starbucks pepsico partnership proposition canvas
DESCRIPTION
The partnership underlying the joint venture between Starbucks and PepsiCo. Displayed using the business model canvas. Post on this case can be found here: wp.me/p1GXjP-bXTRANSCRIPT
Key Ac'vi'es
Key Resources
Cost Structure
Partnership Value Proposi'on Compact Desired Assets
Deliverables
Usable Form
Coffee exper'se
Starbucks brand
experience
SoB-‐drink sales & distribu'on network
BoGling plants network
Carb-‐beverage
R&D exper'se
Processed coffee
Adver'sing
channels
Key Ac'vi'es
Key Resources
Cost Structure
Partnership Value Proposi'on Compact Desired Assets
Deliverables
Usable Form
Coffee exper'se
Starbucks brand
experience
SoB-‐drink sales & distribu'on network
BoGling plants network
Processed coffee
Adver'sing
channels Roasted coffee
concentrate
Quality assurance Brand
license to beverages
Carb-‐beverage
R&D exper'se
Key Ac'vi'es
Key Resources
Cost Structure
Partnership Value Proposi'on Compact Desired Assets
Deliverables
Usable Form
Coffee exper'se
Starbucks brand
experience
SoB-‐drink sales & distribu'on network
BoGling plants network
Processed coffee
Adver'sing
channels Roasted coffee
concentrate
Quality assurance Brand
license to beverages
Co-‐dev of beverages
and concept
Co-‐dev of adver'seme
nts
Carb-‐beverage
R&D exper'se
Key Ac'vi'es
Key Resources
Cost Structure
Partnership Value Proposi'on Compact Desired Assets
Deliverables
Usable Form
Coffee exper'se
Starbucks brand
experience
SoB-‐drink sales & distribu'on network
BoGling plants network
Processed coffee
Adver'sing
channels Roasted coffee
concentrate
Quality assurance Brand
license to beverages
Co-‐dev of beverages
and concept
Co-‐dev of adver'seme
nts
Brand
Coffee R&D
Prod design and marke'ng
Human resources
Coffee Factory
Coffee Processing
R&D
Prod design and marke'ng Processing
Carb-‐beverage
R&D exper'se
Key Ac'vi'es
Key Resources
Cost Structure
Partnership Value Proposi'on Compact Desired Assets
Deliverables
Usable Form
Coffee exper'se
Starbucks brand
experience
Brand
Co-‐dev of beverages
and concept
Co-‐dev of adver'seme
nts
Roasted coffee
concentrate
Quality assurance Brand
license to beverages
SoB-‐drink sales & distribu'on network
BoGling plants network
Coffee R&D
Prod design and marke'ng
Human resources
Processed coffee
Coffee Factory
Coffee Processing
R&D
Prod design and marke'ng Processing
Sales & distribu'on agreement
Adver'sing
channels
BoGling contract Joint
Venture
Carb-‐beverage
R&D exper'se