ProposalsProposals and Marketing Plans
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Proposals
Purpose
Audience
Formal presentations of proposals often include multimedia elements
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Marketing plans
Purpose
To provide a road map for the integrated actions of a marketing campaign
Audience
Media
Formal presentations of proposals often include multimedia elements.
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Proposals and marketing plans
Key to success
Successful proposals and plans show a detailed plan that solves a well-defined problem or seizes a well-defined opportunity.
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Proposals and marketing plans
Section titles and subtitles in bold type
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Proposals and marketing plans
Generous use of white space
Colorful charts and graphs to clarify meaning
Be sure to review “Strategic Design” in Section I of your textbook.
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Proposals and marketing plans
Memo or letter of transmittal
Title page
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Proposals and marketing plans
Statement of purpose
Proposals and marketing plans
Objective #1: To gain approval from City Commission
by June 15
Tactic #1: Personal letter from CEO Sarah Jones to each council member
Tactic #2: Presentation at City Commission, May 1 meeting
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Proposals and marketing plans
Proposals and marketing plans
Don’t insult the client with a disparaging situation analysis.
Consider developing a campaign theme.
Announce in the statement of purpose section.
In tactics, evaluate outcomes, not outputs.
Appearances count. Make it look great.
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