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MILKA KREM (M.K) 2013- CASE STUDY
MILKA KREM OVERVIEW
SCIENCE CITY OF MUÑOZ, Nuev E!"# $T%e &%"'""e C*+ Cee* (&CC) %'u!%e/ *e veue * /"* *e* !''e/ 4M"' K*e,4%e veue 5"'' e*ve *e '!e * '!'' */u!e/ "' e* +e"6 *!ee/ " %e e- %e-* !e*' "'
!''e!"6 / *!e"6 !"'" " %" !". &CC /"*e!*, D*. C* S'!e "/ % ee"'',%e M"' K*e " "**u!u*e u* * /"* *e*. I " veue e5e* ''*e* % *e *v"/e/ 5"% *u" %ve !!e %e !e*!"' *e * +"66e* "!e. T%e M"' K*e !**"e %e 6'"e 7F*e% / Nu*'8 5%"!% " !%*e/ */u! /eve'e %*u6% !"e!e-+e/ *!"!e, S'!e "/. T%e *5 "' % " *!ee/ eve* / !e * %e'% "' % *e 5e''-6e/ / e !*e/ +'' /"* *e*, %e "/.
T%e &CC "!"' "/ % %ee /"* "' *e e/ 5"% u*''-6*5 *6e /ee/ % 6u*ee %e"* u/ /"e ee"' * %e */u!" *e% "'.&*"* *!e"6 / !6"6, %e *e%' %*vee/ "' " eu*"9e/ *ee*ve %e %"6%
'eve' %e'%-*"6 u+!e u!% "-!!e* *e*"e u*'' "%e*e " +u'"', %e "/. :u' "' " %"6% " "' '"/ / *e" !e "6 " ve* u"+'e * /"* */u! *!e"6, %e //e/. D*. S'!e "/ % M"' K*e; '6%" */u! *e!ee !!!" % *e '' "'-+e/, 499*e'' /" +u' !%eee4, 4e6 u"4, *e"u "!e !*e, 6u*, / 4"'' /e 'e!%e.4
T%e M"' K*e e* /v!! % 7" eve* ""e/ * %e /"* */u!" ""e/ ee/ ''%'/e* /"* *e* " %e *u*' !u".8 <e "/ % %ee+'"%e %e !"'" " !e %e &200 "''"-5*% Kee/ Ru/ 2 (2KR)6* "!e * u/e**"v"'e6e/ *e* * %e = 6ve*e. T%" " u/e* %e *#e! 7E%!"6 Ru*' E'e %*u &*" >"''6e-+e/ D"* Ee**"e8 +e"6
"'eee/ + &CC 5%"!% ", 6 %e*, !!"e %e "' e+e*, "!'u/"65e, 6*"-e*e*eeu* u"6 /"*"6 e/"u
HISTORY OF MILKA KREM
M"' K*e " "**u!u*e u* * /"* *e*. I 5 ee/ * %e u+'"!' O!+e* 2?, 2012 e5e* ''%'/e* *e* %e *e *v"/e/ 5"% %e *u" %ve !!e %e !e*!"' *e * 6*ee* "!e %*u6% e''"6 %e"* "' */u!e/. T%e ' u*e M"' K*e " 5%e*e u %e"* "' / e*e/ e 5e''.
I " #u :u"e +u ' Ee**"e. M"' K*e !**"e %e 6'"e 7F*e% / Nu*'85%"!% *"e % '' %e */u! +e"6 '/ *e %e'% / '5 e5. T%" /v!! " +e"6 +!e/-u + %e ! % %e /"* *!e"6 ' " '!e/ %e +! %e /"* */u! u'e 5%"!% e %e"* */u! / u / u"@ue * %e*.
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MILKA KREM (M.K) 2013- CASE STUDY
T%e Ee!u"ve D"*e!* &%"'""e C*+ Cee* e *' / e/ " %e=ee Bve*e / %e 5e*e "*e %; 5% %e 6* "!e * u/e**"v"'e6e/*e* / e+'"%e !"'" 5*% &<& 200 "''". T%" " u/e* %e *#e!7E%!"6 Ru*' E'e %*u &*" >"''6e-+e/ D"* Ee**"e8 +e"6"'eee/ + &CC 5%"!% " !!"e ''%'/e* /"* *e* 6*"-e*e*eeu*
u"6 /"*"6 e/"u. T% 5 %e "e % M"' K*e % +ee e+'"%e/.
Du*"6 %e &*e-e*"6 e* M"' K*e 5%"!% 5 %e e* 2012 %e !6"6 /"e*e */u! " % 6/ +e!ue %e ' ue */""' 5 " e''"6 / "6%e"* */u! %e"* !ue* / /u*"6 % "e M"' K*e */u!e 300 L "' e* 5ee / e* &000 /. A/ ' /u*"6 %" e* %e "' % M"'; e*e/ %e"* !ue* " ' !e * !e*"ve. :u " %e e* 2013, e / %' e* e* %e *e-e*"6 M"' K*e %e !!eu'"9e %e e*!e %e *e, " "e*"* /e"6, !%"* *e!u"9e / %e ' 6e %e"* /e"6e* e %e *e +ee*. T%e ' e +"6"66e 5%"!% " u/ u"/e %e *e % " +e/ %e Se, S"6*e / Ce*" ""'. M"' ' !*ee/ +*!%u*e / "*ve */u! * %e +ee" %e"* !ue*.
A/ O!. 2?, 2013 5%"!% " %e e"6 M"' K*e, " 5%"!% %e *6e e* &0,000 / / %e *e!% ", + %e e* 201 %e *6ee/ &0,000 / / 6" %e *e!% %e6' %e %ee've % +ee e.
INTERNAL ISSUES
Organizational Structure, Miion, Viion an! "#iloo$#%
A "/"!e/ " e%"+" 1, M"' K*e e*e u"6 L"e / S e O*6"9"' *u!u*e. M"' K*e "" ee " “To improve the standard of living of
smallholder dairy farmers and to increase local milk production by supplying quality dairy products to the market”. A/ %e"* v"" " %ve “A prosperous buffalo dairy farming
community”. M"' K*e % %e 6' "6 /e"! */u!" +u'-+e/ /"* */u! " %e &%"'""e D"* I/u* "!*ee/ / %e +#e!"ve "* " +*+ %eu*'u "' %e '!' /"* *e* / +u %e "' %"6%e* *"!e. Se!/ " e*ve /"* ee**"e /e' % 5"'' %5!e +u"e *u" * +u' "'. T%"*/ " "*/u!e +u' /"* */u! !e*!"'' %e *e.
M"' K*e +e'"eve " %e"* %"'% 5%"!% " “A successful buffalo-based dairy
enterprise committed to collect, buy, process and market quality dairy products out of the milk
produced by smallholder dairy farmers”.
M"' K*e % 5 "/ *6e *eG the middle class people in the local
community / the institutional buyers. T%e '!' !u" !" %e !ue* 5% v""%e M"' K*e D"* &*/u! Ou'e S!"e!e C" MuH9. T%e %e* *6e *e " %e
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MILKA KREM (M.K) 2013- CASE STUDY
""u"' +ue* 5%"!% !" *!e*, /"*"+u* / *eu* % *e ' +e/ Me* M"'.
T%e &%"'""e " #* "*e* /"* */u! */u!"6 'e % e e*!e " 6*5"6 /"* /e/. A!!*/"6 N"' D"* Au%*" (NDA), %e*e " "!*ee
12 " %e */u!" "' ' 2012 5%"!% +u' "' % 33 %*e %e '!' */u!". NDA ' "/ % %e */u!" '!' "' % +ee 6*5"6 u've*6e ? " %e ' "ve e*. <5eve*, '!' */u!" " "'' 'e % e e*!e %e !u* '!' u' /"* *e@u"*ee, "' !ue* /e/ % +ee "!*e"6.
M"' K*e !*e !ee!"e "!'u/eJ .) fresh and natural products, +.) state-of-
the-art processing facilities / !.) Quality ra milk from the small holder! farmers and cooperatives. A " '!e *e"6 e / !"e @u'" */u! 5"'' *e6%eM"' K*e "" " %e *e.
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MILKA KREM (M.K) 2013- CASE STUDY
E&HI'IT () OR*ANI+ATIONAL STRUTURE OF MILKA KREM
---------------------
MILKA KREM -IVISION AN- O"ERATIONS
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U"'" Me&*/u!"Sue*v"*
M!%"eOe**
C%"e* DuSue*v"*
:*"u'" C*'O"!e*
&CC
&*!e*
&' M6e*
D"* Ce*' C''e!"6/ &*!e"6 F!u'
M*e"6M6e*C*/"*
M"' K*e&*/u!" Ou'e
M"' K*e
Oe*" D"v""
:eee*
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MILKA KREM (M.K) 2013- CASE STUDY
M"' K*e % " %*ee /"v"" " */e* *e %e"* ""%e/ */u!. F"* "%*u6% RETAIL M"' K*e D"* &*/u! Ou'e. I %e*e /"e*e */u! e*e/ M"' 5e*e /"'e/ " */e* * %e *! / /e'"6% %e !ue*. Se!/ " %*u6%
DISTRI:UTION 5% /e'"ve* M"' K*e */u! %e '!' *e. M"' ue R+"ue**e %e"* D"*"+u* 5%"!% %e /e'"ve* %e"* */u! / 'e %e e'e " %eR+" Sue**e +'e ee M"'; */u! / +e 5*e %e. T%e /"/; *e -VF
* %e* !e*"ve %e"* /"*"+u* eve %e */u! e*e/ + %" "* " %e"* */u!, "" +e!ue %e */u!; '6 % +ee !%6e/ + %e "* 5% +"e/ M"'; */u!.,%; 5% %e / *e %e /"*"+u* eve " " " "+'e. A/ '' *e %e&ROCESSORS, %e e % */u!e/ %e* */u! u M"' K*e; &*/u!. T%ee%*ee *e"6 e/"u *e *e"+'e *e!% %e !ue*. : e %" %*ee e/"uM"' K*e 5"'' +'e /e'"ve* %e ee/, 5, / %e /e"*e %e e'e %e *6ee/.
T%e " e*" !"e/ M"' K*e *e " *e. T%" *e % u"*
e!""!" / /e"6. T%ee e!""!" / /e"6 "!'u/e */u!, **"e 'e, !6"6, "66e, / ue '6
.-ISTRI'UTION HANNEL
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MILKA KREM (M.K) 2013- CASE STUDY
M"' K*e ee/ *6 /e"! / !u" u* " */u!" *!ee/ */u!. I *e!6"9e/ %e "e*/ee/e +e5ee %e /"* *e* / /"* !e*"ve/ %e 6ve*e u* !* %e /"* u' !%".
"igure #. $%&'A '()$ *+& /A%0
T%e "6u*e +ve %5 %e u' !%" M"' K*e. &*e* u*"" / +*ee/"6 +u' e*ve %e +!+e %e M"' K*e. T%e %e*/, 5%"!% " !e/
''%'/e* * / /"* !e*"ve, " 5%e*e %e "' !e *. O' @u'" "'
*/u!e/ + %e %e*/ " +e"6 +*+e/ + M"' K*e. T%e "' " /e'"ve*e/ %e Ce*'
M"' C''e!" 5%e*e " " u*%e* ee/ +e*e +e"6 !!ee/. T%e "' % e/ %*u6% %e
@u'" !*' *e %e *!ee/ " /"* */u! u!% eu*"9e/-%6e"9e/ "',
!%!'e "', 6u* /*", "!e !*e, "'' /e 'e!%e, 99*e'', 6u/, / 6u* e.
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:u"e C !"
Consumers <e*/ M*e"6M"'
&*/u!"
&*!e"6Re"'
M"'
C''e!"
Fee/Iu
D"*"+u*
R+"Sue**eL/ /e*
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MILKA KREM (M.K) 2013- CASE STUDY
T%e ""%e/ */u! *e *ee/ %*u6% *e"' M"' K*e D"* &*/u! Ou'e.
Se!/ " %*u6% /"*"+u" 5%"!% " %e R+" Sue**e. A/ '' *e %e *!e*
% */u!e/ %e* */u! u M"' K*e; &*/u!. T%ee %*ee *e"6 e/"u *e
*e"+'e " */e* u!% / "'ue!e %e !ue* / !!% %e"* e".
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MILKA KREM (M.K) 2013- CASE STUDY
E&HI'IT .) MILKA KREM "RO/ETE- SALES
"ro0it "ro1ection
MILKA KREM
FY .2(3
B* S'e $ Re"' & 11,?,31.0
B* S'e $ D"*"+u" & ,?1,.0
Total *ro Sale " .(,455,332)22
LeJ D"!u & 3,?3.20
Net ale " .2,634,347)82
O$eration E9$ene
S'* (O"!e / Ove*%e/) & 2,13,2.12
T*""6 & 103,00.00
Re"* / M"e!e & 13,?0.00
U"'""e / Cu"!" & 1,00,000.00
IT E@u"e & 2,000.00
O"!e Su'"e & ,.?2
Te!%"!' / L+** Su'"e & 2,230.00
De'"ve* / T*ve' & 120,000.00A/ / M*e"6 & 300,000.00
Cu'" Se*v"!e & 30,000.00
&!6"6 Ie & 2,3,30.32
R5 Me*"' & ?,,32.0
De*e!""- :u"'/"6P & 3?,??.0
De*e!""- M!%"eP & 1,231,1.00
Total E9$ene " (6,4:2,8:2)22
Net "ro0it 'e0ore Ta9 " 3,(5:,4(7)6:
*ource1 $ilka 'rem, 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
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MILKA KREM (M.K) 2013- CASE STUDY
E&HI'IT 3) MILKA KREM ONSOLI-ATE- INOME STATEMENT
M"' K*e
C'"/e/ See I!e
F* %e e* E/e/ De!e+e* 31, 2013
T'
S'e 3, 30, ?
LeJ C B/ S'/ (S!%e/u'e/ A) (2, ?11, )
*ro Inco;e (S!%e/u'e/ A) , 2,00
LeJ Oe*"6 Eee
S'*"e ( S!%e/u'e/ C) 1,0,13
Eee ( S!%e/u'e/ D) 1,33,211
Net Inco;e <Lo= 'e0ore -e$reciation 113
LeJ De*e!"" Eee (S!%e/u'e/ E) (,0,12)
Net Inco;e <Lo= A0ter -e$reciation (,.87,.45
*ource1 $ilka 'rem, Annual (eport 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
onoli!ate! Financial State;ent
M"' K*e; *e!e *#e!e/ 'e / "!e ee *e *v"/e/ " E%"+"2 / 3 *ee!"ve'. e ! ee % %e*e " 6*e /"e*e!e +e5ee %e *#e!e/ 'e //u*"6 %e *e-e*"6 e*"/ !*e/ %e !'"/e/ I!e See M"' /u*"6
%e e*"6 e*"/ %e !.
o;$arion o0 "ro1ecte! an! Actual Financial State;ent
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MILKA KREM (M.K) 2013- CASE STUDY
&*#e!e/ 'e M"' K*e %5 6*e /"e*e!e %e A!u' 'e %e 6e5"%" %e e*, ve* '*6e /"e*e!e. A!!*/"6 %e M*e"6 M6e* M"' K*eM. E*" N''"5 %e '*6e /"e*e!e A!u' / &*#e!e/ 'e " %e e* 2013 " /ue %e
uee!e/ "!*e"6 /e/ * M"'; eu*"9e/ !*+ "', "!*e"6 u+e* ue/ *e, @u'" 6/ / e*v"!e / e!"'' /ue 6/ *e"6 *e6.
Mil>a Kre; "ro!uct Seg;ent
I *e'" e*!e6e e*, M"' K*e *eveue " %e e* 2013 5e*e /e*"ve/* %e"* */u! " 5%"!% %e e6e " %*u6% Li?ui! Mil> " 5%"!% "!'u/e eu*"9e/"', !%! "' / - "' % "!'u/e/, Li?ui! #eee % "!'u/e 5%"e !%eee,
6u/ !%eee / -eert 5%"!% ' "!'u/e "!e !*e, 6u* /*", ee*, !*e, 6u*/ 'v*e/ 6u*. A/ %e ' e 5%"!% " //""' */u! "' " %e Cee.
onu;er "ro!uct
T%e */u! " 5%"!% M"' K*e; e* %e"* !ue* "!'u/e li?ui! ;il> (?1.01 e*!e) u/e* %" e6e *e eu*"9e/ "', !%! "' / - "'G li?ui! c#eee
(1.2 e*!e) 5%"!% ' "!'u/eJ 5%"e !%eee, 6u/ !%eeeG / !eert (22. e*!e)
% "!'u/eJ "!e !*e, 6u* /*", ee*, !*e, 6u* / 'v*e/ 6u*. A%e* */u! % M"' K*e *v"/e "/e * %" %*ee e6e " %e !ee (20 ) 5%"!% " #u //""' */u! % "' K*e e*e/ !ue*.
T%e e6e %e"* */u! " *e'" %e"* e6ee/ *e % "!'u/e 5'-"!ue*, /"*"+u*, / !' A Q : !ue*. &*/u!" */u! e*e/ v*"e /ee/ %e /e/ / %e +e%v"* !ue* " +u"6 %e"* */u!. Du*"6 %e % =u* A*"' %e*e " %"6% */u!" ee!"'' " "' */u! +e +e!ue /"e*e !!" / !e'e+*", +u /u*"6 %e % =ue %e*e " '5 */u!" //u*"6 % * See+e* De!e+e* %e*e " /e!'""6 " */u!" M"' K*e; */u!. A/ " */e* /e' 5"% / !e u " %" "u" M"' ue 'e / /"!u
5"% %e"* */u! ee!"'' 5%e %e*e " '*6e u+e* */u! +u '""e/ u+e* e'ee / ' 5%e %e*e " 6*e u+e* */u! 5%e e"*" /e " e* %e"e " %e' %e C ' +u e"e " !u'/ ' e %e C !e eve*e'e / *+'e.
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MILKA KREM (M.K) 2013- CASE STUDY
E&HI'IT :) REVENUE FOR SE*MENTE- "RO-UTS
2013
Re@enue
Seg;ente! "ro!uct
L"@u"/ M"' 1, 2?, 211.1
L"@u"/ C%eee , 11, 1. 3
Dee* ,23, 1. 3?
Cee , 2, 1. 12
Total onoli!ate! Re@enue " 34, 3:2, 846
*ource1 $ilka 'rem, Annual (eport 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
E&HI'IT 4) "RIE LIST OF MILKA KREM
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MILKA KREM (M.K) 2013- CASE STUDY
HOT 'EVERA*ES SMALL ME-IUM LAR*E
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MILKA KREM (M.K) 2013- CASE STUDY
C Ae*"! &0
Cu!!" &100
Cu!!" F'v*e/ 100 11
C Le 0 10
C Le F'v*e/ 10 120
C*e' M!!%" 10 12
C M!% 10 12
E*e S% 0
Lu6 0
B*ee Te Le 11 1
Eu*e & C%!'e 11 1
M"' Te(< N"!%) ?0 OL- 'EVERA*ES
I!e/ Le 0 100 &11
I!e/ Le F'vu*e/ 11 130
I!e/ C*e' 10 12 13
I!e/ M!% 100 120 13
I!e/ %"e M!% 100 120 13
A6 0
I!e/ Te 0 0
M"' e(N"!%) 0 100 11
S*5+e** M"' 100 11
R+e** M"' 100 11
:'ue R+e** M"' 100 11
*ource1 $ilka 'rem, 23#4 5 )rika 6. 0alli 7$.'. $ktg. $anager8
T%e*e *e !* +e !"/e*e/ * %e *"!e e + M"' K*e * e!% %e"* */u!. F"* " %e %"6% ! */u!" "!e *5 "' u' 5 +u6% &0 !*e/ &3 *ev"'"6 *"!e " %e *e. Se!/ " %e "/ *6e *e e'e!e/ + M"' K*e.S"!e %e !ue* *e "//'e-!' e'e, %e +u"6 !!" / +e%v"* 5 '!"/e*e/. M"//'e !' e'e *e *"!e !!"u. T%e * %e @u'" * %e@u".
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MILKA KREM (M.K) 2013- CASE STUDY
o;$etitor
-VF -AIRY FARM
D>F D"* F* " "ee*"6 ! " %e '!' /"* "/u*, *v"/"6'"ve'"%/ *u""e " %e !u*"/e, "6 %e *e*; /"* */u!e v"'+'e, " %e%"6%e /*/ @u'" / e!e''e!e !!e+'e %e /"!*"""6 *e.
D>F D"* F* " "'-*u +u"e % 5 !e, e*e', %++. T%e D"*F* " '!e/ T've*, Nuev E!"#, ' 130 *% M"'. A ve* "/e' '!", * eu6% +e *e/ * %e ''u" %e e*'", / e* eu6% u*e % "' ! +e +*u6% u /"', *e% * %e *.
I " ! e*"6 @u'" /"* */u! */+'e *"!e 5%"!% " !** D"' >. Fu 5%"!% " %e 5e* %e /"* ! % " '!e/ " T've*, NuevE!"#. A/ 5e '' 5 % Ce*' Lu9 Se U"ve*" (CLSU) " 5 * %v"6 5"/e!u / '6 *6e * D>F D"* * */u!e */u! " *e'" %e '"ve! %e *e*. I */e* ee %"6% 'eve' */u!"v", D>F 6ee !@u"*e !e*"ve" /"e*e +*6 %e*e " Nuev E!"#. T%ee !e*"ve %ve e!""e/ /*/ e!%'6, !%"e* Q e@u"e, +u'e !*+ / // @u'" !*' e*e' %*e 6"ve 5%"!% *e /e"*e/ %e D>F 6ee e*e!"ve. T *e"'' *u %e!, D>F %ve *e* e%!ee5e* %e"* e*". L"e L"e-S! Iu*!eC % *e !%e + %e ! eu*e %e +u'e !*+ '"e.
E&HI'IT 7) "RIE LIST OF -VF -AIRY FARM
"ro!uct Selling "rice
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MILKA KREM (M.K) 2013- CASE STUDY
&eu*"9e/ M"' 1000 ' 10.00&eu*"9e/ M"' 00 ' 0.00&eu*"9e/ M"' 20 ' 2.00C%! &*e"u 1000 ' 1.00C%! &*e"u 00 ' ?.00
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MILKA KREM (M.K) 2013- CASE STUDY
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NUEVA EI/A FE-ERATION OO"ERATIVE <NEFE-O=
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E&HI'IT 6) "RIE LIST OF NEFE-O
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MILKA KREM (M.K) 2013- CASE STUDY
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ISSUES
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"ro!uct Size "rice
F'v*e/ M"' (!%! '! #u"!e, 6*ee "', *5+e**, +)
100 ' (!%e)
200 ' (+'e) 3
1 '"e* 130
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200 '
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MILKA KREM (M.K) 2013- CASE STUDY
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FUTURE "ROS"ET OF MILKA
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ONLUSION
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MILKA KREM (M.K) 2013- CASE STUDY
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" "e, %/u' "ue ee *e u $ e *e/, e !%''e6e, / ''*u""e.
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MILKA KREM (M.K) 2013- CASE STUDY
REFERENES
• M"' K*e Au' Re* 2013•
E*" B. N''"5 M6. M6e* M"' K*e• %J555.!e+.!6eM"'-K*e113?203• %J+'".%2012111!!-'u!%e-*e-'!e-*-'!'-/"*-*/u!• E*"N''"56"'.!• %J555.!!.6v.%6ee5/"'.%V@W?Q"/1W1• "'*e6"'.!• %J555.%!.*6*ee*e!e/"*SM:• 555.!!.6v.%"'.%• %J555./v/"**.!
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