swot analysis for whisper 第八組 經濟三乙 陳怡蓁 經濟三乙 楊子慧 社會三...
TRANSCRIPT
introduction• Traditional Sanitary napkin• The first Sanitary napkin in 1921• The brand named “ Whipter “• The Sanitary napkin with wings• The black fashion Sanitary napkin
slogan做自己,好自在• I am being myself is very comfortable.• The meaning skill.
月來月快樂• Every month, I am more and more happy.• The sound skill.
Product-4P• Product : whisper 好自在• Four types of maxi pad about absorbency :
-light 量少型-regular 標準型-super 量多型-night 夜用型
• Four types of maxi pad about functional : -with wings 有翅膀的
-regular 標準型 -long 加長型 -ultra thin 超薄型
Place-4P• Convenient store
-seven-eleven 、 Hi-Life 、 Family Mart• Cosmetic and medicine store
-COSMAD( 康是美 ) 、 Watsons( 屈臣氏 )• Grocery store
Promotion-4P Collect the product code or the receipt Gather
12 then will get a “Triumph” ladies series 200 NT dollars product coupon.
Gather 30 will get a Nike 1,000 NT dollars ticket. (Only 100 available)
Date: From now on till Dec 31
Opportunities• Consumers value functional products more
and more. Heat-spreading, good absorption
• Few substitutes.