social media strategy with hootsuite

31
$OO LQ 6RFLDO 0HGLD 6WUDWHJ\ *XLGH 6RFLDOΖQVLJKWV #+RRWVXLWH$3$& +RRWVXLWH

Upload: hootsuite

Post on 03-Aug-2015

921 views

Category:

Social Media


2 download

TRANSCRIPT

$OO�LQ���6RFLDO�0HGLD�6WUDWHJ\�*XLGH�6RFLDOΖQVLJKWV#+RRWVXLWH$3$&

+RRWVXLWH

9LFN\�7UXRQJ+HDG�RI�6RFLDO�0HGLD�&RDFKLQJ

#+RRW9LFN\

�+RRWVXLWH�LV�WKH�PRVW�ZLGHO\�XVHG�SODWIRUP�IRU�PDQDJLQJ�VRFLDO�PHGLD��ORYHG�E\�RYHU����PLOOLRQ�SHRSOH�DURXQG�WKH�

JOREH�DQG�WUXVWHG�E\�����RI�WKH�)RUWXQH������

7UXVWHG�E\�����RI�WKH�)RUWXQH�����

$JHQGD��� &KDSWHU����*HWWLQJ�6WDUWHG��� &KDSWHU����'HYHORSLQJ�DQ�HIIHFWLYH�FRQWHQW�VWUDWHJ\�� &KDSWHU����'ULYLQJ�(QJDJHPHQW�� &KDSWHU����$PSOLI\�\RXU�EUDQG�� &KDSWHU����0HDVXULQJ�\RXU�6XFFHVV�� &KDSWHU����2QJRLQJ�OHDUQLQJ

%JCRVGT���)GVVKPI�5VCTVGF

+DYH�\RX�VHW�FOHDU�EXVLQHVV�JRDOV�IRU�VRFLDO�PHGLD�HIIRUWV"

([DPSOHV�*RDOV���� 'ULYLQJ�PRUH�ZHEVLWH�WUDIILF��� *URZ�PRUH�IROORZHU��OLNHV��� 8QGHUVWDQGLQJ�ZKLFK�VRFLDO�QHWZRUNV�

ZRUN�IRU�\RX��� .QRZ�ZKDW�\RX�ZDQW�WR�GR�RQ�WKH�VRFLDO�

SODWIRUP

��*HWWLQJ�6WDUWHG���2YHUYLHZ

�� 6HW�D�TXDQWLILDEOH�JRDO��� /LQN�\RXU�JRDOV�WR�EXVLQHVV�JRDOV��L�H��UHYHQXH��

OHDGV��FXVWRPHUV��� 5HSRUW�RQ�\RXU�JRDOV�HYHU\�PRQWK�TXDUWHU�RU�DW�

HQG�RI�D�FDPSDLJQ�� 6WLFN�WR�LW��EH�FRQVLVWHQW�

��*HWWLQJ�6WDUWHG���7LSV

%JCRVGT���&GXGNQR�CP�'HHGEVKXG�%QPVGPV�5VTCVGI[

9JCV�UJQWNF�+�RQUV!

6WLFNLQJ�WR�WKH�UXOH�RI�WKLUGV�ZLOO�NHHS�\RXU�DXGLHQFH�HQJDJHG��LQIRUPHG��DQG�LQWHUHVWHG�LQ�ZKDW�\RX�KDYH�WR�VD\�

Ɣ ƌƌ����VKRXOG�SURPRWH�\RXU�EXVLQHVV��FRQYHUW�UHDGHUV��DQG�JHQHUDWH�SURILWV�

Ɣ ����VKRXOG�VXUIDFH�DQG�VKDUH�LGHDV�IURP�WKRXJKW�OHDGHUV�SLRQHHUV�LQ�\RXU�LQGXVWU\�RU�OLNH�PLQGHG�EXVLQHVVHV��

Ɣ ƌƌ����VKRXOG�EH�EDVHG�RQ�FRQYHUVLQJ�ZLWK�RWKHUV�DQG�EXLOGLQJ�\RXU�EUDQG�WKURXJK�HQJDJLQJ�ZLWK�SHRSOH��

��5XOH�RI�7KLUGV

���:KDW�LV�\RXU�EUDQG�SRVLWLRQLQJ�DQG�WRQH�RI�YRLFH"

���:KDW�LVVXHV�DUH�LPSRUWDQW�WR�\RXU�EUDQG"

���+RZ�GR�H[WHUQDO�SDUWLHV�UHIHU�WR�\RXU�EUDQG��VXFK�DV�WKH�PHGLD��LQGXVWU\�H[SHUWV��HWF"

���:KDW�LV�\RXU�FRPPXQLW\�LQWHUHVWHG�LQ�ZKHQ�WKH\�DUHQȇW�WDONLQJ�DERXW�\RXU�EUDQG�RU�GLUHFWO\�WR�\RX"

���+LVWRULFDO�SHUIRUPDQFH��:KDW�FRQWHQW�KDV�ZRUNHG�DQG�ZKDW�KDVQȇW"

���6HDUFK�EHKDYLRU��:KDW�GR�SHRSOH�VHDUFK�IRU�ZKHQ�WKH\�DUH�ORRNLQJ�IRU�\RXU�EUDQGȇV�SURGXFWV�DQG�VHUYLFHV"

��6WUDWHJ\�&KHFNOLVW

%JCRVGT���&TKXKPI�'PICIGOGPV�7UG�QWT�OQDKNG�CRR�CPF�VCMG�

*QQVUWKVG�QP�VJG�IQ�

��:KDW�LV�(QJDJHPHQW"

7KLV�LV�ZKHUH�\RX�WDON�WR�\RXU�VRFLDO�PHGLD�DXGLHQFH�

7Ζ3��/LVWHQ�WR�NH\ZRUGV�UHOHYDQW�WR�\RXU�EUDQG�DQG�LQGXVWU\��DQG�SURDFWLYHO\�UHDFK�RXW�WR�SRWHQWLDO�FXVWRPHUV���

)DFHERRN��6KRUW�WH[W�SRVWV�DUH�EHLQJ�IDYRUHG�E\�)DFHERRNȇV�DOJRULWKP��ZKLFK�PHDQV�WKH\�VKRZ�XS�PRUH�IUHTXHQWO\��+RZHYHU��WKH�DOJRULWKP�PD\�FKDQJHȃ�DQG�\RXU�DXGLHQFH�PD\�FKDQJH�KRZ�WKH\�LQWHUDFW�ZLWK�)DFHERRN�SRVWV�WKDW�XVH�VKRUWHU�DPRXQWV�RI�WH[WȃVR�LWȇV�ZRUWK�DGMXVWLQJ�\RXU�HQJDJHPHQW�VWUDWHJ\�DV�QHHGHG��

7Ζ3��$LP�IRU���SRVWV�SHU�GD\�WR�NHHS�DXGLHQFH�LQWHUHVWHG��

7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�)DFHERRN

3HUVRQDOL]HG��KDVKWDJ�

&OHDU�FDOO�WR�DFWLRQ�DQG�VKRUW�WH[W

7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�)DFHERRN

7Ζ3��3LFWXUHV�FDQ�KHOS�LQFUHDVH�HQJDJHPHQW�DQG�PDNH�\RXU�SRVWV�VWDQG�RXW��3RVW�SKRWRV�GLUHFWO\�IURP�+RRWVXLWH�E\�XSGDWLQJ�\RXU�SLFWXUH�XSORDG�SUHIHUHQFHV�WR�SLF�WZLWWHU�FRP��3KRWRV�SRVWHG�WKURXJK�+RRWVXLWH�XVLQJ�SLF�WZLWWHU��FRP�ZLOO�EH�DXWRPDWLFDOO\�LQFOXGHG�LQ�\RXU�7ZLWWHU�SURILOHȇV�SKRWR�JDOOHU\�DQG�ZLOO�EH�GLVSOD\HG�DW�WKH�IXOO�UHVROXWLRQ�VXSSRUWHG�RQ�7ZLWWHU�FRP��

7ZLWWHU��7ZHHWV�WKDW�FRQWDLQ�SKRWRV�DYHUDJH�D�����ERRVW�LQ�UHWZHHWV��5HPHPEHU�WR�NHHS�PHVVDJHV�DW�OHDVW����FKDUDFWHUV�XQGHU�WKH�OLPLW�WR�DOORZ�IRU�UHWZHHWV�DQG�FRPPHQWV��

�7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�7ZLWWHU

7ZHHWV�WKDW�FRQWDLQ�SKRWRV�DYHUDJH�D�����ERRVW�LQ�UHWZHHWV��

�7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�7ZLWWHU

/LQNHGΖQ��(QJDJH�\RXU�DXGLHQFH�E\�DVNLQJ�UHOHYDQW�TXHVWLRQV�DQG�EH�VXUH�WR�IROORZ�XS�RQ�FRPPHQWV�DV�VRRQ�DV�SRVVLEOH�WR�NHHS�WKH�FRQYHUVDWLRQ�JRLQJ��ZKHWKHU�WKH�FRPPHQWV�DUH�RQ�\RXU�FRPSDQ\�SDJH��LQ�VSHFLILF�JURXSV��RU�\RXU�SXEOLVKHG�SRVWV�

7Ζ3��7DJJLQJ�SHRSOH�RU�FRPSDQLHV�WKDW�\RX�DUH�FRQQHFWHG�WR�DGGV�DXWKRULW\�WR�\RXU�SRVWV��0DNH�VXUH�WKH�SRVWV�DUH�UHODWHG�DQG�ZLOO�EH�ZHOFRPHG�E\�WKRVH�\RX�DUH�WDJJLQJ��

7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�/LQNHGΖQ

(QJDJH�\RXU�DXGLHQFH�E\�

DVNLQJ�UHOHYDQW�TXHVWLRQV

7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�/LQNHGΖQ

*RRJOH���7U\�SRVWLQJ�ȊKRZ�WRȋ�SRVWV�WDLORUHG�WR�\RXU�DXGLHQFH��DV�WKHVH�KDYH�EHHQ�VKRZQ�WR�EH�PRVW�VXFFHVVIXO�RQ�WKH�*RRJOH��SODWIRUP��ΖQVWDJUDP��5HPHPEHU��\RXȇUH�SRVWLQJ�DERXW�\RXU�EUDQG��VR�VKDUH�DXWKHQWLF��EUDQG�VSHFLILF�ȊLQVLGHUȋ�SKRWRV�IRU�KLJKHU�HQJDJHPHQW�UDWHV�

7Ζ3��*RRJOH��LV�EHWWHU�VXLWHG�WR�VOLJKWO\�ORQJHU�SRVWV��IRXU�RU�ILYH�VHQWHQFHV��WKDQ�RWKHU�SODWIRUPV�EHFDXVH�LW�LV�PRUH�HDVLO\�SLFNHG�XS�E\�WKH�VHDUFK�HQJLQH��

7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�*RRJOH�

6WDUWHG�WKHLU�RZQ�KDVKWDJ�FDPSDLJQ

��

7LSV�RQ�KRZ�WR�LQFUHDVH�HQJDJHPHQW�RQ�*RRJOH�

%JCRVGT����#ORNKH[�[QWT�$TCPF

7UKPI�JCUJVCIU�VQKPETGCUG�DTCPF�CYCTGPGUU�CPF

FKUEQXGT�VTGPFKPI�VQRKEU�

��� ΖQFOXGH�VRFLDO�SURILOHV�DFURVV�DOO�GLJLWDO�DQG�QRQ�GLJLWDO�FRQWHQW

��� )LQG�WRS�LQIOXHQFHUV�DQG�EXLOG�D�VWURQJHU�RQOLQH�FRPPXQLW\

��� %ULQJ�\RXU�EUDQG�LQWR�WKH�FRQYHUVDWLRQ

��3URYHQ�7DFWLFV�IRU�%UDQG�$PSOLILFDWLRQ

%JCRVGT���/GCUWTKPI�[QWT�5WEEGUU*QY�CTG�[QW�OGCUWTKPI�5WEEGUU!

��0HDVXULQJ�\RXU�VRFLDO�PHGLD�HIIRUWV

��:KDW�WR�PHDVXUH"

9ROXPH:KDW�LV�WKH�VL]H�RI�WKH�FRQYHUVDWLRQ�DERXW�\RXU�EUDQG�RU�\RXU�FDPSDLJQ"�9ROXPH�LV�D�JUHDW�LQLWLDO�LQGLFDWRU�RI�LQWHUHVW�

5HWZHHWV$�WZHHW�WKDW�\RX�IRUZDUG�WR�\RXU�IROORZHUV�LV�NQRZQ�DV�D�5HWZHHW��5HWZHHWV�DOZD\V�UHWDLQ�RULJLQDO�DWWULEXWLRQ�

7RWDO�ΖPSUHVVLRQV7KH�QXPEHU�RI�SHRSOH�ZKR�FRXOG�KDYH�VHHQ�D�VWRU\�DERXW�\RXU�SDJH��UHDFK����WKH�QXPEHU�RI�WLPHV�IUHTXHQF\�WKH�SRVW�ZDV�VKRZQ

&RQYHUVLRQV*HWWLQJ��D�PDUNHWLQJ�PHVVDJH�SHUIRUPV�D�GHVLUHG�DFWLRQ�ȊΖQ�RWKHU�ZRUGV�FRQYHUVLRQ�LV�VLPSO\�JHWWLQJ�VRPHRQH�WR�UHVSRQG�WR�\RXU�&7$

/RFDWLRQ8VHG�WR�DXWRPDWLFDOO\�LGHQWLI\�DQG�WUDFN�WKH�ORFDWLRQ�RI�REMHFWV�RU�SHRSOH�LQ�UHDO�WLPH��XVXDOO\�ZLWKLQ�D�EXLOGLQJ�RU�RWKHU�FRQWDLQHG�DUHD�

.ORXWΖQIOXHQFHUV�.ORXW�6FRUH���7KH�VL]H�RI�D�SHUVRQȇV�HQJDJHG�DXGLHQFH�RI�IROORZHUV�DQG�IULHQGV�ZKR�DFWLYHO\�OLVWHQ�DQG�UHDFW�WR�KLV�RQOLQHV�PHVVDJHV

��+RZ�WR�PHDVXUH"

�� 6HOHFW�VRFLDO�PHGLD�DQDO\WLFV�WRROV��VXFK�DV�*RRJOH�$QDO\WLFV��+RRWVXLWH�$QDO\WLFV�

�� 8VH�D�85/�VKRUWHQHU�OLNH�2Z�O\�WKDW�FDQ�WUDFN�ZKR�LV�FOLFNLQJ�RQ�\RXU�FRQWHQW�DQG�IURP�ZKDW�UHJLRQ�JHR�

�� &UHDWH�D�FXVWRP�UHSRUW�DQG�GHWHUPLQH�KRZ�IUHTXHQWO\�\RX�ZLOO�UHYLHZ�VRFLDO�PHGLD�PHWULFV��ZHHNO\�RU�PRQWKO\��IRU�H[DPSOH��

7+(1��2SWLPL]H�\RXU�VWUDWHJ\�EDVHG�RQ�WKH�LQVLJKW�\RXȇYH�JDLQHG�IURP�WKH�GDWD�\RXȇUH�WUDFNLQJ�

��7Ζ36

%CUG�5VWF[

:KDW�7KH\�'LG7KH�8QLYHUVLW\�RI�6RXWK�$XVWUDOLD��8QL6$��VHW�D�SODQ�LQ�PRWLRQ�WR�LQFUHDVH�LWV�LQWHUQDWLRQDO�SURILOH��:LWK�VRFLDO�PHGLD�SOD\LQJ�DQ�LQFUHDVLQJO\�LPSRUWDQW�UROH�LQ�KLJKHU�HGXFDWLRQ��8QL6$�UHFRJQL]HG�WKH�QHHG�WR�LPSOHPHQW�D�XQLYHUVLW\�ZLGH�VRFLDO�PHGLD�VWUDWHJ\�WR�FRQQHFW�ZLWK�SURVSHFWLYH�VWXGHQWV�DQG�HQKDQFH�WKH�ZKROH�H[SHULHQFH��

+RZ�7KH\�'LG�LW8QL6$�XVHV�+RRWVXLWH��WR�LQFUHDVH�WKHLU�IROORZLQJ�DFFRPSOLVKPHQWV�IRU�VWXGHQW�RXWUHDFK��FRPPXQLW\�EXLOGLQJ��WHDP�FROODERUDWLRQ��DQG�UHSRUWLQJ�UHVRXUFH���%\�FRRUGLQDWLQJ�HIIRUWV�RQ�VRFLDO�PHGLD��8QL6$�KDV�RYHUFRPH�VKDUHG�FKDOOHQJHV�DQG�DFFRPSOLVK�WKHVH�UHVXOWV��Ɣ �����ΖQFUHDVH�LQ�)DFHERRN�/LNHVƔ ����LQFUHDVH�LQ�VRFLDO�UHDFK�WR�QHZ�PDUNHWVƔ ����LQFUHDVH�LQ�JOREDO�HQJDJHPHQW�OHYHOV

&DVH�6WXG\