speciale e-commerce & google analytics
TRANSCRIPT
![Page 1: Speciale e-Commerce & Google Analytics](https://reader031.vdocuments.pub/reader031/viewer/2022032611/58e740141a28abd63a8b45c7/html5/thumbnails/1.jpg)
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FREE WEBINAR
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www.wmspecialist.com
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Il docente di questo webinar è: Francesco Tinti Adwords Specialist e Consulente Web Marketing da oltre 10 anni. Ha lavorato per imprese (anche internazionali) gestendo account AdWords con budget per oltre 1 milione di euro l’anno. Tra i settori: turismo, finance, real estate, casinò e gambling, sex, estetica e wellness, servizi alle imprese, alimentare.
Durante la sua esperienza decennale ha partecipato come relatore ad alcuni dei più prestigiosi eventi del settore Web Marketing & SEO (Madri, BeWizard, Convegno GT, Festival del Web Marketing). E' tra gli organizzatori di AdWorld Experience, autore di Adwords Zen Master, primo master italiano online su Google Adwords, e dell’ebook La Bibbia di AdWords disponibile su Amazon e altre librerie online.
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www.wmspecialist.com
FREE WEBINAR
Questo webinar gratuito, dedicato al web marketing, è solo un’anteprima degli argomenti che
verranno affrontati nell’offerta formativa completa del
Corso Nazionale di Web Marketing Operativo (l’unico con Certificazione Web Marketing Specialist)
Date e Sedi: Milano 28-29 aprile 2016 Roma 12-13 maggio 2016
Per scaricare il programma completo ed iscrizioni clicca ora su questo link:
www.wmspecialist.com »
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WEBINAR Google Analytics
AGENDA:
Introduzione Google Analytics e-commerce
E-commerce avanzato Configurazione, Panoramica
KPI da monitorare RPC, ROAS, PPI
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WEBINAR Impostare e-commerce
Ci sono 2 livelli:
1. Tradizionale
2. Avanzato (enhanced ecommerce)
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WEBINAR Tracciamento E-commerce avanzato
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WEBINAR Rendimento dei prodotti
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WEBINAR Tracciamento E-commerce avanzato
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WEBINAR E-commerce avanzato: coupon
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WEBINAR Utenti, carrello, check-out
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WEBINAR Abbandoni
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WEBINAR Requisiti tecnici
Google Universal Analytics Implementazione più rapida
Abiliti enhanced e-commerce ga(‘require’, ‘ec’);
Alternativa 1: Google Tag Manager
Alternativa 2: Google Analytics da ga.js a analytics.js invio di eventi, transazione, prodotto, pagine virtuali
https://developers.google.com/analytics/devguides/collection/upgrade/reference/gajs-analyticsjs
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WEBINAR Visualizzazione prodotto e ricerca
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
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WEBINAR Visualizzazione scheda prodotto
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
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WEBINAR Aggiungi prodotto al carrello e acquisto
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
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WEBINAR Rimborso
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
Rimborso la transazione
Rimborso il prodotto
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WEBINAR Entrate, Transazioni, Valori medi
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WEBINAR RPC, ROAS
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WEBINAR RPC, ROAS, PPI
Revenue Per Click = RPC Fatturato / Numero di click Revenue On Ad Spending = ROAS Fatturato / Investimento Profit per Impression = PPI Fatturato / Impression
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WEBINAR URL Tool Builder
https://support.google.com/analytics/answer/1033867?hl=it#using_the_url_builder
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WEBINAR Importazione dati
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Vuoi approfondire questi argomenti e specializzarti nel web marketing?
Corso Nazionale di Web Marketing Operativo (l’unico con Certificazione Web Marketing Specialist)
* Seo & Posizionamento nei motori di ricerca: approfondimenti a 360° + molti esempi e case-history
* Advertising & Web Tracking: analizzare le statistiche per misurare gli investimenti pubblicitari
* Email Marketing: come scrivere una newsletter di successo
* Social Media Marketing: come usare i Social Networks per fare business
* Copywriting: come scrivere testi e landing page che «vendono» e «convertono» bene
* 27 ore di formazione online + 6 ore di Webinar online + 16 ore di Esercitazioni pratiche in aula
* (!) Certificazione Nazionale Web Marketing Specialist
Per scaricare il programma completo ed iscrizioni clicca ora su questo link:
www.wmspecialist.com
Milano 28-29 aprile | Roma 12-13 maggio
»
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