APPROACH PERSONAL �✓ �


HOW TO MAKE LINKEDIN CONNECTIONS �

2. MAKE THE APPROACH RELEVANT/OF VALUE �✓ �“It was great meeting you at ______________! I really enjoyed the conversation

about _____________. If I can do anything to help you in the future, please let me know. Until then, please feel free to connect with me on LinkedIn.”

“It has been a long time since we worked together at ___________ . Glad to see that you’re doing well at _______________ . Would love to connect with you and keep in touch! Please feel free to connect with me…”

✓ �“I saw your recent blog post on __________ and I wanted to reach out and introduce myself. We share a mutual connection, ___________________, and I I’d love to share a resource with you that could potentially address the issues you mentioned in your post…”

✓ �


CONTENT �

CONNECTION �

CONVERSATION �

DRIVING THE 3 C’S�FOLLOW / FOLLOW BACK �FORMAL REQUEST �FRIEND �

SHARE (RELEVANT, TIMELY) �PUBLISH (THOUGHT LEADERSHIP) �

COMMENT �SHARE �OFFER �



KEY TAKE-AWAYS �

DISCOVER

1.  Y O U R P R O F I L E B L E N D S P R O F E S S I O N A L & P E R S O N A L P E R S O N A S �2.  R E S E A R C H & D E V E L O P A S T R A T E G Y F O R Y O U R T A R G E T

P R O F E S S I O N A L P R O F I L E �3.  B U I L D Y O U R P R O F E S S I O N A L P R O F I L E S O N Y O U R C H O S E N S O C I A L

N E T W O R K S �4.  C O N N E C T , P U B L I S H / S H A R E R E L E V A N T C O N T E N T & E N G A G E I N

C O N V E R S A T I O N S W / Y O U R T A R G E T A U D I E N C E ( S ) �

STRATEGIZE BUILD ENGAGE


QUESTIONS? �

social media and your personal brand - margaret donnelly

Social Media