Get behind the

scenes…

Affordable

Insight on musician’s

lives

Highstreet/Supermarkets Trendy

Plays on fact that magazine

is called ‘Backstage’

1) Start by exploring your values

• Think of 5 words or phrases that best describe your business or product e.g. quality, nimble, cost effectiveness, knowledgeable, innovative. These words are then used to measure all of your brand messages and the value of your strapline moving forward