Sports PRLecture: 10.18.16

University of CincinnatiBy Jackie Reau

Event Audit Review

Write a Statement from UC Athletics on the Big 12 Decision not

to Expand the Conference

STATEMENT FROM UC ATHLETICSOct. 17, 2016 Today's Big 12 announcement does not change the fact that we remain committed, competitive and optimistic. This process has only strengthened our collective resolve that we can compete with the best in class from academics to athletics. Thank you all for your passionate and unwavering support of our great University. Stand with us as we fight on and seek the highest. 

Go Bearcats!Beverly J. DavenportInterim PresidentMike BohnDirector of Athletics

Group Project Review

Elements of an Event, Media or Promotional Plan

Objective: Define by business objective, i.e. # of ticket salesTarget Audience (s): Define by demographic, interests, number of peopleKey Messages: copy points to motivate the target audience Tactics: media release, special event, promotion with an overview explanationTimeline of activity/staff responsible: week by week Budget: source the budget numbers

No In Class Lecture Next Week (October 25)Game Wrap:

Due 10/25 by 9 p.m.

*Typed and sent to jreau@gamedaypr.com

Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read

Crisis Planning

To effectively manage communications through a formal, clearly defined channel in order to mitigate crisis, or serious negative repercussions for the organization, and maintain a reputation of leadership and transparency on vital issues and breaking news.

Crisis Planning for FC Cincinnati

*“Black Sky” all potential crises*Determine action and resolution*Determine response(s)*Determine spokesperson