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Software:The Equalizer

Software has and will continue to change the world,created by Goliath into that of David’s.

“A legendary hero is usually the founder of something—the founder of a new age, the founder of a new religion, the founder of a new city, the founder of a new way of life. In order to found something new, one has to leave the old and go on a quest of the seed idea, a germinal idea that will have the potential of bringing forth that new thing.”

-- Joseph Campbell, The Hero with a Thousand Faces

Creates the New Economy

Source: The Startup Owner’s Manual by Steve Blank & Bob Dorf

Virtual products and services increasing in availability as well as use

Mind

The capability of exploiting change as a constant

Software

A tool that changes readily and rapidly

Limitless artificial commodity resource

Machiavellian Luck

Where skill and opportunity meet

Arms the Founder

From

Stone Age

Bronze Age

Iron Age

Steel Age

To

Silicon Age

Now

Software Age

Implements Power

Brute forceStatic

IntellectDynamic

“If you can measure it, you can improve it.”-- Peter Drucker

Geared to do anything the engineer seeks

Key to success for any business bold enough

Engine ofProductivity & Advantage

Established, big businesses

Focus on execution of existing products/services

Profit-driven

Tools crafted in Steel & Silicon Ages

Compete everywhere

New ventures/start-ups

Focused on and pivoting with “the search”

Growth-driven

Tools crafted as needed; agile

Compete anywhere

True Global Equalizer

The next Google, Amazon, Apple, Twitter, Facebook could be right in this room

Same software and processes available to existing software giants

Yet major innovations stem from start-ups

Start-ups have rewritten our daily lives in business and at home

Opportunities Abound

Software is David’s stone to Goliath’s big, established business.

Growing rift between “enterprise software” and “open source/standard software”

Focus on mobile/social/analytics to “anyware”

Traditional yielding to modern agile

Software does not “rust”

Opportunities Abound

IBM & Amazon use software to reinvent itself

Know that software can do anything

Willing to take the risk to deliver innovation

Tailored to

Modern engineer / consumer (work/home)

Anyone can do it

Accept change as only constant

Culture Mitigates Risk

… to innovation success …

Consumers & Employees want their lives made easier

Businesses want to increase profits

Exploit agile development to craft software to deliver

Software as THE Key

Feel free to contact me at:

rob@thehackerati.comhttp://about.me/robmaranoorvisit us athttp://www.thehackerati.com

Thank you