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“Our Customer is Our Master”



History

Bata first established itself in India in 1931 and commenced

manufacturing shoes in Betanagar in 1936. At that time the Bata

Shoe Organization was headquartered in the Czechoslovak town

in Zlin, the residence of Thomas Bata, the founder of the

organization.



Evolution

• 1894 T.& A. Bata Shoe Company registered in Zlin, Czechoslovakia by

the siblings Tomas, Anna and Antonin Bata

• 1895 Tomáš Bata takes over the company leadership alone

•1897 Tomas introduces the “Batovka”

• 1909 First export sales and first sales agencies in Germany, in the

Balkans and in the Middle East

• 1925 The Bata School of work founded

• 1929-1931 factories in Swiss, Germany, England, France, Yugoslavia,Poland, Holland, the USA and India

• 1934-1937 factories in Holland, in the Dutch Indies, in Singapore and

in France in 1937



Mission

Bata will provide its products and services to all the age groups in

the community. Will also provide the finest quality through

customer involvement.



Vision

Vision is that ignite spark that can inspire and energise people to

do better.The focus of vision is to reach out hungrily for the future and drag

it into the present.



India

• Bata Shoe Company Private Limited in 1931

• Operation in Konnagar (near Calcutta)

• Changed its name to Bata India Limited in 1973

• ISO: 9001 certification.

• Largest retailer and Leading manufacturer

• 30,000 dealers



Bata Shoe Organization (BSO)

• Operations across 5 continents

• Managed by 3 regional Meaningful Business Units (MBUs)

Bata Europe, Lausanne, Switzerland

Bata Emerging Markets, Singapore

Bata Branded Business, Best, Holland



The MBU approach

• Provides quality resources

• Support in key areas

Product Development

Sourcing

Marketing



Strategy

• Share the same leadership points

• Product concept development

• Constant improvement of business processes



Growth

• Bata India reports excellent results for 1st Quarter of 2011

• Continues aggressive expansion opens 29 new stores in Q1

Quarter Ended

31st March

2011

Quarter Ended

31st

March 2010

Increase %

Net

Sales/Income

(Rs. in lacs )

31065.6 25915.4 20

PBT

(Rs. in lacs )

14770.3 2103.7 602



Founder

Thomas Bata17/9/1914 - 31/8/2008



Today

• Serves 1 million customers per day

•Employs more than 40,000 people

• Operates 5000 retail stores

• Manages a retail presence in over 70 countries

• Runs 33 production facilities across 22 countries



Brands

• Bata

• Bata Industrials

• Bubblegummers

• Baby Bubbles

• Comfit

•Eco Fit

• Marie Claire

• North Star

• Patapata

• Power

• Sandak

• Sundrops

• Weinbrenner



Awards

• “The world’s 25 Unsung Innovative Companies” listed by business

week

• TOP 50 Most Trusted Brands- recognized by Brand Equity

• Most Admired Footwear Brand by Images Fashion Forum

• Selected as a POWERBRAND in the POWERBRANDS 2010



Thank

You



Presented by

Stuart oy

stuartjoy bata 121014040801 phpapp02

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