Software Park ThailandThe New Challenge

Incubation #10Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand24 May 2011

NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูช ั่น จำกัด

CONNEXIONEXPERT

Open Enterprise Systems

SP SOFTWARE SERVICE CO.,LTD.SP SOFTWARE SERVICE CO.,LTD.

DREAMDIGITAL

TM

Innovation * Creativity * Knowledge

ADVANCE

Software Park Thailand

May 1997 : Approved by the cabinet

November 1999 : Established and moved to the current building

April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

Software Park Directors

Dr. Rom Hiranpruk

Ms. Suwipa Wanasathop

Assoc.Prof.Dr.Thanachart Numnonda

FacilityManagement(Landmark)

TechnologyAdvisory

Collaboration

StrengthenSW Industry

DemandDriven

Software Park

6

SOFTWARE PARKSOFTWARE PARKTHAILANDTHAILAND

Facility Management Services

•Office Rental, Training &Meeting Room Rental, Park Clustering

Technology Enabling Services

•Provide technology PlatformCollaborate with stakeholder to providelatest technology to alliances

IT Advisory

•Improve standard of localsoftware companies tointernational level

Technology Transfer

•Promote transfer of relevanttechnologies for softwareindustry –professional andmanagement levels

Software Business Enabling

•Promote use of IT, to all sectors of the economy to helpincrease productivity and competitiveness•Collaboration with the industry•Create environment conducive for software businesses

Software Park Thailand

Innovation Cluster 1,Thailand Science Park

Software Park Phuket

Korat Software Park

E-saan Software Park

Chiang Mai Software Technology and Outsourcing Centr

www.swpark.or.th

www.sciencepark.or.th

www.softwareparkphuket.com

www.koratswpark.org

www.esswpark.org

Software Business Enabling

Next Major Computing Cycle

Source: Morgan Stanley 2009

New Trends

Web 2.0

Web as a Platform

OS/Device independence

Large scale computing

Software as a Service

Cloud Computing

Social Networks

Gartner Top 10 Strategic Technologies

Global Trends

Consolidation of the Industry

Services

Outsourcing and Offshoring

Cloud Computing and Internet as a Platform

Mobile Devices

Embedded Software

The enterprise world we live in 2010 and beyond

Global Direct, Open CustomersCommunication

Transparency

Work RemotelyDigital Life Convergence

(e.g. Social Media)

(Work and Personal lines are blurring)

(Customers, Resources, IPs are acquired everywhere)

(Mobility Trend)

(Blogs, Social Computing) Brief Collaboration(Assemble the best, Disassemble upon completion)

Source : I’m Cloud Confused

Social Business Landscape

Source : Hinchcliffe at SBS 2010

The 21st Century Business Environment

Source : Hinchcliffe at SBS 2010

Towards ASEAN Community 2015

Single Regional MarketRegional Producton Base

The Peaceful, Prosperous, and People-Centric ASEAN

ASEAN Security Community (ASC)

ASEAN Economic Community (AEC)

ASEAN Socio-Cultural Community

(ASCC)

ASEAN COMMUNITY 2015

Dual Track Strategy

Producton/Supply Consumpton/Demand

Impact of AEC

• Gross GDP to 2.65 Trillion from 1.8 • Free fow of Human Resources• Landing pad for re-export• Re-thinking of Investment Incentve• Large investment opportunity • Industry Shif

Source : Nattasak; Oracle Thailand

Software Park Vision

“The future of Software Park is not a location, it is a platform and community on

the Internet.”

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Software Park Missionon New Computing Era

“Enabling Thai software industry to

understand and have skills in the software business; especially in Mobile Applications& Cloud markets”

Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

Cloud Computing Market

Technology TransferMobile Application Training

– Android

– iOS Programming; short course, Mini-Master

– BlackBerry, Windows Phone 7

Cloud Computing Training– True IDC

– Microsoft Azure

– Google App Engine

iOS TrainingMobile Devices for Modern Business

iPhone Application Development : Basic– 5 Days course

– First Course 7-11 Feb

iPhone Application Development : Advance– 5 Days course

– First Course 14 – 18 March

http://www.swpark.or.th/service/ttd/annual-training-schedule

Mobile Technology for Thailand

Mobile Application Development group

MTSquare

Seminar/Workshop

Mobile Dev Tech Talk

Android Workshop

Goto Market

www.facebook.com/mtsquare

True IDC

Free training for software houses

The Winner Project

Build awareness for Software Industry

Software Business Enabling

Seminar AEC 2015 : 31 May

Empowerment Seminar Series: 10 June

Business Trip to Korea and Indonesia– Pre-launch 7 June

www.facebook.com/softwareparkthailand

SeminarsIASA Thailand

– Enterprise Architecture

Thailand SPIN– Project Management

– Software Testing

– PPQA

knowhow.swpark.or.th

The Strategic Positioning to Win in the“Flat World”

WinnersAre the integrators who can effectively integrate

the optimal resources in the world

or

Are the integratees who are leaders in a segment of each industry and who become the

best alternatives in the world

Mr.Stan Shih : Co-Founder Acer Corp.

Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand